Wassist

Conversational Commerce Platformwassist.app

Company typePrivate
Founded2026
HeadquartersLondon, United Kingdom
Headcount1–10
GTM typeB2B
OfferingSoftware

Wassist firmographics

Firmographics

Name: Wassist
Legal name: Wassist Ltd
Website: https://wassist.app
Company type: Private
Founded year: 2026
Operating status: Operating
Headcount range: 1–10 employees
Ownership category
akta.pro rank

Wassist industry classification

Industry

Product category: Conversational Commerce Platform
NAICS: Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
SIC: Services-Prepackaged Software (7372)
akta.pro primary industry: LLMOps & Generative AI Platforms (Prompt/Agent Orchestration, RAG) (HDAEANAD)
akta.pro secondary industries: IT Knowledge Management & Service Desk Platforms (HDAEALAH), API Analytics, Monetization & Developer Experience Tooling (HDAEAIAJ)

Keywords

AI WhatsApp agents
Conversational commerce
WhatsApp automation
Shopify AI integration
Customer service automation

Where Wassist is headquartered

Location

Headquarters

HQ city: London
HQ country: United Kingdom
HQ region: Europe

Offices1 record

Markets served

Wassist business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

Subscription Plans (Credit-based): Monthly subscription tiers with bundled message credits. Starter at £30/mo (10,000 credits), Pro at £300/mo (100,000 credits), Business at custom pricing. Overage charges apply for additional messages at tiered rates (£0.004-£0.0025/credit). Free tier with 1,000 credits for evaluation.
Usage-based Overage: Pay-per-message beyond included monthly credits. Volume discounts apply at scale: £0.004/credit (Starter), £0.003/credit (Pro), £0.0025/credit (Business). Credits scale with agent intelligence level.
Agent Monetization (Platform Fee): Platform enables agents to monetize their own users via paywalls, credit purchases, or subscriptions. Revenue sharing model for Wassist-managed payment processing.

Pricing tiers

Model	Billing	Price
Freemium	Monthly	Free - For individuals getting started
Subscription	Monthly	Starter - For builders and creators
Subscription	Monthly	Pro - For teams and growing businesses
Subscription	Pay-as-you-go	Business - For enterprises at scale

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Wassist product offering

Product offering

Core offering

Wassist is an AI-powered WhatsApp agent platform that enables businesses—primarily Shopify e-commerce merchants—to build AI agents that automate customer service, sales, and marketing on WhatsApp. Agents are trained on a brand's products, policies, and tone of voice to handle FAQs, order tracking, returns, and personalized product recommendations. The platform includes a no-code agent builder, a full REST API with TypeScript SDK and CLI for developers, native Shopify integration, and built-in monetization, routing, and analytics.

Product overview

Wassist is an AI-powered WhatsApp commerce platform consisting of a core WhatsApp AI agent product for Shopify merchants combined with developer-facing tools. The core platform (Wassist WhatsApp AI Platform) enables brands to deploy AI agents on WhatsApp that automate customer service and drive sales. The no-code dashboard provides the primary user interface for building agents without code, while the REST API and TypeScript SDK offer programmatic access for developers. The CLI complements these developer tools. Add-on modules include agent monetization (paywalls, credits, subscriptions), conversation routing, and analytics. The Shopify integration connects merchant product catalogs and order data to power the agent.

Differentiator

Problem solved

Functional benefit

Products and services

Wassist WhatsApp AI Platform An AI-powered WhatsApp agent platform that enables Shopify merchants and e-commerce brands to deploy autonomous agents that converse in their brand voice, handle FAQs, order tracking, returns, and personalized product recommendations directly on WhatsApp.
Wassist REST API A REST API that provides programmatic access to all Wassist platform features including agent management, WhatsApp account management, conversations, phone numbers, message templates, and webhook integrations. Authentication is via X-API-Key header with a 100 requests-per-minute rate limit.
Wassist TypeScript SDK A fully-typed TypeScript SDK published as @wassist/sdk on npm that enables developers to interact with the Wassist platform for agent creation, conversation management, and custom integrations.
Wassist CLI A command-line tool (@wassist/cli) for developers to send and receive WhatsApp messages, manage numbers, and stream live events from the terminal. Supports sandbox mode for local development and requires Node.js 22+.

Quantifiable outcome

98% message open rate vs 25% for email marketing
+5 more outcomes

Companies that use Wassist

Customer profile

Named customers7 records

Segments5 records

Ideal customer profiles2 records

Wassist technology and API

Technology

Technology focussed Yes

API detail

Has API: Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability8 records

Feature8 records

Wassist partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered core.

