Tote & Carry

What Tote & Carry does

Tote&Carry, LLC is a privately held direct-to-consumer e-commerce brand headquartered in Los Angeles that designs and sells travel sets, luggage, bags, and accessories built around vegan eco-friendly faux leather with gold-plated metal hardware. The catalog spans 60+ active SKUs across multiple collections (Statement, Signature, Bodega, Velvet Luxe) and categories including rolling duffles, carry-ons, backpacks, laptop bags, tote bags, and small accessories such as wallets, neck pillows, packing cubes, watches, jewelry, and bag charms. A notable innovation line is the Elala sub-brand of rideable scooter-luggage products (Lite, Pro, P28, Master models) priced $450-$800, combining carry-on functionality with electric mobility and dual-suspension systems. The company also operates a sports-licensed collaboration line (NY Onyx with the New York Knicks) and emphasizes a 5-step quality control process, TSA-approved carry-on compliance, and a 98% five-star review rate across 300,000+ cumulative shipped orders.

The business model is a bootstrapped, founder-owned DTC operation distributed primarily through the owned totencarry.com storefront with a secondary channel on TikTok Shop for live shopping events and flash sales. Pricing spans $10 entry-level accessories to $800 premium rideable luggage, with site-wide discounts of 30-68% suggesting a promotional culture. Ancillary revenue streams include a wholesale program for bulk business orders, an extended 1-year warranty sold at checkout for $9.99, and a tiered rewards/loyalty program (Economy, Business at $800+ spend, First Class at $1,200+ spend) paired with an affiliate referral program. Marketing is multi-channel across Instagram, TikTok, Facebook, YouTube, and Pinterest, supplemented by creator events (CreatorHub360), email/VIP campaigns, and content via The Journal blog. The company reports 11-50 employees, has no disclosed institutional funding or revenue figures, and has earned media features in Vogue, Hypebeast, and Highsnobiety that anchor its fashion-forward brand positioning.

Name

Tote & Carry

Legal name

Tote&Carry, LLC

Website

https://totencarry.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Tote&Carry is a Los Angeles-based direct-to-consumer e-commerce brand selling vegan faux leather travel sets, luggage, bags, and accessories, including an innovative rideable scooter-luggage line, targeting fashion-conscious individual travelers.

Ownership category

akta.pro rank

Product category

Travel Luggage and Bags

NAICS

Luggage and Leather Goods Retailers (458320), Luggage and Leather Goods Retailers (45832)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI)

akta.pro secondary industries

Backpacks, Bags & Load-Carriage Retail (CRAMAMAI), Leather Travel Goods & Luggage (CRAKAEAC), Backpacks & Travel Bags (CRAAAJAB)

Keywords

• Vegan leather luggage
• Travel bags
• Rolling duffles
• Rideable suitcases
• Travel accessories

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Luggage and Bag Sales: One-time purchase model for travel luggage, backpacks, duffle bags, rolling duffles, suitcases, and tote bags. Products sold at various price points from entry-level to premium.
2. Accessories Sales: Accessories including toiletry bags, packing cubes, watches, jewelry, bag charms, and laptop bags sold as add-on purchases.
3. Warranty and Protection Services: Extended 1-Year Bag Care & Warranty available for purchase at checkout. Shipping protection and insurance also offered.
4. Wholesale: Wholesale program for bulk orders of bags and luggage.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Tote & Carry designs and sells travel luggage, backpacks, duffle bags, rolling duffles, suitcases, carry-ons, tote bags, and laptop bags constructed primarily from vegan eco-friendly faux leather with gold-plated metal hardware. The company also sells accessories such as toiletry bags, packing cubes, neck pillows, wallets, watches, jewelry, bag charms, and key chains, and is differentiated by the Elala sub-brand of rideable scooter-luggage with dual suspension systems. Products are sold direct-to-consumer through totencarry.com and TikTok Shop, supported by a wholesale program.

