MY FITNESS CLASS LTD

What MY FITNESS CLASS LTD does

MY FITNESS CLASS LTD operates a subscription-based SaaS platform that consolidates online bookings, payments, member management, class scheduling, electronic registers and class-pass administration for independent fitness instructors and small fitness studios. The core product, simply branded 'My Fitness Class', is delivered as a web dashboard at dashboard.myfitnessclass.com together with dedicated native iOS and Android instructor apps; every instructor also gets a branded, white-label online booking site hosted on the myfitnessclass.com domain. A defining technical feature is offline-first operation: the mobile apps continue to record sign-ins, member creations and class changes without internet connectivity and synchronise to the cloud automatically once the device reconnects, addressing the paper-register problem in venues with poor or no Wi-Fi and mobile signal.

The platform's feature set is purpose-built for fitness workflows rather than adapted from a generic booking tool. Instructors can configure class passes with optional expiry windows and usage caps, capture Physical Activity Readiness Questionnaire (PAR-Q) responses and other custom member data via a configurable form builder, automate waiting lists with timed email cascading for fully booked classes, and automatically attach Zoom, Skype, Facebook or Zumba.Dance links to booking confirmation emails for virtual class delivery. Underlying integrations include Stripe for payment processing and subscription billing (with PCI-DSS compliance delegated to the processor), MailChimp for member email marketing, Firebase/Google Analytics for product analytics, and Apple In-App Purchase for iOS subscription billing.

Commercially, the company runs a single-tier, self-serve, product-led model priced at £8.99 per month (with a 1-month free trial and no credit card required), billed either directly through Stripe on the web or via Apple In-App Purchase on iOS, including unlimited classes, members and bookings with no per-booking fees added by My Fitness Class. Distribution is entirely organic and digital — the company's own website, an active Facebook Page and Instagram Page, and native listings on the Apple App Store and Google Play — with no field sales, reseller channel or enterprise motion. The company self-describes as a 'small family run business' headquartered in Oxford, UK, operates under English and Welsh law, and is GDPR self-attested with PCI-DSS coverage inherited from Stripe; no external funding, parent company or management team is disclosed.

Name

MY FITNESS CLASS LTD

Legal name

MY FITNESS CLASS LTD

Website

https://myfitnessclass.com

Company type

Private

Founded year

2018

Operating status

Operating

Short description

MY FITNESS CLASS LTD is a UK-based SaaS platform that provides online booking, payment, electronic register and class management software to independent fitness instructors and small fitness studios, delivered via a web dashboard and native iOS and Android apps with offline support at £8.99 per month.

Ownership category

akta.pro rank

Product category

Fitness class management software

NAICS

Fitness and Recreational Sports Centers (71394), Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Amusement & Recreation Services (7900), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Online/Remote Personal Training & Programming (HSADAAAM)

akta.pro secondary industries

General Personal Training (In-Person & Virtual) (HSADAAAA), Weight Loss & Body Transformation Training (HSADAAAC)

Keywords

• Fitness booking software
• Class management platform
• Fitness instructor tools
• Online class scheduling
• Member management software

Headquarters

HQ city

Chalgrove

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Monthly SaaS subscription: Recurring monthly subscription of £8.99 GBP per month (billed monthly) including unlimited classes, members, and bookings; cancel anytime; first month free.
2. Apple In-App Purchase subscription: Subscribers can pay for My Fitness Class via Apple's In-App Purchase system on iOS; subscription auto-renews monthly through the user's iTunes account.
3. Transaction-fee passthrough via Stripe: Online payments from class participants are processed by Stripe; My Fitness Class does not add its own booking/transaction fees — only Stripe's standard processor fees apply.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

My Fitness Class is a subscription SaaS platform that lets independent fitness instructors and small studios run online bookings, take payments, manage class schedules and members, and operate fully electronic registers from a web dashboard or native iOS/Android apps. The product is sold at a single flat rate of £8.99 per month with unlimited classes, members and bookings, a 1-month free trial, no credit card required to start, and includes offline-capable mobile apps that sync automatically when connectivity is restored.

