NEXGEN NEXUS LIMITED

What NEXGEN NEXUS LIMITED does

NexGen Nexus Limited (NGN) is a digital marketing and customer support agency founded in 2019, operating as a remote-first business with regional hubs in New York, Dubai, and Bengaluru. The company serves startups, SMBs, and enterprises across SaaS, eCommerce, and SMB/Local verticals with an integrated suite of services spanning lead generation (Meta, Google, LinkedIn paid campaigns), 24/7 omni-channel customer support (live chat, email, voice, WhatsApp), CRM and retention marketing (email, SMS, lifecycle automations), and analytics/CRO services. NGN packages these capabilities through tiered subscriptions ($599/mo Starter, $1,499/mo Growth, custom Scale) plus unit-priced add-ons ($450 creative pack, $800/agent/month, $600 landing page builds), generating primarily recurring monthly revenue with optional multi-year enterprise contracts.

The company's technology stack relies entirely on third-party platforms — Zendesk, Freshdesk, Intercom, HubSpot, and Gorgias for helpdesk; Meta, Google, and LinkedIn for advertising; GA4 and GTM for analytics; WhatsApp for messaging — with no proprietary infrastructure disclosed. GTM is sales-led, combining content marketing (blog with growth playbooks), SEO, paid acquisition, referral channels, and direct enterprise sales, with self-serve tiered pricing for smaller clients and consultative proposals for Scale customers. The company maintains GDPR, CCPA/CPRA, and UK GDPR/POPI compliance frameworks and reports 40+ active clients with an average CSAT of 98% and ROAS benchmarks of 180% (homepage) or 3.2x (scale commentary).

Ownership and control rest with three co-founders — Aarav Mehta (Founder & CEO), Sara Kapoor (Head of Marketing), and Omar Hassan (Head of CX) — with no institutional investors, funding rounds, or M&A activity disclosed in source materials. The legal entity is NexGen Nexus Pvt. Ltd., incorporated in India, though the company markets itself from London and operates across six time zones spanning the Americas, EMEA, and APAC.

Name

NEXGEN NEXUS LIMITED

Legal name

NexGen Nexus Pvt. Ltd.

Website

https://nexgennexus.com

Company type

Private

Founded year

2019

Operating status

Operating

Short description

NexGen Nexus is a remote-first digital marketing and customer support agency providing lead generation, 24/7 omni-channel CX, CRM/retention, and analytics services to startups, SMBs, and enterprises across SaaS, eCommerce, and local-business verticals via tiered subscriptions.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Telephone Call Centers (56142)

SIC

Services-Advertising (7310)

akta.pro primary industry

Global Customer Support & Cross-border CX Platforms (CRAFAJAK)

Keywords

• Digital marketing services
• Lead generation agency
• Customer support outsourcing
• Customer experience management
• Conversion rate optimization

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Digital Marketing Services: Monthly subscription-based retainer covering paid social setup, full-funnel ads, creative production, landing pages, and analytics/reporting. Revenue generated through recurring monthly fees at tiered pricing levels (Starter, Growth, Scale).
2. Customer Support (CX) Services: Omni-channel customer support including live chat, email, voice, WhatsApp across 2-4+ support channels with SLAs. Revenue through monthly per-agent or tiered subscription pricing.
3. Add-on Services: Extra creative packs (4 static + 2 video ads for $450), additional agent seats ($800/FTE/mo), landing page builds ($600). Revenue from unit-based upsells to existing clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

NexGen Nexus provides digital marketing, lead generation, and omni-channel customer support services for startups, SMBs, and enterprises. Its core offerings include multi-channel paid acquisition campaigns (Meta, Google, LinkedIn), 24/7 customer support across live chat, email, voice, and WhatsApp, CRM and retention/lifecycle marketing, and analytics/conversion rate optimization. Services are delivered under monthly subscription retainers with tiered pricing and sold via direct sales and website lead capture.

