Directed Technologies

What Directed Technologies does

Directed Technologies is an Australian privately held Tier 1 supplier of connected vehicle technology headquartered in Melbourne and operating as part of the Directed Group of Companies (legal entity Directed Electronics OE Pty Ltd). The company combines in-vehicle hardware (audio-visual navigation units, dash cameras, wireless charge mounts, mobile device mounts, car alarms), CANBUS-level vehicle integration, LTE connectivity, IoT devices, and cloud software into connected vehicle programs supplied to major automotive OEMs including Nissan, HINO, PACCAR (Kenworth/DAF), and FUSO. Products are delivered via port-fit or line-fit installation at the OEM level, complemented by dealer-fit accessories.

Beyond OEM programs, Directed Technologies sells GPS fleet tracking and video telemetry solutions directly to enterprise fleet operators in mining, emergency services, and postal organisations, with a flagship deployment at Ambulance Victoria covering over 1,200 emergency vehicles. The company also offers IoT-based remote device monitoring and a Mobility Solutions line assisting customers with fleet electrification and EV integration. Revenue is generated through a mix of connected hardware product sales (AVN units, dash cameras, accessories) and recurring telematics/IOT software subscriptions bundled into multi-year enterprise and government contracts; pricing is bespoke and not publicly disclosed.

The business has scaled from 21 to 80 staff in under four years, monitors more than 1 billion kilometres of road travel across 2,000+ fleets in Australia and the Asia-Pacific region, and has expanded internationally via the 2026 acquisition of GPS2GO Thailand and strategic partnerships with A3T Technologies (India), 3Gen Products (Africa), and SafetyCulture (platform integration). It is ISO 9001 and ISO 14001 certified by Lloyd's Register and holds TCA Type-Approval for a Level 2 Assurance Telematics Device. No external funding rounds are disclosed, indicating organic, cash-flow-funded growth.

Name

Directed Technologies

Legal name

Directed Electronics OE Pty Ltd

Website

https://directedtechnologies.com.au

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

251–500 employees

Short description

Directed Technologies is an Australian Tier 1 supplier of connected vehicle technology, providing in-vehicle hardware, telematics, and cloud software to global automakers (Nissan, HINO, PACCAR, FUSO) and to enterprise and government fleet operators across the Asia-Pacific region.

Ownership category

akta.pro rank

Product category

Connected Vehicle Telematics

NAICS

Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)

SIC

Miscellaneous Transportation Equipment (3790), Computer Communications Equipment (3576)

akta.pro primary industry

Fleet Tracking, Mapping & Real-Time Location Services (RTLS) (TLAEAFAD)

akta.pro secondary industries

Video Telematics, ADAS & AI Dashcams (TLAEAFAG), Vehicle Diagnostics, Predictive Maintenance & Remote Monitoring (TLAEAFAE), Automotive Infotainment, Telematics & Connectivity Hardware Manufacturing (TCU/V2X/GNSS) (IMACAJAH)

Keywords

• Connected vehicle technology
• Fleet telematics solutions
• Automotive infotainment systems
• In-vehicle hardware manufacturing
• GPS fleet tracking

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Connected Hardware Products: Sales of in-vehicle technology including AVN/multimedia units, dash cameras, wireless charge mounts, mobile device mounts, car alarms and general electronic items supplied to major global automotive brands.
2. Telematics and IoT Software Services: Ongoing software and connectivity services for fleet tracking, video telemetry, and IoT device monitoring supporting mission-critical vehicle operations.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Directed Technologies designs, manufactures, and supplies in-vehicle connected vehicle hardware (Audio Visual Navigation units, dash cameras, IoT devices, wireless charge mounts, mobile device mounts, and car alarms) integrated with vehicle electronics via CANBUS and body auxiliary systems. The company also delivers cloud-based telematics and IoT software services that provide GPS tracking, video telemetry, and analytics for fleet operators and automaker connected vehicle programs.

