Torque Lab
Torque Lab is an Indianapolis-based automotive performance tuning shop offering chassis dyno tuning, remote calibration via HP Tuners hardware, and engine-swap build consultation. It serves performance vehicle enthusiasts and specialty tuners across the U.S. and globally via remote services.
- Company typePrivate
- Founded2019
- HeadquartersIndianapolis, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Torque Lab does
Torque Lab is a privately held automotive performance tuning service based at 5802 Elmwood Avenue in Indianapolis, Indiana. The company specializes in chassis dyno tuning, remote calibration, engine swaps, and high-performance build consultation for individual performance vehicle owners and other specialty tuners who need dyno support for complex or unusual projects. Its named focus spans Dodge Hemi platforms, Mercedes/AMG vehicles, and most other domestic performance cars and trucks.
The business is built around a DynoJet 224x dynamometer for in-house tuning sessions, with HP Tuners MPVI3 and RTD+ OBD2 modules plus VCM Suite software enabling a remote calibration channel in which customers ship base PCM/TCM files, receive startup tunes, and iterate via datalogs. The product portfolio includes fixed-price line items — Dyno Rental at $225/hr with a 2-hour minimum and Baseline 3-Pulls at $180 — alongside quote-based Full Scope Dyno Tuning and engine-swap projects (Hellcat, LS, LT, SRT, LT5 ZR1 swaps into Dodge, Mercedes, Corvette, Nissan, Ford, and Jeep platforms). A strategic partnership with Slate Performance Automotive provides 10 service bays, Certified Master Technicians, fabrication, body shop, and restoration capacity, allowing turnkey delivery of SEMA-level custom builds and frame-off restorations alongside core tuning work.
Commercially, Torque Lab runs a sales-led, direct-engagement model — phone (317-661-3143), email ([email protected]), and a GoDaddy-powered website with account creation and order history. The remote channel opens the addressable market globally for any customer with internet connectivity and the required HP Tuners hardware, while a local 'House Call' service extends reach within Indianapolis for un-trailereable builds. The company does not publicly disclose revenue, headcount, ownership, or funding, and its technology stack rests on third-party automotive calibration tools rather than proprietary or AI-driven systems.
Torque Lab firmographics
Firmographics- Name
- Torque Lab
- Legal name
- Torque Lab Dyno Tuning
- Website
- https://torquelab.net
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Torque Lab is an Indianapolis-based automotive performance tuning shop offering chassis dyno tuning, remote calibration via HP Tuners hardware, and engine-swap build consultation. It serves performance vehicle enthusiasts and specialty tuners across the U.S. and globally via remote services.
- Ownership category
- akta.pro rank
Torque Lab industry classification
Industry- Product category
- Automotive Performance Tuning Services
- SIC
- Services-Testing Laboratories (8734)
- akta.pro primary industry
- Powertrain Test, Dyno & Validation Services (Post-rebuild/Reman QA) (TLAKALAN)
- akta.pro secondary industry
- Engine & Powertrain Repair (Transmission/Drivetrain) (TLAKAAAE)
Keywords
Where Torque Lab is headquartered
LocationHeadquarters
- HQ city
- Indianapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Torque Lab business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Dyno Tuning Services: Custom dyno tuning services using DynoJet 224x dynamometer for vehicles from basic bolt-ons to full racing builds. Pricing varies based on project complexity. Also offers Dyno Tune Facilitation for other specialized tuners nationwide.
- Dyno Rental: Hourly dyno rental at $225/hr with 2-hour minimum. Supports a wide range of vehicles for tuning processes.
- Baseline Testing: Baseline 3-Pulls service at $180 for initial vehicle performance assessment.
- Remote Tuning: Remote tuning services using HP Tuners MPVI3 or RTD+ OBD2 modules. Customers purchase required components (MPVI3 or RTD module) and download VCM Suite software. Tuning process conducted via file exchange and datalogging.
- Build Consultation and Power Packages: Consultation and execution of high performance builds including engine swaps and radical conversions. Projects include Hellcat swaps, LS swaps, LT swaps, and custom fabrications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Dyno Rental - $225/hr (2hr minimum) |
| Unit Pricing | Pay-as-you-go | Baseline 3-Pulls - $180 |
| Other | Multi-year contract | Custom Dyno Tune - Quote-based |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Torque Lab product offering
Product offeringCore offering
Torque Lab provides professional automotive performance tuning services, including in-house chassis dyno tuning using a DynoJet 224x dynamometer and global remote tuning via HP Tuners hardware and VCM Suite software. The company also delivers performance build consultation, engine swaps, radical conversions, dyno equipment rental, and baseline performance testing for performance vehicle owners and other specialty tuners.
Product overview
Torque Lab is an automotive performance tuning shop offering two primary service lines: Full Scope Dyno Tuning using a DynoJet 224x dynamometer for in-house tuning sessions, and Remote Tuning Options enabling customers worldwide to receive tuning via HP Tuners hardware (MPVI3/RTD+) and VCM Suite software. Additional offerings include Dyno Rental, Baseline 3-Pulls, and Dyno Tune Facilitation for third-party tuners. The Speed Shop division provides build consultation and power packages, specializing in engine swaps and radical conversions with partnerships for full fabrication and body work services.
