aitaneestit.ee
Aitan Eestit MTÜ is an Estonian non-profit founded in 2020 that aggregates recurring and one-time donations from individual donors and redistributes the funds to a network of nine partner NGOs covering social services, crisis support, education and disability causes.
- Company typePrivate
- Founded2020
- HeadquartersTartu, Estonia
- Headcount—
- GTM typeB2C
- OfferingServices
What aitaneestit.ee does
Aitan Eestit MTÜ is an Estonian non-profit association (Mittetulundusühistu) founded in 2020 and headquartered in Tartu at Pargi tn 1. The organization functions as a charity donation aggregator: it collects recurring (püsiannetus) and one-time donations from individual Estonian donors and redistributes the funds to a curated portfolio of partner non-governmental organizations working in social services, mental health, education and crisis support.
The core product is an online donation platform built on WordPress/Elementor with multi-channel payment infrastructure. Donors can subscribe to monthly recurring gifts at preset tiers of €15, €20 or €25 (or a custom amount), make one-time donations via SMS shortcodes (9001210 for €10, 9001220 for €20, 9001250 for €50, billed through the phone carrier), or transfer directly via bank accounts at five Estonian banks (Swedbank, SEB, Coop Pank, LHV, Luminor) plus PayPal. The organization complements the platform with two signature community programs: the annual "Heategude Konkurss MINA AITAN EESTIT" good-deeds contest for schools and kindergartens, and the Nõo Veskijärve Triatlon, a community swim-bike-run event tied to fundraising.
The business model is non-profit fundraising rather than commercial revenue. Aitan Eestit has no disclosed revenue figures, no paid employees in the headcount data, and operates through a voluntary board (Jaanika Truve, Keili-Lea Süldre, Olev Kork, Uku Köster). Its customer segment is individual Estonian donors; its beneficiary ecosystem comprises nine partner NGOs including SA Kiusamisvaba Kool (anti-bullying), MTÜ Vaikuseminutid (mindfulness), MTÜ EESTI SV TUGIGRUPID (sexual violence survivor support groups), Laste ja Noorte Kriisiprogramm MTÜ (children's grief counseling, 25 years operating, 1,000+ children served), MTÜ Lahendus.net (free online psychological counseling), MTÜ DoGood (direct aid to vulnerable individuals), Põhja-Eesti Pimedate Ühing (blind association), SA Kadunud (suicide prevention hotline) and Eesti Paralümpiakomitee (parasport camps). Marketing is conducted through Facebook, Instagram and the two community events. The organization holds the "Hea annetuse koguja" recognition from Heakodanik.ee and adheres to the Estonian NGO Code of Ethics.
aitaneestit.ee firmographics
Firmographics- Name
- aitaneestit.ee
- Legal name
- Aitan Eestit MTÜ
- Website
- https://aitaneestit.ee
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Short description
- Aitan Eestit MTÜ is an Estonian non-profit founded in 2020 that aggregates recurring and one-time donations from individual donors and redistributes the funds to a network of nine partner NGOs covering social services, crisis support, education and disability causes.
- Ownership category
- akta.pro rank
aitaneestit.ee industry classification
Industry- Product category
- Charitable Donation Collection Services
- NAICS
- Grantmaking and Giving Services (81321), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Fundraising & Annual Giving (EDALAOAB)
- akta.pro secondary industry
- Philanthropic & Charitable Trust Services (FSAAANAI)
Keywords
Where aitaneestit.ee is headquartered
LocationHeadquarters
- HQ city
- Tartu
- HQ country
- Estonia
- HQ region
- Europe
Offices1 record
Markets served
aitaneestit.ee business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Others
Revenue model
- Recurring Donor Contributions: The organization collects monthly recurring donations from individual donors who subscribe to support multiple charitable causes simultaneously. Donors choose preset amounts (15€, 20€, 25€) or custom amounts, providing sustainable funding for partner organizations.
- SMS Donations: Donors can make one-time donations by calling designated phone numbers (9001210 for 10€, 9001220 for 20€, 9001250 for 50€), with the donation amount added to their phone bill.
- Bank Transfer Donations: One-time or recurring donations via bank transfer to dedicated accounts at Swedbank, SEB, Coop Pank, LHV, and Luminor banks.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly recurring donation subscription |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
aitaneestit.ee product offering
Product offeringCore offering
Aitan Eestit MTÜ operates an online donation collection platform that aggregates recurring and one-time donations from individual donors and distributes the funds to a network of vetted Estonian partner charity organizations. The platform supports monthly subscriptions at preset amounts (15€, 20€, 25€) or custom amounts, accepts donations via bank links, PayPal, SMS short numbers, and direct bank transfers, and channels proceeds to NGOs working in anti-bullying, sexual violence support, child and youth crisis services, blind association services, and online psychological counseling.
Product overview
Aitan Eestit MTÜ operates a unified charity donation collection platform that channels ongoing and one-time donations to a network of partner Estonian NGOs. The organization complements its core fundraising platform with two signature programs: the annual 'Heategude konkurss MINA AITAN EESTIT' good deeds contest for schools and kindergartens, and the Nõo Veskijärve triathlon community sporting event. Rather than offering a modular software suite, the organization functions as a philanthropic aggregator that redistributes donor contributions to beneficiary organizations including SA Kiusamisvaba Kool, MTÜ Vaikuseminutid, MTÜ Eesti SV Tugigrupid, Laste ja Noorte Kriisiprogramm MTÜ, and MTÜ Lahendus.net.