Product overview

My Fitness Class is delivered as a single unified SaaS product rather than a platform-plus-marketplace architecture. The core offering, branded simply as 'My Fitness Class', bundles an Instructor Dashboard (web) with native iOS and Android apps that synchronise bidirectionally. Around this core, the platform exposes several integrated modules: a Customisable Booking Site (a white-label web booking page per instructor, branded with the instructor's logo/colours and powered by Stripe), an Electronic Class Register, Class Scheduling with recurring/one-off dates, Class Passes (pre-paid credit packs), Custom Member Questions for PAR-Q/health-screening capture, and the newer Automated Waiting Lists module. Underlying these, My Fitness Class integrates natively with Stripe for payments, MailChimp for marketing, Firebase for analytics, Apple In-App Purchases for iOS subscription billing, and supports embedding virtual-class URLs from Zoom, Skype, Facebook and Zumba.Dance directly into booking confirmation emails.

Differentiator

Problem solved

Functional benefit

Products and services

• My Fitness Class SaaS Platform Subscription SaaS platform for fitness professionals that consolidates online bookings, payments, member management, class scheduling, electronic registers, revenue reporting and class-pass administration. Priced at £8.99 per month with unlimited classes, members and bookings; sold via the company website.
• My Fitness Class iOS App Native iPhone/iPad instructor application distributed via the Apple App Store; supports offline operation with register changes, member creation and PAR-Q sign-in queued locally and synced to the cloud once connectivity is restored. Subscription can be purchased via Apple In-App Purchase.
• My Fitness Class Android App Native Android instructor application distributed via the Google Play Store; provides the same offline-capable register, member sign-in, booking and class management workflow as the iOS app.
• My Fitness Class Customisable Booking Site Per-instructor branded web booking page with unique URL; supports online payments via Stripe, pay-on-arrival, class-pass redemption, embedded 'book now' buttons, and automatic delivery of virtual-class links (Zoom/Skype/Facebook/Zumba.Dance) in confirmation emails.

Quantifiable outcome

• Eliminates paper class registers by providing a fully electronic register accessible on iOS and Android, including offline.
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature8 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Pike13: Cloud-based client management and booking software for fitness, yoga, Pilates and martial arts studios. Comparable vertical SaaS with class scheduling, payments, branded booking pages and mobile staff apps.
• Acuity Scheduling: Widely used online appointment and class scheduling SaaS serving solo professionals and small businesses with bookings, payments and branded booking pages. Direct functional overlap on the booking and payments layer, though less fitness-verticalized.
• PushPress: Gym and fitness business management platform with bookings, payments, branded member apps and reporting for boutique gyms and CrossFit-style studios. Overlaps directly with My Fitness Class's core workflows.
• Zen Planner: Fitness business management software for gyms, studios and martial arts schools, with online booking, payments, member management and branded websites. Comparable in vertical focus and SMB target segment.
• Booksy: Appointment and class booking platform widely used by fitness and beauty professionals, offering online bookings, payments, calendar sync and a branded booking site. Comparable in target SMB customer and core booking functionality.
• TeamUp: Cloud-based class booking and membership management software built specifically for fitness studios and independent instructors. Closely comparable in product scope, target customer and vertical SaaS positioning to My Fitness Class.
• Glofox: All-in-one fitness studio management platform offering booking, payments, branded apps and member management for boutique studios and independent instructors. Targets the same vertical with overlapping core functionality.
• Wodify: Gym and class management software with online bookings, payments, branded member apps and reporting, focused on CrossFit boxes and functional fitness studios. Highly comparable product surface and customer profile.

Broad incumbents

• Vagaro: Cloud-based salon, spa and fitness business management software with online booking, payments, branded pages and mobile apps. Operates broadly across the appointment-based services space with significant overlap in functionality.
• Mindbody: Large, established fitness and wellness business management platform covering bookings, payments, marketing and branded apps across gyms, studios and spas. Operates broadly in the same space with substantially greater scale and resources.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/myfitnessclass
• Instagraminstagram.com/my_fitnessclass

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MY FITNESS CLASS LTD