What ZADDY, LLC. does

ZADDY, LLC. is a privately held, boutique creative development and special-projects agency founded in 2013 by Alexander Ferzan in New York City and now operating with 1–10 employees (firmographically listed in Miami). The company produces non-traditional marketing campaigns, brand identities, content, and merchandise for clients primarily in the alcoholic and non-alcoholic beverage categories, with selected work for entertainment talent, music festivals, hospitality, wellness, and emerging consumer brands. Service offerings span six integrated modules: Creative Development Services, Special Projects, Brand Positioning, Content Production, Chainmail (merchandise and gifting), and Talent Representation. Its revenue model is professional services — bespoke, quote-based engagements with enterprise clients including Four Loko, BABE Wines, AriZona Iced Tea, Vide, Mamitas, 11Vodka, Filthy, MOXY Hotels, WW (Weight Watchers), and Viceland. ZADDY distributes its work through direct enterprise sales, on-site event activations at festivals and conventions such as ComplexCon, Mad Decent Block Party, and Fool's Gold Day Off, and through media placements on platforms such as Viceland and Maker Studios. The agency's competitive position rests on long-standing relationships with high-profile talent (The Fat Jewish, Richie Shazam, Diplo, Olivia Culpo, Paris Hilton) and on founder Alexander Ferzan's co-founding of BABE Wines, which was subsequently acquired by Anheuser-Busch — a credential that unlocks warm access to beverage procurement and validates ZADDY's category-specific brand-building capability. The firm has won at least one Webby Award (2016, Innovation/R&D for the MDNA x White Girl Rosé campaign with Madonna), and its portfolio of campaigns frequently generates earned media coverage from outlets such as The Sun, Daily Mail, and TMZ.

Name

ZADDY, LLC.

Legal name

ZADDY, LLC.

Website

https://zaddy.net

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

ZADDY is a privately held, boutique creative development agency (founded 2013, 1–10 employees) that produces non-traditional marketing campaigns, brand identities, content, and merchandise for enterprise beverage/alcohol brands — notably Four Loko, BABE Wines, and AriZona — plus select entertainment, hospitality, and consumer brand clients.

Ownership category

akta.pro rank

akta.pro primary industry

Creative Boutique Agencies (MPAAAAAB)

akta.pro secondary industry

Shopper/Commerce Creative Agencies (Retail & Marketplace Creative) (MPAAAAAH)

Keywords

• Creative development services
• Brand campaign strategy
• Talent representation
• Event activations
• Influencer marketing

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Creative Development Services: Full-service creative agency providing brand positioning, campaign development, content creation, and marketing strategy for beverage, entertainment, and lifestyle brands.
2. Talent Representation: Representation and management of entertainment talent including The Fat Jewish (Josh Ostrovsky) and Richie Shazam, facilitating brand ambassador campaigns and media appearances.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

ZADDY is a creative development and special projects agency that produces non-traditional marketing campaigns, brand identities, content, and merchandise for brands and talent. The company ideates and executes provocative, ephemeral marketing experiences across beverages, entertainment, and lifestyle sectors, and represents entertainment talent for brand ambassador campaigns.

Product overview

ZADDY is a Creative Development and Special Projects company offering non-traditional marketing services to brands and talent. Founded in 2013 in NYC with roots in music and entertainment, the company provides integrated creative services including brand positioning, content production, merchandise campaigns, and talent representation. The company operates as a unified creative agency rather than a software platform, delivering bespoke marketing campaigns and brand activations rather than standardized product offerings.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 18% sales increase in Montreal following Four Loko IRL 2017 tour
• +1 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• PizzaslimecoreStrategic or Co-development Partner · 1 January 2016Long-standing relationship sharing clients and offices with Pizzaslime. Co-developed Four Loko x Pizzaslime capsule collection at ComplexCon and multiple events. Partnership described as long and rewarding.
• Fool's Gold RecordscoreStrategic or Co-development PartnerBrand partnership with Fool's Gold for Four Loko at ComplexCon 2017. Centered around 40-foot viewing tower hosting performances, raffles, celebrity appearances, and tastings. Also official beverage partner for 2017 Fool's Gold Day Off Tour.
• Vice/VicelandcoreGTM or Marketing PartnerStrong existing relationship with Vice/Viceland enabling Four Loko TV commercial production and other media placements. Viceland also aired 'Shine True' show with Richie Shazam.
• Maker StudioscoreGTM or Marketing PartnerSold pilot 'Storytime with The Fat Jew' to Maker Studios. Series released in 10 animated episodes.
• Footlocker/Six.02minorGTM or Marketing PartnerWomen's retail launch campaign for Six.02 using The Fat Jewish and Anastasia Ashley.
• SURFSTYLEminorStrategic or Co-development PartnerMiami beachwear brand collaboration with Mamitas for limited edition windbreaker, generating eBay resale interest.
• Olivia CulpocoreGTM or Marketing PartnerKey culture ambassador for Vide's REVIDELIZE campaign, shot by Steve Shaw for brand awareness.
• AdidascoreGTM or Marketing PartnerEvergreen ambassadorship for Stephen Cheuk and S10 Fitness represented on Adidas All Day App with special event bookings.
• Blu (E-cigarette)minorGTM or Marketing PartnerHighest profile ambassador campaign for Blu's Pledge World campaign where The Fat Jewish created custom pledge content driving viewers to pledge.world.
• FlosstradamuscoreGTM or Marketing PartnerHeadlined Four Loko IRL tour with cult international appeal. Led to Mexico City HI DEF Nights event with limited edition flavor release and 10,000 RSVPs.
• DiplocoreGTM or Marketing PartnerPrivate Diplo performance for 100 influencers at Babe Car Wash Super Bowl warm-up party 2020.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Mekanism: Independent creative agency known for integrated brand storytelling and content production. Comparable to ZADDY in producing cultural, earned-media-driven campaigns for CPG and beverage clients.
• Anomaly: Independent creative agency with a strong track record in beverage and lifestyle brand work (e.g., Coca-Cola, AB InBev). Closely aligned with ZADDY's indie-cred, multi-discipline model.
• 72andSunny: Independent creative agency specializing in culturally relevant, entertainment-infused campaigns for major brands. Comparable to ZADDY in non-traditional creative positioning, though at significantly larger scale.
• Mother New York: Independent, boutique creative agency known for provocative, culturally resonant campaigns. Closely comparable to ZADDY in size, independent ownership, and appetite for non-traditional creative work.
• Translation LLC: Independent creative agency with deep roots in music, sports, and culture-driven brand work. Closely aligned with ZADDY's talent-and-music-led creative approach.
• VaynerMedia: Digital and creative agency with strong ties to influencer culture and CPG/beverage clients. Comparable to ZADDY in talent-driven, social-first brand storytelling.
• Pereira O'Dell: Independent creative agency recognized for award-winning integrated campaigns across brand, content, and commerce. Comparable to ZADDY in boutique scale and creative-first positioning.

Broad incumbents

• Droga5: Award-winning creative agency now part of Accenture Song, with deep CPG and entertainment client work. Comparable to ZADDY in bold creative positioning, though materially larger and more broadly resourced.
• Wieden+Kennedy: Globally recognized independent creative agency known for culturally and entertainment-driven campaigns (e.g., Nike, Coca-Cola). Comparable to ZADDY in creative philosophy, but vastly larger scale and resources.
• The Martin Agency: Long-established independent creative agency with broader portfolio and capabilities. Overlaps with ZADDY in creative-led brand work, but operates at significantly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/zaddy-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ZADDY, LLC.