Trees Not Tees
Trees Not Tees is a UK-based sustainability platform that enables event organisers to replace merchandise with tree-planting sponsorships, integrated with event registration platforms and supported by parent The Future Forest Company. It serves mass-participation event organisers and individual consumers.
- Company typePrivate
- Founded2020
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Trees Not Tees does
Trees Not Tees is a UK-based sustainability platform that enables event organisers to replace traditional event merchandise, such as t-shirts and giveaways, with tree-planting sponsorships. The company operates as a wholly-owned subsidiary of The Future Forest Company, a Certified B Corp that manages 8 UK reforestation sites totalling over 3,200 hectares. Its core product is a Shopify-based e-commerce platform that supports both direct-to-consumer tree sponsorship (one-time purchases at $8.19 USD or monthly subscriptions at $7.37 USD) and a B2B Event Partner Program in which event organisers pay £5+VAT per tree when participants choose a tree instead of merchandise. The platform is integrated with UK event registration platforms SI Entries and Eventrac, allowing participants to opt into tree sponsorship at event checkout without leaving the registration flow.
The technology stack is modest: a Shopify storefront, custom impact tracking infrastructure, and a publicly accessible Impact Map that assigns each sponsored tree a photo, planting location, and association with the sponsoring event or individual. Post-event, participants receive emails with links to their personal tree profile and a collective impact dashboard summarising the event's environmental outcomes. The company also offers gifting functionality and supports global shipping with USD pricing for international customers, notably the United States.
Trees Not Tees monetises through three revenue streams: individual one-time sponsorship, individual recurring subscriptions, and per-tree event organiser fees. Pricing differs by channel, with event-channel pricing in GBP and DTC pricing in USD. There is no disclosed revenue, headcount, funding, or founding date. Key milestones include 150,000 cumulative trees sponsored (Earth Day 2025), 100+ event organiser partnerships, a flagship relationship with the TCS London Marathon (7,532 trees planted in 2025), and B Corp certification achieved in April 2025 jointly with the parent company.
Trees Not Tees firmographics
Firmographics- Name
- Trees Not Tees
- Legal name
- Trees Not Tees
- Website
- https://treesnottees.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Trees Not Tees is a UK-based sustainability platform that enables event organisers to replace merchandise with tree-planting sponsorships, integrated with event registration platforms and supported by parent The Future Forest Company. It serves mass-participation event organisers and individual consumers.
- Ownership category
- akta.pro rank
Trees Not Tees industry classification
Industry- Product category
- Reforestation and Environmental Sustainability Services
- NAICS
- Forestry and Logging (113)
- SIC
- Forestry (800)
- akta.pro primary industry
- Tree Planting & Establishment Services (Manual/Mechanized) (AFAMACAE)
- akta.pro secondary industry
- Forestry & Reforestation (BPAGAGAD)
Keywords
Where Trees Not Tees is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Trees Not Tees business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Marketing or Sales, Technology or R&D, Personnel
Revenue model
- Individual Tree Sponsorship (One-Time): Individual consumers purchase tree sponsorships at $8.19 USD per tree (one-time purchase) via the Shopify storefront. Covers planting, 5-year maintenance, and replacement of failed saplings. Each sponsor receives a personal tree profile.
- Individual Tree Sponsorship (Subscription): Consumers can subscribe on a monthly basis to sponsor trees at $7.37 USD per tree (10% discount vs one-time). Provides recurring revenue with subscriber flexibility to skip, reschedule, edit, or cancel deliveries.
- Event Organiser Tree Sponsorship: Event organisers pay £5 + VAT per tree when Trees Not Tees replaces event merchandise (e.g., t-shirts). This covers the cost of planting, ongoing maintenance, and beat-up (replacement of failed saplings) for the first 5 years. An additional tree can be added at checkout for an extra £5 + VAT per tree. Additional trees ordered at checkout flow to the same event organiser account.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual tree sponsorship - one-time purchase at $8.19 USD |
| Subscription | Monthly | Individual tree sponsorship - monthly subscription at $7.37 USD (10% savings) |
| Unit Pricing | Pay-as-you-go | Event organiser pricing: £5 + VAT per tree when replacing merchandise |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Trees Not Tees product offering
Product offeringCore offering
Trees Not Tees sells tree sponsorships as a sustainable replacement for event merchandise (t-shirts, tote bags, water bottles). Individual consumers can sponsor a single tree for $8.19 USD one-time or subscribe monthly at $7.37 USD, and event organisers can partner with the company to offer participants the option to receive a tree instead of merchandise at £5+VAT per tree. All trees are native or naturalised UK species planted and maintained at reforestation sites operated by parent company The Future Forest Company, with sponsors receiving a personal tree profile including photo and planting location.