Product overview

Tote & Carry is a premium travel luggage and bags brand offering a diverse portfolio of vegan leather travel products. The product lineup spans multiple categories including Travel Sets (Statement Weekender, Signature Weekender, Velvet Luxe), Rolling Duffle Bags (Statement, Signature, Bodega collections), Duffle Bags (Statement Weekender, Signature Weekender, Velour, Bodega), Backpacks (Statement, Signature, Velour, Bodega Explorer, Noble), Suitcases and Carry-Ons (Signature Carry-On, Statement Carry-On Kit, Bodega Carry-On), Luggage Sets (Statement 2-Piece, Signature 2-Piece, Bodega 2-Piece), Tote Bags (City scape, Signature City, Statement City, Legacy Smooth, Empress Mini, Prime Mini, Lisse Mini, Luxury Prosper), Laptop Bags (Statement Jetsetter, First Class CEO Briefcase), and innovative Rideable Suitcases under the Elala sub-brand (Pro, Lite, P28, Master). The company also offers accessories including toiletry bags, neck pillows, packing cubes, wallets, watches, jewelry, bag charms, and key chains. Key differentiators include vegan leather construction, TSA-approved designs, gold-plated metal hardware, and the unique Elala scooter-luggage combination products. Notable collections include the Statement 2026 EDITION featuring premium materials, the Signature line offering versatile multi-piece configurations, and the Bodega collection with earthy tones. The brand has achieved significant visibility with coverage in Vogue, Hypebeast, and Highsnobiety.

Differentiator

Problem solved

Functional benefit

Brands

• Statement Collection: Premium travel bags and luggage line featuring statement pieces in bold colors
• Signature Collection
• Bodega Collection
• Velvet Luxe
• Elala
• NY Onyx

Products and services

• Travel Sets Multi-piece travel sets combining duffle bags, weekenders, and backpacks in vegan leather constructions, marketed to fashion-conscious travelers seeking coordinated luggage. Sets include Statement Weekender Travel Set, Signature Weekender Travel Set, Velvet Luxe Travel Set, and Bodega Explorer Rolling Duffle Set.
• Rolling Duffles Wheeled duffle bags combining traditional duffle styling with rolling mobility, available in Statement, Signature, Bodega, Bodega Genesis, Bodega Traveler, Bodega Explorer, Signature Fire, and Cross collections. Designed for travelers needing versatile luggage with both carrying and rolling options.
• Duffle Bags Premium vegan leather duffle bags in Statement, Signature, Velour, Bodega, and Aurelian Chain variants, available in numerous colorways including black, neon pink, royal blue, red, emerald, purple, brown, chocolate, olive, and burgundy. Aimed at travelers seeking fashion-forward weekender bags.
• Backpacks Vegan leather backpacks spanning Statement, Signature, Velour, Bodega Explorer, Noble, Red Fire, and commuter-focused lines in multiple colorways. Includes travel-oriented and commuter-oriented designs targeting fashion-conscious travelers and daily commuters.
• Suitcases and Carry-Ons TSA-approved carry-on and checked suitcases in Statement, Signature, and Bodega lines, plus 2-piece luggage sets. Available in multiple colorways including mint, pink, sunflower yellow, purple, emerald, red, caramel, and brown. Targeted at travelers needing compliant carry-on luggage.
• Everyday Tote Bags Everyday tote bags in Statement, Signature, City scape, Legacy, Empress, Prime, Lisse, Monarch, and CEO's HAC lines, featuring crocodile- and python-textured vegan leather finishes. Available in a wide range of colorways and mini, regular, and large sizes for daily fashion use.
• Laptop Bags and Briefcases Premium vegan leather laptop bags, CEO briefcases, crossbody bags, and sling bags designed for working professionals and commuters. Includes the First Class CEO Briefcase positioned as a premium professional accessory.
• Elala Rideable Luggage Innovative rideable scooter-luggage combining luggage functionality with a built-in scooter for airport mobility. Includes dual suspension systems, LED displays, headlights, multiple speed options, and models designed for single or two travelers. Priced $450-$800. Targets airport travelers and innovation seekers.
• Travel Accessories Travel accessories including neck pillows with eye mask sets, toiletry bags (Clarity, Signature Essential, Statement Essential), 8-piece packing cubes, card holder wallets, chain wallets, watches (Lux Ambassador), and jewelry (T&C Pearl Bracelet, T&C Pearl Necklace, Chain Necklace, Charm Necklace, Cosmo Chain Necklace, T&C Necklace). Designed as add-on purchases to complement travel bags.
• Bag Charms and Key Chains Decorative bag charms and key chains in themed designs (Horse, Monster, Rodeo, Smiley, Puppy, Bunny, Rabbit, Paris Pup) plus the Motif Custom Tag. Sold as low-priced accessories ($7.99-$12.99) to personalize bags and purses.
• Extended Warranty and Bag Care Extended 1-Year Bag Care & Warranty service offered at checkout for $9.99 per purchase, along with shipping protection and insurance. Available as an add-on to any product purchase.

