The Change Agency
The Change Agency is a private Metro Vancouver counselling and coaching collective of four Registered Clinical Counsellors and an Executive Coach, offering individual, couples, family, youth, and executive coaching services on a pay-per-session basis from offices in Vancouver and Burnaby.
- Company typePrivate
- Founded2010
- HeadquartersVancouver, Canada
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The Change Agency does
The Change Agency is a private, fee-for-service counselling and coaching practice based in Metro Vancouver, Canada. Founded in 2010 and operating from offices on Kingsway in Vancouver and Burnaby, the practice is structured as a small collective of four practitioners: Clinic Director and founder Colin Chow (M.Ed., RCC), Tanya Heal (RCC), Kyle Warner (RCC), and Certified Executive Coach Elle Mah. The firm serves individual adults, adolescents and children, couples, and families with mental health and personal development needs, alongside an executive coaching offering for professionals. Services span individual therapy, couples and family therapy, youth and child counselling (including play-based approaches), trauma therapy, anxiety and depression support, grief and loss, career/vocational counselling, anger management, and parent coaching, delivered both in-person and via video-conferencing or telephone.
The business model is straightforward professional services: clients pay per 50-minute session at published rates ranging from $130 (executive coaching) to $175 (Colin Chow's couples/family therapy), plus applicable GST, with sliding-scale fees reserved for students, seniors, and under-employed clients. New clients are acquired through a professional website, organic social media on Facebook and Instagram, local SEO targeting Vancouver, Burnaby, and New Westminster, word-of-mouth referrals, and a free 15-minute phone consultation. Some extended health benefit plans (UBC AMS/GSS, SFU SFSS, Sun Life, Manulife, Green Shield, Pacific Blue Cross) may reimburse RCC services, but The Change Agency does not direct-bill insurers. The practice is founder-owned and bootstrapped with no external investment and no disclosed revenue.
The Change Agency has no proprietary technology platform, no software product, and no AI/ML capability. Operations are supported by a website with practitioner bios, fees, and testimonials, plus standard communication channels (phone, text, email). Three of the four practitioners also maintain separate school counsellor roles, which constrains their clinical hours at the practice and shapes its evening and weekend operating schedule. Pricing is stated to align with BC Association of Clinical Counsellors guidelines, and the firm carries BCACC "in good standing" registrations and BC teaching certifications across the clinical team.
The Change Agency firmographics
Firmographics- Name
- The Change Agency
- Legal name
- The Change Agency
- Website
- https://thechangeagency.ca
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Change Agency is a private Metro Vancouver counselling and coaching collective of four Registered Clinical Counsellors and an Executive Coach, offering individual, couples, family, youth, and executive coaching services on a pay-per-session basis from offices in Vancouver and Burnaby.
- Ownership category
- akta.pro rank
The Change Agency industry classification
Industry- Product category
- Mental Health Counselling Services
- NAICS
- Offices of Mental Health Practitioners (except Physicians) (621330), Child and Youth Services (62411)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Lifestyle & Habit Change Coaching (HSADAGAB)
- akta.pro secondary industry
- Organizational Change & Transformation Coaching (EDABANAG)
Keywords
Where The Change Agency is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
The Change Agency business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Individual Therapy Sessions: Fee-for-service model for individual counselling sessions (50 minutes). Practitioners charge between $155-$160 per session, with additional GST applicable.
- Couples and Family Therapy: Fee-for-service model for couples and family counselling sessions (50 minutes). Charges between $165-$175 per session.
- Executive Coaching: Individual coaching sessions (50 minutes) priced at $130 per session plus 5% GST. Bundle packages available for 6 sessions.
- Financial Hardship/Sliding Scale: For clients with financial limitations (students, seniors, under-employed), a portion of practice is reserved with negotiated sliding scale fees based on availability.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Colin Chow - Individual Therapy |
| Unit Pricing | Pay-as-you-go | Colin Chow - Couples/Family Therapy |
| Unit Pricing | Pay-as-you-go | Tanya Heal - Individual Therapy |
| Unit Pricing | Pay-as-you-go | Tanya Heal - Couples/Family Therapy |
| Unit Pricing | Pay-as-you-go | Kyle Warner - Individual Therapy |
| Unit Pricing | Pay-as-you-go | Kyle Warner - Couples/Family Therapy |
| Unit Pricing | Pay-as-you-go | Elle Mah - Executive Coaching |
| Other | Pay-as-you-go | Sliding Scale - Financial Hardship |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
The Change Agency product offering
Product offeringCore offering
The Change Agency is a private mental-health and coaching practice that sells fee-for-service individual therapy, couples and family therapy, child and adolescent counselling, trauma therapy, and certified executive coaching. Services are delivered by Registered Clinical Counsellors and a certified executive coach at clinics in Vancouver and Burnaby, BC, with both in-person and virtual session delivery.
Product overview
The Change Agency is a mental health counselling practice offering a comprehensive suite of therapeutic and coaching services. The core offerings include Individual Therapy and Couples/Family Therapy provided by Registered Clinical Counsellors, supplemented by Executive Coaching services from Certified Executive Coaches. Additional specialized services address specific needs including Adolescent/Youth Counselling, Child Counselling with play-based approaches, Trauma Therapy, Anxiety & Depression Support, Grief & Loss Counselling, Career/Vocational Counselling, Anger Management, and Parent Coaching. Services are delivered both in-person at their Metro Vancouver locations (Vancouver and Burnaby) and through Virtual Counselling Sessions via video-conferencing and telephone.
