What Slaters Market does

Slaters Market is a privately held, single-location gourmet market and deli operating at 1552 Potomac Greens Drive in Old Town Alexandria, Virginia. The company sells made-to-order sandwiches, salads, breakfast items, and a kids menu alongside a curated selection of over 100 wines and a rotating roster of craft beers (Port City, Aslin, Solace, Stone, Lost Rhino, Evolution, 1911 Ciders, Einstok, Main Beer). It extends the core assortment with hand-scooped South Mountain Creamery ice cream, Nightingale ice cream sandwiches, personalized gift trays, and wine gift boxes, and offers catering for events, parties, and office lunches with 48-hour advance ordering and free delivery.

The business operates primarily as a walk-in retail destination supplemented by Toasttab online ordering, a loyalty/rewards program (1 point per $1 spent, $10 reward per 100 points), and a recurring Wine Club subscription powered by Table22. Catering is also distributed through the EZ Cater partner platform. There is no proprietary technology stack; the operating model is fundamentally a labor- and assortment-driven specialty food retail business. Revenue is generated through one-time point-of-sale transactions across all product categories plus a recurring subscription stream from the Wine Club.

The company is privately held with 1–10 employees and was founded in 2012. Two operational principals are referenced — Scott (general contact, [email protected]) and Allison (catering, [email protected]) — though no formal management team, ownership structure, or investor base is disclosed in the source data. The business is entirely concentrated in the Northern Virginia / DC metro trade area with no second location, franchise, or wholesale distribution evidenced.

Name

Slaters Market

Website

https://slatersmarket.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Slaters Market is a single-location gourmet deli and bottle shop in Old Town Alexandria, VA, serving local consumers with made-to-order sandwiches, salads, 100+ wines, craft beer, ice cream, catering, and a wine club subscription.

Ownership category

akta.pro rank

Product category

Gourmet Deli and Market

NAICS

Specialty Food Retailers (4452), Beer, Wine, and Liquor Retailers (4453), Caterers (722320)

SIC

Retail-Grocery Stores (5411), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Specialty Wine-Adjacent Food Stores (Cheese/Gourmet Pairings) (CRAHAGAK)

akta.pro secondary industries

Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Specialty Food Gift Shops & Hampers (CRAHAGAN)

Keywords

• Gourmet sandwiches
• Craft beer retail
• Wine selection
• Catering services
• Artisanal deli

Headquarters

HQ city

Alexandria

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Retail Food Sales: Direct sales of gourmet sandwiches, made-to-order salads, prepared foods, and specialty grocery items to consumers visiting the physical retail location.
2. Alcohol Sales: Sales of wine (over 100 selections) and craft beer by the bottle, can, or glass for on-premises consumption or take-home purchase.
3. Catering Services: Catering packages for events including sandwich platters, salads, beverages, and desserts with free delivery for advance orders.
4. Wine Club Subscription: Recurring subscription service for wine purchases through Table22 platform, providing wine enthusiasts regular deliveries or pickups of selected wines.
5. Ice Cream Sales: Retail sales of hand-scooped ice cream from South Mountain Creamery and Nightingale Ice Cream sandwiches, sold by the scoop, cup, cone, or pint.
6. By-the-Glass Sales: On-premises consumption of wine and beer by the glass, allowing customers to enjoy drinks with their freshly made sandwiches, salads, or cheese platters.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Slaters Market operates a single gourmet market and deli in Old Town Alexandria, VA, selling made-to-order sandwiches, salads, breakfast items, a curated 100+ wine selection, rotating craft beer, hand-scooped ice cream, and personalized gift trays. The business also offers on-premises consumption (by-the-glass service), event catering with free delivery, and a recurring Wine Club subscription. Customers can purchase in-store, online via Toasttab, or through the EZ Cater partner platform.

Product overview

Slaters Market is a gourmet market and deli in Old Town Alexandria, VA, offering a unified portfolio of made-to-order food products and services. The core offering centers on gourmet sandwiches (with build-your-own and specialty options), made-to-order salads, and a curated selection of craft beer and eclectic wines. The business extends its portfolio through complementary sub-products including South Mountain Creamery and Nightingale ice creams, as well as gift services (personalized gift trays, wine gift boxes), catering for events and offices, and subscription services (Wine Club via Table22). Package deals like Slaters For Two and Slaters Before Noon bundle multiple products together. All offerings are available through a single physical location with online ordering via Toasttab and delivery options through EZ Cater for catering orders.

