What COVET.PICS LIMITED does

Covet.pics is a Shopify app developed by Space Squirrel Ltd., based in Farnham, United Kingdom, that enables e-commerce merchants to convert social media content into interactive, shoppable storefront assets. The platform ingests Instagram posts, hashtags, tagged products, and mentions via the Facebook Graph API and renders them in customizable gallery layouts that allow visitors to click into product hotspots and complete purchases without leaving the gallery. The app serves primarily Shopify merchants in fashion, home and living, eyewear, lifestyle, and food verticals, with a customer base skewed toward SMB and mid-market brands such as XCVI, TwoThirds, Sunnylife, Arhoj, Apercu, Well Woven, and Scandinavian Designs.

The product surface is built on a JavaScript widget system using Shadow DOM encapsulation, complemented by a REST API for retrieving gallery and product-gallery data and webhooks for Shopify e-commerce integration. Feature modules include Instagram Profile & Hashtag galleries, automatically generated Product Galleries (populated when products are tagged in posts), Highlight Gallery & Lookbook for seasonal collections, and Photo Reviews which combines customer-uploaded photos with star ratings and post-purchase email collection. Developers can extend the widget via the @covet-pics/covet-pics-widget JavaScript SDK on NPM and the documented REST API. The app supports embedding on Shopify 2.0 themes via native app blocks, ships with 20+ layout presets, and offers both automatic content syncing and manual approval workflows. The product is GDPR compliant as of May 25, 2018, and integrates with Klaviyo for email campaigns and Google Analytics for attribution.

The business operates as a private, bootstrapped SaaS with a product-led growth model, distributing exclusively through the Shopify App Store and relying on self-serve installation with a 14-day free trial. Monetization follows a three-tier monthly subscription at $9.99 (Lite, 1 gallery), $29.99 (Growth, 5 galleries), and $79.99 (Premium, 50 galleries), with tier-specific features such as hashtag syncing, branding removal, manual uploads, hotspot tagging, and custom email sender domains. Go-to-market is supplemented by Shopify Partner agency relationships with Sustain Agency, We Make Websites, and Statement, while support is delivered via email and a self-serve Help Center. The company maintains a 4.9/5.0 average rating on the Shopify App Store.

Name

COVET.PICS LIMITED

Legal name

Space Squirrel Ltd.

Website

https://covet.pics

Company type

Private

Founded year

2023

Operating status

Operating

Short description

Covet.pics (operated by Space Squirrel Ltd., Farnham, UK) is a bootstrapped Shopify app that converts Instagram posts, hashtags, and customer-uploaded photos into shoppable galleries, product-specific UGC showcases, lookbooks, and photo reviews for SMB and mid-market merchants in fashion, home, lifestyle, and eyewear.

Ownership category

akta.pro rank

Product category

E-commerce Merchandising Software

akta.pro primary industry

Social Commerce Enablement (Shops, Catalog, Checkout, Link-in-bio) (CRAFANAJ)

Keywords

• Shoppable galleries
• Shopify apps
• User-generated content
• Instagram integration
• E-commerce merchandising

Headquarters

HQ city

Farnham

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Subscription Plans: Three-tier SaaS subscription model with monthly billing. Lite plan at $9.99 for 1 gallery, Growth at $29.99 for 5 galleries, Premium at $79.99 for 50 galleries. All tiers include 14-day free trials. Revenue generated through recurring monthly subscriptions with standard features across all tiers (layout presets, Instagram integration) and tier-specific features (hashtags, branding removal, hotspot tagging).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Covet.pics is a Shopify app that lets merchants create shoppable, customizable, user-generated photo galleries on their e-commerce stores. The app pulls Instagram profile feeds, hashtags, and customer-uploaded photos, and displays them as interactive galleries with product hotspots, lookbook layouts, and photo reviews with star ratings. Galleries can be embedded on any page of a Shopify store via Shopify 2.0 app blocks or via embed codes on non-Shopify websites.

Product overview

Covet.pics is a Shopify app that provides shoppable photo gallery solutions for e-commerce. The core product offers customizable gallery layouts that display Instagram feeds, hashtag posts, and manually uploaded photos. The platform includes several feature modules: Instagram Feature (social media integration), Product Gallery (product-specific image collections), Highlight Gallery & Lookbook (shoppable photo showcases), and Photo Reviews (customer review galleries with star ratings). Developers can extend functionality via the Widget API (JavaScript) and REST API. Pricing is tiered across Lite ($9.99), Growth ($29.99), and Premium ($79.99) plans with increasing gallery limits and features.

Differentiator

Problem solved

Functional benefit

Products and services

• Covet.pics Shopify App A Shopify app that creates shoppable, customizable, user-generated photo galleries for e-commerce websites, displaying Instagram feeds, hashtags, and manually uploaded photos in visually customizable layouts. Designed for Shopify-based online retailers seeking to convert social media followers into customers.

Quantifiable outcome

• Merchants report immediate uplift in conversion rates after installing Covet.pics
• +1 more outcomes

Named customers30 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Elfsight: Elfsight provides embeddable widgets including Instagram gallery widgets for websites and e-commerce platforms, serving a similar SMB segment to Covet.pics with comparable widget functionality.
• Snapppt: Snapppt is a Shopify-focused shoppable Instagram and TikTok gallery app that turns social posts into shoppable experiences, making it a direct competitor in Covet.pics' niche.
• POWR: POWR offers a suite of Shopify apps including Instagram feed and gallery widgets, competing with Covet.pics on self-serve SMB merchants in the same Shopify App Store category.
• EmbedSocial: EmbedSocial aggregates UGC from social platforms and provides embeddable widgets and Shopify integrations for shoppable galleries, overlapping significantly with Covet.pics' Instagram and UGC features.
• Curatora: Curatora is a UGC and shoppable Instagram platform with Shopify support, providing gallery widgets that compete directly with Covet.pics for fashion and lifestyle merchants.
• Foursixty: Foursixty is a Shopify-integrated shoppable Instagram and UGC platform that lets merchants turn social content into shoppable galleries, directly overlapping Covet.pics' core use case and Shopify-only go-to-market.
• SnapWidget: SnapWidget provides embeddable Instagram widgets for websites and offers a Shopify app for shoppable galleries, competing head-to-head with Covet.pics in the same Shopify app category.
• Loox (Yotpo): Loox, now part of Yotpo, is a Shopify-native photo reviews app that competes directly with Covet.pics' Photo Reviews module and broader UGC-on-product-page use case.

Broad incumbents

• Yotpo: Yotpo is a broader e-commerce marketing platform offering reviews, UGC, SMS, and email. Its photo-reviews and UGC offerings overlap with Covet.pics' Photo Reviews feature but as part of a wider enterprise portfolio.
• Emplifi: Emplifi (formerly Pixlee TurnTo) is an enterprise-grade UGC, ratings and reviews, and visual commerce platform. While not a single-shop SMB tool, it competes with Covet.pics' visual commerce value proposition at the mid-market and enterprise tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about COVET.PICS LIMITED