Differentiator
Problem solved
Functional benefit
Products and services
- Individual Therapy One-on-one psychotherapy delivered by Registered Clinical Counsellors for adult clients addressing anxiety, depression, stress, grief, anger, and career issues, available in person at Vancouver/Burnaby clinics and via virtual sessions.
- Couples and Family Therapy Relationship and family psychotherapy delivered by RCCs using approaches including the Gottman Method, for couples and families experiencing conflict, communication breakdown, separation, or parenting challenges.
- Child Counselling Dedicated psychotherapy for children delivered by RCCs, intended for parents/guardians seeking structured support for child emotional or behavioural concerns.
- Adolescent Counselling Counselling tailored for teenagers and adolescents, addressing school-related stress, identity, family-system conflicts, and behavioural issues, delivered by Registered Clinical Counsellors.
- Trauma Therapy Specialized trauma-informed psychotherapy for clients dealing with traumatic experiences and post-traumatic stress, delivered by RCCs using trauma-informed clinical practices.
- Executive Coaching Certified executive coaching for individual professionals and executives seeking leadership development, career transition support, and performance improvement, distinct from clinical therapy.
- Virtual Counselling Sessions Online video-based counselling sessions enabling remote individual, couples, family, and youth therapy delivery, complementing in-person clinic visits at the Vancouver and Burnaby locations.
- Free Initial Consultation Complimentary first consultation session offered to prospective clients as a low-friction entry point to evaluate fit before committing to ongoing therapy or coaching services.
Companies that use The Change Agency
Customer profileSegments6 records
Ideal customer profiles4 records
The Change Agency technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Change Agency partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
The Change Agency competitors and assessment
Company assessmentDirect peers
- Lysn: Canadian digital mental health platform connecting users to licensed therapists and psychologists for in-person and virtual sessions. Direct competitor in the Canadian market with similar mental health practitioner matching model but broader geographic reach than The Change Agency's Metro Vancouver focus.
- Talkspace: Online therapy and psychiatry platform serving individuals, couples, and teens with both video and asynchronous messaging. Comparable to The Change Agency's multi-modal delivery approach but with technology platform and national reach the practice lacks.
- BetterUp: Enterprise-focused coaching platform offering executive and leadership coaching at scale. Comparable to The Change Agency's executive coaching arm (added2021) but serves large corporate clients with technology-augmented delivery and a much larger coach network.
- BetterHelp: Largest online therapy platform offering individual, couples, and teen counselling via subscription. Directly competes with The Change Agency's therapy offerings through digital delivery, broader therapist panel, and lower-friction onboarding—representing the tech-enabled model The Change Agency does not currently use.
Broad incumbents
- Calm: Mental wellness platform offering meditation, sleep, and now therapy/coaching. Adjacent to The Change Agency's anxiety, stress, and burnout offerings, with broader consumer brand and self-service digital delivery.
- Headspace: Major digital mental health and wellness platform offering therapy (Headspace Care), meditation, and coaching. Represents a broader incumbent with diversified offerings that overlap with The Change Agency's individual therapy and executive coaching services.
Emerging players
- 7 Cups: Online emotional support service combining free peer support with paid therapy access. Comparable mental health support offering to The Change Agency but at lower cost and with asynchronous community elements the practice does not provide.
- Lyra Health: Workplace mental health benefits provider offering therapy and coaching to employees of client companies. Comparable to The Change Agency's executive coaching and therapy services but delivered through employer-sponsored benefits rather than direct-to-consumer.
- Cerebral: Online mental health subscription service offering therapy and medication management for anxiety, depression, and ADHD. Overlaps with The Change Agency's anxiety/depression support services through a tech-enabled subscription model.
Others
- Alma: Provider directory and platform helping independent therapists accept insurance and grow practices. Relevant ecosystem player for The Change Agency's independent RCC practitioners, though not a direct service competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
The Change Agency social profiles
Digital presenceThe Change Agency financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Change Agency leadership team
Management profileNumber of profiles
Profiles4 records
The Change Agency funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Change Agency M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Change Agency
What does The Change Agency do?
The Change Agency is a private mental-health and coaching practice that sells fee-for-service individual therapy, couples and family therapy, child and adolescent counselling, trauma therapy, and certified executive coaching. Services are delivered by Registered Clinical Counsellors and a certified executive coach at clinics in Vancouver and Burnaby, BC, with both in-person and virtual session delivery.
Is The Change Agency a public or private company?
The Change Agency is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Change Agency founded?
The Change Agency was founded in 2010. It employs 1 to 10 people.
Where is The Change Agency based?
The Change Agency is headquartered in Vancouver, Canada, in the North America region.
How does The Change Agency make money?
Four revenue lines are on record. Individual Therapy Sessions are the primary driver. The others are couples and Family Therapy, executive Coaching and financial Hardship/Sliding Scale.
Who are The Change Agency's main competitors?
Direct peers on record are Lysn, Talkspace, BetterUp and BetterHelp. Broad incumbents are Calm and Headspace. Emerging players are 7 Cups, Lyra Health and Cerebral. Alma is listed as an others.
Does The Change Agency have an API?
No public API is recorded for The Change Agency.
What industry is The Change Agency in?
The Change Agency's product category is Mental Health Counselling Services. Its primary akta.pro industry code is HSADAGAB, Lifestyle & Habit Change Coaching, with a secondary code of EDABANAG, Organizational Change & Transformation Coaching. Its NAICS code is 621330 and its SIC code is 8300.