aitaneestit.ee

What aitaneestit.ee does

Aitan Eestit MTÜ is an Estonian non-profit association (Mittetulundusühistu) founded in 2020 and headquartered in Tartu at Pargi tn 1. The organization functions as a charity donation aggregator: it collects recurring (püsiannetus) and one-time donations from individual Estonian donors and redistributes the funds to a curated portfolio of partner non-governmental organizations working in social services, mental health, education and crisis support.

The core product is an online donation platform built on WordPress/Elementor with multi-channel payment infrastructure. Donors can subscribe to monthly recurring gifts at preset tiers of €15, €20 or €25 (or a custom amount), make one-time donations via SMS shortcodes (9001210 for €10, 9001220 for €20, 9001250 for €50, billed through the phone carrier), or transfer directly via bank accounts at five Estonian banks (Swedbank, SEB, Coop Pank, LHV, Luminor) plus PayPal. The organization complements the platform with two signature community programs: the annual "Heategude Konkurss MINA AITAN EESTIT" good-deeds contest for schools and kindergartens, and the Nõo Veskijärve Triatlon, a community swim-bike-run event tied to fundraising.

The business model is non-profit fundraising rather than commercial revenue. Aitan Eestit has no disclosed revenue figures, no paid employees in the headcount data, and operates through a voluntary board (Jaanika Truve, Keili-Lea Süldre, Olev Kork, Uku Köster). Its customer segment is individual Estonian donors; its beneficiary ecosystem comprises nine partner NGOs including SA Kiusamisvaba Kool (anti-bullying), MTÜ Vaikuseminutid (mindfulness), MTÜ EESTI SV TUGIGRUPID (sexual violence survivor support groups), Laste ja Noorte Kriisiprogramm MTÜ (children's grief counseling, 25 years operating, 1,000+ children served), MTÜ Lahendus.net (free online psychological counseling), MTÜ DoGood (direct aid to vulnerable individuals), Põhja-Eesti Pimedate Ühing (blind association), SA Kadunud (suicide prevention hotline) and Eesti Paralümpiakomitee (parasport camps). Marketing is conducted through Facebook, Instagram and the two community events. The organization holds the "Hea annetuse koguja" recognition from Heakodanik.ee and adheres to the Estonian NGO Code of Ethics.

Name

aitaneestit.ee

Legal name

Aitan Eestit MTÜ

Website

https://aitaneestit.ee

Company type

Private

Founded year

2020

Operating status

Operating

Short description

Aitan Eestit MTÜ is an Estonian non-profit founded in 2020 that aggregates recurring and one-time donations from individual donors and redistributes the funds to a network of nine partner NGOs covering social services, crisis support, education and disability causes.

Ownership category

akta.pro rank

Product category

Charitable Donation Collection Services

NAICS

Grantmaking and Giving Services (81321), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Social Services (8300)

akta.pro primary industry

Fundraising & Annual Giving (EDALAOAB)

akta.pro secondary industry

Philanthropic & Charitable Trust Services (FSAAANAI)

Keywords

• Charitable donation collection
• Recurring donation platform
• Nonprofit fundraising
• Charity aggregation services
• Estonian social services

Headquarters

HQ city

Tartu

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Recurring Donor Contributions: The organization collects monthly recurring donations from individual donors who subscribe to support multiple charitable causes simultaneously. Donors choose preset amounts (15€, 20€, 25€) or custom amounts, providing sustainable funding for partner organizations.
2. SMS Donations: Donors can make one-time donations by calling designated phone numbers (9001210 for 10€, 9001220 for 20€, 9001250 for 50€), with the donation amount added to their phone bill.
3. Bank Transfer Donations: One-time or recurring donations via bank transfer to dedicated accounts at Swedbank, SEB, Coop Pank, LHV, and Luminor banks.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Aitan Eestit MTÜ operates an online donation collection platform that aggregates recurring and one-time donations from individual donors and distributes the funds to a network of vetted Estonian partner charity organizations. The platform supports monthly subscriptions at preset amounts (15€, 20€, 25€) or custom amounts, accepts donations via bank links, PayPal, SMS short numbers, and direct bank transfers, and channels proceeds to NGOs working in anti-bullying, sexual violence support, child and youth crisis services, blind association services, and online psychological counseling.

