MarketJoy
MarketJoy is a B2B lead generation company offering AI-enabled prospecting (InfoJoy), buyer intent signals, and anonymous visitor identification (Web Traffic Revealer) alongside managed outbound SDR, appointment setting, and sales facilitation services for mid-market and enterprise clients across 14 verticals.
- Company typePrivate
- Founded2016
- HeadquartersPhoenixville, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What MarketJoy does
MarketJoy is a B2B lead generation services company founded in 2016 that operates a platform-plus-services model targeting mid-market and enterprise clients across 14 industry verticals. The company's product suite centers on three proprietary AI-enabled platforms: InfoJoy (B2B prospecting with 5,000+ verified data sources and 25+ search filters), Buyer Intent Signals (account-level intent data applying AI triggers to surface in-market accounts), and Web Traffic Revealer (anonymous visitor identification via tracking pixel). These are augmented by an AI Assistant chatbot, Unified Insight behavioral data module, and a Traffic Revealer + AI Integration Bundle that combines the tools into a managed offering. The company's service layer includes Lead Generation Services with a 100% SQL guarantee, Sales Facilitation Services, B2B List Building, Digital Marketing, Appointment Generation & Setting, and Outbound SDR Services, with each client assigned a dedicated team of up to six specialists running multi-channel (email, LinkedIn, phone) outbound campaigns on a 15-day onboarding timeline.
MarketJoy generates revenue through a combination of professional services (retainers and performance-based engagements for lead generation, SDR outsourcing, and sales facilitation) and recurring subscriptions (InfoJoy, Buyer Intent, Web Traffic Revealer with annual, multi-year, and monthly billing options). The go-to-market combines enterprise field sales with inside sales SDR operations and direct distribution through HubSpot Marketplace, supported by integrations into 11+ CRM and marketing automation platforms including Salesforce, HubSpot, Zoho, Pipedrive, Dynamics 365, Marketo, Pardot, ActiveCampaign, and Mailchimp. The company holds GDPR, CCPA, and HIPAA compliance attestations for relevant product lines and maintains customer logos including Western Union, Hitachi, Certara, Spacelabs Healthcare, Gartner, and Peets Coffee, with documented case study outcomes ranging from 48 to 540+ qualified meetings per client engagement. The legal entity MarketJoy, Inc. is incorporated in Florida with its headquarters in Pensacola.
MarketJoy firmographics
Firmographics- Name
- MarketJoy
- Legal name
- MarketJoy, Inc.
- Website
- https://marketjoy.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- MarketJoy is a B2B lead generation company offering AI-enabled prospecting (InfoJoy), buyer intent signals, and anonymous visitor identification (Web Traffic Revealer) alongside managed outbound SDR, appointment setting, and sales facilitation services for mid-market and enterprise clients across 14 verticals.
- Ownership category
- akta.pro rank
MarketJoy industry classification
Industry- Product category
- B2B Lead Generation Services
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)
- akta.pro secondary industries
- B2B Appointment Setting & SDR/BDR Outsourcing (BPAAADAA), Telesales & Inside Sales Outsourcing (B2B/B2C) (BPAAADAE), Appointment Setting & Sales Development (SDR/BDR) Services (BPAFAKAD)
Keywords
Where MarketJoy is headquartered
LocationHeadquarters
- HQ city
- Phoenixville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MarketJoy business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- B2B Lead Generation Services: Core service delivering sales-qualified leads (SQLs) with guaranteed results. Services include outbound SDR, appointment generation, and list building. Multi-channel outreach via email, calling, and LinkedIn. Revenue derived from retainer agreements and performance-based engagements.
- InfoJoy SaaS Platform: AI-powered B2B prospecting platform with flexible annual subscriptions and credit-based models. Offers 25+ search filters, verified contacts database, and CRM integrations. Revenue from subscription licenses and usage credits.
- Buyer Intent Data Platform: Intent data solution requiring minimum six-month engagement. Flexible plans with monthly retainer or per-credit model. Provides account-level insights, verified contacts, and strategic intelligence.
- Web Traffic Revealer Platform: Website visitor identification tool with fully managed or self-serve options. Revenue from platform licensing and managed services.
- Sales Facilitation Services: Strategic sales process optimization services including AI-powered lead generation, CRM and automation optimization, and conversion rate improvement. Revenue from consulting engagements and implementation fees.
