The Arizona Hideaway Collection

What The Arizona Hideaway Collection does

The Arizona Hideaway Collection is a privately held portfolio of four boutique hospitality properties across Arizona, operated by the Allred family. The collection comprises The Hermosa Inn (a 43-room hacienda-style boutique hotel in Paradise Valley originally built by cowboy artist Lon Megargee in the 1930s), Tubac Golf Resort & Spa (a 27-hole golf resort on a historic 1700s Spanish colonial settlement site), Rancho Mañana Golf Club (an 18-hole par-70 championship course built on a 1940s dude ranch in Cave Creek), and Sedona Golf Resort (an 18-hole par-71 Gary Panks-designed course acquired in 2021).

Revenue is generated across five streams: hotel accommodations (luxury casita and hacienda stays with tiered packages such as Summer in Paradise and AAA discounts), golf operations (tee-time fees, club rentals, lessons, and memberships at three courses), food and beverage (LON's fine dining, LON's Last Drop, Tonto Bar & Grill, Juniper Bar & Grille, Stables Ranch Grille plus catering), events and celebrations (weddings and corporate gatherings at multi-purpose venues including cellars, patios, and ballrooms), and recurring golf memberships (annual, seasonal, and Red Rock Card programs at Sedona). Pricing spans $52-$92 per round, $3,700-$7,200 for annual memberships, and $165 per-person wine cellar dinners.

The collection distributes through a mix of direct booking on its proprietary website, phone reservations, third-party platforms (OpenTable, TeeItUp, Troon Golf, TripAdvisor), and Stay & Play partnerships with Hilton Sedona, Element by Marriott, Las Posadas, and Arabella Hotels. Customer segments include luxury leisure travelers, golf enthusiasts, wedding couples, corporate groups, dining patrons, and golf members. The Allred family, known for transforming Telluride, owns and operates the collection with no disclosed institutional or venture capital backing.

Name

The Arizona Hideaway Collection

Legal name

Arizona Hideaway Collection

Website

https://azhideawaycollection.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

The Arizona Hideaway Collection is a family-owned portfolio of four boutique Arizona hospitality properties — The Hermosa Inn, Tubac Golf Resort & Spa, Rancho Mañana Golf Club, and Sedona Golf Resort — offering luxury lodging, three golf courses, multiple award-winning restaurants, spa services, and event venues to leisure travelers, golf enthusiasts, wedding couples, and corporate groups.

Ownership category

akta.pro rank

Product category

Boutique Resort Hospitality

NAICS

Golf Courses and Country Clubs (713910), Traveler Accommodation (7211), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Luxury Golf Resorts (THAGACAH)

akta.pro secondary industries

Golf & Leisure Full-Service Hotels (THAGAAAH), Luxury Boutique & Lifestyle Resorts (THAGACAO), Destination Spa Resorts (THAGAMAA)

Keywords

• Boutique hotel accommodations
• Championship golf courses
• Southwestern fine dining
• Wedding event venues
• Resort spa services

Headquarters

HQ city

Tubac

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Hotel Accommodations: Luxury boutique hotel stays at The Hermosa Inn (43 hacienda-style rooms and casitas) with varying room categories from Rancho (350 sq ft) to Villa (1,450 sq ft) suites.
2. Golf Operations: Golf tee time fees at four championship courses: Sedona Golf Resort (6,646-yard par-71), Tubac Golf Resort & Spa (27-hole), Rancho Mañana Golf Club (18-hole par-70), plus club rentals, lessons, and memberships.
3. Food & Beverage: Award-winning dining at multiple outlets including LON's (fine dining), LON's Last Drop (casual bar), Tonto Bar & Grill (Southwestern cuisine), Juniper Bar & Grille, Stables Ranch Grille, and poolside/room service.
4. Events & Celebrations: Wedding venues, corporate events, and private celebrations at all properties with event planning services, custom catering packages, and venue rentals.
5. Golf Memberships: Annual and seasonal golf memberships at Sedona Golf Resort and Rancho Mañana Golf Club offering unlimited play, discounted rates, and member benefits including food and retail discounts.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels10 records

Core offering

The Arizona Hideaway Collection operates four boutique hospitality properties in Arizona offering luxury hacienda-style accommodations (43 casitas at The Hermosa Inn), championship desert golf (Sedona Golf Resort, Rancho Mañana Golf Club, Tubac Golf Resort & Spa with 27 holes), award-winning Southwestern restaurants (LON's, LON's Last Drop, Tonto Bar & Grill, Juniper Bar & Grille), full-service spa and wellness, and dedicated event venues for weddings and corporate gatherings. Each property is rooted in Arizona's Southwest heritage and is operated under a unified brand launched in 2025 by the Allred family.