Product overview

NGN (NexGen Nexus) is a full-stack digital marketing and customer support agency offering an integrated suite of services. The core portfolio comprises four interconnected service lines: Lead Generation (paid search, social, LinkedIn campaigns), Customer Support/CX (omni-channel support with SLAs), CRM & Retention (lifecycle marketing via email/SMS/CRM), and Analytics & CRO (tracking, dashboards, experimentation). These services are delivered through three pricing tiers—Starter (1-2 channels, monthly reporting), Growth (3-4 channels, weekly experiments, live dashboard), and Scale (24/7 coverage, dedicated squad, creative studio)—enabling clients to acquire, convert, and retain customers across SaaS, eCommerce, and SMB verticals.

Differentiator

Problem solved

Functional benefit

Products and services

• Lead Generation Multi-channel campaign management across Meta, Google, and LinkedIn covering funnel and offer strategy, ad creatives, A/B testing, landing pages, and ROAS-focused marketing analytics to fill B2B and B2C sales pipelines with qualified demand.
• Customer Support (CX) 24/7 omni-channel customer support across live chat, email, voice, WhatsApp, and social channels with SLAs, multilingual agents, helpdesk setup on platforms like Zendesk and Freshdesk, and integrated QA programs for CSAT and NPS improvement. Sold to businesses needing scalable customer experience operations.
• CRM & Retention LTV-driven lifecycle marketing services using email, SMS, and CRM automations tailored to customer segments, including segmentation, personalization, drip journeys, win-back, and upsell programs to maximize customer lifetime value.
• Analytics & CRO Tracking implementation, dashboards, and experimentation services including GA4 and GTM setup, server-side tracking, landing page optimization, A/B testing, attribution, and BI reporting to improve conversion performance.
• Consulting & Training Growth audits, roadmaps, playbooks, templates, and hands-on sprints for team enablement and process improvement in marketing and customer support operations.

Quantifiable outcome

• 37% lower CAC in 90 days
• +10 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Others

• Help Scout: Helpdesk software vendor whose platform NGN's team integrates and manages on behalf of clients. Adjacent infrastructure provider rather than direct competitor, but its product competes for the same CX budget that NGN's outsourcing services address.

Direct peers

• Single Grain: SaaS-specialized digital marketing agency offering paid acquisition, SEO, and content marketing with a strong emphasis on performance metrics. Closely comparable to NGN's SaaS vertical playbook and ROAS-driven outcomes narrative.
• Thrive Internet Marketing Agency: Full-service digital marketing agency offering paid social, SEO, web design, and CRO across multiple verticals. Similar tiered service model and SMB-to-enterprise coverage as NGN, with comparable pricing transparency.
• KlientBoost: Full-service digital marketing agency specializing in paid advertising, CRO, and creative services for SaaS and eCommerce clients. Most directly comparable to NGN's lead generation + analytics/CRO offering with similar mid-market positioning and subscription-style engagements.
• Straight North: B2B-focused digital marketing agency providing SEO, paid media, and lead generation services to mid-market and enterprise clients. Highly comparable to NGN's B2B sales-led motion and vertical specialization, particularly for SaaS and services clients.
• LYFE Marketing: Social media marketing and paid advertising agency focused on SMB and mid-market clients. Comparable to NGN's Starter and Growth tiers in scope (paid social setup, monthly reporting) and price points.
• SmartSites: Full-service digital agency offering web design, SEO, PPC, and social media marketing to SMBs and mid-market clients. Comparable service breadth and subscription-style retainers similar to NGN's Growth tier.
• Disruptive Advertising: Paid media and CRO agency serving mid-market and enterprise clients with multi-channel campaign management and analytics. Closely comparable to NGN in service mix (Meta/Google/LinkedIn ads, landing page optimization, performance reporting).

Broad incumbents

• Teleperformance: Global leader in customer experience management and call center outsourcing, operating at massive scale across 80+ countries. Broad incumbent on NGN's CX outsourcing side, but operating at vastly larger scale and without NGN's integrated marketing offering.
• WebFX: One of the largest US-based full-service digital marketing agencies offering SEO, paid media, web design, and content at significantly greater scale. Broad incumbent overlap with NGN's lead generation and analytics services but at much larger headcount and revenue.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks2 records

Key highlights1 record

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NEXGEN NEXUS LIMITED