Waypoint Counseling Services

What Waypoint Counseling Services does

Waypoint Counseling Services (d/b/a "Waypoint") is a privately-held, multi-therapist mental health counseling practice headquartered in Tigard, Oregon, serving the Portland metropolitan area and broader Pacific Northwest market. The practice operates as a shared-platform model: 8 licensed clinicians and registered associates — including Licensed Professional Counselors (LPC), a Licensed Marriage and Family Therapist (LMFT), a Certified Sex Therapist (CST), a Certified Alcohol and Drug Counselor (CADC I), and supervised Professional Counselor Associates — maintain independent client rosters under a unified Waypoint brand, sharing a Squarespace website with individual profile pages, a common Tigard office location at 7340 SW Hunziker Street Suite 102, and an internal referral network that matches uncertain prospective clients to the appropriate clinician. Service modalities span individual therapy, couples counseling, family therapy, and structured group programs, with clinical specializations in trauma treatment (EMDR, IFS, Trauma-Focused CBT), complex PTSD, sex therapy, Gottman-based couples work, Ketamine-Assisted Psychotherapy, DBT, CBT, addiction counseling, and adolescent/young-adult mental health.

The practice generates revenue primarily through per-session unit pricing billed at the close of each clinical hour (50-55 minutes), with individual session fees ranging from $125 (Tammy Upton) to $200 (Grace Morton) and couples sessions priced up to $220 (Melinda Arnold); Ketamine-Assisted Psychotherapy carries a premium $250 per session. Recurring group revenue comes from productized 8-week programs including Stand-Up Guy ($480 total), Freedom From Your Inner Critic ($400 for eight 75-minute sessions), Parents of Estranged Adult Children ($60 per individual session / $100 per couple session), and Healthy Boundaries (ongoing process group), plus intermittent educational workshops such as Raising Sexually Healthy Kids ($100 per household with scholarship availability). Most clinicians operate as out-of-network providers issuing superbills for client reimbursement, while a subset accepts specific commercial insurance panels (Providence, Aetna, PacificSource, BCBS, Moda, United Healthcare, OHP Health Share); sliding-scale fees and a 24-hour cancellation policy apply across the practice.

The underlying technology stack is intentionally lightweight: a Squarespace-hosted marketing site serves as the primary digital presence and lead-capture surface; individual clinicians use TherapyPortal for existing-client scheduling; and external lifesolutions.io subdomains host blog content, Heleen Woest's clinician-interview podcast, and group-program registration. The go-to-market motion is sales-led and direct: prospective clients reach therapists via phone or email listed on individual profile pages, and the practice facilitates warm handoffs when clients are unsure which clinician to select. Demand generation relies on organic web SEO, community workshops that can be hosted externally by churches or organizations, and word-of-mouth referrals. There are no disclosed institutional investors, no parent company, no M&A activity, and no funding rounds; Waypoint operates as a typical small private practice owned and operated by its clinicians.

Name

Waypoint Counseling Services

Website

https://waypointpdx.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Waypoint Counseling Services is a privately-held, multi-therapist mental health practice in Tigard, Oregon, serving Portland-metro adults, couples, adolescents, and families through 8 licensed clinicians offering individual, couples, family, and group therapy with trauma, sex-therapy, and relationship specializations.

Ownership category

akta.pro rank

Product category

Mental Health Counseling Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Health Services (8000)

akta.pro primary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

akta.pro secondary industry

Outpatient Mental Health & Counseling Clinics (HLAFABAC)

Keywords

• Mental health counseling
• Couples therapy
• Trauma therapy
• Group therapy programs
• Sex therapy

Headquarters

HQ city

Tigard

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Individual Therapy Sessions: Individual counseling sessions billed per clinical hour (50-55 minutes) ranging from $125-$220 depending on therapist
2. Group Therapy Programs: Structured group therapy programs with set pricing per session or total program cost, such as Stand-Up Guy (8-week program at $480) and Freedom From Inner Critic ($400 for 8 sessions)
3. Educational Workshops: Parent/caregiver workshops like Raising Sexually Healthy Kids offered at $100/household with scholarship availability

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Waypoint Counseling Services is a multi-therapist private mental health practice providing individual therapy, couples and family counseling, group therapy programs, and educational workshops. The practice operates as a collaborative network of eight licensed clinicians (LPCs, LMFTs, and Professional Counselor Associates) sharing a single Tigard, Oregon office and a unified Squarespace website, while each therapist maintains an independent practice and client roster.

