The Unlikely Florist Llc

What The Unlikely Florist Llc does

The Unlikely Florist LLC is a privately held artisan florist founded in 2016 by Spencer Falls and headquartered at 715 Hampton Drive in Venice, Los Angeles. The company designs and sells handcrafted floral arrangements and bouquets organized into four thematic collections (Earth, Fire, Air, Water), with price points ranging from approximately $65 for small bouquets to $262+ for large arrangements. Core revenue streams include direct-to-consumer one-time purchases via a Shopify storefront, a recurring flower subscription product (weekly, biweekly, or monthly with 31% savings), custom wedding and corporate event floral services, in-person floral workshops taught by the founder, and an Untho mobile pop-up flower shop operated from a 1980 VW van.

Distribution combines same-day hand delivery throughout Los Angeles County (orders placed before 2 PM, free on orders over $250) with continental US shipping via a UPS partnership that uses a proprietary protective packaging technique preserving a water source and preventing stem breakage. Underlying technology is a standard Shopify e-commerce platform with Route shipping protection at checkout; no proprietary software, mobile app, or AI/ML systems are evidenced. Customer segments span individual gifting, wedding couples, corporate events and brand activations, subscription customers, and holiday/occasion buyers.

The go-to-market relies on the founder's distinctive "outlaw florist" creative positioning, a content-marketing blog (TUF Journal), Instagram, email newsletters, and high-visibility brand collaborations with Vogue, Giorgio Armani, Revolve, and Erewhon. The business is founder-owned with no disclosed outside funding or parent company, and operates with 1-10 employees.

Name

The Unlikely Florist Llc

Legal name

The Unlikely Florist LLC

Website

https://theunlikelyflorist.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

The Unlikely Florist is a Venice, LA-based artisan florist designing handcrafted arrangements across four themed collections, selling via a Shopify storefront with same-day local delivery, nationwide UPS shipping, flower subscriptions, custom weddings and events, and founder-led workshops.

Ownership category

akta.pro rank

Product category

Floral Design Services

NAICS

Florists (45931)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Floral & Event Installations (HSACAAAC)

akta.pro secondary industry

Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ)

Keywords

• Artisan floral design
• Flower delivery services
• Wedding floral design
• Event floral installations
• Flower subscription service

Headquarters

HQ city

Venice

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales: One-time purchase of individual floral arrangements and bouquets sold through the e-commerce platform at various price points ranging from $65 to $350+
2. Flower Subscriptions: Recurring subscription model offering weekly, bi-weekly, or monthly flower deliveries with 31% savings. Customers can manage subscriptions online, skip, reschedule, or cancel deliveries
3. Wedding & Event Floral Services: Custom wedding flowers and event floral design services including delivery, setup, styling, and breakdown. Fully customized proposals based on client needs and budget
4. Floral Workshops: In-person workshops called 'The Nature of Creativity' taught by founder Spencer Falls, held at their Venice studio location
5. Nationwide Shipping: Shipping flowers to continental US customers via UPS partnership, with flowers designed and shipped as bouquets (vase not included) for out-of-LA deliveries

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

The Unlikely Florist is a boutique floral design studio that creates handcrafted, artistically unconventional flower arrangements and bouquets in a signature "TUF style." It sells these through a Shopify e-commerce storefront with same-day local delivery in Los Angeles and nationwide UPS shipping, and provides custom wedding and event floral design, recurring flower subscriptions, and in-person floral workshops at its Venice studio.

Product overview

The Unlikely Florist is a Venice, Los Angeles-based artisan florist offering a cohesive portfolio of handcrafted floral products and services. Their core offering comprises flower arrangements and bouquets (Small, Medium, Large sizes) organized into four thematic collections: Earth (bright/celebratory), Fire (warm/bold), Air (romantic/elegant), and Water (minimal/serene). They provide same-day delivery throughout Los Angeles County, wedding and event floral services, a flower subscription program (weekly/biweekly/monthly), workshops, and an Untho flower van pop-up service. The company blends artistic floral design with modern e-commerce, powered by Shopify.

