What We Are Lovers Srl does

We Are Lovers Srl is a privately held boutique agency founded in Milan in 2018 by Alessia Bossi and Lucia Serafini, operating from a studio/apartment headquarters in central Milan. The firm delivers tailor-made digital communication strategies and creative event production for premium and luxury clients in fashion, beauty, food and beverage, and hospitality, combining online and offline activation into integrated brand campaigns.

Its service portfolio comprises seven core practices: Digital Strategies, Events, Social Media Content, Digital PR & Special Projects, Advertising Campaigns, Public Relations, and Branding. These are delivered as bespoke project-based engagements rather than packaged products, with pricing quoted per project and contract terms described as multi-year. The agency works with both large enterprise luxury houses (Chanel, H&M, Salvatore Ferragamo, Campari, Sephora, Nike, La Perla, Berlucchi, Giuseppe Zanotti) and emerging mid-market lifestyle brands, executing campaigns, press days, influencer activations, dinners, and boutique openings across Italy and selectively in France.

The business model is classic professional services: direct sales motion, lead generation via the agency's own Instagram (87.2K followers) and Facebook (13.1K followers) presence, word-of-mouth referrals, and an extensive 70+ case-study portfolio. The team consists of the two co-founders plus approximately four additional staff organized into Events and Digital divisions. There is no proprietary technology platform, no external funding, no parent company, and no disclosed revenue; the firm operates as a focused, founder-led boutique competing on creative reputation and luxury-sector relationships rather than scale or technology.

Name

We Are Lovers Srl

Legal name

We Are Lovers Srl

Website

https://wearelovers.it

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

We Are Lovers Srl is a Milan-based boutique agency founded in 2018 that delivers tailor-made digital communication strategies and creative event production for premium fashion, luxury, beauty, and hospitality brands across Italy and Europe.

Ownership category

akta.pro rank

Product category

Marketing and Events Agency

NAICS

Advertising Agencies (541810), Other Services Related to Advertising (541890), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Corporate Meetings & Conferences (Internal/External Business Events) (MPAGAHAA)

akta.pro secondary industries

Creator Partnerships & Sponsorship Sales (Brand Partnerships) (MPAAAHAK), Festival & Live Entertainment Brand Partnerships (MPAAAGAF)

Keywords

• Digital strategy services
• Event management
• Influencer marketing
• Luxury brand communications
• Social media content production

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Digital Strategy Services: Tailor-made digital communication strategies developed for brands, including social media strategy, content planning, and digital positioning.
2. Event Management: Creative event production including press days, dinner experiences, cocktail events, boutique presentations, and experiential marketing activations.
3. Social Content Production: Creation of original visual and social content including photography, art direction, and creative campaigns for brand storytelling.
4. Digital PR & Influencer Marketing: Selection and activation of online influencers and digital PR activities to increase brand visibility on social media.
5. Branding Services: Brand identity development and coordinated communication planning combining marketing expertise with creative talent.
6. Advertising Campaigns: Digital advertising campaigns with sponsorship activities for organic growth and brand awareness.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

We Are Lovers is a Milan-based boutique agency offering seven integrated services: digital communication strategies, creative event production, social media content creation, digital PR and influencer activation, digital advertising campaigns, public relations, and branding. Services are delivered as tailor-made consulting for fashion, luxury, beauty, food & beverage, and hospitality brand clients, combining online and offline communication into unified brand plans.