Differentiator

Problem solved

Functional benefit

Products and services

• Gourmet Sandwiches Made-to-order gourmet sandwiches served on Sourdough, Multigrain, Pumpernickel, Rustique Baguette, Potato Roll, and English Muffin, including specialty items such as Cherry Blossom Toastie, London Broil Roast Beef & Cheddar, Dublin Corned Beef, and Alaskan Smoked Salmon, plus build-your-own options with proteins and cheeses. Priced $11-$14.
• Made-to-Order Salads Fresh made-to-order salads including Slaters Cobb, Greek, Winter Spinach, and Harvest salads, with protein additions available for $5 per salad. Priced $12-$14.
• Wine Selection A handpicked selection of more than 100 wines curated with input from wine connoisseurs and customer recommendations, including premium options such as Veuve Clicquot, with bottle prices starting at $8.99 and access to the Slaters Wine Club.
• Craft Beer Boutique craft beer selection featuring local and international breweries including Port City, Aslin, Solace, Stone, Lost Rhino, Evolution, Einstok, and Main Beer Company, plus 1911 Ciders, with seasonal selections.
• By The Glass Program Wine, beer, and beverages available by the glass for on-premises consumption, including Sauvignon Blanc, Bordeaux Blanc, Rose, Pinot Noir, Cotes Du Rhone, Featured Lager, Featured Local IPA, and Guinness Draught Stout. Wines $7/glass, beers $4-$5/glass.
• South Mountain Creamery Ice Cream Hand-scooped ice cream made from low-temp pasteurized milk, featuring rotating flavors including Chocolate, Vanilla, Cookies & Cream, Strawberry, Mint Chip, Salted Caramel, and Birthday Cake. Available as kids scoops, cups, cones, or take-home pints.
• Nightingale Ice Cream Sandwiches Rotating ice cream sandwich flavors from Nightingale, including Cookie Monster, Key Lime Pie, and Orange Creamsicle.
• Catering Services Catering for parties, personal gatherings, and office lunches, including Assorted Sandwich Platters on Lyon Bakery bread, Made-to-Order Salads, assorted beverages, deli chips, desserts, charcuterie boards, antipasta, caprese rings, vegetable platters, salmon crostini, and hummus. Free delivery for orders placed 48+ hours in advance.
• Personalized Gift Tray Customized gift trays built with the customer's choice of wine, cheese and charcuterie selections, gourmet crackers, chocolates, and accompaniments, assembled with assistance from Slaters staff.
• Wine Gift Boxes Contemporary wine boxes in single or double sizes used to showcase a personally selected wine or champagne as a gift.
• Slaters Market Wine Club Wine subscription club operated through the Table22 platform, providing regular curated wine selections to members via delivery or pickup.
• Slaters For Two $46.99 package for two including a choice of craft beer or bottle of 90+ wine, any two Slaters sandwiches, two bags of Route 11 Chips, and choice of cookies, brownie, or Nightingale Ice Cream Sandwich.
• Slaters Before Noon $29.99 weekend breakfast package available Saturdays and Sundays for two, including two handcrafted breakfast sandwiches, choice of LaMarca or 90+ Prosecco, and Natalie's Orange or Grapefruit Juice. Party option at $54.99 for four.
• Breakfast Sandwiches Handcrafted breakfast sandwiches available until noon, including Hyndford Street, Sundried & Egg Dream, Her Majesty, The Ally Sheedy, and The Alaskan (Smoked Salmon). Egg sandwiches priced $7-$8, smoked salmon options at $13.
• Kids Menu Child-friendly options including PB&J, Grilled Cheese, and Meat & Cheese (Chicken, Turkey, or Roast Beef) sandwiches at $8 each.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• South Mountain CreamerycoreOthersIce cream supplier partnership spanning over six years. South Mountain Creamery provides hand-scooped ice cream made from low-temp pasteurized milk, featuring rotating flavors including Chocolate, Vanilla, Cookies & Cream, Strawberry, Mint Chip, Salted Caramel, and Birthday Cake.
• Nightingale Ice CreamcoreOthersSupplier of ice cream sandwiches with rotating flavors such as Cookie Monster, Key Lime Pie, and Orange Creamsicle.
• Port City BrewingcoreOthersLocal craft brewery featured in Slaters Market's rotating craft beer selection.
• Aslin Beer CompanycoreOthersLocal craft brewery featured in Slaters Market's rotating craft beer selection.
• Solace BrewingcoreOthersLocal craft brewery featured in Slaters Market's rotating craft beer selection.
• Stone BrewingcoreOthersCraft brewery featured in Slaters Market's rotating craft beer selection.
• Lost Rhino Brewing CompanycoreOthersLocal craft brewery featured in Slaters Market's rotating craft beer selection.
• 1911 CiderscoreOthersCider producer featured in Slaters Market's rotating craft beverage selection.
• Evolution Craft BrewingcoreOthersCraft brewery featured in Slaters Market's rotating craft beer selection.
• EinstokcoreOthersImported beer featured in Slaters Market's eclectic craft beer selection.
• Main Beer CompanycoreOthersCraft brewery featured in Slaters Market's rotating craft beer selection.
• ToasttabcoreTechnology or IntegrationOnline ordering platform integration providing direct ordering and loyalty/rewards program functionality for Slaters Market customers.
• EZ CaterminorChannel Partner/ Reseller/ DistributorPartner platform for business catering orders, allowing corporate customers to easily order catering services online.
• Table22coreTechnology or IntegrationWine Club subscription platform powering Slaters Market's wine club program, enabling recurring wine purchases and deliveries.
• Lyon BakerycoreOthersBread supplier for Slaters Market's Assorted Sandwich Platter, providing baked daily Lyon Bakery bread.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Emerging players

