AD MAIORA CONSULTANTS LIMITED

What AD MAIORA CONSULTANTS LIMITED does

Ad Maiora Consultants Limited (trading as Ad Maiora Consulting) is a London-based boutique growth marketing consultancy founded in 2017 by Caroline Moylan. The firm exclusively serves direct-to-consumer (DTC) health, wellness, and lifestyle brands, offering two core services: Paid Digital Advertising (managed paid social and paid search campaigns on a monthly retainer basis after an initial launch) and Growth Marketing Strategy (one-to-one consulting delivered either as one-off projects or monthly retainers). These are complemented by a productized Paid Social Content Strategy project (approximately one month, priced at £4,000/$5,000) and a free Growth Session entry-point consultation designed to convert prospects into engagements.

The firm's underlying "technology" is human-led rather than software-based: data-informed campaign strategy combined with creative exploration across formats including animated graphic videos, lifestyle videos, and animated GIFs. The consultancy operates as a personal-services practice anchored on the founder's 20+ years of growth marketing experience and 15-year business development background, with the founder splitting time between London and New York. The go-to-market is entirely sales-led and direct, relying on organic social (Instagram, LinkedIn, Facebook), website content and case studies, and a "Book a Growth Session" call-to-action that funnels prospects into bespoke proposals.

The business makes money through a mix of recurring monthly retainers (for paid advertising management) and project-based fees (for strategy and content strategy work), with most pricing quote-based rather than published. The customer base spans roughly 10 documented brands across food delivery, beauty, supplements, food sourcing, and wellness travel — anchored by flagship case studies with Detox Kitchen (100% YoY home delivery sales growth) and the Nutritional Healing Foundation (600% lead increase and 10x ROI within the first quarter). Ad Maiora is bootstrapped and founder-owned, with no external funding, no disclosed headcount beyond the founder, and no patents, partnerships, or awards on record.

Name

AD MAIORA CONSULTANTS LIMITED

Legal name

AD MAIORA CONSULTANTS LIMITED

Website

https://admaioraconsulting.co.uk

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Ad Maiora Consulting is a London-based boutique growth marketing consultancy founded in 2017 that serves DTC health, wellness, and lifestyle brands with paid digital advertising management, growth strategy consulting, and content strategy services on retainer and project-based engagements.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Growth Marketing Strategy Consulting: One-off or monthly retainer consulting engagements providing bespoke growth marketing strategy and sales recommendations for founders. Delivered through initial discovery calls followed by bespoke proposals.
2. Paid Digital Advertising Services: Monthly retainer engagement for managing and optimizing paid digital advertising campaigns. Includes deep-dive into business, strategy development, campaign launch, and continuous management and optimization.
3. Paid Social Content Strategy: One-off content strategy project optimized for ad success. Includes end-to-end analysis of current ads and creative assets, competitive research, message development, creative inspiration, content ideas, and format/channel guidance. Approximately one month to complete.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Ad Maiora Consulting is a boutique growth marketing consultancy that helps direct-to-consumer (DTC) health and wellness brands scale revenue through paid digital advertising campaigns (paid social and paid search) and 1:1 growth marketing strategy advisory. Engagements are structured as either monthly retainer advertising management or one-off/recurring growth strategy projects, supported by an initial free Growth Session and bespoke proposals.

Product overview

Ad Maiora Consulting is a human-driven growth marketing consultancy, not a software product. The company offers two core consulting services: Paid Digital Advertising (campaign strategy and management for paid social and paid search) and Growth Marketing Strategy (advisory and planning). These services are complemented by a Paid Social Content Strategy offering (a one-off deliverable) and a free Growth Session as an entry point. The firm specializes exclusively in serving DTC Health and Wellness brands, providing strategic guidance and campaign execution rather than software or platform products.

Differentiator

Problem solved

Functional benefit

Products and services

• Paid Digital Advertising

Quantifiable outcome

• 100% YOY increase in home delivery sales for Detox Kitchen within first year of launching paid digital advertising
• +3 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• SmartSites: Full-service digital agency offering paid search, paid social, SEO, and web design for SMB and DTC brands — overlapping with Ad Maiora's paid digital advertising service at a broader, less specialized scale.
• Neil Patel Digital: Large-scale digital marketing consultancy and agency offering paid media, SEO, and content strategy — competes for the same growth marketing budgets but operates as a broader, brand-driven incumbent rather than a wellness specialist.
• Power Digital Marketing: Larger full-service digital marketing agency covering paid media, SEO, content, and analytics for consumer brands including wellness — a broader incumbent that competes for the same DTC wellness client budgets.

Direct peers

• Ladder: Growth marketing agency focused on performance creative, paid media, and SEO for DTC and e-commerce brands — a direct overlap with Ad Maiora's core paid digital advertising and growth strategy offerings.
• LYFE Marketing: Social media and digital marketing agency focused on small-to-mid DTC and e-commerce brands, offering paid social management similar to Ad Maiora's Paid Digital Advertising service.
• Disruptive Advertising: Paid media and growth marketing agency specializing in paid search and paid social for e-commerce and DTC clients, with a comparable boutique-to-mid-market positioning and analytics-driven approach.
• Tuff Growth: Boutique growth marketing agency offering paid media management and growth strategy for DTC and e-commerce brands, with a similar founder-led, high-touch model to Ad Maiora.
• Socialfly: NYC-based social media and influencer marketing agency serving DTC brands, including wellness and beauty clients — overlapping with Ad Maiora's paid social focus and wellness vertical, with New York presence matching the founder's secondary base.
• Hawke Media: Boutique, founder-led digital marketing agency focused on DTC and e-commerce brands across paid social, paid search, and growth strategy — closely mirroring Ad Maiora's service mix and customer profile, though operating at much larger scale in the US.
• Foundation Marketing: Digital marketing agency serving DTC and e-commerce brands with paid media, creative, and analytics — comparable boutique positioning and customer base to Ad Maiora's wellness-focused practice.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/100064872616215
• LinkedInlinkedin.com/company/ad-maiora-consulting
• Instagraminstagram.com/ad.maiora.consulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AD MAIORA CONSULTANTS LIMITED