What Principe Consulting Gmbh does

Principe Consulting GmbH is a privately held, founder-owned German sales agency headquartered in Erkrath near Düsseldorf, operating exclusively in the DACH (Germany, Austria, Switzerland) market. The company delivers outsourced sales operations for high-ticket coaching, consulting, and service businesses, employing dedicated Openers, Setters, and Closers who work exclusively on individual client projects under a quote-based, multi-year retainer model with a minimum client-revenue threshold of €100,000.

The firm operates four integrated service lines: the core Vertriebsagentur (Sales Agency) for fully outsourced sales management, the TÜV-certified Closer Akademie that trains individuals into closers over 6-8 months, the A-Player Sales Team Building (CSO) program for in-house team construction, and Weltklasse Sales-Personal placement drawing on a vetted pool of 500+ trained sales professionals. A free lead-magnet guide ('Trojanisches Pferd der Kundengewinnung') supports top-of-funnel demand generation.

Underlying operations are supported by an off-the-shelf martech stack (Pipedrive CRM, Intercom, Typeform, Kajabi, Clickfunnels, Hotjar, Wistia, Everwebinar, Slack, Google Analytics) with no proprietary AI or technology assets disclosed. The company is ISO 9001 certified, reports an active client base of approximately 37 coaches, consultants, and trainers, and cites cumulative metrics of €200M+ generated for clients across 200+ built sales teams. Revenue, headcount, and external funding are not publicly disclosed.

Name

Principe Consulting Gmbh

Legal name

Principe Consulting GmbH

Website

https://principe-consulting.de

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Principe Consulting GmbH is a DACH-focused sales agency that provides outsourced Openers, Setters, and Closers to high-ticket coaches, consultants, and service firms, supplemented by a TÜV-certified sales training academy and personnel placement services.

Ownership category

akta.pro rank

Product category

Sales Agency Services

NAICS

Management Consulting Services (54161), Marketing Consulting Services (541613), Employment Placement Agencies (561311), Executive Search Services (561312), Employment Placement Agencies and Executive Search Services (56131)

SIC

Services-Management Consulting Services (8742), Services-Employment Agencies (7361)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

akta.pro secondary industries

Sales, Marketing & Customer Success Direct Hire (BPACAFAD), Appointment Setting & Sales Development (SDR/BDR) Services (BPAFAKAD), Professional & Technical Direct Hire (IT, Engineering, Finance, Healthcare) (BPACAFAC)

Keywords

• Outsourced sales services
• Sales team building
• Sales training academy
• High-ticket closing
• Coaching sales agency

Headquarters

HQ city

Erkrath

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Sales Agency Services: Principe Consulting operates as a sales agency taking over the complete sales function for coaching, consulting and service companies. Sales staff are employed by Principe and work exclusively for clients. Pricing is individualized based on scope of services and is quote-based.
2. Closer Akademie: TÜV-certified sales training academy that trains individuals to become high-earning closers in the DACH region. The 6-8 month program transforms career changers and existing sales professionals into elite closers. Revenue from training program fees.
3. Sales Personnel Placement: Placement of pre-trained sales personnel (Openers, Setters, Closers) who are already trained and vetted by Principe. These professionals are employed directly by the client company. Access to pool of 500+ qualified sales professionals.
4. A-Player Sales Team Building (CSO Program): Step-by-step consulting to help companies build their own high-performing sales teams. The program includes training for existing staff to achieve consistent record-breaking revenues. Companies must reach minimum €100,000 revenue before transitioning to agency services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Principe Consulting GmbH operates a sales agency that takes over and manages the complete sales function for high-ticket coaching, consulting, and service companies in the DACH region. Sales staff (Openers, Setters, Closers) are employed by Principe and work exclusively on a single client's projects. The company complements agency services with the TÜV-certified Closer Akademie sales training program, an A-Player Sales Team Building (external CSO) program, and recruitment of pre-trained sales personnel from a pool of over 500 vetted professionals.

