What INTRAC Rent Eesti OÜ does

INTRAC Rent Eesti OÜ is the Estonian rental entity within the INTRAC Holding OÜ group, operating in Estonia as an authorized distributor, lessor, and after-sales service provider for heavy equipment across forestry, construction, material handling, and agriculture. The company represents 15+ premium international OEMs — John Deere, Develon, Case, Bomag, Manitou, Massey Ferguson, Husqvarna, and others — through five fully equipped service branches in Tallinn, Tartu, Pärnu, Jõhvi, and Kuressaare/Saaremaa, supported by mobile service vans and a 24/7 spare-parts network with 24–72 hour European warehouse fulfillment. INTRAC holds the leading position in Estonian forestry machinery, with approximately 50% of all forestry tractors sold in Estonia being John Deere machines supplied through the company.

The business generates revenue across multiple streams: one-time new and used equipment sales (new sales plus Mascus marketplace listings); recurring monthly rentals through the INTRAC RENT long-term rental program (6–60 months for Develon, Bomag, and Manitou equipment); teenusliising full-service operating leases bundling financing, maintenance, insurance, tires, transport, and registration into one fixed payment; INTRAC Finance financing facilitation with leading Estonian leasing partners (earning referral/arrangement fees); spare-parts e-commerce via pood.intrac.ee; workshop-based service and repairs; maintenance contracts with 20% parts / 15% labor / 15% lubricant discounts and 3-day response guarantees; Husqvarna garden equipment sales and service; and theoretical/practical operator training. Customer segments span enterprise (forestry companies, agricultural enterprises, construction and road-building contractors, material handling firms), government (e.g., Tallinn Airport ~€2M snow-removal contract), and SMB/consumer (garden equipment, spare parts via e-commerce).

The Estonian operation is part of the Baltic INTRAC Holding OÜ group alongside INTRAC Latvija SIA and INTRAC Lietuva UAB, enabling cross-border equipment rotation and coordinated procurement. The competitive position rests on nationwide physical distribution, 30+ years of OEM relationships since 1994, factory-trained multi-OEM service technicians, integrated financing and full-service leasing, and a dominant share of Estonian forestry machinery.

Name

INTRAC Rent Eesti OÜ

Legal name

INTRAC Eesti AS

Website

https://intrac.ee

Company type

Private

Founded year

1994

Operating status

Operating

Short description

INTRAC Rent Eesti OÜ rents, leases, sells, and services heavy equipment (forestry, construction, material handling, agriculture) in Estonia under premium OEM brands through five nationwide service branches. It serves Estonian enterprises, government, and consumers with integrated sales, rental, financing, and after-sales support.

Ownership category

akta.pro rank

Product category

Heavy Equipment Distribution and After-Sales Services

NAICS

Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412), Commercial and Industrial Machinery and Equipment Rental and Leasing (5324), Commercial and Industrial Machinery and Equipment (except Automotive and Electronic) Repair and Maintenance (811310)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350), Services-Equipment Rental & Leasing, Nec (7359), Wholesale-Industrial Machinery & Equipment (5084), Misc Industrial & Commercial Machinery & Equipment (3590)

akta.pro primary industry

Leasing, Rental & Product-as-a-Service (PaaS) Enablement (EUAIANAI)

Keywords

• Heavy equipment distribution
• Construction machinery sales
• Forestry equipment dealer
• Agricultural machinery supply
• Equipment rental services

