TradePoints
TradePoints operates a universal loyalty rewards platform for retail traders, enabling automatic point earning through integrated brokers, prop firms, and trading tools, redeemable in a 6,000+ item marketplace of trading tools, funded accounts, and lifestyle rewards.
- Company typePrivate
- Founded2025
- HeadquartersPerth, Australia
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What TradePoints does
TradePoints (TradePoints Pty Ltd) is a Perth, Australia-based company that operates a universal loyalty rewards platform for retail traders. Founded in 2025 by Jordon Mellor, the platform enables traders to earn TradePoints automatically when transacting through integrated partner platforms — including multi-asset brokers (TabTrade), proprietary trading firms (The5ers, Bright Funded, Blueberry Funded, Dominion Funding, Eleonex, For Traders, Market Mates, Trade The Pool), trading journals (TraderSync, Edgewonk), screeners (FinViz), backtesting platforms (FX Replay), and dark-pool access (MobyTick). Earned points are redeemed in a marketplace of 6,000+ rewards spanning funded trading accounts, software subscriptions (TradingView, TrendSpider, TradeZella), educational courses, gift cards (Apple, Amazon, Airbnb, Hotels.com), and exclusive events (Bali Trading Retreat, London Prop Trading Expo). As of June 2026, 87,162+ points had been earned across the ecosystem.
The underlying technology is a cloud-based rewards platform hosted on AWS infrastructure in Sydney, integrating with partner platforms via API for automatic point tracking, allocation, and digital-code fulfillment. The platform is freely available to traders with no membership or setup fees; points carry no cash-redemption value. The product surface consists of the TradePoints Rewards Platform (earning engine) and the TradePoints Rewards Marketplace (redemption catalog).
The business model is B2B2C. TradePoints charges partner platforms for the managed rewards infrastructure, technology, and fulfillment services, and earns marketplace commissions on point redemptions. Go-to-market combines product-led growth (free self-serve sign-up in under a minute) with a channel-partner motion in which integrations are embedded inside partner broker and prop-firm portals. Target customer segments are segmented by activity level — Casual Traders (estimated 5,000–25,000+ points/year), Active Traders (25,000–100,000+), and Pro Traders (100,000+) — and the company serves a global retail-trader base through its international partner footprint despite its Australian domicile. The company is privately held, bootstrapped, and operates with 1–10 employees.
TradePoints firmographics
Firmographics- Name
- TradePoints
- Legal name
- TradePoints Pty Ltd
- Website
- https://tradepoints.one
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- TradePoints operates a universal loyalty rewards platform for retail traders, enabling automatic point earning through integrated brokers, prop firms, and trading tools, redeemable in a 6,000+ item marketplace of trading tools, funded accounts, and lifestyle rewards.
- Ownership category
- akta.pro rank
TradePoints industry classification
Industry- NAICS
- Wholesale Trade Agents and Brokers (42512)
- SIC
- Security Brokers, Dealers & Flotation Companies (6211)
- akta.pro primary industry
- Rewards Marketplace & Redemption Platforms (Merchandise, Gift Cards, Experiences) (THALAKAC)
Keywords
Where TradePoints is headquartered
LocationHeadquarters
- HQ city
- Perth
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
TradePoints business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Partner Platform Fees / B2B Services: TradePoints operates a B2B2C model where it charges partner platforms (brokers, prop firms) for technology infrastructure, rewards marketplace, and fulfillment services. Partners pay TradePoints to offer a fully managed rewards experience to their clients without building their own loyalty infrastructure.
- Marketplace Commission: TradePoints generates revenue through transaction fees when traders redeem points for rewards in the marketplace. The platform takes a commission on reward redemptions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Trader Membership |
| Subscription | Monthly | Partner Integration (B2B) |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
TradePoints product offering
Product offeringCore offering
TradePoints operates a universal rewards ecosystem for retail traders that allows traders to earn TradePoints automatically when transacting through partner platforms (brokers, prop firms, trading tools). Earned points are redeemed through a marketplace of 6,000+ rewards including funded trading accounts, trading tools (TradingView, TrendSpider, TradeZella), subscriptions, educational courses, gift cards, and exclusive events. The platform also provides trading platforms with a fully managed rewards infrastructure so they can offer loyalty benefits without building their own systems.