Product overview

Waypoint Counseling Services is a multi-therapist private practice offering individual therapy, couples counseling, family therapy, and group therapy programs. The practice operates as a platform of independent counselors (LPCs, LMFTs, and Professional Counselor Associates) who share a common website and referral network but maintain individual practices. Core offerings include individual therapy services from seven counselors specializing in trauma (EMDR, IFS), sex therapy, substance abuse counseling, and general mental health; group therapy programs including the Stand-Up Guy Group (8-week relationship skills program), Parents of Estranged Adult Children (8-week process group), Healthy Boundaries (ongoing process group), and Freedom From Your Inner Critic (IFS-based group); and educational workshops such as Raising Sexually Healthy Kids (3-part parent workshop). Services are provided at the Tigard, OR office location with individual session fees ranging from $125-$200 and group programs priced at $60-$480.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Therapy One-on-one outpatient therapy for adults, teens, adolescents, and children addressing depression, anxiety, trauma, life transitions, grief, relationships, identity, and substance use, delivered by eight licensed therapists at the Tigard, Oregon office.
• Couples Therapy Relationship counseling for couples using Gottman-based methods, Emotionally Focused Therapy (EFT), and other evidence-based approaches, priced per clinical hour at $175-$220.
• Sex Therapy Specialized sex therapy for individuals and couples addressing sexual health, intimacy, and related concerns, delivered by a Certified Sex Therapist (CST) using CBT, EFT, and EMDR.
• Ketamine-Assisted Psychotherapy Specialized psychotherapy augmentation using ketamine for adult clients, provided by Heleen Woest at $250 per clinical hour, integrated with EMDR and IFS modalities.
• Stand-Up Guy Group 8-week growth and relationship skills program for men who struggle with boundaries, people-pleasing, and emotional regulation, addressing assertiveness and healthy masculinity.
• Parents of Estranged Adult Children Group 8-week process group for parents experiencing estrangement from adult children, providing connection, support, and hope through facilitated peer discussion.
• Healthy Boundaries Group Process group providing psychoeducation and practical training on establishing and maintaining clear, respectful boundaries for those who struggle to say no or advocate for themselves.
• Freedom From Your Inner Critic Group IFS-based therapy group of eight 75-minute sessions helping participants connect with their inner critic, heal inner child wounds, and awaken their inner champion.
• Raising Sexually Healthy Kids Workshop 3-part interactive workshop for parents and caregivers on discussing sex and sexuality with children across developmental stages, teaching tools for approaching this challenging topic.

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• LifeStance Health: National outpatient mental health platform operating hundreds of clinic locations with employed and partnered clinicians delivering therapy and psychiatry. Compares on clinical service mix and insurance accepted while vastly exceeding Waypoint on geographic scale and corporate infrastructure.
• BetterHelp: Largest direct-to-consumer online therapy marketplace connecting clients to licensed therapists via subscription. Competes for the same Portland-area adults seeking individual counseling, often at lower out-of-pocket cost than Waypoint's $125–$220/hour rates.
• Talkiatry: Virtual outpatient mental health provider employing psychiatrists and therapists, in-network with major insurers. Offers the same outpatient mental health service category and competes for the same Pacific Northwest patient pool via telehealth.
• Lyra Health: Enterprise mental health benefits platform providing therapy, coaching, and medication management through employer-sponsored plans. Competes for the same insured end-clients, particularly those whose employers may steer them away from out-of-network practices like Waypoint.
• Two Chairs: Multi-clinician outpatient therapy practice operating in California and select markets with a clinician-led service model and structured matching. Comparable private-practice-style outpatient therapy delivery, but with broader corporate backing and multi-state footprint.
• Thriveworks: National outpatient counseling and psychiatry chain delivering individual, couples, and family therapy with both in-person and telehealth across many U.S. markets. Same core offering (office-based mental health practitioners) at significantly larger scale.

Emerging players

• Charlie Health: Virtual and in-person intensive outpatient program (IOP) provider for adolescents and young adults with mental health and substance use conditions. Competes for the same adolescent/young adult segment that therapists like Dillon Robertson and Heidi Sause serve, particularly with higher-acuity cases Waypoint cannot accept as a non-crisis center.

Others

• Headway: Therapist-facing platform that helps independent clinicians credential, bill insurance, and run practices. Enables the same independent-practitioner practice model that Waypoint uses, and could accelerate scaling of associate therapists at Waypoint.

Direct peers

• Cedar Hills Therapy Center: Multi-therapist private counseling practice serving the Portland, OR metro with individual, couples, family, and group services. Closest direct comparable given overlapping Pacific Northwest geography, multi-clinician model, and similar outpatient mental health positioning.
• Portland Therapy Center: Portland-based multi-clinician private practice offering individual, couples, family, and group therapy across mental health specialties. Directly comparable as a multi-therapist practice in the same metro competing for the same referral networks and client base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/waypointpdx

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Waypoint Counseling Services