MOTORING.CO.UK LIMITED

What MOTORING.CO.UK LIMITED does

Motoring.co.uk Limited, operating commercially as Regit, is a UK-based automotive Data-as-a-Service business founded in 2007 and headquartered at Alderley Park, Macclesfield. Through its consumer-facing Regit digital garage platform, the company collects and manages first-party data on approximately 4 million UK motorists, with more than 300 structured data points per vehicle and owner covering type, age, fuel type, brand, model, mileage and ownership lifecycle stage. This data asset underpins the company's B2B offering, which monetises the consumer audience through advertising, data activation, lead generation, CRM, display/sponsorship, and video/branded content services sold to automotive OEMs, dealers and agencies.

The company's core technology stack combines a proprietary first-party data platform with integrations into media-owner systems, most notably an exclusive data partnership with Sky Media launched in 2023 that enables addressable TV advertising targeted by vehicle ownership. Complementary integrations include Motorway (used car valuations/lead generation, 2021), heycar (used car leads, 2022), and partnerships with charging infrastructure providers BP Pulse and Pod Point for EV-related content. The platform also exposes an EV Hub with educational content and an Auto Expert team that conducts car-buying conversations monthly.

Commercially, Motoring.co.uk generates revenue through campaign-based advertising spend, data partnerships, lead generation fees, and CRM solutions delivered to enterprise clients. Documented campaign outcomes include an £70,000 OMODA campaign producing 1,429 test drive leads, 8% conversion for Mercedes-Benz versus a 5% target, and 112% surge in enquiries for BYD. The company counts major OEMs among its customers (Mercedes-Benz, BMW, Audi, Ford, Jaguar Land Rover, MG, BYD, OMODA, Toyota, Volkswagen, Hyundai, Kia, Polestar, MINI, SEAT, Dacia, Jeep) and is regulated by the FCA. It is privately held, founder-owned with no disclosed institutional funding, and employs between 11 and 50 people.

Name

MOTORING.CO.UK LIMITED

Legal name

Motoring.co.uk Limited

Website

https://motoring.co.uk

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Motoring.co.uk Limited (operating as Regit) is a UK Data-as-a-Service business that monetises first-party data on 4 million motorists via advertising, lead generation, and data activation services sold to automotive OEMs, dealers and agencies.

Ownership category

akta.pro rank

Headquarters

HQ city

Macclesfield

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Data-Driven Advertising Solutions: Connect brands with over four million engaged vehicle owners through innovative solutions across TV, eCRM, display, social media. Revenue generated from advertising campaigns, data partnerships, and targeted marketing solutions for automotive clients.
2. Lead Generation Services: Delivering qualified leads by helping brands speak to the right people with the right message. Services include identifying in-market buyers, real-time lead capture and delivery into sales pipelines.
3. Display & Sponsorship: Premium placements across high-traffic automotive content including homepage takeovers, sponsored features and content alignment.
4. CRM Solutions: CRM strategies that boost retention and improve customer experience. Tools help automate communications, personalise journeys and stay connected through key ownership milestones.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Motoring.co.uk operates Regit, the UK's leading digital garage platform, and uses first-party data on four million motorists to deliver data-driven automotive marketing services to B2B partners. The company sells advertising, lead generation, CRM, display & sponsorship, data activation, and branded video content services that enable OEMs, brands, agencies, and dealers to engage vehicle owners across TV, eCRM, display, and social channels.

Product overview

Motoring.co.uk operates as the parent company of Regit – the UK's leading digital garage. The company offers a Data-as-a-Service platform built on first-party data from 4 million UK motorists, with over 300 data points per vehicle and owner. The core product is the Regit digital garage platform, which helps vehicle owners buy, sell, and maintain their vehicles. Complementary services include Data Activation & Insights, Lead Generation, CRM Solutions, Display & Sponsorship, and Video & Branded Content – all powered by first-party vehicle data. The company targets automotive brands, dealers, and agencies seeking to connect with engaged motorists through targeted campaigns across online, offline, TV, and social channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Regit Digital Garage Platform UK's leading digital garage platform enabling vehicle owners to buy, sell, and maintain their cars. Underpins the company's first-party data engine covering four million motorists.
• Data Activation & Insights Turns first-party vehicle data into actionable insights across TV, OOH, social, online, and CRM channels, enabling smarter targeting by matching Regit data with partner platforms.
• Lead Generation Delivers qualified leads to automotive brands by connecting them with in-market buyers through first-party data and proven lead funnels, including real-time lead capture into CRM and sales pipelines.
• CRM Solutions Recurring CRM strategies that automate communications, personalise customer journeys, and keep brands connected with vehicle owners through key ownership milestones.
• Display & Sponsorship Premium advertising placements across high-traffic automotive content including homepage takeovers, sponsored features, and content alignment for brand visibility.
• Video & Branded Content Video content featuring TV personalities, sports stars, and actors for myth-busting EV explainers, car reviews, and branded campaigns that shift consumer perceptions and drive engagement.
• OEM & Automotive Partnerships Partnership services enabling OEMs and automotive brands to engage car buyers through brand-building campaigns, product-led activity, and multi-channel reach spanning traditional petrol/diesel to hybrid and electric vehicle segments.

