What 7padel does

7padel is a direct-to-consumer e-commerce retailer of padel equipment, operated by the Estonian-registered entity Saravia OÜ and run by a Lithuanian family. The storefront at 7padel.ee sells padel rackets and balls from 14 premium and emerging brands — Wilson, Adidas, Babolat, Bullpadel, Head, Nox, Black Crown, Starvie, and newer additions Aca, Dropshot, Lok, Puma, Set, and Endless — with products organized by player level (Beginner, Intermediate, Advanced) and racket type (Control, Hybrid, Power). Unit prices range from €57 to €345, and the store offers a 14-day money-back guarantee, free gifts on the majority of racket orders, and free-shipping thresholds that vary by region (€100 in the Baltics, €120 across most of Europe, €150 in Finland).

The underlying technology is a standard self-serve e-commerce storefront with content/blog marketing, integrated payments via Montonio (supporting bank payments across the Baltics, Finland, and Poland plus Visa/MasterCard), and shipping via UPS and local parcel operators from two warehouses in Tallinn, Estonia and Madrid, Spain. The business ships to 16 European countries — Estonia, Latvia, Lithuania, Finland, Austria, Belgium, Bulgaria, Croatia, France, Germany, Ireland, Italy, Luxembourg, Netherlands, Slovakia, and Slovenia — with no disclosed B2B or wholesale channel. All revenue is generated through one-time unit sales of physical sporting goods, with no subscription, rental, or service revenue model disclosed.

Customer segments are horizontal and consumer-only: padel players ranging from beginners to advanced, including performance-focused buyers seeking professional-player-endorsed rackets (e.g., Agustín Tapia, Arturo Coello, Juan Lebrón, Ari Sánchez, Marta Ortega). Marketing relies on organic content (racket material explainers, brand comparisons, buying guides) and a newsletter, with no disclosed paid acquisition channels. The company is privately held, family-owned, with no venture capital or private equity funding, no disclosed headcount, no management team bios in the source data, and no reported revenue.

Name

7padel

Legal name

Saravia OÜ

Website

https://7padel.ee

Company type

Private

Founded year

2024

Operating status

Operating

Short description

7padel (Saravia OÜ) is an Estonian-based e-commerce retailer selling padel rackets and balls from 14+ premium brands across 16 European countries, shipping directly to consumers from warehouses in Estonia and Spain.

Ownership category

akta.pro rank

Product category

Sporting Goods Retail

NAICS

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

akta.pro primary industry

Racquet Sport Training Aids & Practice Equipment Retail (CRAMAFAJ)

Keywords

• Padel equipment retail
• Padel rackets
• Sporting goods e-commerce
• Padel accessories
• European sports retail

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Infrastructure, Personnel

Revenue model

1. Product Sales - Padel Rackets: Revenue generated from direct sales of padel rackets from multiple premium brands including Adidas, Wilson, Babolat, Bullpadel, Head, Nox, and others. Products are sold at fixed prices with occasional discounts and sales promotions.
2. Product Sales - Padel Accessories: Revenue from sales of padel balls and potentially other accessories. Products are sold alongside rackets in the same e-commerce platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

7padel is an online e-commerce retailer that sells padel rackets, balls, and related accessories from multiple premium brands (including Wilson, Adidas, Babolat, Bullpadel, Head, Nox, Black Crown, Starvie, and newer entrants such as Aca, Dropshot, Lok, Puma, Set, and Endless). Products are offered across player levels (beginner, intermediate, advanced) and racket types (control, hybrid, power), with prices ranging from approximately €57 to €345, and shipped from warehouses in Estonia and Spain to 16 European countries.

Product overview

7padel is an Estonian-based online e-commerce platform (Saravia OÜ) specializing in padel equipment, primarily padel rackets and balls. The store operates as a multi-brand retailer offering products from 14 major padel brands including Wilson, Adidas, Babolat, Bullpadel, Head, Nox, Black Crown, Starvie, and newly added brands Aca, Dropshot, Lok, Puma, Set, and Endless. Products are organized by player level (Beginner, Intermediate, Advanced), racket type (Control, Hybrid, Power), and brand. The company ships internationally from Estonian and Spanish warehouses to Baltic countries, Finland, and across Europe with free shipping thresholds ranging from €100-€150 depending on destination.

Differentiator

Problem solved

Functional benefit

Products and services

• Padel Rackets High-performance padel rackets from 14 world-class brands offered across Control, Hybrid, and Power types for Beginner, Intermediate, and Advanced players; prices range from approximately €57 to €345 per racket.
• Padel Balls Padel balls from top brands for recreational and competitive play, sold alongside rackets in the same e-commerce platform.

Quantifiable outcome

• 14-day return policy with money back guarantee
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• MontoniocoreTechnology or IntegrationMontonio is the payment processing partner for 7padel's online store. They provide payment infrastructure supporting Estonian bank payments (Swedbank, SEB, Luminor, LHV, Coop Pank, Citadele, Revolut, N26), Latvian bank payments, Lithuanian bank payments, Finnish bank payments, Polish payments, and card payments (Visa/MasterCard).
• UPS (United Parcel Service)coreChannel Partner/ Reseller/ DistributorUPS is the primary shipping carrier used by 7padel for delivering orders to customers. They handle package delivery to European destinations with typical delivery times of 1-25 business days.
• Parcel OperatorsminorChannel Partner/ Reseller/ DistributorAdditional parcel operators are used for shipping orders from the Estonian warehouse, providing flexibility in delivery options across different European regions.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Amazon: Global e-commerce marketplace carrying padel rackets from major brands across Europe. Competes with 7padel for online padel shoppers, though Amazon offers vastly broader assortment and faster delivery in some markets.
• Adidas Padel (D2C): Adidas's own direct-to-consumer padel storefront selling its Metalbone, Adipower, Cross It, and Arrow Hit lines. Competes with 7padel for Adidas padel buyers who might otherwise shop at multi-brand retailers.
• Decathlon: Global sporting goods giant with a strong padel category across Europe. Overlaps with 7padel on padel racket and accessory sales but operates at vastly larger scale, with both online and physical store presence.
• Bullpadel Direct: Official Bullpadel D2C channel run by the Spanish padel specialist brand. Sells direct at retail prices — competes with 7padel on Bullpadel SKUs but only offers one brand.

Direct peers

• Padel Market: Online padel retailer serving European customers with multi-brand assortment. Closely comparable D2C padel specialist competing in the same European cross-border e-commerce category as 7padel.
• Padel Nuestro: Spain-based online padel specialist retailer and one of Europe's largest padel-only e-commerce stores. Direct competitor to 7padel with overlapping multi-brand assortment (Bullpadel, Nox, Adidas, Head, etc.) across European markets.
• Padel Stuff: Online padel retailer offering multi-brand padel rackets and accessories to European consumers. Comparable D2C padel specialist with similar SKU breadth and target customer.
• Smashinn (Tradeinn): Online racquet sports retailer operating within the Tradeinn network, carrying padel, tennis, and other racquet sport equipment. Comparable to 7padel in being a multi-brand online padel destination serving European customers.
• Padel Pro Shop: European online padel retailer carrying major brands. Highly comparable to 7padel in business model (D2C multi-brand padel specialist) and target customer (padel players across Europe).
• Tennis-Point: Major European online tennis and padel retailer owned by Babolat. Sells padel rackets from brands like Babolat, Wilson, Head, Adidas — closely comparable multi-brand D2C padel assortment and pan-European shipping model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/shop7padel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 7padel