Product overview

Aitan Eestit MTÜ operates a unified charity donation collection platform that channels ongoing and one-time donations to a network of partner Estonian NGOs. The organization complements its core fundraising platform with two signature programs: the annual 'Heategude konkurss MINA AITAN EESTIT' good deeds contest for schools and kindergartens, and the Nõo Veskijärve triathlon community sporting event. Rather than offering a modular software suite, the organization functions as a philanthropic aggregator that redistributes donor contributions to beneficiary organizations including SA Kiusamisvaba Kool, MTÜ Vaikuseminutid, MTÜ Eesti SV Tugigrupid, Laste ja Noorte Kriisiprogramm MTÜ, and MTÜ Lahendus.net.

Differentiator

Problem solved

Functional benefit

Products and services

• Charity Donation Collection Platform (püsiannetus / recurring donation platform) An online platform that collects ongoing (püsiannetus) and one-time donations from individual donors and redirects the funds to multiple partner Estonian NGOs working in areas such as anti-bullying, crisis support, grief counseling, sexual violence victim assistance, and blind association services. Donations accepted via bank links, SMS short numbers, PayPal, and direct bank transfers.
• Heategude konkurss MINA AITAN EESTIT (Good Deeds Contest) An annual competition for Estonian schools and kindergartens encouraging children to perform and document good deeds, promoting youth engagement in charitable giving and supporting the mission of Aitan Eestit MTÜ.
• Nõo Veskijärve Triatlon A community sporting event held annually at Nõo Veskijärve lake combining swimming, cycling, and running with fundraising components for the charitable causes supported by Aitan Eestit MTÜ.

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• SA Kiusamisvaba KoolcoreStrategic or Co-development PartnerFoundation against school bullying, one of the key partner organizations receiving recurring donations through the Aitan Eestit platform to support anti-bullying initiatives in Estonian schools.
• MTÜ VaikuseminutidcoreStrategic or Co-development PartnerSilent minutes organization providing mindfulness and quiet reflection programs for children and youth in Estonia.
• MTÜ EESTI SV TUGIGRUPIDcoreStrategic or Co-development PartnerSupport groups for adults who experienced sexual violence in childhood, operating in Tallinn, Tartu, and Paide. Receives funding to maintain anonymous support group services.
• Laste ja Noorte Kriisiprogramm MTÜcoreStrategic or Co-development PartnerChildren and Youth Crisis Program providing grief support camps for children who have lost loved ones. Has operated for 25 years and helped over 1000 children. Programs are free for families.
• MTÜ Lahendus.netminorStrategic or Co-development PartnerFree online psychological counseling service initiated by Estonian Psychology Students Association. Users can write anonymously to counselors.
• Eesti ParalümpiakomiteeminorStrategic or Co-development PartnerEstonian Paralympic Committee. Aitan Eestit collects designated donations for parasport camps for children and youth with disabilities, supporting equipment and training costs.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Donorbox: Recurring donation platform serving thousands of nonprofits with online/SMS/bank-style payment options. Closely matches Aitan Eestit's recurring subscription + multi-payment-channel model.
• Givebutter: Modern fundraising platform for nonprofits with recurring donations, events, and donor engagement tools. Comparable as a recurring-giving infrastructure layer for charitable organizations.
• Mightycause: Online fundraising platform focused on small and mid-sized nonprofits with recurring donation features. Comparable donation-aggregation function for a network of charity partners.
• Network for Good: U.S.-based fundraising platform that aggregates donations and donor-management tools for multiple nonprofits. Most comparable as a multi-NGO donation aggregator with recurring-giving infrastructure.
• GlobalGiving: Crowdfunding and donation marketplace connecting donors to vetted nonprofit projects globally. Directly comparable as a multi-NGO donation aggregation and distribution platform.
• Heakodanik.ee: Estonian civic-sector platform that itself awarded Aitan Eestit 'Hea annetuse koguja'. Acts as a discovery and accountability layer for Estonian NGOs and donation collectors — directly adjacent to Aitan Eestit's aggregator function in the same market.

Broad incumbents

• GoFundMe: Large incumbent donation and crowdfunding platform. Offers overlapping recurring-donation and charitable-fundraising capabilities but operates at much broader scale and is not Estonia-specialized.

Regional players

• JustGiving: UK-based donation and fundraising platform serving multiple charities with recurring-giving functionality. Comparable as a charity donation aggregator but operates in a different geography than Estonia.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pages/category/Charity-Organization/Aitan-Eestit-MT%C3%9C-100541255014124
• Instagraminstagram.com/aitaneestit

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about aitaneestit.ee