• Winc: Direct-to-consumer wine subscription service delivering curated bottles monthly. Competes with Slaters Market Wine Club for the same recurring wine buyer, but reaches customers nationwide without the cost of a physical storefront.
• Goldbelly: Online marketplace for curated gourmet and artisanal foods, including cheese, charcuterie, sandwiches, and specialty gifts. Overlaps with Slaters' gift-tray and charcuterie-board business but reaches customers nationwide through shipping rather than a single storefront.

Broad incumbents

• Wegmans: Major US grocery chain with a strong prepared-foods program, extensive cheese and wine departments, and prepared sandwich/salad counters. Competes with Slaters for the same prepared-meal and wine customer, but at significantly larger scale and lower price points on commodity items.
• Trader Joe's: National specialty grocery chain emphasizing curated, gourmet-leaning assortment at value prices. While its format differs, Trader Joe's draws from the same customer pool seeking specialty sandwiches, salads, cheeses, and wines in Alexandria.
• Whole Foods Market: Premium national grocer with strong prepared foods, specialty cheese, charcuterie, and a deep wine program. Competes with Slaters' gourmet deli/salad/wine positioning for the same health-conscious and premium-shopping customer, with broader assortment and reach.

Direct peers

• Balducci's: Specialty gourmet market and prepared foods retailer with catering and wine selection. Comparable to Slaters in combining gourmet deli sandwiches/salads, cheese/charcuterie, premium wines, and event catering for an affluent suburban clientele.
• Dean & DeLuca: Iconic gourmet grocer known for prepared foods, cheese and charcuterie, and curated wine. Operates in the same niche of upscale specialty food retail and gift/cheese pairing that anchors Slaters' wine-and-charcuterie offerings.
• Eataly: Italian gourmet market combining prepared foods, sandwiches/salads, cheese/charcuterie, wine retail, and dine-in counters. Closely mirrors Slaters' model of gourmet deli plus curated wine plus on-premise by-the-glass consumption under one roof.
• Total Wine & More: Large multi-store beer, wine, and liquor retailer. Slaters' 100+ wine and craft beer assortment competes directly with Total Wine on selection depth for Alexandria-area customers seeking alcoholic beverage variety.

Regional players

• Mom's Organic Market: Mid-Atlantic regional specialty grocer with strong prepared foods, cheese, and natural/wine selection. Operates in the same DC/Northern Virginia geography and competes for the same affluent, food-conscious shopper that visits Slaters Market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/slatersmarket
• LinkedInlinkedin.com/company/slaters-market

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Slaters Market