Viviarto

What Viviarto does

Viviarto SAS is a privately held French two-sided marketplace and SaaS provider, headquartered in Montpellier, connecting individuals seeking artistic, sports, and wellness activities with the schools, clubs, and associations that deliver them. Founded in 2017 and operating under President Jacques Jahnichen with co-founder Loys, the company addresses a fragmented French market where local studios and associations lacked centralised discovery, registration, and payment infrastructure. The platform serves both individual consumers (free to search and book) and professional organisers via Viviarto Pro, which provides event management, participant communications, invoicing, and an optional Service de Réservation Sécurisé for secure online payments.

The technology stack is a WordPress-based web platform (viviarto.com) with iOS and Android mobile applications, supported by Hetzner-hosted EU servers, Cloudflare CDN, RunCloud server administration, and Backblaze backup storage. Payment processing is integrated with Adyen and Stripe under a KYC-verified organiser model with escrow-style fund release. The platform is GDPR-compliant, with CNIL declaration n°1819173 v 0, and host data exclusively in EU jurisdictions via standard contractual clauses for non-EU sub-processors. There is no disclosed public API or SDK and no AI capabilities are referenced in the product surface.

Viviarto monetises through a hybrid model: SaaS subscriptions (a fixed component plus a variable transaction-linked component) negotiated via Conditions particulières SaaS contracts with professional organisers, and transaction fees on bookings routed through the Secure Booking Service, while participant access remains free. Distribution is product-led and primarily digital: organic SEO on viviarto.com, a dedicated Viviarto Pro portal (info.viviarto.com), word-of-mouth from 140,000+ historical members, founder-led direct sales, and selective promotional partnerships with media sites. Scale is modest — 6,000+ activities listed and 140,000+ cumulative participants — concentrated in France with limited Belgian exposure, and the company operates with 1–10 employees on a €6,000 share capital with no external institutional funding disclosed.

Name

Viviarto

Legal name

VIVIARTO SAS

Website

https://viviarto.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Viviarto is a French SaaS-enabled two-sided marketplace connecting individuals with artistic, sports, and wellness activity providers. It operates a free consumer platform (viviarto.com) and a subscription SaaS tool (Viviarto Pro) with secure Adyen/Stripe payments, serving schools, clubs, and associations across France.

Ownership category

akta.pro rank

Headquarters

HQ city

Montpellier

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Transaction Fee (Frais de Transaction): Viviarto charges organizers transaction fees on payments processed through the Secure Booking Service (Adyen/Stripe). Fees are variable based on parameters specified in the SaaS contract conditions. Payments are held in escrow and organizers receive funds within 20 days of receipt, minus Viviarto's commission.
2. SaaS Subscription (Abonnement): Organizers who wish to use the full SaaS platform, bypass event listing limits, or activate the Secure Booking Service must sign a SaaS contract and pay a subscription. The subscription comprises a fixed annual or recurring component plus a variable component automatically deducted from participant payments.
3. Platform Access for Participants (Free): Participants access the platform for free to discover and register for activities. No charge is levied on end consumers; revenue is derived indirectly through organizer subscriptions and transaction fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Viviarto operates a consumer-facing marketplace (viviarto.com) where individuals across France discover and register for artistic, sporting, and wellness activities. For activity providers, the company sells Viviarto Pro, a SaaS management tool that lets schools, clubs, and associations create event listings, manage registrations and communications, process online payments, and issue invoices. An optional Secure Booking Service (Service de Réservation Sécurisé) integrates Adyen and Stripe with KYC verification of organizers and escrow payment handling.

Product overview

Viviarto is a booking and event management platform for artistic, sports, and wellness activities in France. The platform consists of three main components: the Viviarto Platform for individual consumers to discover and register for activities, Viviarto Pro for professional organizers (schools, clubs, associations) to manage their events and registrations, and mobile applications for iOS and Android. An optional Service de Réservation Sécurisé add-on provides secure online payment processing through Adyen and Stripe integration. The platform connects over 6,000 activities with participants across France.

