Portland Therapy Center

What Portland Therapy Center does

Portland Therapy Center operates an online therapist directory and matching platform serving the Portland, Oregon metropolitan area, from Hillsboro to Gresham. Founded in 2013 by Jeff Guenther and operated by a team of 1-10 employees, the platform functions as a two-sided marketplace connecting consumers seeking mental health services with a network of approximately 1,500 independent mental health professionals offering in-person sessions (1,046 therapists) and telehealth (1,566 therapists). The platform organizes therapists across seven service categories: individual therapy, family therapy, psychiatry, group therapy, child therapy, relationship/couples therapy, and teen/adolescent therapy.

The core technology is a web-based directory and marketplace platform with advanced search and filtering capabilities — clients can filter by service type, specialty (e.g., anxiety, depression, PTSD, LGBTQ issues, ADHD, grief), insurance provider (an extensive network including Aetna, Cigna, Kaiser, Medicaid, Medicare, Oregon Health Plan, PacificSource, Providence, Regence, and United Behavioral Health), cost (including a sliding-scale pathway for therapists under $50), availability, gender, ethnicity, and language. The platform also supports therapist profile creation, online scheduling, and telehealth session integration. Ancillary platform offerings include office space rental for Portland therapists and a clinical supervisor directory, positioning the company as a broader practitioner-operating ecosystem.

The business model is a therapist-side subscription or listing-fee marketplace: therapists create profiles to attract clients, and the platform monetizes via profile listings rather than taking a cut of therapy session revenue. Clients pay therapists directly for services; the platform does not bill insurance. GTM is product-led and direct-to-consumer, relying on SEO-optimized service pages, organic social media (LinkedIn, Instagram, Facebook), content marketing via a blog, and search-based discovery. The company is privately held with no disclosed institutional investment, funding rounds, or M&A activity, and operates as a bootstrapped regional business.

Name

Portland Therapy Center

Legal name

Portland Therapy Center

Website

https://portlandtherapycenter.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Portland Therapy Center is a Portland, Oregon-based online therapist directory and marketplace connecting consumers with approximately 1,500 independent mental health professionals across individual, family, couples, child, teen, group, and psychiatry services via web search and telehealth.

Ownership category

akta.pro rank

Product category

Mental Health Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Offices of Physicians, Mental Health Specialists (621112)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Mental Health Therapist Marketplaces (HLALALAJ)

akta.pro secondary industries

General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA), Couples & Family Therapy Teletherapy Platforms (HLALAEAG)

Keywords

• Therapist directory platform
• Mental health services
• Online therapy marketplace
• Couples counseling services
• Psychiatric care services

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Therapist Directory/Marketplace: Platform facilitates connections between therapists and clients. Therapists create profiles on the platform to attract clients. Revenue appears to come from therapist profile subscriptions or listing fees.
2. Insurance Billing Support: Platform works with extensive network of insurance providers (Aetna, Cigna, Kaiser, Medicaid, Medicare, OHP, PacificSource, Providence, Regence, United Behavioral Health, and many more) enabling therapists to serve insured clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Portland Therapy Center operates an online therapist directory and matching platform connecting individuals, families, couples, children, teens, and groups with mental health professionals in the Portland metro area. The platform aggregates 1,046 in-person and 1,566 telehealth therapists across seven service categories (Individual, Family, Psychiatry, Group, Child, Relationship/Couples, Teen therapy), with advanced filters for specialty, insurance, cost, availability, gender, ethnicity, and treatment approach. Therapists maintain independent practices and use the platform for client acquisition.

