What SB Mowing does

SB Mowing is a privately held content creator and direct-to-consumer commerce business operated as SB Media LLC, a Kansas LLC founded by Spencer in Wichita, KS. The company produces and distributes lawn transformation and pressure washing video content across YouTube, TikTok, Facebook, Instagram, and Snapchat, aggregating more than 55 million followers and approximately 3 billion annual views across its SB Mowing, SB Pressure Washing, and SB Mowing Español channel families. Its core product surface is branded merchandise (apparel and accessories) sold through a Shopify storefront, augmented by affiliate/resale arrangements with equipment manufacturers including Maruyama, Hotsy, and Kubota. Free-shipping thresholds ($80 on merch, all equipment orders) and an in-person dealer coupon ($25 SB Mowing coupon at Maruyama dealers) drive conversion. Beyond e-commerce, SB Mowing operates SB Mow It Forward, a 501(c)(3) nonprofit supporting community outreach and future lawn care entrepreneurs, accepting one-time and recurring donations up to $2,500 online. Monetization is diversified across YouTube ad revenue, TikTok and Snapchat creator programs, Patreon subscriptions, merchandise one-time purchases, and equipment sponsor revenue. The tech stack is intentionally lean: phone-on-tripod capture, Final Cut Pro on Mac for editing, and Shopify for commerce. Operations are based in Wichita, KS with seasonal winter extension into Southeast Texas, while merchandise ships worldwide from Kansas and equipment ships within the continental US (excluding CA, AK, HI).

Name

SB Mowing

Legal name

SB Media LLC

Website

https://sbmowing.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

SB Mowing is a Wichita, Kansas-based content creator and e-commerce business (SB Media LLC) that produces lawn and pressure washing transformation videos across social platforms for over 55 million followers and sells branded merchandise, equipment, and nonprofit donations.

Ownership category

akta.pro rank

Product category

Lawn Care Content & Branded Merchandise

NAICS

Landscaping Services (561730), Lawn and Garden Tractor and Home Lawn and Garden Equipment Manufacturing (333112)

SIC

Agricultural Services (700), Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524), Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Residential Landscaping & Lawn Care (BPABADAB)

akta.pro secondary industries

Residential Lawn Mowing (Scheduled/Recurring) (HSAIAAAA), Lawn & Garden Equipment Retail (Mowers, Trimmers, Snow Blowers) (CRAIADAG)

Keywords

• Lawn care content
• Lawn transformation services
• Branded merchandise sales
• Social media entertainment
• Pressure washing content

Headquarters

HQ city

Wichita

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Branded Merchandise Sales: Online store selling SB Mowing branded apparel including t-shirts, hoodies, and accessories. Sold through Shopify e-commerce platform. Merch is print-on-demand style with inventory monitored closely. Free shipping on orders over $80 or with equipment purchase.
2. Equipment Resales: Resells Maruyama equipment (trimmers, edgers, blowers) and Hotsy pressure washing equipment through affiliate/sponsorship arrangements. Ships from Kansas, Texas, and Arkansas warehouses. Free shipping on equipment orders within continental US (excluding CA, AK, HI).
3. Social Media Advertising Revenue: YouTube ad revenue from video content. TikTok creator fund. Snapchat Spotlight revenue. Combined with sponsorships from equipment brands (Kubota, Maruyama, Hotsy, etc.).
4. Patreon Subscriptions: Patreon account for fans to support Spencer's work beyond merchandise purchases and viewership.
5. SB Mow It Forward Donations: 501(c)(3) nonprofit accepting donations to support community outreach and future entrepreneur empowerment. Donation tiers from $5 to $2,500 for online donations.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

SB Mowing creates and publishes lawn care and pressure washing transformation content across major social platforms as its central offering, monetized through YouTube/TikTok/Snapchat advertising, branded apparel sales via a Shopify storefront, and sponsored equipment partnerships with brands including Maruyama, Hotsy, and Kubota. The company also performs free overgrown-lawn and driveway cleaning services for individuals unable to maintain their properties and operates the SB Mow It Forward 501(c)(3) nonprofit to extend community outreach.

Product overview

SB Mowing operates as a dual-brand content creator and merchandise platform. The primary offering is branded apparel and merchandise sold through a Shopify-powered online store, complemented by sponsored equipment partnerships (Maruyama trimmers/edgers/blowers, Hotsy pressure washers, Kubota mowers/loaders). Secondary brand SB Pressure Washing extends content reach. The philanthropic arm SB Mow It Forward is a 501(c)(3) nonprofit supporting community lawn care and future entrepreneurs. Accessories promoted include Lawn Buddy business software, Reach Right tool attachments, Equipment Defender racks, and Aspen Fuel. The company leverages YouTube, TikTok, Instagram, Facebook, and Snapchat for content distribution, reaching over 55 million followers with 3 billion annual views.

Differentiator

Problem solved

Functional benefit

Brands

• SB Mow It Forward: A non-profit 501(c)(3) charitable organization that helps individuals tackle essential tasks they can't manage on their own due to limited resources or physical challenges, and empowers future entrepreneurs in the lawn and landscape industry.

Products and services

• SB Mowing Branded Apparel & Accessories SB Mowing branded t-shirts, hoodies, hats, and accessories sold through a Shopify online store, with worldwide shipping from the Kansas warehouse and free shipping on domestic orders over $80 or with equipment purchases.
• Maruyama Equipment (Trimmers, Edgers, Blowers) Maruyama Multi-Cutter System (M300QC multi-cutter with interchangeable attachments), B270L Turbo string trimmer, and BL9000-GT backpack blower (1,068 CFM), sold through the SB Mowing online store with free continental US shipping (excluding CA, AK, HI) and warranty support through Maruyama's dealer network.
• Hotsy Pressure Washing Equipment Belt-drive pressure washers (5 GPM, 3000 PSI) with Honda and Vanguard engines (3-year warranty) and Hotsy pump 7-year warranty, available with 21-inch or 24-inch Hotsy Surface Cleaners; ships via freight LTL to the continental US (excluding AK, HI) and includes dealer-network warranty support.

