Woodart

What Woodart does

WoodArt is a Swiss parquet and wood flooring specialist founded in 2004 and headquartered in Carouge, Geneva. The company operates a showroom-based sales model and delivers end-to-end services spanning the sale of parquet and wood products, professional installation by in-house qualified craftsmen, renovation and restoration of existing floors, ongoing maintenance, and the sale of maintenance products. Its product portfolio covers a broad range of finishes (brushed, aged, smoked, stained, oiled, varnished, metallic) across oak and other wood species. Beyond parquet, it has extended its service scope to include wooden terrace construction and bespoke creative wood projects (pontoons, custom furniture, fences), and operates a custom production collaboration with a partner factory for personalized designs.

The customer base is concentrated in high-end segments of the Geneva region and includes high-net-worth residential clients, five-star hotels (Hôtel Les Armures, Hôtel Métropole, Hôtel Albert 1er, Hôtel Hilton Evian), luxury retailers (Hermès, Christie's International, Mouawad, Hackett), financial institutions (Blom Bank Switzerland), and public-heritage buildings (Salle du Conseil d'Etat de Genève, Salle des Fêtes de Carouge). The company is a member of the Swiss Parquet Institute (ISP) and has fiscal representation in Annemasse, France, indicating modest cross-border commercial activity.

The business model is project-based services revenue, with quotes negotiated through showroom consultations, phone, and email. Pricing is not publicly disclosed and is determined by wood type, finish, dimensions, and installation requirements. Go-to-market is sales-led, combining a physical showroom, project-based direct sales, content marketing via a website and blog, and organic social media presence (LinkedIn, Instagram, Facebook). The company is privately held, with no parent company, no subsidiaries, and no disclosed funding rounds.

Name

Woodart

Legal name

Woodart

Website

https://wood-art.ch

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

WoodArt is a Geneva-based parquet and wood flooring specialist offering installation, renovation, restoration, and maintenance services, plus wooden terraces and bespoke projects, serving high-end residential clients, luxury hotels, luxury retail, corporate offices, and heritage buildings in the Greater Geneva region.

Ownership category

akta.pro rank

Product category

Parquet and Wood Flooring Services

NAICS

Wood Product Manufacturing (321), All Other Miscellaneous Wood Product Manufacturing (321999)

SIC

Retail-Lumber & Other Building Materials Dealers (5211), Lumber & Wood Products (No Furniture) (2400)

akta.pro primary industry

Wood Flooring & Wood Veneer Products (IMADADAI)

akta.pro secondary industry

Wood Decking, Fencing & Outdoor Lumber Products (IMADADAF)

Keywords

• Parquet flooring services
• Wood floor installation
• Parquet renovation repair
• Wooden terrace construction
• Custom parquet products

Headquarters

HQ city

Carouge

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Parquet and wood product sales: Sale of parquet flooring, wood panels, and related wood products through their showroom. They offer various collections including oak, exotic woods, and custom designs with multiple finishes (brushed, aged, stained, smoked).
2. Installation and renovation services: Professional parquet installation, renovation, and repair services delivered by their own qualified teams. Services include floor laying, restoration, and maintenance.
3. Customization and bespoke products: Custom parquet production in collaboration with partner factories, allowing personalized designs to customer specifications.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

WoodArt sells parquet flooring products and delivers professional installation, renovation, repair, and maintenance services from a showroom in Carouge, Geneva. Its portfolio spans oak, maple, walnut, and exotic wood panels with various finishes (brushed, aged, smoked, stained, oiled, metallic) and includes wooden terrace construction and bespoke wood projects such as pontoons, furniture, and fences, all executed by in-house qualified craftsmen.

Product overview

WoodArt is a parquet and wood flooring service company operating since 2004, offering a comprehensive suite of services centered around parquet installation, renovation, repair, and maintenance, as well as wooden terrace creation and custom creative projects. Their product portfolio includes various parquet collections featuring different oak finishes (brushed, smoked, stained, aged, oiled, varnished) and specialty products like metallic parquet and aged floors. The company also sells maintenance products for parquet care. Services include pose de parquet (parquet installation), rénovation et réparation (parquet renovation and repair), entretien (maintenance), création de terrasse en bois (wooden terrace creation), and projets créatifs et sur mesure (custom creative projects). WoodArt operates its own installation teams and serves clients across the Geneva region including hotels, boutiques, corporate spaces, and residential properties.