Product overview

Principe Consulting GmbH operates as a sales agency and training organization offering four integrated service lines for the coaching, consulting, and service market. The core offerings consist of the Vertriebsagentur (Sales Agency) for outsourced sales operations, the Closer Akademie for TÜV-certified sales training, the A-Player Sales Team Building program for in-house team development, and Weltklasse Sales-Personal for recruiting pre-trained sales talent. A free educational guide called 'Trojanisches Pferd der Kundengewinnung' supports lead generation education. The company specializes exclusively in high-value sales for coaches, consultants, and trainers in the DACH region.

Differentiator

Problem solved

Functional benefit

Brands

• Closer Akademie: TÜV-certified academy that trains sales professionals in closing skills for the high-ticket DACH market segment, with a 6-8 month program.
• A-Player Sales Team Program

Products and services

• Vertriebsagentur (Sales Agency) Outsourced sales agency service that takes over and manages the entire sales process (Opening, Setting, Closing) for high-value coaching, consulting, and service companies in the DACH region. Sales staff are employed by Principe Consulting and work exclusively on a single client's projects, freeing the client to focus on core business activities.
• Closer Akademie TÜV-certified sales training academy that teaches or improves closing skills in the high-price segment for career changers and existing sales professionals in the DACH region. The 6–8 month curriculum combines theory and practice, targeting the high-ticket sales profession.
• A-Player Sales Team Building (External CSO Program) Step-by-step consulting program that helps companies build their own independent A-player sales teams generating consistent record revenues month after month. Includes training for existing staff and is positioned as a precursor or alternative to full agency outsourcing.
• Weltklasse Sales-Personal (Sales Personnel Placement) Recruitment and placement service that provides pre-trained, practically tested sales personnel — Openers, Setters, and Closers — drawn from a pool of over 500 qualified sales professionals vetted and trained by Principe Consulting.

Quantifiable outcome

• 87% closing rate in sales operations
• +5 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Scale indicators11 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• HireDNA: Sales recruiting firm specializing in placing B2B sales professionals (SDRs, AEs, sales leaders). Directly comparable to Principe's Weltklasse Sales-Personal placement offering.
• Belkins: B2B outsourced sales agency specializing in appointment setting and outbound lead generation. Directly comparable in offering outsourced Setters/Closers for client sales pipelines, especially to high-ticket B2B service providers.
• Sales Partnerships Inc. US-based outsourced B2B sales agency that builds, manages, and operates dedicated sales teams for clients. Highly comparable model to Principe's Vertriebsagentur offering, serving clients that need fully-managed sales execution.
• SalesHive: Outsourced B2B sales agency offering cold calling, SDR and appointment-setting services. Directly comparable model in providing trained sales staff to client companies on a contract basis.
• MemoryBlue: Outsourced SDR-as-a-service firm that supplies dedicated sales development reps to B2B clients. Comparable operational model and target customer profile to Principe's Setter service for DACH coaching/consulting clients.
• Predictable Revenue: Sales agency and consulting firm built around Aaron Ross's 'Predictable Revenue' methodology. Closely comparable business model combining outsourced SDR services with consulting/training for B2B clients.
• CIENCE: Outsourced SDR/BDR and sales-development services firm providing dedicated outsourced sales teams. Comparable to Principe's Setters/Openers service and the broader outsourced-sales agency model.
• MarketJoy: Outsourced sales team provider offering SDR-as-a-service and dedicated sales teams for B2B clients. Comparable operational model to Principe's Vertriebsagentur for clients needing fully managed sales execution.
• SalesGravy: Sales training, recruiting, and consulting firm led by Jeb Blount. Comparable to Principe's Closer Akademie and Weltklasse Sales-Personal offerings — combining sales training, talent placement, and consulting.

Broad incumbents

• SalesLoft: Major sales engagement platform offering software for outbound, cadence management, and conversation intelligence. Not a direct agency competitor but operates in the same broader sales-execution space and overlaps with the tooling Principe uses.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/principe-consulting-gmbh

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Principe Consulting Gmbh