Yespo: Omnichannel CDP

What Yespo: Omnichannel CDP does

Yespo (legal entity: RETENTION YES SP. Z.O.O.) is a privately held Polish software company headquartered in Warsaw that operates an AI-powered omnichannel Customer Data Platform purpose-built for ecommerce. The platform unifies first-party customer data from email, SMS, web push, mobile push, app inbox, in-app messages, pop-ups, Telegram, Viber, and onsite recommendations into 360-degree profiles, then orchestrates personalized cross-channel journeys. Its core technology combines a transformer-based recommendation engine, LLM-augmented contextual product recommendations drawing on OpenAI and Anthropic APIs, predictive segmentation built on RFM and behavioral propensity models, and a GenAI content optimization layer for multilingual message drafting. The product is delivered via a no-code campaign builder, 200+ pre-built recommendation algorithms, top-20 ready-to-use ecommerce automations, native one-click plugins for Shopify, WooCommerce, and OpenCart, plus a public REST API with JavaScript, Swift, and Kotlin SDKs.

The company sells through a hybrid go-to-market model that combines product-led growth (free ecommerce checkup, self-serve onboarding, plugin-based activation) with enterprise field sales supported by licensed regional representatives in multiple European markets. Revenue is generated through tiered monthly SaaS subscriptions for SMB and enterprise plans, augmented by usage-based billing on paid messaging channels such as SMS and Viber. The stated base of 3,500+ customers includes both emerging ecommerce SMBs and large enterprise accounts such as PUMA, Foxtrot, Winetime, Pandora, Comfy, and Dnipro-M. The platform maintains a privacy posture suited to regulated enterprise procurement: ISO/IEC 27001:2022 certification, GDPR, CCPA, PIPEDA/CASL, and LGPD compliance, plus SOC 2 Type II controls, with customer data hosted on AWS in Dublin, Ireland.

Yespo's primary product surface currently covers the SMB and mid-market ecommerce CDP category; the 2024-2025 product roadmap signals an expansion via WhatsApp integration, Offline Store sync, an AI Agents layer, and pre-built campaign templates. Localized marketing sites and pricing are published in English, Bulgarian, Romanian, and Polish, and the company advertises localized onboarding support through regional providers, with named markets served including Poland, Bulgaria, Romania, and Ukraine.

Name

Yespo: Omnichannel CDP

Legal name

RETENTION YES SP. Z.O.O

Website

https://www.yespo.io

Company type

Private

Operating status

Operating

Short description

Yespo is a Warsaw-based software company that provides an AI-powered omnichannel Customer Data Platform for ecommerce, unifying customer data and orchestrating personalized marketing across email, SMS, push, app, and messaging channels. It serves a stated base of 3,500+ small, mid-market, and enterprise merchants including PUMA and Foxtrot.

Ownership category

akta.pro rank

Product category

Customer Data Platform

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Data Management Platforms (DMP) & Customer Data Platforms (CDP) (BPAMALAD)

akta.pro secondary industries

Advertising, Marketing & Customer Personalization (HDAAAGAC), Customer Data Platforms (CDP) & Identity Resolution (BPAFAFAD), Customer Data Platform (CDP) & First-Party Data Enablement Services (MPAAAIAE)

Keywords

• Omnichannel CDP
• Marketing automation software
• Customer data platform
• Ecommerce personalization
• AI product recommendations

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription-based SaaS Pricing: Yespo operates as a subscription-based software service with tiered pricing plans. Customers pay for access to the CDP platform with various feature levels. Pricing is available in regional currencies (USD, Euro, etc.) excluding VAT. The platform offers different plans for small businesses and enterprise customers.
2. Usage-based Channels (SMS, Viber): Paid communication channels including SMS and Viber messaging are charged separately from base subscription plans, based on usage/volume.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

Yespo is an AI-powered omnichannel Customer Data Platform (CDP) for ecommerce that unifies customer data into 360-degree profiles and orchestrates personalized marketing journeys across email, SMS, web push, mobile push, app inbox, in-app messaging, pop-ups, Telegram, Viber, and AI-driven website recommendations. The platform combines transformer-based recommendation algorithms with LLM technology to deliver predictive segmentation, generative AI content optimization, automated A/B testing, and pre-built ecommerce automations, enabling merchants to launch campaigns via Shopify/WooCommerce/OpenCart plugins or API/SDK integrations.

Product overview

Yespo is an AI-powered Omnichannel Customer Data Platform (CDP) designed for ecommerce businesses. The core product unifies customer data from multiple touchpoints into 360° profiles and orchestrates personalized marketing across email, SMS, web push, mobile push, app inbox, in-app messaging, pop-ups, Telegram, and Viber. The platform includes built-in AI capabilities for product recommendations (powered by transformer models and LLM), predictive segmentation, generative AI content creation, and automated A/B testing. Integration options include native plugins for Shopify, WooCommerce, and OpenCart, plus API and SDK access for custom development, with 300+ apps available via Zapier.

