Say it with a Pin
Say it with a Pin is a New Delhi-based direct-to-consumer brand that hand-paints and sells personality-driven wooden accessories — pins, magnets, earrings, bookmarks, and seasonal Rakhis — globally via Shopify, serving individual consumers, gifters, and creator/HR segments through its own storefront and pop-ups.
- Company typePrivate
- Founded2018
- HeadquartersNew Delhi, India
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Say it with a Pin does
Say it with a Pin is a New Delhi-based, direct-to-consumer handcrafted accessories brand operated under parent creative agency 2626 Creative Studio. Founded in 2018, the company designs, hand-paints, and sells wooden accessories — including pins, magnets, earrings, unbuttons, magnetic bookmarks, stickers, tote bags, pocket puzzles, and seasonal Rakhis — on sustainably sourced birch wood. Production is made-to-order by a team of 25 artists and designers, with each piece hand-painted so that no two items are identical. The brand positions its catalog around personality-driven collections (Dramatic, Sporty, Creative Crew, Foodie, Romantic, Queer & Proud, Geeks, Binge Watchers) and Indian cultural themes, targeting individual consumers seeking self-expression products as well as gifting and creator-merch use cases.
The business sells globally through a Shopify storefront with INR and USD pricing, complemented by pop-up presence at cultural events such as India Art Fair, Kala Ghoda Arts Festival, and Spoken Fest. A separate artist marketplace, Pin Pals, extends the catalog by onboarding independent designers, and an upcoming workshops platform, Juice Bar, signals intent to expand into community programming. Revenue is generated through one-time product sales and bespoke bulk/custom orders, with no subscription or licensing model. Celebrity and influencer placements (including Shweta Tripathi, Gajraj Rao, and Dharna Durga) function as earned-media brand building rather than commercial contracts. The company is bootstrapped, privately held, and operates with a single 25-person unit anchored at the 2626 Creative Studio headquarters in Sultanpur, New Delhi.
Say it with a Pin firmographics
Firmographics- Name
- Say it with a Pin
- Legal name
- Say it with a Pin
- Website
- https://sayitwithapin.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Say it with a Pin is a New Delhi-based direct-to-consumer brand that hand-paints and sells personality-driven wooden accessories — pins, magnets, earrings, bookmarks, and seasonal Rakhis — globally via Shopify, serving individual consumers, gifters, and creator/HR segments through its own storefront and pop-ups.
- Ownership category
- akta.pro rank
Say it with a Pin industry classification
Industry- Product category
- Handcrafted Pins and Accessories
- NAICS
- Jewelry Retailers (458310)
- SIC
- Costume Jewelry & Novelties (3960)
- akta.pro primary industry
- Handmade/Craft Fashion Jewelry (Beaded/Wire/Woven) (CRAKABAD)
Keywords
Where Say it with a Pin is headquartered
LocationHeadquarters
- HQ city
- New Delhi
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Say it with a Pin business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct E-commerce Product Sales: One-time product sales through Shopify storefront. Products are made to order. Individual purchases up to 25 units per order. Bulk/custom orders available through direct email contact. No subscription model mentioned.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Hand-Painted Wooden Pins |
| Unit Pricing | Pay-as-you-go | Hand-Painted Wooden Earrings |
| Unit Pricing | Pay-as-you-go | Tote Bags |
| Unit Pricing | Pay-as-you-go | Magnetic Bookmarks |
| Unit Pricing | Pay-as-you-go | Sticker Packs |
| Unit Pricing | Pay-as-you-go | Eternal Rakhis |
| Unit Pricing | Pay-as-you-go | Foodie Rakhi Collection |
| Unit Pricing | Multi-year contract | Bulk & Custom Orders |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Say it with a Pin product offering
Product offeringCore offering
Say it with a Pin manufactures and sells hand-painted wooden pins, magnets, earrings, unbuttons, bookmarks, stickers, tote bags, pocket puzzles, and seasonal Rakhi products, crafted by a team of 25 artists on sustainably sourced birch wood. Products are sold direct-to-consumer via a Shopify storefront with global shipping, supplemented by custom and bulk orders, offline pop-up events, and the Pin Pals artist marketplace.