Differentiator

Problem solved

Functional benefit

Products and services

• Flower Arrangements & Bouquets Handcrafted floral arrangements and bouquets in Small, Medium, and Large sizes featuring premium blooms and artistic design in the company's signature TUF style. Organized into four thematic collections (Earth, Fire, Air, Water) and sold at prices ranging from $65 to $350+.
• Same-Day Flower Delivery Same-day flower delivery service for orders placed before the 2 PM cutoff throughout Los Angeles County and surrounding areas, including Venice, Santa Monica, Silver Lake, West Hollywood, Beverly Hills, Culver City, Hollywood, Burbank, Studio City, Brentwood, and Marina Del Rey. Free delivery on LA orders over $250.
• Flower Subscription Weekly, biweekly, or monthly flower delivery subscription with options to pause, reschedule, or reroute deliveries. Customers can manage subscriptions online, with 31% savings compared to one-time purchase pricing.
• Wedding Floral Services Custom luxury wedding flowers and floral design for celebrations in Los Angeles and beyond, including delivery, setup, on-site styling, and breakdown. Fully customized proposals based on client needs and budget, with destination wedding coverage across California and select US cities.
• Event Floral Design Custom floral design for corporate events, brand activations, private parties, gallery shows, and luxury celebrations across Los Angeles. Includes design, delivery, installation, and breakdown.
• Floral Workshops The Nature of Creativity workshops taught by founder Spencer Falls, offering in-person floral design instruction at the Venice studio location.
• Untho Flower Van Pop-Up Mobile pop-up flower shop operated from a 1980 VW van named 'Untho,' bringing flowers to events and pop-up locations in the Los Angeles area. Functions as a mobile stage and interactive brand experience.

Quantifiable outcome

• 31% savings available through subscription model
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• UPScoreTechnology or IntegrationPartnership with UPS for nationwide flower delivery services. Flowers are shipped using special protective packaging that maintains water source and prevents broken stems. Expedited shipping typically arrives within 2 days to continental US destinations.
• VogueflagshipGTM or Marketing PartnerFeatured brand collaboration with Vogue as part of their portfolio of high-profile brand work. Demonstrates premium positioning and fashion industry recognition.
• Giorgio ArmaniflagshipGTM or Marketing PartnerBrand collaboration with luxury fashion house Giorgio Armani as part of their corporate client portfolio, indicating high-end market positioning.
• RevolvecoreGTM or Marketing PartnerBrand partnership with fashion retailer Revolve, showcasing their appeal to trendy, fashion-forward consumer segments.
• ErewhoncoreGTM or Marketing PartnerPartnership with premium Los Angeles grocery store Erewhon, indicating lifestyle and wellness-oriented brand positioning in the LA market.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• FTD: Established nationwide floral delivery network with partner florists. Comparable on mail-order floral distribution and occasion-based gifting, but serves a much broader and more commodity-oriented customer base.
• Teleflora: Floral network connecting customers to local member florists for delivery and events. Comparable in event and same-day delivery coverage, but operates as a network rather than a single branded studio.
• 1-800-Flowers.com: Large public online floral and gift retailer offering nationwide delivery through a network of partner florists. Comparable on nationwide shipping and gift-occasion focus, but operates at much broader scale and price points than a single-studio premium florist.

Direct peers

• Farmgirl Flowers: DTC florist known for signature burlap-wrapped bouquets, subscriptions, and nationwide shipping. Comparable on direct-to-consumer e-commerce, subscription offerings, and distinctive design-led brand positioning in the premium floral segment.
• UrbanStems: DTC online florist offering modern bouquets, subscriptions, and same-day delivery in select metros with nationwide shipping. Comparable on tech-enabled e-commerce, subscription model, and design-forward positioning aimed at premium gifting and self-purchase.
• H.Bloom: Subscription-based floral service for residential and corporate customers with weekly recurring deliveries. Highly comparable on subscription revenue model, premium positioning, and corporate gifting/event use cases.
• The Bouqs Co. Venture-backed DTC florist offering farm-sourced bouquets, subscriptions, and nationwide shipping from a California base. Directly comparable business model — e-commerce florist with same-day local delivery and national mail-order — competing for the same premium DTC customer.
• BloomNation: Online floral marketplace connecting consumers with local florists for delivery and events. Comparable in the online floral e-commerce and wedding/event floral categories, though operating a marketplace model rather than a single studio.

Emerging players

• Ode à la Rose: Artisanal floral studio with NYC/LA presence offering hand-tied bouquets, subscriptions, and wedding/event services. Comparable on artistic positioning, premium pricing, and event floral design though smaller and more geographically concentrated than TUF's national shipping capability.

Others

• Peerspace: Marketplace for booking creative spaces — TUF lists its Venice studio on Peerspace for photoshoots and workshops. Adjacent ecosystem partner rather than a competitor, illustrating how the brand monetizes its studio beyond floristry.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-unlikely-florist

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Unlikely Florist Llc