What The Tummy Team Online does

The Tummy Team Online is a digital physical therapy platform operated by Tummy Team LLC, a privately-held single-member LLC incorporated in Washington State and headquartered in Camas, WA. The company distributes Kelly Dean's proprietary Functional Core Rehabilitation methodology — developed over 25+ years of clinical practice — through a self-serve online platform targeting individuals with diastasis recti, pelvic floor dysfunction, and related core weakness issues. Its core products include the Core Foundations Course, a 6-week Prenatal Core Training program, the Floor of Your Core pelvic floor program, and specialized courses for women, men, and toddlers/babies, supplemented by a weekly Series library, an on-demand video library, an Abdominal Rehab Splint product line, and personalized 1-on-1 e-Sessions with Kelly Dean.

The platform operates on a freemium subscription model: a Free Membership tier provides limited content access without a credit card, while the Family PLUS membership unlocks comprehensive courses, the full series library, weekly Live Office Hours, and community features at $15/month (entry) or $45/month billed annually at $540/year. E-Sessions (30-minute and 60-minute durations) are sold as premium-priced professional services separate from subscriptions, and medical-grade abdominal splints are sold as supporting hardware. The go-to-market is product-led and community-led: users join free, consume introductory content, progress into paid subscriptions, and are retained through a topic-segmented member forum (Women, Men, Prenatal, Children, Recipes for Success), weekly Monday Office Hours via Google Meet, a referral program, and a podcast that drives top-of-funnel content marketing.

Customer segments are dominated by women preparing for pregnancy or recovering postpartum, with secondary segments in men experiencing diastasis recti, parents of toddlers/babies with core issues, and a small B2B/professional education channel for clinicians (physical therapists, midwives, fitness professionals) trained in the Tummy Team Method. A faculty appointment at the Midwifery College of Utah (beginning Fall 2022) supports the professional channel. The company is bootstrapped with no external institutional funding, has 1-10 employees, and serves a global client base exclusively through online delivery except for its in-clinic origins in Washington State.

Name

The Tummy Team Online

Legal name

Tummy Team LLC

Website

https://thetummyteam.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

The Tummy Team Online is a digital physical therapy platform that delivers Kelly Dean's proprietary Functional Core Rehabilitation methodology through online courses, weekly series, e-Sessions, and splint products, primarily serving women with pre/postnatal core and pelvic floor dysfunction.

Ownership category

akta.pro rank

Product category

Pelvic Floor and Core Rehabilitation

NAICS

Vocational Rehabilitation Services (62431), Fitness and Recreational Sports Centers (713940), Educational Support Services (611710)

SIC

Services-Misc Health & Allied Services, Nec (8090), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Pelvic Floor Physical Therapy (Women’s & Men’s Health) (HSADAIAG)

akta.pro secondary industries

Online/Remote Personal Training & Programming (HSADAAAM), Orthopedics & Sports Medicine Telemedicine Platforms (HLALAGAO)

Keywords

• Functional core rehabilitation
• Pelvic floor therapy
• Diastasis recti treatment
• Prenatal core training
• Online physical therapy

Headquarters

HQ city

Camas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Subscription Memberships: Monthly and annual subscription memberships providing access to online courses, weekly series, video library, community forum, and live Office Hours. Includes Family (free tier), Family PLUS, and specialized course bundles.
2. E-Sessions (1-on-1 Virtual Appointments): Personalized 30-minute or 60-minute video sessions with Kelly Dean offering tailored treatment plans, live exercise coaching, and accountability. Premium-priced professional service upsell.
3. Medical-Grade Splint Products: Specialized abdominal rehab splints sold as supporting products for the core rehabilitation program. Fitted via e-Session or self-measured.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

The Tummy Team Online provides an online functional core and pelvic floor rehabilitation platform selling video-based courses (Core Foundations, Prenatal Core Training, Floor of Your Core, Men's Core, Toddler/Baby courses), weekly bite-size series, and an extensive video library delivered via tiered subscriptions. The company also sells 1-on-1 virtual e-Sessions with founder Kelly Dean, MPT and medical-grade abdominal rehab splints, all directed at individuals with diastasis recti, pelvic floor dysfunction, and core weakness.