Product overview
Say It With A Pin is a handcrafted accessories brand offering a diverse portfolio of personality-driven products centered around self-expression. The core product line consists of hand-painted wooden pins (208 products), complemented by wooden magnets (56 products), earrings (24 products), unbuttons/jacket buttons (19 products), magnetic bookmarks (4 products), sticker packs (10 products), tote bags (2 products), and pocket puzzles. The company also offers seasonal Rakhi products through BFF Rakhi and Eternal Rakhis collections. Products are organized into personality-themed collections including Dramatic, Sporty, Creative Crew, Romantic, Queer & Proud, Geeks, Binge Watchers, and Foodie. The business operates Pin Pals, an artist-driven marketplace connecting independent artists with customers, and participates in offline events like art fairs. Custom and personalized orders are available. The company ships globally with a team of 25 creatives based in New Delhi, India.
Differentiator
Problem solved
Functional benefit
Products and services
- Hand-Painted Wooden Pins Hand-painted wooden lapel pins crafted from sustainably sourced birch wood, featuring whimsical and personality-driven designs. Pins include butterfly clutch or safety pin backs and vary in size from 0.75 to 1.5 inches. 208 products available in the collection.
- Hand-Painted Wooden Magnets Hand-painted wooden refrigerator magnets featuring quirky pop-culture references, movie themes, and witty slogans. Crafted from eco-friendly wood with magnetic backing for fridge or metal surface display.
- Hand-Painted Wooden Earrings Hand-painted wooden earrings featuring pop-culture icons, animals, and creative designs. Lightweight wooden construction with earring hardware for wearable self-expression.
- Hand-Painted Unbuttons Hand-crafted wooden buttons designed as wearable accessories to replace traditional jacket buttons. Feature artistic designs including flowers, symbols, and pop-culture references for personalized clothing customization.
- Magnetic Bookmarks Hand-painted wooden magnetic bookmarks designed to clip onto book pages without damaging them. Feature whimsical illustrations and colorful designs for book lovers.
- Sticker Packs Themed sticker packs featuring pop-culture references, emojis, animals, and quirky designs. Suitable for personalizing laptops, tablets, notebooks, and phone cases.
- Tote Bags Hand-painted or printed tote bags featuring artistic designs and whimsical illustrations. Serve as functional fashion accessories for everyday use.
- Pocket Puzzles Compact pocket-sized puzzles featuring artistic illustrations, pop-culture references, and famous artwork reproductions. Designed as collectible, portable entertainment.
- BFF Rakhi Hand-crafted Rakhi bracelets designed for celebrating sibling bonds. Features playful food-themed and whimsical designs including Chai-Biscuit, Nimbu-Paani, Sun-Moon, Rum-Coke, and Gin-Tonic themes. Available in multiple color variants.
Companies that use Say it with a Pin
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Say it with a Pin technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature2 records
Say it with a Pin partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- Anjali Sharma (Pin Pal)minorArtist partner on the Pin Pals marketplace. Creates hand-crafted pin designs under her own collection. Based in New Delhi. Explore collection available on the website.
- Samosa Rani (Pin Pal)minorArtist partner on the Pin Pals marketplace. Contributes hand-crafted products to the platform. Based in Coimbatore.
- Pia Sharma (Pin Pal)minorArtist partner on the Pin Pals marketplace. Contributes hand-crafted sticker packs and other designs. Based in Bengaluru.
- Ink Brush & Paint (Pin Pal)minorArtist partner on the Pin Pals marketplace. Contributes hand-painted products to the platform. Based in Chennai.
- Toxic Studios (Pin Pal)minorArtist partner on the Pin Pals marketplace. Contributes hand-painted products. Based in Mumbai.
- Bhavya Desai (Pin Pal)minorArtist partner on the Pin Pals marketplace. Contributes hand-painted magnets and other products.
- Anuja Jain (Pin Pal)minorArtist partner on the Pin Pals marketplace. Contributes hand-painted wooden pin designs. Notable artist with multiple products in the collection.
- Tera Mera Art (Pin Pal)minorArtist partner on the Pin Pals marketplace. Contributes hand-crafted products to the platform.
