Lawn Buddy
Lawn Buddy, LLC is a Wichita-based SaaS company that provides all-in-one business management software — job scheduling, invoicing, payments, crew tracking, and route optimization — to small and mid-sized lawn care and landscaping service businesses, delivered via web and mobile apps on a freemium subscription model.
- Company typePrivate
- Founded2016
- HeadquartersWichita, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Lawn Buddy does
Lawn Buddy, LLC is a privately held US SaaS company, incorporated in Kansas and headquartered at 9320 E Central Ave, Wichita, KS, that builds business-management software for the green industry (lawn care, landscaping, and grounds maintenance service providers). Co-founded in 2016 by Steven Werner (CEO) and Phil Matthew (CTO), with Sonya Werner as co-founder/COO, the company has evolved from an on-demand consumer-matching app into an all-in-one operations platform delivered via a web application (pro.lawnbuddy.com), native iOS and Android apps, and two specialized companion apps: a Crew App for field workers and a Homeowner App for end customers.
The platform consolidates job scheduling, CRM, automated invoicing, digital payments, route optimization, real-time GPS crew tracking, time tracking, aerial property measurement, and equipment/inventory management into a single product. It is offered through four tiers — Lite (free), Standard ($12/month), Pro ($39/month), and Exclusive ($78/month) — with all plans including unlimited users, no contracts, and up to 30% savings on annual billing. The company monetizes additionally via transaction processing fees ranging from 4.8% + $0.30 (Lite) down to 2.9% + $0.30 (Pro/Exclusive) and integrates with QuickBooks Online for accounting plus four payment processors (Braintree, Global Payments, EVO Payments, Stripe).
Lawn Buddy distributes primarily through a product-led growth motion: free self-serve sign-up, app store discovery, content/SEO, earned media (CBS, ABC, TechCrunch, Entrepreneur, Wichita Business Journal), a podcast ('Lawn Theory'), and a low-friction demo request path. Reported scale signals include 44,005–58,000+ customers, 43k+ iOS and 29k+ Android downloads with a 4.2-star average rating, and lifetime external funding of approximately $625,000 across two undisclosed rounds in 2017 and 2018. Key partnerships include EVO Payments (October 2022) and a strategic alliance with Yardbook (June 2024).
Lawn Buddy firmographics
Firmographics- Name
- Lawn Buddy
- Legal name
- Lawn Buddy, LLC
- Website
- https://lawnbuddy.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lawn Buddy, LLC is a Wichita-based SaaS company that provides all-in-one business management software — job scheduling, invoicing, payments, crew tracking, and route optimization — to small and mid-sized lawn care and landscaping service businesses, delivered via web and mobile apps on a freemium subscription model.
- Ownership category
- akta.pro rank
Lawn Buddy industry classification
Industry- Product category
- Field Service Management Software
- NAICS
- Landscaping Services (561730), Landscaping Services (56173)
- SIC
- Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Residential Landscaping & Lawn Care (BPABADAB)
- akta.pro secondary industries
- Turf Care (Fertilization, Aeration & Weed/Pest Control) (IMAIAIAD), Seasonal Color, Planting & Horticultural Services (BPABADAL)
Keywords
Where Lawn Buddy is headquartered
LocationHeadquarters
- HQ city
- Wichita
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Lawn Buddy business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription Plans: Lawn Buddy generates recurring subscription revenue through four tiered plans: Lite (free), Standard ($12/month), Pro ($39/month), and Exclusive ($78/month). All plans include unlimited users. Annual billing offers up to 30% savings.
- Payment Processing / Transaction Fees: Transaction fees on credit card payments vary by plan: 4.8% + $0.30 (Lite), 3.8% + $0.30 (Standard), 2.9% + $0.30 (Pro). Fees can be passed to the customer. ACH/e-check options available upon request. Funds arrive in 2-3 business days.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Lite — free forever, entry-level plan with basic CRM, manual invoicing, and Lite-only features |
| Subscription | Monthly | Standard — small business plan adding subscription billing and digital payments at lower processing rate |
| Subscription | Monthly | Pro — mid-market plan adding crew management, route optimization, time tracking, and advanced features |
| Subscription | Monthly | Exclusive — full-featured enterprise tier with all capabilities unlocked |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
Lawn Buddy product offering
Product offeringCore offering
Lawn Buddy is a SaaS platform that helps lawn care and landscaping businesses manage day-to-day operations including scheduling, routing, invoicing, customer communication, crew tracking, and online payments. It offers web and mobile applications used by business owners, field crews, and homeowners to streamline service delivery and back-office workflows.
Product overview
Lawn Buddy offers an all-in-one business management platform for lawn care and landscaping professionals, consisting of four subscription tiers (Lite free, Standard $12/mo, Pro $39/mo, Exclusive $78/mo) with escalating features. The platform integrates job scheduling, customer management, automated invoicing, digital payments, route optimization, crew tracking, time management, project estimation, and equipment inventory into a unified system accessible via web and mobile apps. Two companion apps serve distinct users: the Crew App for field workers and the Homeowner App for customer self-service. The platform connects with QuickBooks Online for accounting and multiple payment processors (Braintree, Global Payments, EVO, Stripe) for payment processing.
Differentiator
Problem solved
Functional benefit
Products and services
- Lawn Buddy Business Platform Web-based SaaS platform for lawn care and landscaping business owners to manage scheduling, routing, invoicing, customer management, crew tracking, and online payments.
