Think Big Agency

What Think Big Agency does

Think Big Agency is a Perth-based, boutique social media marketing agency founded in 2022 that delivers full-service social media management to corporate, automotive, hospitality, and healthcare businesses in Western Australia, with select Australia-wide project work. Its offering integrates three service components: content creation (photography, video, short-form video), account management (scheduling, community engagement, performance reporting), and consulting and strategy, delivered across Instagram, Facebook, LinkedIn, TikTok, and Google. The agency has no proprietary software platform; its underlying tooling consists of standard third-party analytics and scheduling products such as Meta Business Suite, TikTok Analytics, Sprout Social, and Buffer, combined with internally developed frameworks such as a 'Content Engine System' (content pillars, 30-day calendars, repurposing workflows) and a data-driven social media framework that tracks engagement rate, reach, watch time, click-through rate, and conversions.

The firm generates revenue through two streams: monthly retainer-based social media management services (strategy, content creation, account management, scheduling, reporting) and project-based engagements covering brand identity development, video production, and photography packages. Pricing is not publicly disclosed and is set on a custom basis during onboarding, with flexible plans accommodating both ongoing retainer clients and one-time campaigns. The go-to-market motion is consultative and relationship-driven, beginning with an initial consultation chat, followed by custom plan development. Client acquisition relies on word-of-mouth referrals, the agency's own social media presence on LinkedIn, Facebook, and Instagram, and active participation in the Australia Malaysia Business Chamber Western Australia (AMBCWA), where Managing Director Kirsty Thomas holds the Secretary position as of 2026.

The customer base spans SMB and enterprise clients across multiple verticals, including hospitality (WA Photobooth, MODU Bar & Kitchen, Hiss & Smoke), automotive (Bowra Smash Repair Centre, 44 Vehicle Detailing), corporate (Tezeal Facility Management, Blackstone Group), and healthcare (Lions Laser Vision, BeautiMed). Headcount is in the 1-10 band, the firm has no disclosed funding, no parent company, and is privately held. The operating entity is headquartered at Level 1/9 The Esplanade, Perth, WA 6000, Australia.

Name

Think Big Agency

Legal name

Think Big Agency

Website

https://tb.agency

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Think Big Agency is a Perth-based boutique social media marketing agency founded in 2022, providing content creation, account management, and digital strategy services to corporate, automotive, hospitality, and healthcare businesses across Western Australia and select Australia-wide markets.

Ownership category

akta.pro rank

Product category

Social Media Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industry

Brand Activations & Experiential Campaign Design (MPAAAGAA)

Keywords

• Social media management
• Content creation services
• Brand strategy consulting
• Digital marketing agency
• Social media strategy

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Social Media Management Services: Monthly retainer-based services covering strategy, content creation, account management, scheduling, and reporting. Clients receive ongoing support with flexible plan options for ongoing or campaign-based work.
2. Project-Based Services: One-time engagements for specific deliverables such as brand identity development, video production, photography packages, or website visual content. Suitable for clients wanting a single campaign or defined scope of work.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Think Big Agency is a Perth-based social media marketing agency that provides full-service social media management to corporate, automotive, and hospitality businesses. Their offering combines content creation (photography, video, brand storytelling, custom content calendars), account management (community engagement, scheduling, performance reporting), and consulting and strategy services. Engagements are delivered as monthly retainers or project-based campaigns across Instagram, Facebook, LinkedIn, TikTok, and Google.

Product overview

Think Big Agency offers a single, unified social media marketing service rather than a modular software product. Their offering comprises three integrated service components: Content Creation (photo and video shoots, custom content calendars, brand storytelling), Account Management (community engagement, platform scheduling, performance reporting), and Consulting and Strategy. These services are delivered together as a comprehensive package to help Perth-based corporate, automotive, and hospitality businesses build a consistent and impactful social media presence. The agency manages Instagram, Facebook, LinkedIn, TikTok, Google, and other platforms on behalf of clients.

Differentiator

Problem solved

Functional benefit

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Australia Malaysia Business Chamber Western Australia (AMBCWA)coreOthers · 1 January 2026Think Big Agency is an active member of AMBCWA, with Managing Director Kirsty Thomas appointed as Secretary in 2026. The chamber supports trade and investment between Western Australia and Malaysia. Think Big Agency provides social media services to AMBCWA members and participates in community events, demonstrating commitment to local business community and relationship-building.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Marketing Eye: Australian marketing consultancy and outsourced marketing services firm for SMBs and mid-market companies. Comparable in target customer (SMBs needing outsourced marketing) and bundled service model including social media management.
• Thinkerbell: Australian independent creative agency combining advertising, content, PR, and social media services for major brands. Comparable as a full-service creative and social content agency, though at a much larger scale and with a national footprint.
• Communicado: Perth-headquartered integrated marketing, PR, and social media agency serving corporate, hospitality, and consumer brands in Western Australia. Directly comparable in geography, service mix (content, social, brand), and SMB-to-mid-market client profile.
• King Kong: Australian digital marketing agency offering social media management, content, and paid media services primarily to SMBs. Comparable in service mix and target customer, though with a more aggressive performance-marketing and funnel-led model.
• The Brand Agency (Perth): Australian creative and brand agency with a Perth office offering advertising, brand, content, and social media services. Comparable in vertical mix (corporate, hospitality) and full-service creative offering, though operating at a larger scale.
• Social Media Marketing Perth: Local Perth-based social media marketing service providers operating in the same geographic and SMB-focused market as Think Big Agency. Comparable in service scope, customer type, and price points, increasing direct local competition.

Others

• Sprout Social: SaaS social media management platform that Think Big uses. Not a direct competitor but an enabling/ecosystem participant whose AI-driven automation could shift SMB clients toward in-house social media management.

Broad incumbents

• DDB Australia: Major Australian creative network with integrated advertising, social, and content capabilities. Comparable service categories (creative, social, content) but a broad incumbent with national reach rather than a boutique social specialist.
• Ogilvy Australia: Global creative and advertising network with full social media, content, and brand strategy capabilities across Australia. Comparable in full-service offering but operates at a much larger scale and primarily serves enterprise clients.
• BMF Australia: Award-winning Australian creative agency offering advertising, brand, content, and social media services. Comparable in creative and content capabilities, but serves larger national brands and operates as a broader incumbent rather than a boutique.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php?id=100087921925925
• LinkedInlinkedin.com/company/thinkbig-agency
• Instagraminstagram.com/think.bigagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Think Big Agency