- Outbound SDR Services: Dedicated SDR team services for pipeline generation. Revenue from team staffing engagements and performance-based pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Annual | Flexible pricing based on team size and feature requirements |
| Subscription | Multi-year contract | Custom plans with minimum six-month engagement |
| Subscription | Monthly | Fully managed or self-serve options |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
MarketJoy product offering
Product offeringCore offering
MarketJoy is a B2B lead generation services company that combines proprietary AI-powered software platforms (InfoJoy prospecting, Buyer Intent Signals, Web Traffic Revealer) with managed outbound SDR teams to deliver guaranteed sales-qualified leads (SQLs) and appointment-setting outcomes for mid-market and enterprise B2B clients across 14 verticals.
Product overview
MarketJoy is a B2B lead generation company offering a platform-plus-services model. The product suite centers on three core tools — InfoJoy (AI-powered B2B prospecting platform with verified contacts and 5,000+ data sources), Buyer Intent Signals (account-level intent data to identify in-market prospects), and Web Traffic Revealer (AI-powered anonymous visitor identification via tracking pixel) — which are available individually and as a combined Traffic Revealer + AI Integration Bundle alongside the AI Assistant (automated lead qualification chatbot) and Unified Insight module. These tools are offered alongside a range of managed service offerings including Lead Generation Services (core B2B SQL delivery with 100% guarantee), Sales Facilitation Services (AI-driven revenue strategy framework), B2B List Building Services (human-verified custom prospect lists), Digital Marketing Services (SEO, GEO, AEO, social media, content), Appointment Generation & Setting Services, and Outbound SDR Services. The platform integrates with leading CRMs (HubSpot, Salesforce, Zoho, Pipedrive, Dynamics 365) and marketing automation tools (Marketo, Salesforce Pardot, ActiveCampaign, Intuit Mailchimp) to sync lead data into client workflows.
Differentiator
Problem solved
Functional benefit
Brands
- InfoJoy: AI-powered B2B prospecting platform that delivers buyer intent signals, verified contacts, and account-level insights to help sales and marketing teams accelerate growth.
- Buyer Intent
- Web Traffic Revealer
Products and services
- InfoJoy InfoJoy is MarketJoy's AI-powered B2B prospecting platform that delivers account-level buyer intent signals, verified contacts, and account-level insights to help sales and marketing teams identify and qualify leads faster. It scans 5,000+ data sources and offers 25+ advanced search filters for ICP targeting.
- Buyer Intent Signals Buyer Intent Signals is a real-time buyer intent data platform that identifies companies actively researching solutions in the user's industry, applying AI-based triggers to surface genuine in-market accounts and prioritize outreach to high-value opportunities.
- Web Traffic Revealer Web Traffic Revealer is an AI-powered platform that uncovers anonymous website visitors, matches them to verified companies and contact data, and activates sales outreach. It combines website analytics, buyer intent data, and AI insights to provide full visibility into visitor behavior, with GDPR/CCPA-compliant tracking.
- Lead Generation Services MarketJoy's core B2B lead generation service that delivers sales-qualified leads (SQLs) using buyer intent data, multi-channel outreach (email, calling, LinkedIn), personalized sales scripts, and a 100% SQL guarantee. Each client is assigned a team of up to six people, including Partner Growth Advisors, Strategists, Customer Success Managers, and SDRs.
- Sales Facilitation Services Sales Facilitation Services provide a structured AI-driven framework that bridges the gap between lead generation and consistent revenue growth, covering sales strategy development, CRM and automation optimization, data-driven personalization, and continuous performance analysis across email, LinkedIn, and phone channels.
- B2B List Building Services Custom B2B prospect list building service that creates databases of potential customers matching an Ideal Customer Profile, including decision-maker contact information (emails, phone numbers, job titles) verified through human curation and multi-channel data sourcing.
- Digital Marketing Services Comprehensive digital marketing services covering SEO (AI-aligned keyword planning, technical and off-page optimization), Geo-Targeted Marketing (local SEO), Answer Engine Optimization (AEO for AI platforms), Social Media Marketing, and Content Marketing & Thought Leadership.
- Appointment Generation & Setting Services U.S.-focused B2B appointment setting service that books meetings with qualified prospects matching a client's ideal customer profile, using multi-channel outreach (email, LinkedIn, phone) and personalized messaging.