Differentiator

Problem solved

Functional benefit

Products and services

• Omnichannel Customer Data Platform
• Marketing Automation Workflows
• Website Recommendations Engine
• Yespo API & SDK Integration

Quantifiable outcome

• x10 order share growth in 14 months (PUMA case study)
• +10 more outcomes

Named customers11 records

Segments8 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability6 records

Feature8 records

Partnerships

Twelve partnerships are on record, tiered core infrastructure, support, supporting infrastructure, crm integration, analytics, core ai, core platform and integration ecosystem.

• Amazon Web Servicescore infrastructureTechnology or IntegrationPrimary cloud infrastructure provider. Yespo's services are hosted on AWS servers located in Dublin, Ireland. AWS Services are GDPR-ready. AWS provides the foundation for data processing and storage.
• IntercomsupportTechnology or IntegrationLive chat and help desk solutions provider used for customer support functionality.
• Hetzner Online GmbHsupporting infrastructureTechnology or IntegrationSecondary hosting provider for online services, complementing AWS infrastructure.
• Pipedrivecrm integrationTechnology or IntegrationCRM platform for customer relationship and sales pipeline management integration.
• AmplitudeanalyticsTechnology or IntegrationProduct analytics and event tracking services provider for analyzing user behavior and engagement.
• OpenAIcore aiTechnology or IntegrationLarge Language Model (AI) API services provider for processing and generating text-based content, including GenAI content optimization features.
• Anthropiccore aiTechnology or IntegrationLarge Language Model (AI) API services provider for processing and generating text-based content.
• Googlesupporting infrastructureTechnology or IntegrationCloud infrastructure, storage, and AI/ML platform services provider.
• Shopifycore platformTechnology or IntegrationNative plugin integration for Shopify stores enabling one-click connection and automated marketing capabilities for Shopify merchants.
• WooCommercecore platformTechnology or IntegrationNative plugin integration for WooCommerce (WordPress) stores enabling automated marketing and personalization capabilities.
• OpenCartcore platformTechnology or IntegrationNative plugin integration for OpenCart ecommerce platform enabling automated marketing capabilities.
• Zapierintegration ecosystemTechnology or IntegrationIntegration partnership enabling connection with 300+ apps through Zapier's automation platform, allowing users to create custom workflows without coding.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Sailthru (Marigold): Sailthru, part of Marigold, is a personalization platform focused on retail and ecommerce email/SMS marketing and customer data. Comparable on retail and ecommerce personalization use cases and on marketing automation layered over unified customer profiles.

Direct peers

• mParticle: mParticle is an enterprise CDP that unifies customer data across channels and routes it to marketing, analytics, and adtech destinations. Directly comparable to Yespo on the data-unification backbone and predictive segmentation capabilities.
• Optimove: Optimove is a customer data platform with predictive segmentation, journey orchestration, and AI-driven personalization used across ecommerce, gaming, and retail. Comparable on the predictive-segmentation-led CDP positioning and channel orchestration layered on unified customer profiles.
• Segment (Twilio): Segment is a customer data platform focused on collecting, unifying, and routing customer events to downstream marketing and analytics tools. It is a direct competitor on the CDP core that Yespo wraps inside an omnichannel execution suite, and a useful reference point on enterprise CDP architecture.
• Klaviyo: Klaviyo is a leading ecommerce-focused customer data and marketing automation platform offering email, SMS, reviews, and now push/AI personalization. It mirrors Yespo's SMB-to-enterprise ecommerce ICP and PLG-plus-enterprise GTM, and is the most direct comparison on omnichannel monetization and AI product recommendations.
• Bloomreach: Bloomreach combines a real-time customer data platform with AI-driven product search, merchandising, and marketing personalization for ecommerce brands. Comparable to Yespo on ecommerce vertical focus, AI-based product recommendations, and cross-channel personalization.
• Ometria: Ometria is a customer data and marketing platform purpose-built for ecommerce retailers, with predictive segmentation, cross-channel orchestration, and personalization. Highly comparable on the retail-ecommerce ICP and on positioning a CDP as the substrate for retention marketing.
• Insider: Insider is an omnichannel personalization and CDP platform for ecommerce and retail with predictive segmentation, AI recommendations, web/app push, and similar channel breadth. Comparable on AI-driven personalization, vertical ecommerce focus, and broad EMEA plus global enterprise footprint.

Broad incumbents

• Adobe Real-Time CDP: Adobe Real-Time CDP (part of Adobe Experience Platform) is a large enterprise CDP with real-time segmentation, identity resolution, and activation across Adobe applications. Comparable on enterprise CDP segmentation and identity resolution, though it sits within Adobe's much larger martech stack.
• Salesforce Marketing Cloud: Salesforce Marketing Cloud is a broad enterprise suite that includes email, mobile, social, advertising, and CDP capabilities (via Salesforce Data Cloud). A relevant incumbent comparison because it competes with Yespo for enterprise retention marketing spend, albeit with a much wider portfolio and enterprise GTM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@yespo_cdp

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yespo: Omnichannel CDP