True North Collective Mi
True North Collective MI is a privately held Michigan-based cannabis company that cultivates, processes, and wholesales solventless rosin-infused gummies, CDT cartridges, and concentrates to Michigan dispensaries, serving adult-use and medical cannabis consumers under a 'From Michigan For Michigan' brand.
- Company typePrivate
- Founded2019
- HeadquartersJackson, United States
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What True North Collective Mi does
True North Collective MI is a privately held, non-MSO cannabis company founded in 2019 and headquartered in Jackson, Michigan, that cultivates, processes, and wholesales regulated cannabis flower, extracts, vapes, and infused edibles to licensed Michigan dispensaries under an explicit 'From Michigan For Michigan' local-brand positioning. The company operates a multi-sub-brand product portfolio spanning CDT (cannabis-derived terpene) cartridges, award-winning gummy edibles, and concentrates under the Five Star label, with a flagship co-developed product line of solventless rosin-infused gummies produced in partnership with WOJO. The core production technology is solventless rosin extraction and infusion, which the company positions as a quality-preserving, cost-efficient differentiator relative to solvent-based extraction methods.
The business model is primarily wholesale distribution of regulated cannabis products to Michigan dispensaries, supplemented by a branded merchandise e-commerce storefront (tncmimerch.com) selling apparel and accessories priced between $20 and $26.50 per item. Cannabis product pricing is not publicly disclosed. The end customer base is adult-use and medical cannabis consumers in Michigan, segmented geographically, with the company leveraging a 'Find Us' dispensary locator on its primary website (tncmi.com) to drive retail traffic. Marketing channels consist of the company's owned content site, its merch storefront, and in-dispensary placement, with no disclosed investment in paid acquisition or AI-enabled marketing technology.
True North Collective Mi firmographics
Firmographics- Name
- True North Collective Mi
- Legal name
- True North Collective MI
- Website
- https://truenorthcollectivemi.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Short description
- True North Collective MI is a privately held Michigan-based cannabis company that cultivates, processes, and wholesales solventless rosin-infused gummies, CDT cartridges, and concentrates to Michigan dispensaries, serving adult-use and medical cannabis consumers under a 'From Michigan For Michigan' brand.
- Ownership category
- akta.pro rank
True North Collective Mi industry classification
Industry- Product category
- Regulated Cannabis Products
- NAICS
- Medicinal and Botanical Manufacturing (325411)
- SIC
- Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Cannabis Dispensary + Ancillary Retail (Accessories, CBD/Hemp, Merchandise) (CRANAFAH)
Keywords
Where True North Collective Mi is headquartered
LocationHeadquarters
- HQ city
- Jackson
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
True North Collective Mi business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Cannabis Products Sales: Sale of award-winning gummies, edibles, and concentrates to Michigan consumers
- Merchandise Sales: Sale of branded merchandise including apparel and accessories through their e-commerce store
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Strawberry Snapback Hat |
| Unit Pricing | Pay-as-you-go | Garlic Terps T-Shirt |
| Unit Pricing | Pay-as-you-go | True North Sasquatch Longsleeve |
| Unit Pricing | Pay-as-you-go | TNC Tie-Dye Oversized Shirt |
Distribution channels2 records
Marketing channels2 records
True North Collective Mi product offering
Product offeringCore offering
True North Collective MI cultivates, processes, and distributes regulated cannabis products — including flower, extracts, vaporizer cartridges, and infused edibles (gummies) — to the Michigan adult-use and medical cannabis market under a multi-brand portfolio (CDT Carts, Edibles/Confection, Five Star concentrates). The company also sells branded apparel and accessories through its own e-commerce merchandise store. A flagship co-branded line with WOJO features solventless rosin-infused gummies.
Product overview
True North Collective Mi is a Michigan-based, non-MSO cannabis company that produces award-winning gummies and concentrates. The company operates under a multi-brand portfolio structure comprising CDT Carts (cannabis-derived terpene cartridges), Edibles/Confection (gummy products), and Concentrates under the Five Star brand. A notable partnership with WOJO produces solventless rosin-infused gummies. The company also sells branded merchandise through its dedicated merch store.
Differentiator
Problem solved
Functional benefit
Brands
- CDT Carts: Brand offering CDT (Cannabis Derived Terpenes) cartridges.
- Edibles
- Five Star
Products and services
- CDT Carts Sub-brand offering cannabis-derived terpene (CDT) cartridge products for adult-use and medical cannabis consumers in Michigan.
- Edibles / Confection Confectionery sub-brand of award-winning cannabis-infused gummy products in multiple flavors, sold to Michigan cannabis consumers via licensed dispensaries.
- Five Star Concentrates Sub-brand selling cannabis concentrate products under the Five Star label, for adult-use and medical cannabis consumers in Michigan.