Differentiator
Problem solved
Functional benefit
Products and services
- Full Scope Dyno Tuning
Companies that use Torque Lab
Customer profileSegments2 records
Ideal customer profiles2 records
Torque Lab technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
Torque Lab partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Slate Performance AutomotivecoreTorque Lab is partnered with Slate Performance Automotive, experts in highest level of craftsmanship ranging from SEMA-level custom builds and fabrication to frame-off restorations of exotic collector vehicles. Slate Performance boasts 10 service bays, Certified Master Technicians, expert parts managers, and a complete body shop. This strategic partnership ensures no job is too big and is completed from beginning to end in-house.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Torque Lab competitors and assessment
Company assessmentBroad incumbents
- Holley Performance Products: Holley is a major performance parts manufacturer (and parent of Holley EFI) whose Terminator EFI and Dominator ECUs Torque Lab integrates on swap projects. As an incumbent in the broader performance aftermarket, Holley overlaps with Torque Lab's swap and EFI integration work and is a key supplier in the same ecosystem.
- Edge Products: Edge Products manufactures tuning devices, monitors, and programmers for diesel and gas performance applications. It competes in the broader aftermarket tuning hardware space that Torque Lab's customers shop in.
Direct peers
- Z1 Motorsports: Z1 Motorsports is a performance parts retailer and tuning shop specializing in Nissan/Infiniti platforms with in-house dyno services. It is comparable to Torque Lab as a marque-specialist speed shop offering parts, tuning, and build consultation under one roof.
- HP Tuners: HP Tuners manufactures the MPVI3 and RTD+ OBD2 modules that Torque Lab requires customers to purchase for remote tuning, and licenses VCM Suite software used in the tuning workflow. While HP Tuners is a hardware/software vendor and Torque Lab is a service provider, they sit on the same value chain and increasingly overlap as HP Tuners expands its own tuning services.
- Palm Beach Dyno: Palm Beach Dyno is a regional dyno tuning and performance shop operating a chassis dynamometer for tuning a range of performance vehicles. Like Torque Lab, it offers dyno rental, custom tuning, and build services for enthusiast customers.
- Diablosport: Diablosport manufactures tuning hardware and software (i3, Trinity) and offers custom tunes similar to Torque Lab's HP Tuners-based offerings. It competes in the same aftermarket performance tuning ecosystem and serves overlapping Dodge and domestic performance customer bases.
- Bama Performance: Bama Performance delivers remote custom tuning for Ford and domestic performance vehicles, often bundled with hardware purchases. Like Torque Lab, it competes for enthusiast customers seeking remote calibration services and partner with tuning hardware ecosystems.
- Livernois Motorsports: Livernois Motorsports is a performance shop offering custom dyno tuning, engine builds, and performance parts with strong Ford and EcoBoost expertise. It is directly comparable to Torque Lab as a full-service speed shop with both in-house tuning and engine build capabilities.
- Lund Racing: Lund Racing is a well-known remote dyno tuning specialist with strong Ford EcoBoost and Mustang expertise. Like Torque Lab, it monetizes remote tuning at scale using HP Tuners hardware and offers both in-person dyno services and remote calibration globally, directly competing for the same enthusiast remote-tuning customer.
Emerging players
- Revan Racing: Revan Racing is a remote tuning specialist serving truck and performance car enthusiasts with custom calibrations. As a smaller remote-only tuner, it competes with Torque Lab for the same remote-tuning customer segment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Torque Lab social profiles
Digital presenceTorque Lab financial estimates
Financial estimateRevenue estimate
Valuation estimate
Torque Lab leadership team
Management profileNumber of profiles
Torque Lab funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Torque Lab M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Torque Lab
What does Torque Lab do?
Torque Lab provides professional automotive performance tuning services, including in-house chassis dyno tuning using a DynoJet 224x dynamometer and global remote tuning via HP Tuners hardware and VCM Suite software. The company also delivers performance build consultation, engine swaps, radical conversions, dyno equipment rental, and baseline performance testing for performance vehicle owners and other specialty tuners.
Is Torque Lab a public or private company?
Torque Lab is a private company. It is classified as unknown and is currently operating.
When was Torque Lab founded?
Torque Lab was founded in 2019. It employs 1 to 10 people.
Where is Torque Lab based?
Torque Lab is headquartered in Indianapolis, United States, in the North America region.
How does Torque Lab make money?
Five revenue lines are on record. Dyno Tuning Services are the primary driver. The others are dyno Rental, baseline Testing, remote Tuning and build Consultation and Power Packages.
Who are Torque Lab's main competitors?
Broad incumbents on record are Holley Performance Products and Edge Products. Direct peers are Z1 Motorsports, HP Tuners, Palm Beach Dyno, Diablosport, Bama Performance, Livernois Motorsports and Lund Racing. Revan Racing is listed as an emerging player.
Does Torque Lab have an API?
No public API is recorded for Torque Lab.
What industry is Torque Lab in?
Torque Lab's product category is Automotive Performance Tuning Services. Its primary akta.pro industry code is TLAKALAN, Powertrain Test, Dyno & Validation Services (Post-rebuild/Reman QA), with a secondary code of TLAKAAAE, Engine & Powertrain Repair (Transmission/Drivetrain). Its SIC code is 8734.