What The Virtue Agency does

The Virtue Agency is a privately held, Atlanta-based digital advertising and strategic marketing agency founded in 2007 by Tela Kayne. The firm operates virtually to serve clients nationwide across three primary segments: startups seeking brand establishment, national brands requiring multi-channel campaign management, and franchise networks needing local and national marketing presence. Its client roster spans six distinct verticals — real estate/homebuilding (DR Horton), healthcare/wellness (Brain Balance), digital marketing (Kudzu.com), manufacturing/recycling (Pratt Industries), education (KSS Immersion Schools, Green Ivy International Schools), and food/CPG (Luke's Organic).

The agency delivers a bundled portfolio of nine professional service lines — advertising (Google ads, Facebook reels, radio, print), marketing/content development, SEO, local search, web development, creative design, video production, systems integration (POS, e-commerce, IT), and consulting. The underlying technical approach is described as leveraging AI and analytics to craft targeted campaigns, though no proprietary AI models, data assets, or technology platforms are disclosed. The technology layer appears to be standard third-party advertising and analytics tooling rather than internally developed IP.

Revenue is generated through professional services engagements, likely structured as project-based or retainer contracts with no publicly disclosed pricing. Distribution is direct-to-client via consultative sales (phone at 404-906-7566 and website contact form) with no intermediary channels or marketplace presence. The firm is bootstrapped — no funding rounds, acquisitions, or institutional investors are disclosed. The wholly-owned sub-brand Inspired Content extends the business into literary publishing with the children's book series LaLa's World, representing a content/IP diversification outside the core services model.

Name

The Virtue Agency

Legal name

The Virtue Agency

Website

https://virtueagency.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

The Virtue Agency is an Atlanta-based, virtual-first digital advertising and marketing agency founded in 2007 that delivers integrated advertising, SEO, web development, design, video, and IT consulting services to startups, national brands, and franchise networks across multiple U.S. verticals.

Ownership category

akta.pro rank

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Digital Advertising Services: The agency generates revenue through providing digital advertising services including Google ads, Facebook reels, radio spots, and print ads. Revenue is likely project-based or retainer-based for ongoing marketing services.
2. Marketing Services: Content development and curation services, social media management, and ongoing marketing support.
3. Web Development and Creative Services: Website development, creative design, video production, and related creative services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

The Virtue Agency is a specialized digital advertising and strategic marketing agency that provides a full suite of professional services — including digital advertising (Google ads, Facebook reels, radio, print), content marketing, SEO, local search optimization, web development, creative design, video production, systems integration, and consulting — for startups, national brands, and franchise networks. It leverages AI and analytics to craft targeted, ROI-driven campaigns and operates a content publishing sub-brand called Inspired Content.

Product overview

The Virtue Agency is a specialized digital advertising and strategic marketing agency that offers a comprehensive suite of service modules. Rather than a single unified software product, it provides an integrated portfolio of professional services including Advertising Services (Google ads, Facebook reels, radio, print), Marketing Services (content development), SEO Services, Local Search Services, Web Development Services, Creative Design Services, Video Production Services, Systems Integration Services, and Consulting Services. The agency also operates Inspired Content, a content development and publishing sub-brand. These services work together as a coordinated marketing ecosystem, with web development serving as a central hub for all online communications, while advertising, SEO, and content marketing drive engagement and conversions.

Differentiator

Problem solved

Functional benefit

Brands

• Inspired Content: Content development and publishing arm of The Virtue Agency

Products and services

• Advertising Services

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• WebFX: Full-service digital marketing agency of similar mid-market size offering SEO, paid media, web development, and content design for SMB and enterprise clients — directly comparable service mix and go-to-market.
• Lounge Lizard: Boutique digital marketing and web design agency offering branding, web development, video, and SEO — overlaps with Virtue's full-stack creative and web services.
• Disruptive Advertising: Mid-market digital marketing agency focused on paid media, SEO, and lifecycle marketing with an analytics-driven methodology similar to Virtue's AI-and-analytics positioning.
• LYFE Marketing: Digital and social media marketing agency serving small and mid-market clients with a comparable bundled-service offering including content, social, and web development.
• Thrive Internet Marketing Agency: Full-service digital marketing agency offering SEO, web design, social media, video, and PPC services to a comparable mix of SMB, franchise, and enterprise customers.
• SmartSites: Full-service digital agency of similar size providing web design, SEO, PPC, and creative services to a comparable SMB-to-enterprise client mix.

Emerging players

• HubSpot Agency Partner Network: HubSpot's certified partner agencies compete for the same SMB and mid-market inbound marketing, CRM, and content mandates that form part of Virtue's service portfolio.

Broad incumbents

• Razorfish: Publicis-owned digital transformation and marketing agency with overlapping capabilities in web, advertising, and analytics, but operating at holding-company scale across enterprise clients.
• VaynerMedia: Large digital-first agency offering social, content, paid media, and strategy to enterprise brands; competes for the same national-brand and franchise-network accounts but at significantly greater scale.
• Dentsu Creative: Global creative and media agency network under Dentsu; competes with Virtue for multi-channel digital advertising mandates from national brands and franchise networks.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/virtueagency
• Facebookfacebook.com/virtueagency
• LinkedInlinkedin.com/company/the-virtue-agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Virtue Agency