Product overview

The Arizona Hideaway Collection is a hospitality portfolio of four boutique properties in Arizona — The Hermosa Inn (Paradise Valley), Tubac Golf Resort & Spa (Tubac), Rancho Mañana Golf Club (Cave Creek), and Sedona Golf Resort (Sedona) — operated under a unified brand launched in 2025. The collection centers on four pillars: luxury accommodations, award-winning dining (LON's, LON's Last Drop, Tonto Bar & Grill, Juniper Bar & Grille, Stables Ranch Grille), championship golf (three golf courses), and event venue services (weddings, corporate gatherings, celebrations). Properties are individually owned and managed by the Allred family, who previously transformed Telluride into a world-renowned destination. Each property preserves Arizona's Southwest history while offering modern luxury experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• The Hermosa Inn Accommodations Boutique hacienda-style inn in Paradise Valley with 43 individually decorated guest rooms and casitas (Rancho, Garden Casita, Deluxe Casita, Grande Casita, Villa, and Hacienda categories, ranging from 350 to 1,450 sq ft). Originally built in the 1930s by cowboy artist Lon Megargee and houses one of the largest known collections of his original work plus Shona sculptures from Zimbabwe. Targeted at leisure travelers and couples seeking historic Southwest boutique stays.
• LON's Restaurant Award-winning fine dining restaurant at The Hermosa Inn featuring chef-driven, globally inspired Arizona cuisine with roasting, smoking, and wood-grilling techniques. Offers brunch (7am–2pm) and dinner (5pm–9pm) daily. Recognized with Wine Spectator's Best of Award of Excellence since 2015, Arizona's Most Romantic Restaurant (Food & Wine, 2025), and Top 100 Brunch Restaurants in America (OpenTable, 2025). Serves in-house guests, walk-in diners, private events, and destination diners.
• LON's Last Drop

