Vaikuseminutid

What Vaikuseminutid does

MTÜ Vaikuseminutid is an Estonian non-profit association founded in 2014-2015 that delivers evidence-based mindfulness and social-emotional learning programs to four customer segments: enterprises, educational institutions, the public sector, and individual consumers. The flagship offering is the 8-week Teadveloleku Kursus (TOK), a structured mindfulness program built on MBSR (Mindfulness-Based Stress Reduction) and MBCT (Mindfulness-Based Cognitive Therapy) frameworks, originally developed by co-founder and psychologist Helena Väljaste. Complementary products include the OMA youth course for secondary school students, the HLK (Heaolu Loov Lasteaed ja Kool) systemic school intervention, a playful family course for 6-9 year olds, on-site and online retreats, an instructor certification pathway, and audio-guided mobile applications on iOS and Android. As of 2026, the organization has conducted 114+ guided courses serving more than 1,700 participants over a 10-year operating history and holds TAI's (Estonian National Institute for Health Development) highest Level 4 evidence-based prevention certification.

Name

Vaikuseminutid

Legal name

MTÜ Vaikuseminutid

Website

https://vaikuseminutid.ee

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

MTÜ Vaikuseminutid is an Estonian non-profit delivering evidence-based MBSR/MBCT mindfulness programs to enterprises, schools, government, and individuals via 8-week courses, video courses, instructor training, and a mobile app, with TAI Level 4 certification.

Ownership category

akta.pro rank

Product category

Mindfulness Training Services

NAICS

Educational Support Services (61171), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB)

Keywords

• Mindfulness training
• Mental wellness programs
• Meditation courses
• Stress management education
• Social emotional learning

Headquarters

HQ city

Taevaskoja küla

HQ country

Estonia

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Koolitusmüük (ettevõtetele ja eraisikutele): 8-nädalased teadveloleku kursused, sh avatud grupikursused ja tellitavad ettevõtete sisekoolitused. Samuti noortekursused ja lühiharjutuste kursused.
2. E-poe toodete müük: Videokursused (mänguline kursus €95), trükised, kinkekaardid ja muud tooted läbi Veebipoog.
3. Annenused ja projektitoetused: MTÜ vastuvõetud annetusi ja projektitoetusi tegevuse toetamiseks, sh lasterikaste perede programmide läbiviimiseks.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Vaikuseminutid delivers evidence-based mindfulness training programs combining MBSR (Mindfulness-Based Stress Reduction) and MBCT (Mindfulness-Based Cognitive Therapy) methodologies. The core offering is an 8-week mindfulness course (TOK) taught through guided in-person or online group sessions, supported by audio-guided daily home practice via a dedicated mobile app. Programs are delivered to corporate clients, educational institutions, government agencies, and individual consumers in both Estonian and English.

Product overview

MTÜ Vaikuseminutid is a non-profit organization (NGO) offering a comprehensive suite of mindfulness and mental wellbeing programs. The core offering is the 8-week Vaikuseminutite teadveloleku kursus (TOK), an evidence-based mindfulness program based on MBSR and MBCT methodologies, available both as a guided course and as a self-paced video e-course. Supporting products include a mobile app (Vaikuseminutite nutiÄPP) providing audio-guided exercises, short exercise video courses for parents, the OMA youth course for secondary school students (8th-12th grade), and a playful family course for 6-9 year olds. The organization also delivers tailored programs for businesses, educational institutions (HLK program), and public sector. Additional offerings include mindfulness retreats, instructor training, practical free exercises, and printed materials. All programs are grounded in research-based mindfulness practices and social-emotional learning principles, with the TOK celebrating its 10th anniversary in 2026.