Meta (WhatsApp)coreTechnology or IntegrationOfficial Meta Business Partner providing access to WhatsApp Business API. Enables phone number provisioning, message templates, business profiles, verified badges, and scalable messaging limits.
ShopifycoreTechnology or IntegrationDirect integration with Shopify for e-commerce automation. Imports products, orders, policies, and customer data. Enables real-time order status lookups, product recommendations, and returns handling through WhatsApp agents.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Wassist competitors and assessment

Company assessment

Direct peers

Wati: WhatsApp Business API platform focused on SMB and e-commerce marketing, support, and sales automation. Directly comparable to Wassist in core channel (WhatsApp) and ICP (online retailers).
Respond.io: Omnichannel messaging platform with strong WhatsApp Business API capabilities, including AI agents and sales automation. Targets the same e-commerce and customer engagement use cases as Wassist.
AiSensy: WhatsApp commerce and marketing platform targeting D2C and e-commerce brands. Competes with Wassist on Shopify-led WhatsApp campaigns, catalogs, and chatbot flows.
Trengo: Customer engagement platform that consolidates WhatsApp, email, and social channels with AI chatbots. Comparable in combining WhatsApp-first automation with helpdesk-style routing.
Tidio: AI customer service platform with Shopify integration and live chat, including WhatsApp workflows. Overlaps with Wassist on automated e-commerce support and Shopify-first positioning.
Interakt: WhatsApp Business API solution with Shopify integration, AI chatbots, and shared inbox. Closely comparable to Wassist on Shopify-WhatsApp commerce automation.

Emerging players

Botpress: AI agent platform with WhatsApp channel support and no-code builder. Adjacent competitor focused on horizontal agent deployment versus Wassist's WhatsApp/Shopify specialization.
Gorgias: Helpdesk for e-commerce with AI Automate and WhatsApp integration. Already a Wassist integration partner but expanding into AI-driven WhatsApp automation itself.

Broad incumbents

Klaviyo: Marketing automation leader for Shopify/D2C brands adding AI-driven conversational and WhatsApp messaging. Wassist positions as complementary but it competes for the same budget line.
Shopify Magic: Shopify's native AI suite (Shopify Inbox, Magic, Sidekick) including WhatsApp and chat features. Bundled with the Shopify platform; competes with Wassist for the same merchant dollars.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Wassist financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Wassist leadership team

Management profile

Number of profiles

Profiles1 record

Wassist funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Wassist M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wassist

What does Wassist do?

Is Wassist a public or private company?

Wassist is a private company. It is classified as venture growth investor backed and is currently operating.

When was Wassist founded?

Wassist was founded in 2026. It employs 1 to 10 people.

Where is Wassist based?

Wassist is headquartered in London, United Kingdom, in the Europe region.

How does Wassist make money?

Three revenue lines are on record. Subscription Plans (Credit-based) is the primary driver. The others are usage-based Overage and agent Monetization (Platform Fee).

Who are Wassist's main competitors?

Direct peers on record are Wati, Respond.io, AiSensy, Trengo, Tidio and Interakt. Emerging players are Botpress and Gorgias. Broad incumbents are Klaviyo and Shopify Magic.

Does Wassist have an API?

Yes. REST API providing full programmatic access to all Wassist platform features. Base URL: https://backend.wassist.app/api/v1/. Authentication via X-API-Key header. Rate limited to 100 requests per minute per API token. Supports pagination with offset/limit parameters. Returns JSON responses. Provides endpoints for: Agents (create, list, get, update, delete), WhatsApp Accounts (list, get, add number, deploy agent, proxy to WhatsApp Business API), Conversations (create, list, retrieve, mark read, mark typing, prompt agent, subscribe/unsubscribe webhooks, send messages, list messages), Phone Numbers (list, view profile, webhook subscribe, agent subscribe, unsubscribe), WhatsApp Templates (create, list, get, update, delete, publish, unpublish), and WhatsApp Linking (create session, list sessions, get session, expire session). MCP (Model Context Protocol) server connectors are supported for advanced integrations. Developer documentation is at docs.wassist.app/api-reference/introduction.

What industry is Wassist in?

Wassist's product category is Conversational Commerce Platform. Its primary akta.pro industry code is HDAEANAD, LLMOps & Generative AI Platforms (Prompt/Agent Orchestration, RAG), with a secondary code of HDAEALAH, IT Knowledge Management & Service Desk Platforms. Its NAICS code is 5182 and its SIC code is 7372.