Quantifiable outcome

• 55+ million followers and 3 billion annual views across platforms
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• Kubota Tractor CorporationcoreGTM or Marketing Partner · 22 May 2026Kubota partnered with SB Mowing providing equipment including two SZ Series stand-on mowers, one ZD Series zero-turn mower, and an SCL1000 compact loader. This collaboration supports SB Mow It Forward, Spencer's philanthropic initiative helping communities and empowering future entrepreneurs. Kubota is featured as a sponsor on SB Mowing's website with equipment prominently displayed.
• MaruyamacoreGTM or Marketing PartnerMaruyama is a sponsor with equipment (trimmers, edgers, blowers) available for purchase through SB Mowing's online store. Maruyama's Multi-Cutter System with interchangeable attachments is featured. $25 SB Mowing coupon available for in-person dealer purchases. Warranty support through Maruyama dealer network.
• HotsycoreGTM or Marketing PartnerHotsy pressure washing equipment sold through SB Mowing's store. Belt-drive pressure washers with Honda and Vanguard engines. 7-year pump warranty. Hotsy dealer network for warranty repairs. Featured sponsor on SB Mowing website.
• Lawn BuddyminorGTM or Marketing PartnerAmerican-made, veteran-owned software company for lawn care business management. Featured as sponsor on SB Mowing website with equipment page mention.
• True ValueminorGTM or Marketing PartnerHardware retailer sponsor featured on SB Mowing website sponsor section.
• Aspen FuelminorGTM or Marketing PartnerAspen 2 premixed fuel sponsor. Spencer uses Aspen fuel in his two-cycle equipment. Featured sponsor on website.
• Reach Right USAminorGTM or Marketing PartnerReach Right handle attachment featured on equipment page. Attachment transforms posture while shoveling and works on any straight shaft tool.
• Equipment Defender RacksminorGTM or Marketing PartnerTrailer racks for securing trimmer, edger, and blower to truck. Featured on equipment page.
• Chore Warrior WheelbarrowminorGTM or Marketing PartnerElectric wheelbarrow with built-in battery and motor. Featured on equipment page.
• Kujo Yard PantsminorGTM or Marketing PartnerFamily-owned company making pants specifically for lawn care professionals. Spencer wears Kujo pants. Affiliate link with 10% discount.
• Milwaukee ToolminorGTM or Marketing PartnerBattery-powered pruners used by Spencer for pruning tools alongside Dewalt.
• DewaltminorGTM or Marketing PartnerBattery-powered pruners used by Spencer for pruning tools alongside Milwaukee.
• 2025 Chevy Silverado 2500minorGTM or Marketing PartnerSpencer's truck custom-fabricated with cage on back to hold equipment. Featured on equipment page.
• Shopify Inc.coreTechnology or IntegrationE-commerce platform powering SB Mowing's online store for merchandise sales. Handles payment processing. PCI-DSS compliant.
• 501(c)(3) Nonprofit StructurecoreOthersSB Mow It Forward operates as a 501(c)(3) nonprofit charitable organization with board members (Spencer - Founder & Board Member, Steven - Board Member, Chris - Board Member). Accepts donations to support community outreach and future entrepreneur empowerment.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Lowe's: Major US home improvement retailer with a large creator/influencer program and direct-to-consumer lawn equipment sales. Comparable as a broad incumbent competing for the same lawn-care prosumers' equipment spend and attention that SB Mowing captures.
• The Home Depot: Largest US home improvement retailer operating as a broad incumbent with significant content/creator partnerships and its own Pro Loyalty and YouTube presence. Comparable as the dominant retail channel for lawn and garden equipment that SB Mowing resells and cross-promotes.

Direct peers

• Ryan Knorr Lawn Care: Long-running YouTube lawn care channel with educational content on mowing, fertilization, and equipment reviews. Comparable as a creator-first lawn care media brand monetized via YouTube ads and equipment affiliate revenue in the same audience vertical.
• AT Pressure Washing: Pressure washing content creator producing transformation videos of dirty outdoor surfaces, closely mirroring the SB Pressure Washing sub-brand format. Comparable as a creator operating in the same transformation-content niche with adjacent equipment sponsorship economics.
• Cleaned Up: Pressure washing and exterior cleaning content creator producing high-engagement transformation videos on YouTube and social platforms. Comparable as a creator operating the same before/after transformation format with parallel sponsorship/equipment monetization.
• Lawn Care Nut: Jason Creel's lawn care education brand operating a YouTube channel and website teaching homeowners and pros lawn care techniques. Directly comparable as a lawn-care-focused content creator monetizing through courses, affiliate equipment recommendations, and brand sponsorships in the same niche as SB Mowing.
• Grass Daddy: YouTube channel and lawn care content brand run by Brian, focused on lawn care tips, equipment, and seasonal advice. Comparable as a creator-economy lawn care media business monetized through YouTube ads and affiliate links in the same category.

Emerging players

• Pressure Washing Resource: Niche information site and community for pressure washing professionals and enthusiasts, including equipment guides and business resources. Comparable as an emerging ecosystem player in the same pressure-washing vertical where SB Pressure Washing operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/SBMowing
• Facebookfacebook.com/SBMowing
• Instagraminstagram.com/sbmowing
• Xx.com/SBMowing
• LinkedInlinkedin.com/company/sbmowing

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SB Mowing