Product overview

We Are Lovers is a boutique digital strategy and events agency offering an integrated portfolio of seven core services: Digital Strategies (Strategie Digitali), Events (Eventi), Social Media Content (Contenuti Social), Digital PR & Special Projects, Advertising Campaigns (Campagne ADV), Public Relations, and Branding. These services work together as a unified offering to manage brand image comprehensively, combining online and offline communication synergies with sophisticated, tailor-made approaches for luxury and fashion market clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategie Digitali (Digital Strategies) Tailor-made digital communication strategies developed for brand clients, leveraging social media dynamics and market knowledge to build impactful, innovative digital approaches. Targeted at fashion, luxury, beauty, F&B, and hospitality brands needing a customized digital positioning.
• Eventi (Events) Creative, customized event production including press days, dinner experiences, boutique cocktails, bespoke installations, and experiential marketing activations with a focus on digital engagement. Targeted at brands needing high-touch, design-led event experiences.
• Contenuti Social (Social Media Content) Creation of original social media content with brand-aligned tone of voice, including photography shoots, persuasive imagery, and trend-driven storytelling aimed at generating traffic and engagement for brand social channels.
• Digital PR & Progetti Speciali Identification, selection, and management of digital influencers and opinion leaders, supported by a network of contacts across Italian and international territories, for brand promotion campaigns and special digital projects.
• Campagne ADV (Advertising Campaigns) Digital communication campaigns designed to attract attention and encourage sharing, combining effective content selection with targeted sponsorship activities to drive organic growth and brand awareness.
• Pubbliche Relazioni (Public Relations) Management of media contacts and relationships, enabling direct dialogue between brands and end consumers through traditional and digital communication channels.
• Branding Comprehensive brand identity development combining marketing expertise with creative talent to define brand essence and create consistent communication plans that precede digital strategy implementation.

Quantifiable outcome

• 87.2K Instagram followers and 13.1K Facebook followers demonstrating strong digital brand presence

Named customers76 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

25 partnerships are on record, tiered core and minor.