Differentiator
Problem solved
Functional benefit
Products and services
- Charity Donation Collection Platform (püsiannetus / recurring donation platform) An online platform that collects ongoing (püsiannetus) and one-time donations from individual donors and redirects the funds to multiple partner Estonian NGOs working in areas such as anti-bullying, crisis support, grief counseling, sexual violence victim assistance, and blind association services. Donations accepted via bank links, SMS short numbers, PayPal, and direct bank transfers.
- Heategude konkurss MINA AITAN EESTIT (Good Deeds Contest) An annual competition for Estonian schools and kindergartens encouraging children to perform and document good deeds, promoting youth engagement in charitable giving and supporting the mission of Aitan Eestit MTÜ.
- Nõo Veskijärve Triatlon A community sporting event held annually at Nõo Veskijärve lake combining swimming, cycling, and running with fundraising components for the charitable causes supported by Aitan Eestit MTÜ.
Companies that use aitaneestit.ee
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles1 record
aitaneestit.ee technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
aitaneestit.ee partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- SA Kiusamisvaba KoolcoreFoundation against school bullying, one of the key partner organizations receiving recurring donations through the Aitan Eestit platform to support anti-bullying initiatives in Estonian schools.
- MTÜ VaikuseminutidcoreSilent minutes organization providing mindfulness and quiet reflection programs for children and youth in Estonia.
- MTÜ EESTI SV TUGIGRUPIDcoreSupport groups for adults who experienced sexual violence in childhood, operating in Tallinn, Tartu, and Paide. Receives funding to maintain anonymous support group services.
- Laste ja Noorte Kriisiprogramm MTÜcoreChildren and Youth Crisis Program providing grief support camps for children who have lost loved ones. Has operated for 25 years and helped over 1000 children. Programs are free for families.
- MTÜ Lahendus.netminorFree online psychological counseling service initiated by Estonian Psychology Students Association. Users can write anonymously to counselors.
- Eesti ParalümpiakomiteeminorEstonian Paralympic Committee. Aitan Eestit collects designated donations for parasport camps for children and youth with disabilities, supporting equipment and training costs.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
aitaneestit.ee competitors and assessment
Company assessmentDirect peers
- Donorbox: Recurring donation platform serving thousands of nonprofits with online/SMS/bank-style payment options. Closely matches Aitan Eestit's recurring subscription + multi-payment-channel model.
- Givebutter: Modern fundraising platform for nonprofits with recurring donations, events, and donor engagement tools. Comparable as a recurring-giving infrastructure layer for charitable organizations.
- Mightycause: Online fundraising platform focused on small and mid-sized nonprofits with recurring donation features. Comparable donation-aggregation function for a network of charity partners.
- Network for Good: U.S.-based fundraising platform that aggregates donations and donor-management tools for multiple nonprofits. Most comparable as a multi-NGO donation aggregator with recurring-giving infrastructure.
- GlobalGiving: Crowdfunding and donation marketplace connecting donors to vetted nonprofit projects globally. Directly comparable as a multi-NGO donation aggregation and distribution platform.
- Heakodanik.ee: Estonian civic-sector platform that itself awarded Aitan Eestit 'Hea annetuse koguja'. Acts as a discovery and accountability layer for Estonian NGOs and donation collectors — directly adjacent to Aitan Eestit's aggregator function in the same market.
Broad incumbents
- GoFundMe: Large incumbent donation and crowdfunding platform. Offers overlapping recurring-donation and charitable-fundraising capabilities but operates at much broader scale and is not Estonia-specialized.
Regional players
- JustGiving: UK-based donation and fundraising platform serving multiple charities with recurring-giving functionality. Comparable as a charity donation aggregator but operates in a different geography than Estonia.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
aitaneestit.ee social profiles
Digital presenceaitaneestit.ee financial estimates
Financial estimateRevenue estimate
Valuation estimate
aitaneestit.ee leadership team
Management profileNumber of profiles
Profiles4 records
aitaneestit.ee funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
aitaneestit.ee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about aitaneestit.ee
What does aitaneestit.ee do?
Aitan Eestit MTÜ operates an online donation collection platform that aggregates recurring and one-time donations from individual donors and distributes the funds to a network of vetted Estonian partner charity organizations. The platform supports monthly subscriptions at preset amounts (15€, 20€, 25€) or custom amounts, accepts donations via bank links, PayPal, SMS short numbers, and direct bank transfers, and channels proceeds to NGOs working in anti-bullying, sexual violence support, child and youth crisis services, blind association services, and online psychological counseling.
Is aitaneestit.ee a public or private company?
aitaneestit.ee is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was aitaneestit.ee founded?
aitaneestit.ee was founded in 2020.
Where is aitaneestit.ee based?
aitaneestit.ee is headquartered in Tartu, Estonia, in the Europe region.
How does aitaneestit.ee make money?
Three revenue lines are on record. Recurring Donor Contributions are the primary driver. The others are SMS Donations and bank Transfer Donations.
Who are aitaneestit.ee's main competitors?
Direct peers on record are Donorbox, Givebutter, Mightycause, Network for Good, GlobalGiving and Heakodanik.ee. GoFundMe is listed as a broad incumbent. JustGiving is listed as a regional player.
Does aitaneestit.ee have an API?
No public API is recorded for aitaneestit.ee.
What industry is aitaneestit.ee in?
aitaneestit.ee's product category is Charitable Donation Collection Services. Its primary akta.pro industry code is EDALAOAB, Fundraising & Annual Giving, with a secondary code of FSAAANAI, Philanthropic & Charitable Trust Services. Its NAICS code is 81321 and its SIC code is 8300.