E-TRADING AND BUSINESS SERVICES LIMITED

What E-TRADING AND BUSINESS SERVICES LIMITED does

E-Trading and Business Services Limited (trading as ETABS) is a privately held UK software company founded in 2010 by Ryan Fletcher and Simon O'Brien and headquartered in Manchester. The company develops and sells TABS, a cloud-based SaaS platform that combines EPOS, stock control, trade counter management, warehouse management, and multi-channel e-commerce into a single real-time database, with optional hardware packages (tills, scanners, printers, terminals) supplied as part of customer onboarding. ETABS has positioned TABS as a vertical-specialist solution for UK tool, hardware, and workwear retailers, differentiating through direct catalogue and ordering integrations with major suppliers (Toolbank, Draper Tools, Trend Machinery, Sealey, and Castle Clothing/TuffStuff covering 76,379 SKUs), native integrations with Sage and Xero accounting, and embedded AI capabilities for order ingestion (AI Order Upload), supplier invoice matching (AI Invoice Reconciliation), and product data enrichment.

The company operates a sales-led, direct go-to-market with demo bookings as the primary acquisition mechanism and bespoke, quote-based subscription pricing tied to modules and business needs, alongside multi-year contracts and 100% UK-based support. Revenue is generated from recurring SaaS subscriptions and ancillary hardware sales, with bespoke transactional website development and custom feature work as additional services. ETABS remains founder-owned and bootstrapped with no disclosed external funding and a headcount of 1-10 employees, serving a long-tail base of small and mid-sized independent UK retailers such as D&M Tools, Spare Parts World, PTC Tools, and Garden Spares.

Name

E-TRADING AND BUSINESS SERVICES LIMITED

Legal name

e-Trading & Business Services Limited

Website

https://etabsltd.co.uk

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

E-Trading and Business Services Limited (ETABS) is a Manchester-based, privately held UK software firm founded in 2010 that sells TABS, a cloud-based SaaS platform unifying EPOS, stock control, trade counter, warehouse management, and e-commerce for independent UK tool, hardware, and workwear retailers, with direct supplier catalogue integrations and embedded AI features.

Ownership category

akta.pro rank

Product category

Retail Management Software

NAICS

Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Marketplace Enablement, Seller Tools & E-commerce Infrastructure (BPAMAGAK)

Keywords

• Retail management software
• Cloud-based EPOS
• Warehouse management system
• Trade counter software
• Multi-channel retail platform

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Software Subscription (SaaS): Subscription-based pricing covering platform access, hosting, automatic updates, and UK-based support. No server hardware costs, no version upgrade fees. Pricing is tailored to business needs and modules required.
2. Hardware Sales: Supply of compatible hardware packages including tills, touch screens, scanners, receipt printers, cash drawers and card terminals tailored to customer setup and budget.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

E-Trading and Business Services Limited sells TABS, a cloud-based SaaS retail management platform that combines EPOS, stock control, trade counter, warehouse management and multi-channel e-commerce on a single real-time database. The platform embeds proprietary AI capabilities for order upload, invoice reconciliation and data enrichment, and is purpose-built for UK tool, hardware and workwear retailers with direct catalogue integrations to Toolbank, Draper, Trend, Sealey and Castle Clothing. Revenue is generated through subscription SaaS fees, supply of compatible hardware packages, and bespoke website/development services.

Product overview

ETABS offers TABS, a cloud-based SaaS platform with embedded AI capabilities that provides integrated retail, trade counter, and warehouse management software. The platform architecture consists of a core unified platform combined with modular components: EPOS Systems for point-of-sale operations, Stock Control for inventory management, Trade Counter for account and credit management, Warehouse Management for logistics and dispatch, E-commerce Link for multi-channel retail (Amazon, eBay, Shopify, Google Shopping), Multibranch for multi-location operations, and Vending & Remote Stock for industrial supply. Additional services include Bespoke Websites for custom transactional e-commerce development and Bespoke Development for custom feature creation. All modules share a single database with real-time synchronisation. The platform is designed specifically for tool, hardware and workwear retailers with direct supplier integrations to Toolbank, Draper Tools, Trend Machinery, Sealey, and Castle Clothing / TuffStuff.

Differentiator

Problem solved

Functional benefit

Brands

• TABS: Integrated retail, trade counter and warehouse management platform built for UK businesses, combining EPOS, stock control, e-commerce and logistics with embedded AI capabilities

Products and services

• TABS Software Platform Cloud-based SaaS retail management platform combining EPOS, stock control, warehouse management, trade counter, and e-commerce modules in a single unified system with embedded AI capabilities. Supports continual automatic updates with no server maintenance costs. Target users: UK tool, hardware and workwear retailers.
• EPOS Systems
• Stock Control Inventory management covering goods-in to dispatch with multi-location tracking, barcode scanning support, automated re-ordering based on min/max thresholds, and real-time stock visibility across branches and channels.
• Trade Counter Trade account management module handling customer-specific pricing structures, credit limits, credit control alerts and invoice generation. Supports AI Order Upload for processing customer orders in any format. Designed for businesses managing complex trade account relationships alongside retail sales.
• Warehouse Management
• E-commerce Link Multi-channel e-commerce integration connecting Amazon, eBay, Shopify and Google Shopping with real-time stock synchronisation, unified order management and channel-specific pricing rules. Eliminates separation of physical and digital store stock.
• Bespoke Websites

Quantifiable outcome

• Weekly time savings of 25 hours per business via AI automation and seamless integration
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability6 records

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core.