Product overview

The Tummy Team Online is a digital physical therapy platform specializing in functional core and pelvic floor rehabilitation. The platform operates on a tiered membership model (Free, Monthly/Annual paid) offering video-based courses, weekly series, a video library, and community features. The core product portfolio includes: Core Foundations (flagship rehab course), Prenatal Core Training (6-week program), Floor of Your Core (pelvic floor program), specialized courses for Women, Men, and Toddlers/Babies, plus add-on offerings like e-Sessions with Kelly Dean (30/60-min personalized sessions) and Medical-Grade Abdominal Rehab Splints. Supplementary content includes the Tummy Team Podcast, a member forum with topic-specific communities, and weekly Live Office Hours with Kelly Dean via Google Meet. All offerings integrate with the Stripe payment platform for membership billing and Google Calendar/Meet for scheduling live sessions.

Differentiator

Problem solved

Functional benefit

Brands

• The Tummy Team Podcast: A podcast where Kelly Dean speaks with other experts in the field of core rehabilitation.

Products and services

• Core Foundations Course Comprehensive online course that teaches the Tummy Team Method step-by-step to heal and strengthen the core and rebuild functional core strength, targeting individuals with diastasis recti, core weakness, and related pain.
• Prenatal Core Training Course Six-week comprehensive prenatal course that prepares the core and pelvic floor for pregnancy, labor, delivery, and postpartum recovery, designed for expecting mothers starting after the first trimester up to 6 weeks before their due date.
• Floor of Your Core Online functional pelvic floor rehabilitation program that addresses pelvic floor dysfunction as part of a whole, integrated core system, intended for members of the Tummy Team comprehensive program.

Quantifiable outcome

• Most clients with 3-4 finger diastasis or less can close their diastasis and initiate functional core strength rebuilding in less than 3 months of intentional functional core rehab
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

One partnership is on record.

• MCU (Midwifery College of Utah)minorOthers · 1 January 2022Kelly Dean serves as Faculty Professor at MCU beginning Fall 2022, providing professional education in midwifery-related core and pelvic floor rehabilitation.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hinge Health: Hinge Health is a large, well-funded digital musculoskeletal platform that includes pelvic floor and women's health programs delivered via employer and insurer partnerships. It competes for the same clinical conditions but at a vastly larger scale and via B2B channels rather than DTC.
• Kaia Health: Kaia Health is a digital therapeutics platform offering MSK and pain management programs, including pelvic pain modules, distributed through employer and payer channels. It shares the digital physical therapy category with The Tummy Team but with institutional funding and B2B contracts.
• BetterMe: BetterMe is a direct-to-consumer wellness and weight-loss app platform with a women's health and postpartum segment. It competes for the same women's wellness wallet share but at much larger scale with freemium app-based content and paid coaching.
• Sword Health: Sword Health is a digital MSK and pelvic health platform offering AI-enabled virtual physical therapy through employers and health plans. It shares the digital pelvic floor therapy category with The Tummy Team but operates at scale with institutional investors and B2B distribution.

Emerging players

• Perifit: Perifit offers a connected Kegel device with an app-based pelvic floor training program, targeting postpartum and incontinence users. It overlaps with The Tummy Team on pelvic floor strengthening but uses a biofeedback hardware model rather than clinical rehabilitation content.
• Elvie: Elvie makes connected pelvic floor trainer hardware (e.g., Elvie Trainer) paired with a content app. It addresses the same pelvic floor strengthening use case as The Tummy Team via a hardware-plus-app model rather than a course-and-subscription model, making it a partial competitor with a different delivery mechanism.

Direct peers

• The Bloom Method: The Bloom Method is an online, instructor-led prenatal and postpartum fitness and core rehabilitation program. It overlaps directly with The Tummy Team's prenatal/postnatal core training and sells digital courses and live classes to a comparable persona.
• Origin (getorigin.com): Origin is a direct-to-consumer digital pelvic floor physical therapy platform that combines online exercise programs with in-person and virtual clinician sessions. It targets the same core audience (women postpartum, with pelvic floor dysfunction) and competes in the same online rehab niche as The Tummy Team.
• Every Mother: Every Mother offers online, self-directed programs specifically for diastasis recti and postpartum core recovery, with a methodology similarly developed by a women's health physical therapist. It is the closest functional competitor to The Tummy Team's Core Foundations course and shares the same DTC subscription model.

Others

• Pelvic Floor First (Continence Foundation of Australia): Pelvic Floor First is an evidence-based educational resource for clinicians and consumers about pelvic floor safe exercise. It is an authoritative content/education peer in the same clinical category but is non-commercial and regional to Australia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TheTummyTeam
• Instagraminstagram.com/thetummyteam
• LinkedInlinkedin.com/company/the-tummy-team-online

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Tummy Team Online