Differentiator

Problem solved

Functional benefit

Brands

• TOK (Teadveloleku Kursus): 8-week mindfulness course — the organization's flagship evidence-based program for well-being and stress management.
• OMA Noorteprogramm
• Heaolu Loov Lasteaed ja Kool (HLK)
• Vaikuseminutite nutiäpp

Products and services

• Vaikuseminutite teadveloleku kursus (TOK) - 8-week mindfulness program An 8-week evidence-based mindfulness course based on MBSR and MBCT methodologies, combining weekly 2-hour group sessions with daily home practice supported by audio exercises and a mobile app. Teaches practical skills for stress management, emotional regulation, attention control, and mindful living. Available for individuals, corporate groups, and institutions.
• Teadveloleku videokursus (e-course) A self-paced video course version of the 8-week mindfulness program featuring pre-recorded video sessions led by psychologist Helena Väljaste, downloadable audio exercises, and app support. Allows participants to learn at their own pace, accessible in Estonian and English.
• Vaikuseminutite nutiäPP (Mobile App) A mobile application available on Google Play and Apple App Store that provides audio-guided mindfulness exercises for daily practice. Supports users in maintaining regular mindfulness practice routines.
• Lühiharjutuste videokursus lapsevanematele Short exercise video course designed for parents, featuring brief mindfulness exercises to help manage stress, anxiety, and tension in daily life.
• Vaikuseminutite noortekursus (OMA) An evidence-based experiential course for social-emotional skills development targeting 8th-12th grade students (ages 14-18). Includes 10 weekly sessions plus daily mindfulness exercises via a dedicated youth app, covering attention, stress management, emotional regulation, and relationship skills.
• Mänguline kursus peredele (Family Playful Course) A playful video course for families with 6-9 year old children, combining social-emotional learning with mindfulness practices through 12 pre-recorded video clips organized into four themes: listening, emotions, direction, and care.
• Teadveloleku retriit (Mindfulness Retreat) Mindfulness retreats combining traditional mindfulness practices with neuroscience insights. Events include multi-day retreats led by certified instructors covering deep mindfulness practice and self-compassion techniques.
• Koolitused ettevõtetele (Corporate Training Programs) Mindfulness training programs for businesses and organizations, including short workshop sessions, medium-length courses, and long-term development programs to help employees manage stress and anxiety.
• Koolitused haridusasutustele (HLK programm) Systematic intervention program for educational institutions (Heaolu Loov Lasteaed ja Kool - HLK) focusing on developing mindfulness and social-emotional skills among teachers and students to support mental wellbeing and prevent burnout.
• Teadveloleku koolitused avalikule sektorile Mindfulness training programs for public sector employees, focusing on coping with stress and anxiety through mindfulness techniques to improve mental wellbeing and work capacity.
• Noortekursuse juhendaja väljaõpe (Youth Instructor Certification) Trainer certification program for instructors who want to lead the youth mindfulness course (OMA) in schools. Includes 2-day experiential training, methodology materials, and ongoing support. Pricing: €250 per teacher (starter package including training day, video course access, and written materials), with €40/year follow-up fees for 4 years. Scholarship price: €150.
• Trükised ja kinkekaardid (Printed Materials and Gift Cards) Printed materials and gift cards available through the e-shop for course support and gifting purposes.