Product overview
TradePoints is a single, unified loyalty rewards ecosystem built specifically for retail traders. The platform consists of the TradePoints Rewards Platform and the TradePoints Rewards Marketplace. Users create a free account and earn TradePoints automatically through qualifying activities on partner platforms (brokers, prop firms, trading tools, educational services). Earned points are then redeemed in the marketplace for trader-focused rewards including funded trading accounts, software subscriptions (TradingView, TrendSpider), gift cards, courses, and exclusive events. The ecosystem connects 16+ partner platforms and offers 6,178+ rewards.
Differentiator
Problem solved
Functional benefit
Companies that use TradePoints
Customer profileSegments3 records
TradePoints technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
Feature3 records
TradePoints partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and flagship.
- The5erscoreThe5ers announced a new partnership with TradePoints, enabling its customers to earn TradePoints rewards on eligible purchases of evaluation programs through a shared ecosystem built for the retail trading industry. Points earned can be redeemed across thousands of products including trading software, educational resources, technology, gift cards, and lifestyle rewards. The partnership allows The5ers to offer a fully managed rewards experience without building its own loyalty infrastructure.
- TabTradeflagshipTabTrade, a global multi-asset CFD broker headquartered in Saint Lucia, became the first broker globally to integrate with TradePoints as its pilot launch partner. The integration enables TabTrade clients to earn TradePoints on deposits and trades, redeemable for trading tools, educational resources, event access, and third-party rewards including frequent flyer programs. New clients earn 1 TradePoint per dollar deposited on their first deposit (up to 10,000 points) after completing 5 lots of eligible volume, while active traders earn 100 TradePoints per lot traded monthly, capped at 10,000 points.
- TraderSynccoreFeatured trading partner on the TradePoints platform. TraderSync is a trading journal platform that integrates with the TradePoints rewards ecosystem, allowing users to earn TradePoints when transacting with TraderSync.
- TrendSpidercoreFeatured trading partner on the TradePoints platform. TrendSpider is an AI-powered platform for active investors. Users can earn and redeem TradePoints for TrendSpider subscriptions and accounts.
- EdgewonkcoreFeatured trading partner on the TradePoints platform. Edgewonk is a professional trading journal. Traders can earn and redeem TradePoints through this partnership.
- FinVizcoreFeatured trading partner on the TradePoints platform. FinViz is an advanced stock screening platform integrated with the TradePoints rewards ecosystem.
- MobyTickcoreFeatured trading partner on the TradePoints platform. MobyTick is a professional dark pool trading platform. Users can earn TradePoints by connecting their MobyTick accounts.
- FX ReplaycoreFeatured trading partner on the TradePoints platform. FX Replay is a backtesting platform. The partnership allows users to earn TradePoints through FX Replay activity.
- EleonexcoreFeatured trading partner on the TradePoints platform. Eleonex is a leading proprietary trading firm. Users earn TradePoints through Eleonex portal integration.
- Dominion FundingcoreFeatured trading partner on the TradePoints platform. Dominion Funding is a global FX prop firm. Users can earn TradePoints through Dominion Funding activities.
- Bright FundedcoreFeatured trading partner on the TradePoints platform. Bright Funded funds traders up to $400K. Integration with TradePoints rewards ecosystem.
- Blueberry FundedcoreFeatured trading partner on the TradePoints platform. Blueberry Funded is a broker-backed prop trading firm integrated with TradePoints.
- For TraderscoreFeatured trading partner on the TradePoints platform. For Traders is a proprietary trading firm with the motto 'Our Challenge. Your Rules.' Users can earn TradePoints through their activities.
- Market MatescoreFeatured trading partner on the TradePoints platform. Market Mates is a trading firm that positions itself as being 'on your side'. Users can earn TradePoints through Market Mates activities.
- Prop Trading ExpocoreFeatured trading partner on the TradePoints platform. Prop Trading Expo organizes the biggest prop trading expos in the world. Users can earn and redeem TradePoints for event tickets.