- Crew App Mobile application used by field crews and technicians of lawn care businesses to view daily schedules, navigate optimized routes, log completed work, and update job status from the field.
- Homeowner App Mobile application for homeowners to receive service notifications, view service history, request services, and pay invoices online through the lawn care provider using Lawn Buddy.
Quantifiable outcome
- Lawn care providers using Lawn Buddy grow their business by 10X year over year
- +3 more outcomes
Companies that use Lawn Buddy
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles1 record
Lawn Buddy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature10 records
Lawn Buddy partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- YardbookcoreLawn Buddy entered a strategic partnership with Yardbook in June 2024. Both platforms serve the lawn care software market and the partnership is positioned as a strategic alignment within the green industry software ecosystem.
- EVO PaymentscoreLawn Buddy partnered with EVO Payments, a payment processing provider, to offer affordable and fast payment processing to Lawn Buddy customers. The partnership enables customers to pay via ACH payments, card on file, and digital payments. EVO integration was featured in a promotional offer providing up to 1 year of Lawn Buddy Pro subscription free to new customers.
- QuickBooks OnlinecoreLawn Buddy integrates directly with QuickBooks Online, enabling seamless synchronization of customer data and invoice/financial data. Customer lists can migrate from QuickBooks Online to Lawn Buddy within 24 hours. Invoice data is sent to QuickBooks Online automatically to keep accounting records up to date.
Scale indicators6 records
Recent moves5 records
Expansion highlights6 records
Lawn Buddy competitors and assessment
Company assessmentDirect peers
- Housecall Pro: Housecall Pro provides CRM, scheduling, invoicing, and payment processing for home-service businesses including lawn care and landscaping. Competes with Lawn Buddy for the same SMB field-service operator persona across the green industry.
- Jobber: Jobber is a leading field-service management SaaS targeting home-service SMBs (lawn care, cleaning, HVAC, plumbing). Directly comparable to Lawn Buddy as a multi-feature CRM/scheduling/invoicing platform with a similar SMB go-to-market.
- ServiceM8: ServiceM8 is a mobile field-service management app for trades and home-service SMBs, with scheduling, job tracking, invoicing, and payment features. Comparable to Lawn Buddy in product scope and target customer profile.
- Service Autopilot: Service Autopilot is field-service management software built for lawn care, landscaping, and cleaning businesses. Closely comparable to Lawn Buddy across customer persona, vertical focus, and core feature modules.
- GorillaDesk: GorillaDesk offers field-service management software for pest control, lawn care, and pool service businesses. Directly comparable to Lawn Buddy in vertical focus on green-industry field services and SMB customer segment.
- Yardbook: Yardbook is a lawn-care business management platform that competes head-on with Lawn Buddy in the green-industry vertical. The two companies are also strategic partners as of June 2024, but their core offerings and customer profiles are near-identical.
- FieldRoutes (by WorkWave): FieldRoutes is a field-service management platform purpose-built for pest control and lawn care operators. Closely comparable to Lawn Buddy in vertical specialization and feature set (scheduling, routing, customer management, billing).
Broad incumbents
- ServiceTitan: ServiceTitan is the venture-backed incumbent for trade and field-service management, primarily serving mid-market and enterprise contractors. While less specialized in lawn care, its expansion downmarket overlaps with Lawn Buddy's SMB target segment.
- PestPac (by WorkWave): PestPac is a WorkWave product providing field-service software to pest control operators, often serving mid-market accounts. Adjacent to Lawn Buddy in target vertical (green-industry field services) and in feature scope (scheduling, routing, billing).
Others
- QuickBooks Online: QuickBooks Online is a Lawn Buddy integration partner rather than a competitor, but it is the dominant SMB accounting platform and a complementary ecosystem anchor. Relevant as a key distribution/integration dependency for Lawn Buddy's value proposition.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Lawn Buddy social profiles
Digital presenceLawn Buddy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lawn Buddy leadership team
Management profileNumber of profiles
Profiles5 records
Lawn Buddy funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lawn Buddy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lawn Buddy
What does Lawn Buddy do?
Lawn Buddy is a SaaS platform that helps lawn care and landscaping businesses manage day-to-day operations including scheduling, routing, invoicing, customer communication, crew tracking, and online payments. It offers web and mobile applications used by business owners, field crews, and homeowners to streamline service delivery and back-office workflows.
Is Lawn Buddy a public or private company?
Lawn Buddy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lawn Buddy founded?
Lawn Buddy was founded in 2016. It employs 11 to 50 people.
Where is Lawn Buddy based?
Lawn Buddy is headquartered in Wichita, United States, in the North America region.
How does Lawn Buddy make money?
Two revenue lines are on record. SaaS Subscription Plans are the primary driver. The others are payment Processing / Transaction Fees.
Who are Lawn Buddy's main competitors?
Direct peers on record are Housecall Pro, Jobber, ServiceM8, Service Autopilot, GorillaDesk, Yardbook and FieldRoutes (by WorkWave). Broad incumbents are ServiceTitan and PestPac (by WorkWave). QuickBooks Online is listed as an others.
Does Lawn Buddy have an API?
No public API is recorded for Lawn Buddy.
What industry is Lawn Buddy in?
Lawn Buddy's product category is Field Service Management Software. Its primary akta.pro industry code is BPABADAB, Residential Landscaping & Lawn Care, with a secondary code of IMAIAIAD, Turf Care (Fertilization, Aeration & Weed/Pest Control). Its NAICS code is 561730 and its SIC code is 7340.