- 2626 Creative StudiocoreParent creative agency that founded and operates Say It With A Pin. Based in New Delhi. Responsible for the design and hand-painting of each pin. Located at 2626 Creative Studio, MG Road, Sultanpur, New Delhi.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Say it with a Pin competitors and assessment
Company assessmentDirect peers
- Tjori: Indian e-commerce brand curating handcrafted and contemporary Indian products across fashion, home, and accessories. Comparable given its India-based DTC model, handcrafted product focus, and emphasis on artisan-made lifestyle goods targeting urban Indian consumers.
- Chumbak: Indian lifestyle and accessories brand offering quirky, design-led products across bags, stationery, and home decor through DTC channels. Highly comparable given its Indian origin, personality-driven product design, and strong DTC e-commerce footprint targeting similar self-expression-seeking consumers.
- Happily Unmarried: Indian original quirky lifestyle and accessories brand founded in 2005, selling mugs, bags, decor and novelty gifts. Comparable as a design-led, irreverent Indian accessories brand competing for the same young adult self-expression buyer through similar digital-first channels.
- The Souled Store: Indian pop-culture merchandise brand selling officially licensed apparel, accessories, and collectibles featuring Bollywood, cricket, and OTT content. Comparable as a personality and pop-culture driven Indian DTC brand targeting the same young, expressive buyer with wearable accessories.
- Masaba: Indian fashion and accessories label known for bold, design-forward prints on apparel and accessories. Comparable given its India-based DTC operations, Indian cultural and pop-culture design vocabulary, and celebrity-driven brand positioning.
Broad incumbents
- Nicobar: Indian contemporary lifestyle brand offering design-led apparel, home, and accessories with a broader, more premium product range. Comparable as an India-based DTC lifestyle brand in the design-conscious accessories space, though operating at higher price points and broader scope.
- Outhouse Jewellery: Indian contemporary fashion jewelry brand known for bold, sculptural designs sold through premium retail and DTC channels. Comparable as an Indian design-led jewelry brand targeting expressive, fashion-forward buyers, though operating in the fine/fashion jewelry segment rather than handcrafted wooden accessories.
- Etsy: Global online marketplace for handmade, vintage, and craft goods with a massive catalog of handcrafted pins, jewelry, and accessories. Comparable as a marketplace connecting independent artisans with buyers for handcrafted self-expression products, relevant given Say it with a Pin's Pin Pals marketplace model.
- Redbubble: Global artist-driven marketplace for print-on-demand pins, stickers, apparel, and accessories. Comparable given its artist-creator marketplace model, pin-heavy product catalog, and global DTC fulfillment for self-expression products.
Emerging players
- iTokri: Indian online handicrafts marketplace connecting artisan producers with consumers across textiles, accessories, and home decor. Comparable as an India-based handcrafted goods platform serving artisan communities, though broader in scope and more curation-led.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Say it with a Pin social profiles
Digital presenceSay it with a Pin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Say it with a Pin leadership team
Management profileNumber of profiles
Profiles2 records
Say it with a Pin funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Say it with a Pin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Say it with a Pin
What does Say it with a Pin do?
Say it with a Pin manufactures and sells hand-painted wooden pins, magnets, earrings, unbuttons, bookmarks, stickers, tote bags, pocket puzzles, and seasonal Rakhi products, crafted by a team of 25 artists on sustainably sourced birch wood. Products are sold direct-to-consumer via a Shopify storefront with global shipping, supplemented by custom and bulk orders, offline pop-up events, and the Pin Pals artist marketplace.
Is Say it with a Pin a public or private company?
Say it with a Pin is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Say it with a Pin founded?
Say it with a Pin was founded in 2018. It employs 11 to 50 people.
Where is Say it with a Pin based?
Say it with a Pin is headquartered in New Delhi, India, in the Asia region.
How does Say it with a Pin make money?
One revenue line is on record: direct E-commerce Product Sales.
Who are Say it with a Pin's main competitors?
Direct peers on record are Tjori, Chumbak, Happily Unmarried, The Souled Store and Masaba. Broad incumbents are Nicobar, Outhouse Jewellery, Etsy and Redbubble. iTokri is listed as an emerging player.
Does Say it with a Pin have an API?
No public API is recorded for Say it with a Pin.
What industry is Say it with a Pin in?
Say it with a Pin's product category is Handcrafted Pins and Accessories. Its primary akta.pro industry code is CRAKABAD, Handmade/Craft Fashion Jewelry (Beaded/Wire/Woven). Its NAICS code is 458310 and its SIC code is 3960.