Differentiator

Problem solved

Functional benefit

Products and services

• Viviarto Platform (Particuliers) Online marketplace where individuals across France search, compare, and register for artistic, sporting, and wellness activities. Users browse by category, location, level, and schedule and complete bookings online; access is free for participants.
• Viviarto Pro SaaS management software for schools, clubs, associations, and studios offering artistic, sporting, or wellness activities. Enables organizers to publish activity listings, manage registrations and participant communications, process online payments, issue invoices, and optionally activate the Service de Réservation Sécurisé with white-label application support.

Quantifiable outcome

• 140,000+ individuals have registered through Viviarto
• +1 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• AdyencoreTechnology or IntegrationAdyen provides the online payment processing infrastructure for Viviarto's Secure Booking Service. It handles card payments and SEPA direct debits from participants, with funds held in escrow before being released to organizers minus Viviarto's transaction fees. Adyen also performs KYC (Know Your Customer) verification on organizers before the Secure Booking Service is activated.
• StripecoreTechnology or IntegrationStripe provides the online payment processing infrastructure for Viviarto's Secure Booking Service alongside Adyen. It handles card payments and SEPA direct debits from participants, with funds held in escrow before release to organizers minus Viviarto's transaction fees. Stripe also performs KYC verification on organizers as part of the activation process.
• Hetzner Online GmbHcoreTechnology or IntegrationHetzner Online GmbH (Germany, EU) provides server hosting for Viviarto's main platform infrastructure. Data is hosted exclusively on Hetzner servers located in Germany (Falkenstein/Vogtland), within the EU. A Data Processing Agreement (DPA) is in place per GDPR requirements.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Planity: Planity is a French SaaS platform for online appointment booking, primarily serving hair salons, beauty institutes, and wellness professionals. It is highly comparable to Viviarto in being a French SMB-focused booking SaaS with consumer discovery features and a similar freemium-to-paid model.
• Mindbody: Mindbody provides business management software and a consumer marketplace for fitness, wellness, and beauty services. Like Viviarto, it operates a dual-sided model connecting participants with studios and practitioners, but at a much larger scale globally.
• Setmore: Setmore offers cloud-based appointment scheduling software for service-based businesses. It is comparable to Viviarto Pro in the SMB booking SaaS category, though it does not focus on the artistic/activities niche.
• Acuity Scheduling: Acuity Scheduling (now part of Squarespace) provides online appointment scheduling software for SMBs. It is comparable to Viviarto Pro in offering self-serve booking SaaS with payment integration for service businesses.
• Reservio: Reservio provides online appointment scheduling SaaS for SMBs across fitness, wellness, education, and personal services. It is comparable to Viviarto Pro in offering organizer-facing booking software with consumer discovery capabilities.
• BookYogaRetreats: BookYogaRetreats is an online booking platform for yoga retreats, teacher trainings, and wellness events globally. It is comparable to Viviarto in offering a marketplace for booking wellness experiences with organizer SaaS tools.
• SimplyBook.me: SimplyBook.me offers a customizable online booking system for service-based businesses across multiple verticals including fitness, wellness, and education. It is comparable to Viviarto Pro in the SMB booking SaaS space with consumer-facing booking pages.

Broad incumbents

• ClassPass: ClassPass operates a global fitness and wellness booking marketplace connecting consumers with studios and gyms. It overlaps with Viviarto's wellness/fitness vertical but at a much larger scale and via a subscription credit model rather than per-booking fees.
• Gympass: Gympass provides a corporate wellness platform giving employees access to fitness studios and wellness services. It is comparable to Viviarto in the fitness/wellness vertical but targets B2B corporate buyers rather than individual consumers via a different commercial model.

Regional players

• Treatwell: Treatwell is a European online booking platform for hair, beauty, and wellness services. It operates across multiple European countries and is comparable to Viviarto in offering consumer-facing discovery plus organizer SaaS for personal services, but in adjacent verticals.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/viviarto

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Viviarto