What GBP MANAGER LTD does

GBP MANAGER LTD is a privately held UK company headquartered in Northampton that provides Google Business Profile (GBP) management services to local and small businesses, primarily in England. The company's core product is Daisy, an in-house AI assistant that automates 100% of GBP management tasks including image optimization, review reply generation, video creation from images, Q&A population, social media cross-posting, monthly citation generation, and missed call text-back. Daisy is described as using machine learning combined with Google and ChatGPT best practices to identify and apply winning strategies across managed profiles. The product portfolio is modular: a free GBP audit tool (Grade My GBP) acts as a lead magnet, and paying customers can subscribe to Google Profile Management (£250/month), Local Website Management (£100/month), Reputation Management (£150/month), and Added Value Management Services (£99/month), supplemented by one-time setup services (£99-£300), per-listing citations (£5/listing), and per-video creation fees.

The business operates on a hybrid product-led growth / inside-sales go-to-market. The free audit tool and SEO-optimized blog drive top-of-funnel lead capture, while a UK-based sales team engages prospects via phone (+44 1604 913456), WhatsApp, and email ([email protected]). The company claims to serve 300-500+ local businesses, have performed 60,000+ GBP optimisations, and have encouraged 100,000+ customer actions to local businesses. No funding rounds, headcount, revenue figures, or institutional investment are disclosed, and the company appears to be founder/owner-operated. Distribution is exclusively UK-domestic via the company website and direct contact channels, with little evidence of international or enterprise expansion.

The technology stack is AI-centric but leans heavily on third-party models (Google and ChatGPT are explicitly named). The platform is delivered as a managed service rather than a self-serve SaaS dashboard — customers receive automated optimisations and reports rather than logging into a multi-tenant application. There is no public API, SDK, app, or disclosed technical team. Competitive positioning stresses end-to-end GBP management (versus point solutions), no-contract subscription flexibility, and integration of GBP with local websites, missed-call handling, and social media in a single offering.

Name

GBP MANAGER LTD

Legal name

GBP MANAGER LTD

Website

https://gbpmanager.co.uk

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

GBP Manager Ltd is a UK-based company that sells Google Business Profile management services to local small businesses, using its proprietary AI assistant Daisy to automate listing optimization, review responses, content posting, and citation building.

Ownership category

akta.pro rank

Headquarters

HQ city

Nottingham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Google Profile Management Subscription: Monthly subscription service (£250/month) providing ongoing management of the customer's Google Business Profile including content management, profile optimization, products/services/offers, directory listings, and reputation building.
2. Local Website Management Subscription: Monthly subscription (£100/month) for setup and management of a local website optimized to win local customers, integrating GBP, Maps & website with dedicated location landing pages, bookings/menus, and website performance management.
3. Google Business Profile Support: Hourly consulting service (£50/hour) for help with duplicated listings, verification issues, access and ownership problems, feature guidance, and lack of engagement issues.
4. Reputation Management and Support: Monthly service (£150) covering negative review mitigation, staff training for review requests, and review website widget installation.
5. Citations & Directory Listings: Unit-priced service at £5 per listing (minimum order of 10 = £50 total) to distribute business profiles to multiple reputable directories, building trust with Google and boosting local search rankings.
6. Added Value Management Services: Monthly add-on service (£99/month) for extra content posting (10 posts monthly with backlinks, shareable to social media), video content management, or voice search optimization.
7. Google Business Profile Setup: One-time professional setup service (£99) including creating the account, authorizing users, creating initial content to verification, and adding images, menus and messaging.
8. GBP Profile Setup (Premium): One-time premium setup service (£300) including claiming the business listing, profile optimization, category research, services and locations configuration, and verification assistance.
9. Video Creation: Per-video creation service adding unique monthly videos to the profile, including walkthroughs and how-to guides to boost engagement.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels11 records

Core offering

GBP Manager Ltd sells Google Business Profile (GBP) optimisation and management services to UK local and small businesses. The core product is the in-house AI assistant Daisy, which automates GBP management tasks (image optimisation, review replies, video generation, Q&A, social posting, citation building, missed-call text-back), wrapped by human-managed subscription plans for ongoing profile management, reputation management, citation building, and one-time setup. Revenue is generated primarily through monthly subscriptions (£150–£250/month), one-time setup fees (£99–£300), unit-priced citations (£5/listing), and hourly GBP support (£50/hour).

Product overview

GBP Manager Ltd offers a suite of Google Business Profile (GBP) management services centred around Daisy, an in-house AI assistant that automates GBP management. The core offering consists of the Free GBP Audit tool for profile assessment, the Google Business Profile Management service for ongoing profile optimisation at £250/month, and professional setup services. Additional modules include reputation management (£150/month), local directory/citation building (£5/listing), video creation, posting content (£99/month), voice search optimisation, and a missed call text-back service. The portfolio uses a modular architecture where clients select individual services or bundles based on their GBP needs, with Daisy AI acting as the automation layer across all management functions.

Differentiator

Problem solved

Functional benefit

Brands

• Daisy: AI-powered assistant that automates Google Business Profile management including image optimisation, review replies, content posting, Q&A management, and social media sharing.