Product overview

Portland Therapy Center operates as an online directory and matching platform connecting individuals with mental health professionals in the Portland metro area. The platform offers seven core service categories: Individual Therapy, Family Therapy, Psychiatry, Group Therapy, Child Therapy, Relationship/Couples Therapy, and Teen/Adolescent Therapy. Users can search and filter therapists by specialty areas (anxiety, depression, PTSD, LGBTQ issues, etc.), insurance providers, cost, availability, and treatment approaches. The platform functions as a marketplace rather than a unified software product, with each therapist operating independently while utilizing the directory for client acquisition.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Therapy One-on-one therapy sessions for individuals addressing mental health conditions such as depression, anxiety, ADHD, stress, career ambitions, insomnia, abuse, and life changes, delivered by therapists on the PTC platform across the Portland metro area.
• Family Therapy Therapy sessions helping family members improve communication, resolve conflicts, and develop skills to strengthen relationships and overcome unhealthy patterns, delivered by family therapists on the PTC platform.
• Psychiatry Psychiatric services for the diagnosis, treatment, and prevention of mental, behavioral, and emotional disorders including panic attacks, anxiety, depression, substance abuse, and suicidal thoughts, delivered by 75 psychiatry providers on the PTC platform.
• Group Therapy Various support groups and therapy groups including grief support, couples therapy workshops, women's groups, men's groups, neurodivergence support, trauma recovery, and skill-building workshops, delivered by therapists on the PTC platform.
• Child Therapy Therapy services for children dealing with school stress, homework, test anxiety, bullying, peer pressure, family issues, and building self-esteem and emotional strength, delivered by 252 child therapy specialists on the PTC platform.
• Relationship / Couples Therapy Couples counseling helping partners resolve conflicts, improve relationships, address anger, substance abuse, sexual problems, communication issues, divorce, and infidelity, delivered by 707 couples/relationship therapists on the PTC platform.
• Teen / Adolescent Therapy Therapy services for teenagers addressing school stress, violence, bullying, relationship loss, family issues, and developing problem-solving skills and self-esteem, delivered by teen therapists on the PTC platform.
• Therapist Matching Platform Online directory and matching platform enabling users to search and filter therapists by service type, specialty, insurance, cost, availability, gender, ethnicity, and treatment techniques, with free therapist profile registration to attract clients.

Named customers5 records

Segments7 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Modern Health: Global mental health platform providing therapy, coaching, and crisis support via employer-sponsored benefits. Overlaps with PTC's therapy-matching mission at a broader, B2B distribution scale and with deeper technology investment.
• BetterHelp: Largest direct-to-consumer online therapy subscription platform, with a therapist directory and matching flow on its consumer site. Comparable end-customer experience (search/filter therapists, book sessions) but operating as a national, single-payor network rather than a regional marketplace of independent practitioners.
• Psychology Today: Largest therapy directory in the US, allowing consumers to search and filter therapists by location, insurance, specialty, and modality. Directly comparable to PTC's core marketplace/directory model, but operating nationally across all 50 states and across many specialties.
• Lyra Health: Enterprise-focused mental health benefits platform that operates its own therapist network and matches employees to providers. Comparable mental-health provider network and matching model, but accessed primarily through employer contracts rather than direct consumer search.
• Talkspace: Public mental health company offering online therapy and psychiatry via therapist matching and subscription plans. Directly comparable online therapist-matching product with insurance and employer channels.

Others

• Zocdoc: Healthcare appointment-booking marketplace for a broad range of specialties. Adjacent comparable in marketplace mechanics (search, filter, book) but extends well beyond mental health and uses a patient-scheduling transactional model.

Direct peers

• Headway: Therapist platform that combines a therapist directory with insurance credentialing, billing, and scheduling infrastructure. Comparable two-sided marketplace serving clients seeking in-network mental health care and therapists seeking simplified insurance workflows.
• Open Path Psychotherapy Collective: Nonprofit therapist network offering reduced-fee sessions with vetted, licensed therapists. Closely aligned with PTC's sliding-scale / sub-$50 affordability offering and its mission-driven positioning around access to affordable therapy.
• Alma: Membership-based therapist directory with built-in insurance billing and a focus on helping therapists build sustainable practices. Closely aligned two-sided mental-health marketplace model with curated provider supply and consumer-facing search.
• Grow Therapy: Online therapist marketplace that helps clients find in-network mental health providers and helps therapists handle credentialing, billing, and scheduling. Directly comparable two-sided marketplace competing for both clients and licensed providers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/portlandtherapycenter
• LinkedInlinkedin.com/company/portland-therapy-center
• Instagraminstagram.com/portland_therapy_center
• Xx.com/therapy_center

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Portland Therapy Center