Quantifiable outcome

• 8% conversion rate for Mercedes-Benz lead generation campaign (vs 5% industry target)
• +5 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Sky MediacoreGTM or Marketing Partner · 1 January 2023Regit launched its first mainstream data partnership with Sky Media in 2023, allowing brands to target adverts at consumers based on the vehicle they own - an automotive world first. The partnership combines Regit's vehicle data with Sky AdSmart's household insights for targeted TV advertising.
• heycarcoreGTM or Marketing Partner · 1 January 2022Regit signed a long-term contract with heycar in 2022 to generate used car leads through its digital platform.
• MotorwaycoreGTM or Marketing Partner · 1 January 2021Regit began its partnership with Motorway in 2021 to help its motorists get a better deal when selling their car. The partnership has now tripled in value as of 2024.
• QuotezoneminorGTM or Marketing PartnerTrusted partnership enabling services and solutions to automotive audience. Quotezone is one of the respected names Motoring.co.uk collaborates with in the industry.
• BP PulseminorGTM or Marketing PartnerMotoring.co.uk collaborates with BP Pulse to promote charging network services, ensuring consumers have access to information needed to confidently transition to electric driving.
• Pod PointminorGTM or Marketing PartnerMotoring.co.uk collaborates with Pod Point to promote charging solutions and support the availability of charging infrastructure across the UK.
• AmazonminorGTM or Marketing PartnerPartner brand listed on Motoring.co.uk's partner carousel, indicating advertising or marketing relationship.

Scale indicators11 records

Recent moves13 records

Expansion highlights6 records

Direct peers

• Bauer Media Automotive: UK automotive consumer media (Car, Practical Caravan, etc.) monetised through OEM/dealer advertising. Comparable to Regit in B2B revenue from automotive brands reaching engaged motorists via owned media.
• heycar: UK used car marketplace and existing Regit partner. Both companies generate used car leads and serve OEM/dealer buyers, with overlapping audiences and lead-generation mechanics.
• Carwow: UK automotive marketplace connecting car buyers with dealers via a lead-generation model. Comparable in driving qualified leads to OEMs/dealers and capturing in-market buyer intent, though more transactional than Regit's data-licensing play.
• Motors.co.uk: UK automotive classifieds platform owned by Cox Automotive, aggregating dealer inventory and consumer leads. Competes directly with parts of Regit's marketplace and lead-generation offering.
• Cazoo: UK online used car retailer with consumer data and digital retailing capabilities. Comparable in offering digital-first vehicle ownership experiences and data-led consumer engagement in the UK market.
• Auto Trader: UK's largest automotive marketplace with deep first-party data on millions of car buyers and sellers. Closest comparable to Regit in terms of UK automotive data asset and B2B marketing services to OEMs and dealers.
• Auto Express (Dennis Publishing): Leading UK automotive media brand with large engaged audience and OEM advertising relationships. Comparable to Regit in monetising an automotive consumer audience through B2B advertising and content.

Emerging players

• Driftrock: UK-based automotive marketing platform focused on lead generation and data activation for automotive brands. Direct partial overlap with Regit's data-driven lead generation and CRM capabilities.
• CitNOW: UK automotive video and personalisation platform serving OEMs and dealers with branded content and video engagement. Comparable to Regit's Video & Branded Content service line and addressable OEM/dealer customer base.

Broad incumbents

• Cox Automotive UK: Major UK automotive data and services provider (Manheim, Dealer Auction, Motors.co.uk parent). Larger incumbent with broader portfolio of dealer software, remarketing, and consumer data assets overlapping with Regit's value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/motoring-co-uk

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MOTORING.CO.UK LIMITED