Quantifiable outcome

• Voted #1 Resort Hotel in Arizona by Travel + Leisure's World’s Best Awards 2023 & 2024
• +7 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Troon GolfcoreChannel Partner/ Reseller/ DistributorSedona Golf Resort and Rancho Mañana Golf Club are part of the prestigious Troon Golf Portfolio. Troon cardholders can access discounted rates at over 900 courses worldwide, including sister properties. This partnership enhances distribution and attracts international golf travelers to the collection.
• Gary PanksminorStrategic or Co-development PartnerWorld-renowned golf course architect who designed the Sedona Golf Resort 6,646-yard par-71 course in 1987. Design respects natural formations of Sedona's landscapes, integrating seamlessly with red rock terrain.
• Allred FamilycoreOthersReal estate visionaries Ron and Mike Allred acquired and transformed properties into Arizona Hideaway Collection. Known for reshaping Telluride into world-renowned destination before turning attention to Arizona. Allred family passion for breathing new life into historic places.
• Hilton Sedona Resort at Bell RockcoreChannel Partner/ Reseller/ DistributorStay & Play partnership offering packages including deluxe accommodations at Hilton Resort at Bell Rock combined with golf at Sedona Golf Resort. Package includes accommodations, rounds of golf per registered adult per day, daily resort credit, golf cart and bucket of golf balls.
• Element by Marriott SedonacoreChannel Partner/ Reseller/ DistributorStay & Play partnership with Element Hotel (Marriott brand) offering golf packages at Sedona Golf Resort bundled with hotel accommodations.
• Las Posadas Bed & BreakfastminorChannel Partner/ Reseller/ DistributorStay & Play partnership with Las Posadas B&B offering golf vacation packages at Sedona Golf Resort.
• Arabella Hotel SedonaminorChannel Partner/ Reseller/ DistributorStay & Play partnership with Arabella Hotels offering special rates including 2 rounds of golf at Sedona Golf Resort plus access to hotel pools and Jacuzzis.
• TeeItUpcoreChannel Partner/ Reseller/ DistributorOnline tee time booking platform enabling public golf reservations at Sedona Golf Resort, Rancho Mañana Golf Club, and Tubac Golf Resort & Spa.
• OpenTablecoreChannel Partner/ Reseller/ DistributorRestaurant reservation platform for LON's at The Hermosa Inn, Tonto Bar & Grill, and hotel booking integration, enabling third-party dining and stay reservations.
• John Malcolm and Eric FlatcoreStrategic or Co-development PartnerOriginal founders of Tonto Bar & Grill in 1994 who converted a snack shack at Rancho Mañana Golf Club into award-winning Southwestern restaurant focusing on fresh, locally sourced ingredients.
• ZHOS Gallery / Clinton JohnsonminorStrategic or Co-development PartnerPartnership with Clinton Johnson of ZHOS Gallery in Colorado to bring Shona art sculptures from Zimbabwe to The Hermosa Inn - featuring works from prominent artists carved from local stones.
• PAUL SCOTT GALLERYminorChannel Partner/ Reseller/ DistributorGallery in Scottsdale, Arizona that handles sales of Shona art sculptures located on The Hermosa Inn property. Contact: 480-596-9533.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• The Phoenician, Scottsdale: Luxury full-service resort in Paradise Valley/Scottsdale operated by Marriott's Luxury Collection. Direct competitor to The Hermosa Inn in the same micro-market, with a much larger key count, golf course, spa, and group/convention business.
• Four Seasons Resort Scottsdale at Troon North: Luxury resort in North Scottsdale with two Troon-affiliated golf courses, multiple dining outlets, and a large spa. Directly competes with the Arizona Hideaway Collection for luxury golf-and-stay itineraries in Arizona.
• Fairmont Scottsdale Princess: Large luxury resort in Scottsdale with two TPC golf courses, extensive F&B, spa, and a major meetings/event business. Comparable in targeting affluent leisure and group travelers but at significantly larger scale than the Hideaway Collection.
• Omni Scottsdale Resort & Spa at Montelucia: Luxury resort in Paradise Valley with Spanish/Mediterranean casita-style accommodations, destination spa, multiple dining outlets, and event venues. Comparable luxury leisure and wedding/event positioning to The Hermosa Inn in the same submarket.
• L'Auberge de Sedona: Boutique luxury creekside resort in Sedona offering destination dining, spa, and wedding/event venues. Competes with Sedona Golf Resort's wedding/event business and Sedona leisure travel demand.
• The Boulders Resort & Spa Scottsdale: Curio Collection by Hilton boutique-luxury resort in Carefree/Scottsdale with casita-style accommodations, golf, and a destination spa. Closest comparable to The Hermosa Inn in product format (adobe/casita-style luxury) and target market.
• Enchantment Resort, Sedona: Destination resort in Sedona with casita-style luxury accommodations, golf-adjacent amenities, multiple dining venues, and a destination spa. Direct competitor to Sedona Golf Resort for the luxury Sedona itinerary.

Others

• Casa Palmera at The Peaks Resort (Telluride): Previous Allred-family Telluride development footprint; relevant as a precedent for the same owners' repositioning playbook now being applied in Arizona through the Hideaway Collection.
• Troon (parent network): Hospitality management company that operates and markets over 900 golf courses and associated resorts globally. Channel and operating partner to Sedona Golf Resort and Rancho Mañana — comparable in business model to the golf side of the Hideaway Collection.

Regional players

• El Conquistador Resort (Tucson area): Heritage luxury resort near Tucson with golf, multiple dining venues, spa, and event space. Comparable in heritage positioning and product mix to the Hideaway Collection's Tubac Golf Resort & Spa, serving the southern Arizona leisure market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/SedonaGolfArizona
• Facebookfacebook.com/profile.php?id=61569025026909
• LinkedInlinkedin.com/company/the-arizona-hideaway-collection
• Instagraminstagram.com/azhideawaycollection

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries8 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Arizona Hideaway Collection