- WOJO x True North Solventless Rosin-Infused Gummies Co-branded solventless rosin-infused cannabis gummies produced by True North Collective MI in partnership with WOJO, available in multiple flavors and sold through Michigan dispensaries.
- TNC Branded Merchandise Direct-to-consumer e-commerce storefront selling branded True North Collective apparel and accessories, including snapback hats (e.g., $23.00 USD), t-shirts (e.g., $20.00 USD), longsleeves (e.g., $25.00 USD), and tie-dye oversized shirts (e.g., $26.50 USD).
Companies that use True North Collective Mi
Customer profileSegments1 record
Ideal customer profiles1 record
True North Collective Mi technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
True North Collective Mi partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- WOJOcoreTrue North Collective partnered with WOJO to create solventless rosin-infused gummies. This partnership combines WOJO's expertise with True North's manufacturing capabilities to produce a differentiated gummy product line featuring solventless rosin infusion technology.
Recent moves4 records
Expansion highlights3 records
True North Collective Mi competitors and assessment
Company assessmentBroad incumbents
- Cresco Labs: Multi-state cannabis operator with significant Michigan presence through its High Supply and Cresco brands. Relevant as a scaled MSO competitor that True North must compete with on shelf space and pricing in Michigan.
- Green Thumb Industries: Multi-state cannabis operator with retail (RISE) and brands (including &Shine, Beboe) active in Michigan. Comparable to True North for product-format overlap (vapes, edibles, concentrates) and shared Michigan retail channels.
- Curaleaf Holdings: Largest US multi-state cannabis operator with retail and brand presence in Michigan. Comparable to True North on full-format product overlap (flower, vapes, edibles, concentrates) and shares Michigan dispensary distribution channels.
Emerging players
- Wana Brands: Leading cannabis edible/gummy brand with multiple state launches. Comparable to True North's Edibles/Confection sub-brand on gummy-format innovation and solventless/infused product positioning.
- Kiva Confections: Premium cannabis edible brand known for flavor-forward gummies and mints. Comparable to True North's Confection sub-brand on gummy product format and premium edible positioning.
- Sunderstorm (Kanha): Cannabis edible brand best known for Kanha gummies across multiple state markets. Comparable to True North's solventless-infused gummies on edible format and flavor-lineup strategy.
Regional players
- Stash Ventures: Michigan-focused cannabis operator with multiple brands and dispensaries. Comparable to True North as a multi-brand, vertically integrated Michigan operator competing for similar consumer segments.
- High Life Farms: Michigan-based cannabis cultivator and processor producing flower, concentrates, and vapes for the Michigan market. Directly comparable to True North as a vertically integrated Michigan producer competing for the same dispensary shelves.
Direct peers
- Common Citizen: Vertical cannabis operator in Michigan covering cultivation, processing, and retail. Comparable to True North on integrated producer-to-dispensary model and adult-use/medical brand portfolio in the same market.
- Lume Cannabis Co. Michigan-based cannabis operator with cultivation, processing, and a large dispensary footprint across the state. Highly comparable to True North as a Michigan producer-retailer competing in the same flower, edible, and concentrate categories.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
True North Collective Mi social profiles
Digital presenceTrue North Collective Mi financial estimates
Financial estimateRevenue estimate
Valuation estimate
True North Collective Mi leadership team
Management profileNumber of profiles
True North Collective Mi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
True North Collective Mi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about True North Collective Mi
What does True North Collective Mi do?
True North Collective MI cultivates, processes, and distributes regulated cannabis products — including flower, extracts, vaporizer cartridges, and infused edibles (gummies) — to the Michigan adult-use and medical cannabis market under a multi-brand portfolio (CDT Carts, Edibles/Confection, Five Star concentrates). The company also sells branded apparel and accessories through its own e-commerce merchandise store. A flagship co-branded line with WOJO features solventless rosin-infused gummies.
Is True North Collective Mi a public or private company?
True North Collective Mi is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was True North Collective Mi founded?
True North Collective Mi was founded in 2019.
Where is True North Collective Mi based?
True North Collective Mi is headquartered in Jackson, United States, in the North America region.
How does True North Collective Mi make money?
Two revenue lines are on record. Cannabis Products Sales are the primary driver. The others are merchandise Sales.
Who are True North Collective Mi's main competitors?
Broad incumbents on record are Cresco Labs, Green Thumb Industries and Curaleaf Holdings. Emerging players are Wana Brands, Kiva Confections and Sunderstorm (Kanha). Regional players are Stash Ventures and High Life Farms. Direct peers are Common Citizen and Lume Cannabis Co..
Does True North Collective Mi have an API?
No public API is recorded for True North Collective Mi.
What industry is True North Collective Mi in?
True North Collective Mi's product category is Regulated Cannabis Products. Its primary akta.pro industry code is CRANAFAH, Cannabis Dispensary + Ancillary Retail (Accessories, CBD/Hemp, Merchandise). Its NAICS code is 325411 and its SIC code is 2833.