- Trade The PoolcoreFeatured trading partner on the TradePoints platform. Trade The Pool is a #1 stock prop firm. Integration allows users to earn TradePoints through their trading activities.
Scale indicators3 records
Recent moves4 records
Expansion highlights4 records
TradePoints competitors and assessment
Company assessmentDirect peers
- Prodege (Swagbucks): Consumer rewards platform offering points for partner activity, redeemable in a gift-card and merchandise marketplace. Closest structural analog to TradePoints' points-for-partner-activity-and-redemption model.
- Capital One Shopping: Browser-based rewards and cashback platform aggregating merchant offers into a single redemption experience. Same value proposition of universal rewards on top of partner activity, though web-shopping focused.
- Fetch Rewards: Receipt-scanning rewards app that aggregates earning opportunities from multiple merchants into a unified points-and-gift-card redemption model. Comparable universal rewards marketplace mechanics.
- Drop: Mobile rewards platform that aggregates partner offers and rewards users for transactions, redeemable for gift cards and merchant credit. Operates a near-identical B2B2C rewards loop.
Others
- TradingView: Largest retail trading platform globally and an active TradePoints reward partner. Represents the type of trading-tool partner TradePoints depends on, and could be an indicator of whether trading platforms themselves will ever launch competing loyalty programs.
- Impact: Partnership management and affiliate-marketing infrastructure platform that powers B2B2C partner programs at scale. Adjacent infrastructure layer that addresses the partner-onboarding and tracking workflow TradePoints handles manually.
Broad incumbents
- Rakuten: Global cashback and rewards marketplace that connects shoppers to merchants through a similar B2B2C model — paying users to transact with partner merchants. Directly analogous business architecture, just in general retail rather than trading-specific.
- eToro: Multi-asset broker with an embedded loyalty/rewards layer (Popular Investor Program) and brand-driven partner ecosystem. Illustrates how a large broker can vertically integrate the same value proposition TradePoints sells to brokers externally.
Emerging players
- Lolli: Browser/app rewards platform that pays users in bitcoin for shopping with partner merchants. Same B2B2C rewards aggregator model with a different redemption currency — illustrative of the broader niche TradePoints competes within.
Regional players
- Air Miles (LoyaltyOne): Long-running universal coalition loyalty program aggregating earning across multiple merchants with a single points currency redeemable across a broad catalogue. The original template for the universal-rewards coalition model TradePoints is replicating in trading.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
TradePoints social profiles
Digital presenceTradePoints financial estimates
Financial estimateRevenue estimate
Valuation estimate
TradePoints leadership team
Management profileNumber of profiles
TradePoints funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TradePoints M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TradePoints
What does TradePoints do?
TradePoints operates a universal rewards ecosystem for retail traders that allows traders to earn TradePoints automatically when transacting through partner platforms (brokers, prop firms, trading tools). Earned points are redeemed through a marketplace of 6,000+ rewards including funded trading accounts, trading tools (TradingView, TrendSpider, TradeZella), subscriptions, educational courses, gift cards, and exclusive events. The platform also provides trading platforms with a fully managed rewards infrastructure so they can offer loyalty benefits without building their own systems.
Is TradePoints a public or private company?
TradePoints is a private company. It is currently operating.
When was TradePoints founded?
TradePoints was founded in 2025. It employs 1 to 10 people.
Where is TradePoints based?
TradePoints is headquartered in Perth, Australia, in the Oceania region.
How does TradePoints make money?
Two revenue lines are on record. Partner Platform Fees / B2B Services are the primary driver. The others are marketplace Commission.
Who are TradePoints's main competitors?
Direct peers on record are Prodege (Swagbucks), Capital One Shopping, Fetch Rewards and Drop. Others are TradingView and Impact. Broad incumbents are Rakuten and eToro. Lolli is listed as an emerging player. Air Miles (LoyaltyOne) is listed as a regional player.
Does TradePoints have an API?
No public API is recorded for TradePoints.
What industry is TradePoints in?
Its primary akta.pro industry code is THALAKAC, Rewards Marketplace & Redemption Platforms (Merchandise, Gift Cards, Experiences). Its NAICS code is 42512 and its SIC code is 6211.