Quantifiable outcome
- 540+ qualified meetings generated for single manufacturing client over 4+ year partnership
- +10 more outcomes
Companies that use MarketJoy
Customer profileNamed customers21 records
Segments12 records
Ideal customer profiles2 records
MarketJoy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability10 records
Feature5 records
MarketJoy partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- HubSpotcoreCRM integration partner. HubSpot meeting scheduler integrated for booking discovery calls. Listed on HubSpot Marketplace as approved partner solution.
- SalesforcecoreCRM integration providing seamless lead data sync and workflow connectivity for clients using Salesforce CRM.
- Marketo (Adobe)coreMarketing automation integration enabling coordinated campaign execution and lead nurturing workflows.
Scale indicators15 records
Recent moves6 records
Expansion highlights5 records
MarketJoy competitors and assessment
Company assessmentDirect peers
- SalesHive: SalesHive offers cold calling, lead generation, and SDR outsourcing services for B2B companies — directly overlapping MarketJoy's inside sales and outbound prospecting offerings.
- LeadIQ: LeadIQ is a B2B prospecting platform offering contact capture, list building, and CRM enrichment — closely comparable to MarketJoy's InfoJoy prospecting and list building capabilities.
- CIENCE: CIENCE is a B2B lead generation services company offering SDR outsourcing, appointment setting, and sales pipeline services — directly comparable to MarketJoy's core lead gen and Outbound SDR offerings.
- Apollo.io: Apollo combines a B2B contact database, buyer intent data, and sales engagement tools — a direct competitor to MarketJoy's InfoJoy and Buyer Intent platforms with overlapping SaaS-like economics.
- Lusha: Lusha provides B2B contact and company data plus sales intelligence — directly comparable to MarketJoy's verified contact intelligence and prospecting platform play.
- Belkins: Belkins provides B2B appointment setting and outbound SDR services using multi-channel outreach — a direct competitor to MarketJoy's Appointment Generation and Outbound SDR Services.
- Cognism: Cognism is a B2B sales intelligence platform with verified contacts, intent data, and global coverage — directly comparable to MarketJoy's Buyer Intent and InfoJoy offerings.
- Martal Group: Martal is a B2B lead generation agency serving SaaS and technology companies with outsourced SDR teams — closely comparable to MarketJoy's IT/Software vertical and dedicated team model.
Broad incumbents
- ZoomInfo: ZoomInfo is the dominant enterprise sales intelligence platform with verified contacts, intent data, and integrations — a much larger incumbent in the same data layer that MarketJoy's InfoJoy and Web Traffic Revealer target.
- Demandbase: Demandbase is an ABM and buyer intent platform serving enterprise B2B companies — overlapping with MarketJoy's Buyer Intent product but operating as a broader account-based marketing suite.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
MarketJoy social profiles
Digital presenceMarketJoy compliance and trust
Trust signalCompliance3 records
MarketJoy financial estimates
Financial estimateRevenue estimate
Valuation estimate
MarketJoy leadership team
Management profileNumber of profiles
Profiles1 record
MarketJoy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MarketJoy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MarketJoy
What does MarketJoy do?
MarketJoy is a B2B lead generation services company that combines proprietary AI-powered software platforms (InfoJoy prospecting, Buyer Intent Signals, Web Traffic Revealer) with managed outbound SDR teams to deliver guaranteed sales-qualified leads (SQLs) and appointment-setting outcomes for mid-market and enterprise B2B clients across 14 verticals.
Is MarketJoy a public or private company?
MarketJoy is a private company. It is classified as unknown and is currently operating.
When was MarketJoy founded?
MarketJoy was founded in 2016. It employs 101 to 250 people.
Where is MarketJoy based?
MarketJoy is headquartered in Phoenixville, United States, in the North America region.
How does MarketJoy make money?
Six revenue lines are on record. B2B Lead Generation Services are the primary driver. The others are infoJoy SaaS Platform, buyer Intent Data Platform, web Traffic Revealer Platform, sales Facilitation Services and outbound SDR Services.
Who are MarketJoy's main competitors?
Direct peers on record are SalesHive, LeadIQ, CIENCE, Apollo.io, Lusha, Belkins, Cognism and Martal Group. Broad incumbents are ZoomInfo and Demandbase.
Does MarketJoy have an API?
No public API is recorded for MarketJoy.
What industry is MarketJoy in?
MarketJoy's product category is B2B Lead Generation Services. Its primary akta.pro industry code is BPAFAKAA, B2B Demand Generation & Lead Nurture Agencies, with a secondary code of BPAAADAA, B2B Appointment Setting & SDR/BDR Outsourcing. Its SIC code is 7310.