Headquarters

HQ city

Harju

HQ country

Estonia

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. New Equipment Sales: Sale of new heavy equipment across forestry, construction, material handling, and agricultural categories. INTRAC holds official dealer/representation rights for major international brands. Revenue is generated on a one-time transaction basis with optional financing.
2. Used Equipment Sales: Sale of pre-owned machinery. Used equipment is listed through the Mascus dealer portal and through INTRAC's own sales channels. Enables customers to upgrade or replace equipment.
3. INTRAC RENT - Long-term Equipment Rental: Flexible long-term rental (6 to 60 months) of construction and material handling machines (Develon, Bomag, Manitou brands). Monthly fixed payment model. Includes maintenance and technical support during rental period. Allows customers to use equipment without large upfront investment.
4. Teenusliising (Operating/Service Lease): Full-service operating lease covering rental, financing, maintenance, insurance, tire costs, replacement machines, transport, inspections, and registration. Monthly payment is fixed and predetermined. Covers all machine management responsibilities for the customer.
5. INTRAC Finance - Financing Facilitation: Facilitates financing for customers purchasing equipment. INTRAC staff handle application process on behalf of customers with leading Estonian leasing companies. INTRAC earns referral/arrangement fees from financial partners.
6. Spare Parts Sales (E-commerce and Retail): Sale of spare parts, accessories, consumables (oils, filters, hydraulic hoses, batteries, tires, tracks, chains, etc.) through INTRAC's e-commerce platform (pood.intrac.ee) and physical branches. Broad parts catalog covering all brands represented. Also includes alternative/non-OEM parts.
7. Service, Maintenance & Repairs: Workshop-based service and repair across 5 locations (Tallinn, Tartu, Pärnu, Jõhvi, Kuressaare). Includes warranty service, scheduled maintenance, and repairs. Mobile service vans deployed for on-site maintenance at customer locations. Maintenance contracts (hoolduslepingud) with 20% discount on parts and 15% on labor.
8. Garden Equipment Sales & Service: Sales and service of Husqvarna garden equipment and robot lawnmowers. Small equipment maintenance service with hourly rates. Includes robot mower installation and cable break detection services.
9. Operator Training: Theoretical and practical operator training for all represented machine brands. Training completion results in a certificate confirming operator skills.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

INTRAC Eesti AS is an authorized heavy equipment dealer and full-service provider operating primarily in Estonia. It distributes new and used machinery from leading international brands across four categories — forestry (John Deere, Jarcrac, Waratah, Bracke), construction and road building (Develon, Case, Bomag, Veekmas), material handling (Manitou, Svetruck, Mafi), and agriculture (Massey Ferguson, Hardi, Dal-bo) — supplemented by Husqvarna and STIHL garden equipment. The company also operates INTRAC RENT long-term equipment rental (6–60 months), INTRAC Finance financing facilitation, full-service operating leases (teenusliising), spare parts distribution via its e-commerce platform (pood.intrac.ee), and maintenance, repair and operator training services through five service locations.

Product overview

INTRAC Eesti AS is a heavy machinery dealer and service provider operating primarily in the Estonian market, offering a comprehensive portfolio of machinery categories, service offerings, and financial solutions. The product range is organized across five main equipment segments: (1) Forestry machines including John Deere forest machines and Jarcrac forestry machines (as official Estonian representative from February 2026), along with Waratah attachments and Bracke forest regeneration machines; (2) Construction machines covering Develon and Case excavators, loaders, and motor graders, and Bomag road construction equipment (asphalt pavers, rollers, compactors); (3) Material handling equipment including Manitou telehandlers, forklift trucks, mini-loaders, and lifting platforms, Svetruck forklift trucks, and Mafi tractor trucks; (4) Agricultural machines encompassing Massey Ferguson tractors, combine harvesters, and hay/forage equipment, Hardi crop protection sprayers, and Dal-bo agricultural implements; and (5) Garden and small equipment including Husqvarna and STIHL products with robot lawn mower service. Supporting the equipment portfolio, INTRAC provides INTRAC RENT (flexible long-term rental for 6-60 months on Develon, Bomag, and Manitou machines), INTRAC Finance (on-site equipment financing assistance), spare parts supply (with warehouses in five locations and 24-72 hour delivery), maintenance and repair services, and customizable maintenance contracts. An e-commerce platform (pood.intrac.ee) enables online purchasing of parts and accessories across all equipment categories.

Differentiator

Problem solved

Functional benefit

Products and services

• New Heavy Equipment Sales

Quantifiable outcome

• Approximately 50% of all forestry tractors sold in Estonia are John Deere machines
• +5 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

23 partnerships are on record, tiered core and minor.