• DNA PaymentscoreTechnology or IntegrationOfficially supported online and in-store card payment partner. Integrates with both bespoke transactional websites (online payments) and EPOS terminals (Chip & Pin, contactless). PCI-compliant processing across all major card schemes and mobile wallets (Apple Pay, Google Pay). Sale totals flow automatically from TABS to terminals.
• ToolbankcoreTechnology or IntegrationDirect supplier integration providing full product catalogue with images, descriptions, pricing and stock availability. Direct purchase orders can be placed through TABS to Toolbank.
• Draper ToolscoreTechnology or IntegrationDirect supplier integration providing full product data including descriptions, images, pricing and stock availability. Direct ordering available from within TABS.
• Trend MachinerycoreTechnology or IntegrationDirect supplier integration providing full Trend product range with routing and woodworking tool specifications, pricing and stock availability. Direct ordering available from within TABS.
• SealeycoreTechnology or IntegrationDirect supplier integration providing access to full Sealey catalogue with product data, pricing and stock availability direct from the supplier.
• Castle Clothing / TuffStuffcoreTechnology or IntegrationDirect supplier integration providing full workwear catalogue with product data, images, pricing and stock availability across Castle Clothing range including TuffStuff, Makita Workwear, Fort Workwear and Fort Footwear brands.
• ShopifycoreTechnology or IntegrationE-commerce platform integration enabling real-time product, stock and order synchronisation between Shopify store and TABS back office.
• AmazoncoreTechnology or IntegrationMarketplace integration for listing products, syncing stock and pulling orders directly from Amazon UK into TABS central system.
• eBaycoreTechnology or IntegrationMarketplace integration enabling eBay listings and inventory management from TABS with orders flowing in automatically alongside other channels.
• SagecoreTechnology or IntegrationAccounting software integration enabling seamless invoice flow and ledger reconciliation between TABS and Sage accounting packages.
• XerocoreTechnology or IntegrationAccounting software integration enabling seamless invoice flow and ledger reconciliation between TABS and Xero accounting packages.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Brightpearl: Retail-first ERP and inventory management platform for multi-channel retailers and wholesalers. Directly competes with TABS on stock control, order management and accounting integrations, though serving broader retail verticals.
• Linnworks: Multi-channel inventory and order management software used by UK and global retailers to sync stock across Amazon, eBay, Shopify and other marketplaces. Overlaps directly with ETABS's E-commerce Link and stock control modules.
• Veeqo: Amazon-owned multi-channel inventory and shipping platform for retailers and wholesalers. Competes with ETABS on stock syncing, marketplace integration and warehouse workflows for SMB retailers.
• Khaos Control Cloud Solutions: UK-based retail and trade counter management software with multi-channel stock control, EPOS and supplier integrations. Closest direct competitor to ETABS in the UK tool/hardware vertical, with similar SMB target customers and trade-counter workflows.
• Cin7: Cloud-based inventory management and order fulfillment platform for product sellers across multiple sales channels. Comparable to ETABS in multi-channel stock control, integrations and trade-counter-style B2B pricing logic.
• Epos Now: UK-based cloud EPOS and retail management provider serving thousands of SMB retailers with stock control and integrations. Comparable UK market footprint and SMB target customer base to ETABS.
• Unleashed Software: Inventory management software aimed at product businesses with multi-location stock and B2B/trade workflows. Overlaps with ETABS's Stock Control, Trade Counter and multi-channel modules for SMB retailers and wholesalers.

Broad incumbents

• Shopify POS: Global commerce platform with POS and inventory apps integrated into its ecosystem. ETABS already integrates with Shopify, but Shopify's retail POS competes for the same EPOS/stock-control budget at smaller tool retailers.
• Lightspeed Retail (Vend): Established POS and retail management platform serving SMB and mid-market retailers across multiple verticals. Competes broadly with TABS's EPOS and stock modules but is not specialised in UK tool/hardware or trade counter workflows.

Others

• Sage Business Cloud: Major UK accounting and business management software vendor. ETABS integrates with Sage but Sage's broader retail/ERP offerings (and partner ecosystem) create indirect competitive overlap for trade retailers evaluating back-office platforms.

Market position

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/etabsltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about E-TRADING AND BUSINESS SERVICES LIMITED