Differentiator

Problem solved

Functional benefit

Products and services

• Parquet Installation Service Professional parquet installation delivered by WoodArt's in-house teams, covering solid oak, brushed, smoked, and oiled finishes, with specialized laying patterns such as chevron and baton rompu. For residential, hospitality, commercial, and heritage projects in the Geneva region.
• Parquet Renovation and Repair Service Restoration and repair services returning parquet to its original appearance, including sanding, refinishing, and replacement of damaged planks. Includes heritage restoration work that preserves historical authenticity. For residential, hospitality, heritage, and commercial property owners in the Geneva region.
• Parquet Maintenance Service Regular parquet maintenance and protective treatments to preserve beauty, durability, and longevity, including cleaning and refinishing of existing parquet floors. For property owners in the Geneva region seeking long-term preservation of installed parquet.
• Wooden Terrace Creation Service Design and construction of wooden terraces using quality wood species including ipé massif, with lambourdage installation techniques to ensure proper ventilation. For residential and hospitality properties in the Greater Geneva and Lake Léman region.
• Custom Creative Wood Projects Service Bespoke wooden projects including pontoons, custom furniture, fences, and other creative constructions beyond standard parquet and terrace work, produced in collaboration with partner factories. For clients requiring personalized wood solutions in the Geneva region.
• Parquet Product Collection Premium parquet and wood panel products available through the WoodArt showroom, spanning oak panels (prestige oak, stained brushed and aged oak), specialty finishes (metallic parquet), and character woods (aged floor, vieux bois/reclaimed wood). Sold to residential, hospitality, retail, corporate, and heritage clients across the Geneva region.
• Parquet Maintenance Products Cleaning and protective products for ongoing parquet care, available for purchase at the WoodArt Carouge showroom. For property owners maintaining installed parquet flooring.

Named customers13 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• Espace ConceptminorChannel Partner/ Reseller/ DistributorListed as a partner on WoodArt's contact page. Espace Concept is a Geneva-based design/concept company with a showroom where WoodArt products are displayed.
• WiderminorOthersListed as a partner on WoodArt's contact page. Wider is a Swiss company referenced as a business partner.
• Thierry GenandminorOthersListed as a partner on WoodArt's contact page. Thierry Genand is a photographer who likely provides professional photography services for WoodArt's projects.
• Ninon CarrierminorOthersListed as a partner on WoodArt's contact page. Ninon Carrier (bvldr) appears to be a creative professional or designer partner.
• ISP - Institut Suisse des ParquetscoreOthersWoodArt is a member of the Swiss Parquet Institute (ISP), the industry association for parquet professionals in Switzerland. This membership indicates adherence to industry standards and best practices.
• Partner FactorycoreOEM/ Whitelabel/ Licensing PartnerWoodArt collaborates with one of their partner factories to offer customized parquet production, enabling bespoke designs and personalized solutions for customers requiring non-standard products.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Regional players

• Design Parquet: French premium parquet manufacturer; comparable to WoodArt on bespoke high-end wood flooring and serving luxury residential/architectural customers, with geographic complementarity in the France/Switzerland cross-border region.

Emerging players

• The Reclaimed Flooring Company: Specialist in reclaimed and aged wood flooring with bespoke finishes; comparable to WoodArt's Vieux Bois and aged floor collections and heritage restoration work.
• Chaunceys Timber Flooring: UK bespoke hardwood flooring specialist offering custom finishes and architectural-grade wood flooring; comparable to WoodArt on bespoke/custom parquet production and luxury specification work.

Broad incumbents

• Tarkett: Global flooring manufacturer with a wood product line among broader categories; comparable as a wide-portfolio incumbent in the same wood flooring category as WoodArt's parquet offerings.
• Quick-Step: Large European flooring brand offering laminate, vinyl, and wood; broadly comparable category overlap with WoodArt, though positioned for mass-market volume rather than luxury specification.

Direct peers

• Mercier Wood Flooring: North American premium hardwood flooring brand offering wide plank, brushed, and specialty finishes; comparable to WoodArt on product customization and luxury residential/architectural specification.
• Boen: European engineered hardwood flooring manufacturer with strong presence in premium residential and commercial projects; directly comparable to WoodArt on engineered parquet collections and finishes (brushed, smoked, oiled).
• Listone Giordano: Italian luxury hardwood flooring brand with similar high-end specification; directly comparable to WoodArt's luxury hospitality, boutique, and bespoke custom-design positioning.
• Kährs: European parquet manufacturer with strong premium positioning; comparable to WoodArt on product breadth (oak, engineered, multiple finishes) and on serving designers/architects for luxury residential and commercial fit-outs.
• Bauwerk Parkett: Swiss premium parquet manufacturer with deep roots in Switzerland; directly comparable to WoodArt as a high-end wood flooring specialist serving residential and commercial projects across the DACH region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php?id=100090124171588
• LinkedInlinkedin.com/company/woodart-ch
• Instagraminstagram.com/woodart.ch

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Woodart