• Jarcrac Forest Finland OycoreChannel Partner/ Reseller/ Distributor · 9 February 2026INTRAC Eesti AS became the official representative of JARCRAC forest machines in Estonia starting February 9, 2026. JARCRAC produces lightweight (<7 tonne) forestry machines for thinning and soft terrain. The partnership covers sales, local technical support, and spare parts availability. JARCRAC machines are suitable for young forests year-round, require no extraction roads, and have low ground pressure making them forest-friendly.
• John Deere (Timberjack)coreChannel Partner/ Reseller/ DistributorJohn Deere forestry machines — INTRAC has been representing this brand since the company was founded in 1994 (originally as Timberjack). Approximately 50% of forestry tractors sold in Estonia are John Deere machines. The brand is central to INTRAC's market leadership in Estonian forestry.
• ManitoucoreChannel Partner/ Reseller/ DistributorManitou is one of the world's leading manufacturers of material handling equipment. INTRAC distributes Manitou telehandlers, forklift trucks, articulated and vertical work platforms, wheeled loaders, and warehouse equipment. Manitou is the world's most powerful manufacturer of high-clearance telehandlers.
• BomagcoreChannel Partner/ Reseller/ DistributorBomag is the world's largest manufacturer of soil compaction machines, part of SPX Corporation since 2001. INTRAC distributes Bomag asphalt cold milling machines, asphalt pavers, road rollers, single drum rollers, mini rollers, landfill compactors, and stabilizers.
• Massey FergusoncoreChannel Partner/ Reseller/ DistributorMassey Ferguson is one of the world's leading tractor brands. The Beauvais factory has invested over 200 million euros since 2003 in production facilities. INTRAC distributes Massey Ferguson tractors, combines, hay and forage equipment, and front loaders (with Quicke brand).
• CasecoreChannel Partner/ Reseller/ DistributorCase Corporation (USA) is one of the world's leading construction equipment manufacturers with over 150 years of history. Case construction machines cover the entire construction industry including excavators, loaders, and soil milling machines.
• DeveloncoreChannel Partner/ Reseller/ DistributorDEVELON is the world's leading wheeled excavator manufacturer and ranks 6th globally in construction equipment sales. INTRAC distributes Develon wheeled and crawler excavators, articulated dump trucks, wheeled loaders, mini excavators, compact loaders, and bulldozers.
• DeveloncoreChannel Partner/ Reseller/ DistributorCompact and durable DEVELON construction machines are increasingly popular globally due to low operating costs, reliability, durability, operator comfort and safety, and easy maintenance.
• VeekmasminorChannel Partner/ Reseller/ DistributorVeekmas Oy is the only road grader manufacturer in the Nordic countries and has been a pioneer in road grader technology since 1982. INTRAC distributes Veekmas road graders with full mass of 20 tonnes for road construction and winter snow removal.
• HusqvarnacoreChannel Partner/ Reseller/ DistributorHusqvarna is one of the world's leading manufacturers of high-quality forestry, park, and garden care equipment. Founded as a weapons workshop in Sweden over 300 years ago. INTRAC is an official Husqvarna dealer in Estonia, offering products for both professional users and quality-conscious home users. Garden equipment stores in Tallinn and Saaremaa.
• OlofsforsminorChannel Partner/ Reseller/ DistributorOlofsfors AB is an internationally successful export company that develops and produces tracks for forestry machines and cutting blades for construction machines.
• WaratahminorChannel Partner/ Reseller/ DistributorWaratah has proudly served the global forestry industry for over 40 years as a pioneer of first-class products. Products are known for high quality, durability, and reliability. Factories are located in New Zealand and Finland.
• BrackeminorChannel Partner/ Reseller/ DistributorSwedish company Bracke Forest (formerly Robur Maskin) has been producing forest restoration machines under Bracke, Donaren, and TTS brands since 1922. Bracke Group machines work successfully worldwide, especially in Scandinavian countries and North America.
• Parker StoreminorChannel Partner/ Reseller/ DistributorParker Store is the world's leading manufacturer of motion and control technologies and systems, providing precision solutions for commercial, mobile, industrial, and aerospace markets. Parker products are essential for virtually anything that moves or requires control.
• SvetruckminorChannel Partner/ Reseller/ DistributorSvetruck builds forklifts that match the conditions they operate in. With over 40 years of experience, Svetruck offers powerful, reliable, and durable solutions for efficient material handling. Quality components, thoughtful design, and adaptation to customer needs create high-quality machines.
• STIHLminorChannel Partner/ Reseller/ DistributorSTIHL — quality forestry and garden equipment since 1926. INTRAC is an authorized STIHL reseller. For more information, customers are directed to Farron (farron.ee).
• HardiminorChannel Partner/ Reseller/ DistributorHardi produces plant protection sprayers. INTRAC distributes mounted sprayers, trailed sprayers, and self-propelled sprayers for agricultural use.
• Dal-bominorChannel Partner/ Reseller/ DistributorDal-bo produces next-generation rollers for a wide range of applications: post-sowing cultivation, soil preparation for sowing, ground leveling. Roller designs are easy to fold and transport. Factory provides full warranty support.
• MoipuminorChannel Partner/ Reseller/ DistributorMoipu products include feeding rollers (sööterullid), sorting devices (sorteerimisseaded), and cutting heads (lõikepead) for forestry applications.
• HaglöfminorChannel Partner/ Reseller/ DistributorHaglöf measuring instruments (mõõteriistad) for forestry applications.
• Mafi (Mafi-Traffic)minorChannel Partner/ Reseller/ DistributorMafi produces trucks and trailers for material handling. INTRAC distributes Mafi trucks and trailers.
• INTRAC Latvija SIAcoreOthersPart of INTRAC Holding OÜ group alongside INTRAC Eesti AS and INTRAC Lietuva UAB. Enables cross-border service sharing, equipment rotation (e.g., used equipment flows to regional airports from Tallinn), and coordinated procurement.
• INTRAC Lietuva UABcoreOthersPart of INTRAC Holding OÜ group alongside INTRAC Eesti AS and INTRAC Latvija SIA. Part of the Baltic regional network.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Ponsse: Ponsse is a Finnish-based global manufacturer of cut-to-length forestry machines and a direct competitor to John Deere in the forestry tractor category that INTRAC distributes. Comparable because INTRAC's market leadership in Estonian forestry is built on competing with Ponsse's brand presence in the same customer segment.
• Komatsu Forest: Komatsu Forest is a global manufacturer of forestry machines (harvesters, forwarders) competing directly with John Deere's forestry line represented by INTRAC. Comparable as the OEM whose dealers compete with INTRAC for Estonian forestry customer wallet share.
• Deere & Company (John Deere): John Deere is INTRAC's most important OEM partner (since 1994) and the global leader in forestry and agricultural machinery. Comparable as the principal supplier whose brand powers INTRAC's forestry market leadership, while also being a competitor in adjacent direct-distribution markets.
• Manitou Group: Manitou is the world-leading telehandler and material handling equipment OEM whose brand INTRAC distributes across Estonia. Comparable as the underlying OEM whose commercial terms and product roadmap directly determine INTRAC's material handling business performance.
• AGCO Corporation: AGCO is the global parent of Massey Ferguson, the agricultural tractor brand that INTRAC distributes in Estonia. Comparable as the agricultural equipment OEM whose brand allocation, financing programs, and dealer standards shape INTRAC's agribusiness segment.

