EYE JOURNEY LIMITED

Name

EYE JOURNEY LIMITED

Legal name

Rayner Intraocular Lenses Limited

Website

https://eyejourney.ai

Company type

Private

Founded year

2010

Operating status

Operating

Ownership category

akta.pro rank

Product category

Ophthalmology Patient Education Software

akta.pro primary industry

Ophthalmology & Vision Telemedicine Platforms (HLALAGAL)

akta.pro secondary industry

Cataract Surgery Systems & IOLs (Phaco Systems, IOLs, Intraoperative Aberrometry, Viscoelastics) (HLAHAJAH)

Keywords

• Ophthalmic patient education
• Eye care software
• Patient engagement platform
• Pre-operative education
• AI-generated medical videos

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Patient Credits (Usage-Based): Eye clinics purchase credits to provide patients with access to eyejourney. Each patient requires 1 credit valid for the length of the patient journey. Credits are purchased in packages of 100, 250, 500, or 1,000 with volume discounts. Purchased credits expire 12 months after date of purchase.
2. Credit Package Subscriptions: Tiered credit packages with pricing from £8-12 per patient credit depending on volume. Higher volume purchases receive greater discounts (33% savings on 1,000 credits vs 100 credits).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

eyejourney is a mobile-first patient education and engagement platform for vision care clinics. It delivers structured pre- and post-operative education, automated medication (eye drop) reminders, personalised patient communications, AI-generated avatar videos, digital consent forms, and surgery checklists. Clinics purchase patient credits in volume packages to provide patients with on-demand access throughout their surgical journey.

Product overview

eyejourney is a unified patient education platform for vision care clinics, consisting of a mobile application with integrated feature modules. The core eyejourney app delivers structured patient education, automated drop reminders, personalised communication, AI-generated video content, digital consent forms, and surgery checklists. These modules work together to streamline the patient journey from pre-operative preparation through post-operative recovery. The platform is built by Innoptix, the digital innovation arm of Rayner Group, and is available on iOS and Android via a credit-based subscription model for eye clinics.

Differentiator

Problem solved

Functional benefit

Products and services

• eyejourney Patient Education Platform A unified patient education mobile application and clinic dashboard for modern vision care clinics that streamlines the patient journey by automating reminders, checklists, and medication tracking while improving patient engagement across pre-operative preparation through post-operative recovery.
• Patient Credits (Usage-Based Access) Credit-based access purchased by eye clinics to enroll patients on the eyejourney platform; each patient requires one credit valid for the duration of their patient journey.

Quantifiable outcome

• 450% ROI in administrative savings for clinics
• +3 more outcomes

Named customers8 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature10 records

Partnerships

Two partnerships are on record, tiered core.

• InnoptixcoreTechnology or Integrationeyejourney is a digital product developed by Innoptix, a specialist digital agency focused exclusively on vision healthcare. Innoptix designs and builds digital tools that support clinicians, clinics, and patients — combining deep ophthalmic insight with practical, real-world usability.
• Rayner GroupcoreStrategic or Co-development PartnerInnoptix operates as the digital innovation arm of Rayner, a global leader in ophthalmic solutions. This structure reflects Rayner's commitment to digital innovation that supports the wider vision healthcare community. All patient data is handled responsibly and securely, with insights focused solely on improving patient experience, education, and outcomes.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Others

• Rayner Group: Parent company of eyejourney and global leader in ophthalmic solutions including intraocular lenses and surgical products. Provides strategic, distribution, and operational support to eyejourney through its Innoptix digital innovation arm.

Broad incumbents

• Solutionreach: Established healthcare patient engagement platform offering patient communication, scheduling, reminders, and education tools across multiple specialties including vision care. Larger, broader incumbent competing for the same clinic IT budget.
• Relatient: Healthcare patient engagement platform providing appointment reminders, patient surveys, and communication tools to medical practices. Broad incumbent in patient engagement competing with eyejourney for clinic software dollars across specialties.
• Mend: Patient engagement platform offering telehealth, automated patient communication, and intake solutions to medical practices. Broader incumbent serving multiple specialties with overlapping patient communication functionality to eyejourney.
• Tebra: Practice growth and patient engagement platform (formerly PatientPop) serving medical practices with marketing, scheduling, and communication tools. Broad incumbent in healthcare patient engagement with significant market reach.
• Klara: Patient communication and engagement platform for healthcare providers, offering secure messaging, automated outreach, and workflow tools. Competes with eyejourney for ophthalmology clinic patient communication budgets across specialties.

Emerging players

• Doctolib: Leading European digital health platform offering appointment booking, telemedicine, and patient management to healthcare providers. While broader than eyejourney, Doctolib represents the broader European clinic digitization trend that eyejourney is positioned within.

Direct peers

• Eyemaginations: Patient education and engagement platform focused on ophthalmology and optometry, providing 3D animations and interactive content to explain eye conditions and procedures. Directly competes with eyejourney for the same ophthalmology clinic customer base.
• Rendia: Patient education platform specifically designed for eye care practices, offering interactive multimedia content for ophthalmology and optometry patient education. Direct competitor to eyejourney in the ophthalmology patient engagement space with overlapping product functionality.
• EyeCarePro: Digital marketing and patient engagement solutions specifically for optometry practices, offering websites, SEO, and patient communication tools. Serves the same optometry clinic customer base as eyejourney with overlapping patient engagement functionality.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EYE JOURNEY LIMITED