Product overview
Trees Not Tees offers a tree sponsorship platform where individuals can directly sponsor trees (£5-8.19 per tree) for UK reforestation projects, and event organisers can integrate tree planting as an alternative to event merchandise. The core offering consists of the Sponsor a Tree direct-to-consumer product and the Event Partner Program for B2B event integration. Both feed into the company's Impact Map platform where sponsors track their trees. The service is powered by parent company The Future Forest Company's land operations team and planting sites across the UK.
Differentiator
Problem solved
Functional benefit
Products and services
- Sponsor a Tree (Individual) Direct tree sponsorship service allowing individuals to sponsor a single tree at one of the company's UK-based reforestation sites managed by The Future Forest Company. Covers planting, ongoing maintenance, and replacement of failed saplings for the first 5 years; each sponsor receives a personal tree profile with photo and planting location. Available one-time at $8.19 USD or as a monthly subscription at $7.37 USD, and supports gifting to others.
- Event Partner Tree Planting Program B2B service for event organisers that lets participants choose a tree in place of merchandise such as t-shirts, tote bags, or water bottles. Includes integration with event registration platforms, post-event participant notification, personal tree profiles with photo and planting location, and a collective impact dashboard per event. Priced at £5 + VAT per tree when replacing merchandise, with the first 5 years of planting, maintenance, and sapling replacement included.
Quantifiable outcome
- 502,500 kg of CO₂e emissions avoided by planting 150,000 trees instead of producing 150,000 t-shirts
- +3 more outcomes
Companies that use Trees Not Tees
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Trees Not Tees technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
Trees Not Tees partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, flagship and minor.
- EventraccoreEventrac is a UK-based event registration platform. The partnership integrates Trees Not Tees tree sponsorship as a selectable add-on at checkout for events using Eventrac's race management tools. This enables participants to sponsor a tree to mark their participation directly within the Eventrac registration flow, with their name, event, and date visible on the Trees Not Tees Impact Map.
- The Future Forest CompanycoreThe Future Forest Company is the parent organisation of Trees Not Tees. All trees are planted at UK reforestation sites managed by The Future Forest Company across 8 locations (Dumyat, Leadloch, Pleasantfield, Glenaros Estate, Brisbane Mains, Mill of Plunton, Montgreenan, Carston) totalling over 3,200 hectares. The Future Forest Company handles land operations, site selection, tree maintenance, and long-term stewardship. The Future Forest Company became a Certified B Corp in April 2025, and Trees Not Tees operates under the same certification.
- SI EntriescoreSI Entries is an event registration platform integrated with Trees Not Tees. The integration allows event organisers to easily add Trees Not Tees tree sponsorship as an optional add-on for participants during registration, reducing friction for both organisers and participants.
- London Marathon EventsflagshipLondon Marathon Events is a major event organiser and Trees Not Tees' flagship event partner. In the 2025 TCS London Marathon, 7,532 trees were planted at the Dumyat site in Stirling, Scotland, as part of the event's sustainability programme. Trees Not Tees works directly with Kate Chapman, Head of Sustainability at London Marathon Events, to deliver climate-positive outcomes for the event.
- Re-Action Collective (Outdoors 2.0 initiative)minorTrees Not Tees participated in the Outdoors 2.0 initiative at the National Running Show, led by Re-Action Collective, which focuses on creating a more sustainable outdoor industry. The partnership involves co-promotion and shared visibility within the running and outdoor sports community.
- Preloved SportsminorTrees Not Tees partnered with Preloved Sports at the National Running Show to promote preloved sportswear and sustainable consumption alongside tree planting, aligning their environmental missions.
- Scotland's Finest Woods AwardsminorThe Future Forest Company (parent of Trees Not Tees) won prize money from the Scotland's Finest Woods Awards. An ex-colleague of The Future Forest Company, Jamie Adcock, directed this award funding to support the Tom Mack Walk at Menstrie Community Woodland, a local community project.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Trees Not Tees competitors and assessment
Company assessmentDirect peers
- Tree-Nation: Global tree-planting platform enabling individuals and companies to plant and dedicate trees in reforestation projects. Direct peer with overlapping individual and corporate sponsorship offerings and a similar per-tree sponsorship unit.