Direct peers

• Boels Rental: Boels is a major European construction and industrial equipment rental company with a broad multi-country footprint. Comparable to INTRAC Rent's subscription-style long-term rental model for construction and material handling equipment serving enterprise and contractor customers.
• Cramo: Cramo is one of Europe's largest equipment rental companies offering construction machinery, tools, and modular space across multiple countries. Directly comparable to INTRAC Rent Eesti OÜ's long-term rental business for Develon, Bomag, and Manitou machines, and competes in the same Baltic/Nordic customer base.

Regional players

• Ramirent (now Boels Baltic): Ramirent operated as the leading Nordic-Baltic equipment rental specialist before being acquired by Boels; its legacy Baltic operations under Boels overlap directly with INTRAC's Estonian territory. Comparable as a regional rental peer serving the same construction and infrastructure customer base.
• STIHL Vertriebszentrale: STIHL is a leading manufacturer of chainsaws and forestry/garden equipment; INTRAC is an authorized STIHL reseller. Comparable as a brand-supplier peer in INTRAC's garden and small equipment category, with overlapping customer base in Estonian forestry and professional landscaping.
• Specma (Wihuri Oy): Wihuri is a Finnish technical trade group distributing heavy equipment (including alongside INTRAC at Tallinn Airport's snow-removal procurement). Comparable as a Nordic/Baltic regional equipment distributor competing with INTRAC for forestry, construction, and material handling customers in adjacent territories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCrBbUfbqntzXrT7LYksZ3NA
• Facebookfacebook.com/INTRACeesti
• LinkedInlinkedin.com/company/intrac-eesti-as
• Instagraminstagram.com/intraceesti

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about INTRAC Rent Eesti OÜ