Quantifiable outcome

• 98% 5-star review rate on 300,000+ orders shipped

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• TikTok ShopcoreChannel Partner/ Reseller/ DistributorMarketplace partnership enabling social commerce through TikTok's shopping platform. Tote&Carry hosts live shopping events with dedicated hosts offering flash sales and exclusive deals to TikTok audiences.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Calpak: DTC luggage and bag brand offering fashion-forward hard-shell suitcases, backpacks, and totes at accessible price points. Comparable to Tote & Carry on aesthetic-driven, color-rich luggage sold direct to style-conscious consumers.
• Béis Travel: Celebrity-founded (Shay Mitchell) DTC travel brand offering luggage, weekenders, backpacks, and totes with fashion-forward styling. Highly comparable to Tote & Carry on the fashion-conscious, social-commerce-savvy traveler segment.
• Paravel: Sustainable DTC travel brand offering rolling suitcases, duffels, and totes made with recycled and vegan materials. Highly comparable to Tote & Carry on vegan-material positioning combined with DTC travel bags and accessories.
• LOJEL: DTC luggage brand with hard-shell suitcases and travel accessories designed for modern travelers. Comparable to Tote & Carry on premium, design-driven travel sets and carry-ons marketed through owned e-commerce channels.
• Away: Direct-to-consumer luggage and travel brand offering hard-shell suitcases, bags, and travel accessories through its own site and retail stores. Closely comparable to Tote & Carry on DTC model, premium positioning, and core travel-set/suitcase SKUs.
• Monos: Premium DTC luggage brand known for minimalist aluminum and polycarbonate suitcases sold direct. Directly comparable to Tote & Carry on premium-positioned DTC luggage with a focus on design-driven carry-ons and travel sets.
• Dagne Dover: DTC brand specializing in backpacks, totes, and laptop bags targeted at commuters and travelers. Comparable to Tote & Carry on lifestyle bags, laptop bags, and totes sold under an aspirational fashion brand.
• Horizn Studios: Smart luggage DTC brand offering hard-shell suitcases with integrated charging and tracking features. Comparable to Tote & Carry on innovation-led, smart-feature luggage in the premium space.
• July: Australia-based premium DTC luggage brand with carry-ons, checked bags, and travel accessories. Comparable to Tote & Carry on premium carry-on positioning, TSA-friendly design emphasis, and DTC-led growth model.

Broad incumbents

• Samsonite: Global incumbent luggage brand with a broad portfolio of suitcases, travel bags, and backpacks across price points. Comparable to Tote & Carry as the dominant scale player in the same travel-goods category Tote & Carry serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/TotenCarry
• YouTubeyoutube.com/@totencarry
• Facebookfacebook.com/totencarry
• LinkedInlinkedin.com/company/totencarry
• Instagraminstagram.com/totencarry
• TikToktiktok.com/@totencarry
• Pinterestpinterest.com/totecarry

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tote & Carry