Products and services

• Daisy AI In-house AI assistant that automates 100% of Google Business Profile management, including content posting, review replies, image optimisation, video creation, Q&A management, and social media sharing. Uses machine learning combined with Google and ChatGPT best practices to apply winning optimisation strategies across managed profiles.
• Google Profile Management (Monthly Subscription) Monthly management service at £250/month covering content management, profile optimisation, products/services/offers management, directory listings, and reputation building for the customer's Google Business Profile.
• Local Website Management (Monthly Subscription) Monthly subscription at £100/month for setup and management of a local website optimised to win local customers, integrating GBP, Maps and website with dedicated location landing pages, bookings/menus, information pages, and website performance management.
• Google Business Profile Support (Hourly Consulting) Hourly support service at £50/hour for help with duplicated listings, verification issues, access and ownership problems, feature guidance, and lack of engagement issues on Google Business Profile.
• Reputation Management and Support (Monthly) Monthly service at £150 covering negative review mitigation, staff training for review requests, and review website widget installation.
• Posting Content (Monthly Add-on) Monthly service at £99/month posting 10 pieces of content with backlinks, shareable to social media, to keep profiles fresh and active.
• Local Directory Listings / Citations (Unit Pricing) Unit-priced service at £5 per listing (minimum order of 10 = £50 total) to distribute business profiles to reputable directories, building trust with Google and boosting local search rankings.
• Video Creation (Per Video) Per-video creation service adding unique monthly videos (walkthroughs, how-to guides, short engaging videos) to the GBP to boost profile engagement.
• Professional Setup (One-time) One-time professional GBP setup service at £99 including creating the account, authorizing users, creating initial content through to verification, and adding images, menus and messaging.
• Free GBP Audit (Daisy) Free AI-powered audit tool that grades Google Business Profile performance, identifies gaps and missed opportunities, and shows how to improve local customer acquisition. Functions as a self-serve lead-generation funnel.
• Google Business Profile Setup (Premium) One-time premium setup service at £300 including claiming the business listing, profile optimisation, category research, services and locations configuration, photo and video integration, posts/offers creation, keyword-rich description, and verification assistance, following Google's best practices and ensuring NAP consistency across the web.
• Negative Review Removal Service Service for removing harmful reviews that violate Google's guidelines through a structured five-step process: audit, evidence building, formal removal submission, escalation, and confirmation. Includes notification to Google, managing review-moderation requests, appeals, and legal letters on the client's behalf. No removal is guaranteed; best-practice process only.
• Voice Search Optimisation Optimisation service included as an option in the £99/month Added Value Management Services bundle to improve business visibility for voice search queries.
• Missed Call Text-Back Service When a business cannot answer an inbound call, the caller instantly receives an AI-generated branded text that apologises, asks about their enquiry, and assures a quick callback from the business.

Quantifiable outcome

• 90% of GBP Manager clients rank in the top 3 local results
• +5 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature9 records

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Birdeye: AI-powered customer experience and reputation management platform serving multi-location and SMB businesses. Comparable to GBP Manager through its Google Business Profile optimization, review response automation, and listings management offerings, though operating at significantly larger scale with more enterprise focus.
• BrightLocal: UK-based local SEO platform providing citation tracking, GBP audit tools, reputation management, and local search rank tracking. Direct competitor in the UK SMB local SEO market with overlapping tools (audits, citations) and a comparable SMB agency/SMB end-user customer base.
• Whitespark: Canada-based local SEO software company offering GBP management, citation building, and reputation tools. Closely comparable to GBP Manager in target customer (local businesses) and product mix (citations, GBP optimization, review management), with similar SMB focus and pricing model.

Broad incumbents

• Moz Local: Established SEO software vendor with a local listings and reputation management product. Comparable to GBP Manager's listings and review management offerings but operates as part of Moz's broader SEO ecosystem at higher price points targeting agencies and multi-location brands.
• Uberall: Berlin-based digital presence platform for multi-location brands offering listings management, GBP optimization, review management, and local search analytics. Comparable core offerings to GBP Manager but focused on enterprise/multi-location customers rather than single-location SMBs.
• Semrush Local: Broad SEO platform with a dedicated Local module offering GBP management, citation building, and review management. Comparable through local SEO tooling, but bundled within a wider enterprise-grade SEO suite rather than focused on GBP-only SMB use cases.
• Yext: Public US-based digital presence platform offering listings management, review management, and local SEO tools for multi-location enterprises. Directly comparable to GBP Manager's core function (business listings/reputation management) but at a much larger scale and focused on enterprise rather than SMB.
• Chatmeter: AI-powered reputation and local SEO management platform for multi-location enterprises and franchises. Comparable in GBP/review management capabilities and AI-driven automation philosophy, though targeting larger customers with more complex multi-location needs.

Others

• LSA (Local Search Association) member agencies: Industry body representing thousands of local SEO and digital marketing agencies globally, many of which offer GBP management as a service similar to GBP Manager. These agencies represent the fragmented competitive backdrop against which GBP Manager's AI tooling differentiates.

Emerging players

• Podium: AI-powered customer communication and reputation platform for local businesses, including review management, messaging, and GBP optimization. Comparable target customer (SMB/local) and overlapping review/reputation focus, with a heavier emphasis on messaging/payments rather than pure GBP optimization.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/gbpmanager
• YouTubeyoutube.com/@gbpmanageruk
• Facebookfacebook.com/gbpmanager
• LinkedInlinkedin.com/company/gbpmanager
• Instagraminstagram.com/gbpmanageruk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GBP MANAGER LTD