- Treedom: Italy-headquartered platform that lets individuals and businesses fund and remotely track trees planted worldwide. Comparable in the gifting and traceability angle (each tree gets a profile/photo), and overlaps with Trees Not Tees' DTC consumer proposition.
- One Tree Planted: Non-profit reforestation organisation offering one-dollar-per-tree sponsorships for individuals and corporate partners. Directly comparable in the per-tree sponsorship unit economic and target audience (eco-conscious consumers and corporate ESG teams).
- Ecologi: Climate action platform offering individual subscriptions and B2B partnerships for tree planting and carbon avoidance. The closest direct competitor to Trees Not Tees in the UK and globally, with overlapping DTC subscription pricing and corporate partnership model.
- Just One Tree: UK- and Switzerland-based non-profit focused on reforestation through individual and corporate sponsorships. Direct peer with similar geographic emphasis on UK/European impact and a comparable one-tree sponsorship model.
Emerging players
- veritree: B2B-focused tree-planting verification platform that partners with reforestation organisations and corporate buyers. Overlaps with Trees Not Tees on the corporate sustainability procurement side and on the verification/traceability angle (veritree supplies the technology layer many tree platforms lack).
- Treecard: UK-based fintech offering a wooden debit card that plants trees with consumer spending. Competes for the same eco-conscious consumer wallet as Trees Not Tees' subscription product, though via a different transactional mechanism.
- Plant-for-the-Planet: Global youth-led initiative focused on tree planting and climate education, with corporate and individual sponsorship channels. Adjacent competitor in the per-tree sponsorship and awareness-building space, particularly for events targeting younger demographics.
Others
- Eden Reforestation Projects: Large-scale international reforestation NGO that employs local labour to plant trees across multiple countries. Functionally adjacent as a planting partner/competitor ecosystem — comparable to Trees Not Tees' parent The Future Forest Company in scale and operational model.
Broad incumbents
- Ecosia: Berlin-based search engine that uses ad revenue to fund reforestation projects worldwide. Operates at much larger scale than Trees Not Tees but addresses the same end-customer demand (consumer tree planting), making it a comparable incumbent in the mission-driven planting category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Trees Not Tees social profiles
Digital presenceTrees Not Tees compliance and trust
Trust signalCompliance1 record
Trees Not Tees financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trees Not Tees leadership team
Management profileNumber of profiles
Trees Not Tees funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trees Not Tees M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trees Not Tees
What does Trees Not Tees do?
Trees Not Tees sells tree sponsorships as a sustainable replacement for event merchandise (t-shirts, tote bags, water bottles). Individual consumers can sponsor a single tree for $8.19 USD one-time or subscribe monthly at $7.37 USD, and event organisers can partner with the company to offer participants the option to receive a tree instead of merchandise at £5+VAT per tree. All trees are native or naturalised UK species planted and maintained at reforestation sites operated by parent company The Future Forest Company, with sponsors receiving a personal tree profile including photo and planting location.
Is Trees Not Tees a public or private company?
Trees Not Tees is a private company. It is classified as corporate owned and is currently operating.
When was Trees Not Tees founded?
Trees Not Tees was founded in 2020. It employs 1 to 10 people.
Where is Trees Not Tees based?
Trees Not Tees is headquartered in London, United Kingdom, in the Europe region.
How does Trees Not Tees make money?
Three revenue lines are on record. Individual Tree Sponsorship (One-Time) is the primary driver. The others are individual Tree Sponsorship (Subscription) and event Organiser Tree Sponsorship.
Who are Trees Not Tees's main competitors?
Direct peers on record are Tree-Nation, Treedom, One Tree Planted, Ecologi and Just One Tree. Emerging players are veritree, Treecard and Plant-for-the-Planet. Eden Reforestation Projects is listed as an others. Ecosia is listed as a broad incumbent.
Does Trees Not Tees have an API?
No public API is recorded for Trees Not Tees.
What industry is Trees Not Tees in?
Trees Not Tees's product category is Reforestation and Environmental Sustainability Services. Its primary akta.pro industry code is AFAMACAE, Tree Planting & Establishment Services (Manual/Mechanized), with a secondary code of BPAGAGAD, Forestry & Reforestation. Its NAICS code is 113 and its SIC code is 800.