Quantifiable outcome

• TAI uuring: õpetajate sotsiaal-emotsionaalne pädevus kasvas 0.25 punkti võrra kontrollgrupiga võrreldes
• +6 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• TeliacoreStrategic or Co-development Partner · 1 January 2018Vaikuseminutid ja Telia alustasid koostööd 2018. aastal, mil toimusid esimesed teadveloleku koolitused ettevõtte töötajatele. Telia on korduvalt tellinud teadveloleku kursuseid oma töötajatele.
• Ministry of Education and Research (Haridus- ja Teadusministeerium)coreStrategic or Co-development PartnerMinisteerium on kaasanud Vaikuseminutite programme õpetajate sotsiaal-emotsionaalse pädevuse arendamiseks.
• Ministry of Social Affairs (Sotsiaalministeerium)coreStrategic or Co-development PartnerSotsiaalministeerium rahastas 2023-2024 projekti 'Peresõbralik ja lasterikas Eesti', kus MTÜ Vaikuseminutid on Eesti Lasterikaste Perede Liidu partner. Samuti rahastati meditsiinitöötajate teadveloleku koolitusi.
• Tallinn Education Department (Tallinna Haridusamet)minorStrategic or Co-development PartnerPartner haridusasutuste programmide läbiviimisel.
• Tartu ÜlikoolcoreStrategic or Co-development PartnerTartu Ülikool on läbi viinud mitmeid uuringuid Vaikuseminutite programmi mõju kohta (sh Kristel Põder, Kenn Konstabel, Teri Talpsep). Kaasanud kursuseid oma töötajatele.
• Tallinna ÜlikoolminorStrategic or Co-development PartnerTellinud teadveloleku kursuseid oma töötajatele.
• Balti Uuringute Instituut (IBS)coreStrategic or Co-development PartnerViis läbi TAI tellitud uuringu õpetajate sotsiaal-emotsionaalse pädevuse arendamisest toetavate koolituste hindamiseks.
• Tervise Arengu Instituut (TAI)coreStrategic or Co-development PartnerTAI tellis ja koordineeris uuringuid Vaikuseminutite programmi tõhususe kohta. TAI Ennetuse teadusnõukogu andis programmile neljanda taseme tõendatuse.
• SeesamminorGTM or Marketing PartnerToetaja ja partner, kes on kasutanud Vaikuseminutite teenuseid oma töötajatele.
• Aitan Eestit MTÜminorGTM or Marketing PartnerToetanud lasterikaste perede videokursuse loomist ja pakkumist.
• Eesti Lasterikaste Perede LiitminorStrategic or Co-development PartnerStrategilised partnerid Sotsiaalministeeriumi projektis 'Peresõbralik ja lasterikas Eesti'.
• Teadveloleku Kompetentsikeskus ToKominorStrategic or Co-development PartnerKoostööpartner Mark Williamsi Eesti sündmuste korraldamisel.

Scale indicators12 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Headspace: Global mindfulness and meditation app combining guided audio content with workplace B2B offerings. Directly comparable to Vaikuseminutid's mobile app and corporate training stack, though operating at vastly larger scale and breadth.
• Calm: Leading mindfulness/meditation app and corporate wellness platform. Closely mirrors Vaikuseminutid's combined D2C app plus enterprise sales model, and competes for the same workplace mental-health budget pool.
• Smiling Mind: Australian evidence-based mindfulness program with strong education-sector (school and teacher) focus. Highly comparable to Vaikuseminutid's HLK and OMA school-based programs and MBSR/MBCT-aligned curriculum.
• Insight Timer: Large free-tier meditation app with extensive teacher community and library of guided practices. Overlaps directly with Vaikuseminutid's mobile app and audio-guided daily practice offerings.
• Plum Village ( Plum Village App ): Mindfulness app and community rooted in Zen master Thich Nhat Hanh's teachings, offering guided practices and retreats. Comparable in combining an app, retreats, and community-based mindfulness programming.
• Petit BamBou: European mindfulness app originally launched in French, now multilingual, offering guided meditation programs for individuals and B2B. Comparable European-region D2C app peer to Vaikuseminutid's mobile product.

Broad incumbents

• BetterHelp: Large incumbent online therapy and mental health platform addressing stress, anxiety, and burnout. Operates broadly in the same end-customer problem space as Vaikuseminutid, though with a clinical-therapy rather than mindfulness-training focus.
• EAP providers (e.g., LifeWorks / TELUS Health): Employee Assistance Program incumbents offering stress, mental health, and wellbeing services to enterprise and public-sector clients. Competes for the same corporate/ministry budgets that Vaikuseminutid accesses with its TOK program.

Emerging players

• Wysa: AI-driven mental wellness chatbot and self-help platform used in workplace and healthcare settings. An emerging player in the adjacent employee wellbeing space where Vaikuseminutid also sells to enterprises and ministries.
• Unmind: Workplace mental health platform combining mindfulness, therapy, and coaching content for enterprises. Comparable to Vaikuseminutid's B2B mindfulness training offering for employers like Telia and Coop Eesti.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/vaikuseminutid
• LinkedInlinkedin.com/company/vaikuseminutid

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vaikuseminutid