• MontelvinicoreStrategic or Co-development PartnerOngoing partnership for full 360-degree online management including photography, reportage, events, and digital content for the Italian wine brand. Multiple collaborative projects including Prosecco Rosé launch campaign, FM333 dinner event, and Press Lunch in Asolo.
• Giuseppe ZanotticoreStrategic or Co-development PartnerLong-term creative partnership including multiple collection launches (FW22, SS22, Holiday Capsule), Corallo campaign, and Amira product presentation. Services include art direction, production, and creative concept development.
• H&McoreStrategic or Co-development PartnerMultiple project collaborations including H&M New Sounds Gaia docu-concerto, H&M Studio content, H&M Home digital PR, Giambattista Valli collaboration event, and store opening activations (Corso Buenos Aires with 4,000+ guests, Corso Vercelli with 4,000 attendees).
• Salvatore FerragamocoreStrategic or Co-development PartnerMulti-project partnership including Press Day for men's fragrance, Signorina Ribelle Experience launch with go-kart race and Florence activities, and Signorina Ribelle Press Day with immersive concept recreation.
• ValmontcoreStrategic or Co-development PartnerMultiple events including White Mirror art exhibition curation, Valmont Purity Paris presentation at Galeries Lafayette Speakeasy, and AW5 collection launch at Milan penthouse.
• CaudaliecoreStrategic or Co-development PartnerThree-part Caudalie Beauty Tour series creating sensory experiences for product discovery. Third edition focused on Vino Perfect serum with flower workshop in Milan.
• Voodoo JewelscoreStrategic or Co-development PartnerTwo-day Rome brand experience and co-creation of The Girl and The Ocean capsule collection with complete event design from ring concept to location, menu, and music.
• Poupette St BarthminorStrategic or Co-development PartnerSocial media management and digital PR for US and European market expansion targeting luxury endless summer positioning.
• Jo MalonecoreStrategic or Co-development PartnerPoppy Delevingne collaboration launch event and joint Ferrari Trento dinner partnership at private Milan garden venue.
• BerlucchicoreStrategic or Co-development PartnerMultiple projects including Estate Italiana digital campaign in Portofino, In Vigna Veritas dinner with chef Franco Aliberti, Cena Stellata at Franciacorta Festival with Moreno Cedroni, and influencer-driven Christmas campaign.
• CamparicoreStrategic or Co-development PartnerVenice Film Festival 76 content creation, Cinema a Piccoli Sorsi speakeasy experience at Camparino in Galleria Vittorio Emanuele, and immersive Campari Lovers Motel event.
• PommeryminorStrategic or Co-development PartnerSocial media management, digital PR, and Venice Carnival influencer activation for Gran Ballo del Doge representing 'art du bien vivre' messaging.
• NikecoreStrategic or Co-development PartnerPegasus launch at Isola Madre Lake Maggiore with influencer and athlete run/yoga event, Nike React Milan launch with unconventional sensory setup.
• DisaronnocoreStrategic or Co-development PartnerWears Etro dinner during Milan Fashion Week with international fashion influencers, Portofino activation for summer jar product promotion.
• Atelier EmecoreStrategic or Co-development PartnerMultiple events for Group Calzedonia brand including gala dinner with 20 influencers, Convivio 2018 Venus-themed table design, and #EmeCandies influencer activation.
• Clarins ItaliacoreStrategic or Co-development PartnerDejeurner sur la terrase scenic press lunch and Total Eye Lift digital project featuring three women testimonials for product storytelling.
• La PerlacoreStrategic or Co-development PartnerVogue Italia collaboration for International Women's Day panel discussion with women entrepreneurs.
• Olivia BeachwearcoreStrategic or Co-development PartnerSS21 campaign, creative direction, social media management, and Digital PR for 100% Made in Italy beachwear brand.
• MarellacoreStrategic or Co-development PartnerMultiple collection storytelling campaigns (SS18-FW19/20) in iconic Milan locations and Marella Walala installation with Camille Walala including Piazza Liberty activation.
• RinascenteminorStrategic or Co-development PartnerThe Love Challenge Instagram takeover for Unconventional Wedding area promotion.
• Sergio RossicoreStrategic or Co-development PartnerMagic Kingdom artisan experience with 13 international influencers visiting production workshop.
• instax by FujifilmminorStrategic or Co-development Partnerinstax Link WIDE printer launch with two-day studio transformation into photography studio.
• Westin Palace MilancoreStrategic or Co-development PartnerDesign renovation launch event 'The Palace of the Future' with experiential journey through new hotel areas and live performances.
• De BurisminorStrategic or Co-development PartnerNew Amarone De Buris dinner show at Mudec Milan under the Nuvola featuring seasonal storytelling.
• Vogue ItaliacoreStrategic or Co-development PartnerLa Perla collaboration for International Women's Day panel featuring women entrepreneurs from Milan.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Purple PR: UK-based boutique PR and events agency specializing in fashion, beauty, luxury, and lifestyle brands with an influencer and events-led model. Comparable as a similar-sized boutique serving enterprise luxury clients with integrated digital, PR, and experiential offerings.
• Bureau Betak: Paris-based specialist agency producing high-end fashion shows, press days, and brand events for luxury houses (Dior, Chanel, Saint Laurent). Comparable as a specialist boutique focused on luxury experiential production and brand activations.
• Attila & Co. Independent Italian PR and communications boutique serving luxury fashion and lifestyle brands with media relations and events. Comparable as a Milan-based boutique peer competing for similar Italian luxury PR retainers.
• The Communications Store: Luxury lifestyle PR and events boutique serving fashion, beauty, hospitality, and F&B brands with tailored campaigns. Comparable as a boutique competitor targeting the same luxury client base with event production and digital communications.
• BPG Group: Milan-based boutique communications agency serving fashion, luxury, and beauty brands in Italy with PR, events, and digital strategy. Most comparable as a same-city boutique competitor targeting the same Italian luxury client ecosystem.
• KCD (Digital): Global fashion PR, events, and digital agency serving luxury and high-fashion brands with press days, shows, and influencer activations. Comparable as a peer providing integrated digital + event services to luxury brands.
• Karla Otto: Globally recognized luxury fashion communications and events agency founded in Milan with offices in Paris, London, NYC, and Shanghai. Directly comparable boutique-style luxury PR/events business serving brands like Chanel, Gucci, and Prada with integrated digital and event services.

Broad incumbents

• MediaMonks: Global digital creative production and content agency (S4 Capital) serving enterprise brands including luxury and fashion clients with content, campaigns, and digital experiences. Comparable as a scaled digital creative incumbent competing for similar brand mandates.
• Dentsu Creative Italy: Italian arm of global advertising and communications holding group Dentsu, offering integrated creative, media, and digital services to enterprise brands including luxury clients. Comparable as a larger incumbent competing for the same luxury retainers with broader capabilities.
• Havas Milan: Milan office of global Havas network offering creative, media, and digital services to enterprise clients across categories. Comparable as an incumbent competitor offering broader integrated services to the same enterprise luxury and lifestyle clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/wearelovers.it
• Instagraminstagram.com/wearelovers.it

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about We Are Lovers Srl