Product overview

Directed Technologies offers a connected technology portfolio combining in-vehicle hardware (AVN/multimedia units, dash cameras, wireless charge mounts, car alarms), IoT devices, cloud software, and business intelligence capabilities. The core offering centers on telematics solutions for fleet tracking and video telemetry, integrated with automaker programs for Nissan, Hino, PACCAR, and Fuso brands. The company operates as a Tier 1 supplier providing port and line-fit connected vehicle solutions, complemented by enterprise fleet solutions and specialized emergency services vehicle telematics. Products include AVN units deployed in 350,000+ vehicles, GPS fleet tracking monitoring 1 billion+ kilometers, and IoT solutions spanning vehicle accessories and mobility/electrification management.

Differentiator

Problem solved

Functional benefit

Products and services

• Audio Visual Navigation (AVN) Units In-vehicle multimedia and navigation hardware units supplied to vehicle manufacturers for OEM line fit, port of entry, and dealer fit programs.
• Telematics Solutions Cloud-based telematics platform providing GPS vehicle tracking, fleet management, and analytics for enterprise and government fleet operators across mining, emergency services, and postal services.
• Dash Cameras In-vehicle video telemetry and dash camera hardware for fleet safety, driver behavior monitoring, and incident documentation.
• Vehicle Accessories (Wireless Charge Mounts, Mobile Device Mounts, Car Alarms) Range of in-vehicle accessory hardware including wireless charge mounts, mobile device mounts, and car alarms supplied through OEM and dealer channels.
• Connected Vehicle IoT Solutions

Quantifiable outcome

• 350,000+ vehicles equipped with AVN units
• +4 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability5 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered strategic and core.

• GPS2GO ThailandstrategicOEM/ Whitelabel/ Licensing Partner · 3 June 2026Acquisition of GPS2GO Thailand to expand Southeast Asia footprint. Strengthens regional presence with established local operations and customer base in Thailand.
• 3Gen ProductsstrategicStrategic or Co-development Partner · 28 April 2026Strategic partnership to expand global connected vehicle platform into Africa through 3Gen Products' local expertise and distribution network.
• A3T TechnologiesstrategicStrategic or Co-development Partner · 7 August 2025Strategic partnership to fast-track growth in India's auto market, the third largest globally. A3T Technologies serves as local partner for market entry and expansion.
• SafetyCulturestrategicTechnology or Integration · 20 May 2025Partnership to bring OEM-embedded truck data into SafetyCulture platform, enabling fleet operators to access connected vehicle insights through SafetyCulture's operational excellence platform.
• TCA (Transport Certification Australia)strategicTechnology or Integration · 15 May 2025Received TCA Type-Approval for Level 2 Assurance Telematics Device, meeting Australian regulatory standards for connected vehicle technology assurance.
• NissancoreOEM/ Whitelabel/ Licensing PartnerProvides in-vehicle technology and cloud-based software for Nissan connected vehicle programs through dedicated infotainment portal (directedinfotainment.com.au). Supplies AVN/multimedia units and connected services for port of entry or line fit installation.
• HINOcoreOEM/ Whitelabel/ Licensing PartnerProvides HINO Connect connected vehicle solution for HINO trucks. Dedicated portal (hino-connect.com.au) for HINO Connect fleet management and telematics services.
• PACCARcoreOEM/ Whitelabel/ Licensing PartnerProvides PACCAR Connect connected vehicle platform for Kenworth and DAF trucks in Australia. Awarded Joint Design Suppliers Award in 2026 for design collaboration. Dedicated portal (paccar.com.au/about-us/technology/paccar-connect/).
• FUSOcoreOEM/ Whitelabel/ Licensing PartnerProvides FUSO Connect connected vehicle solution for FUSO commercial vehicles in Australia. Dedicated portal (fuso.com.au/fuso-connect/).

Scale indicators10 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Samsara: IoT platform combining vehicle telematics, video-based safety and equipment monitoring for fleets. Directly comparable to Directed Technologies' enterprise fleet + dash camera + IoT device monitoring offering.
• CalAmp: Telematics hardware and software platform providing connected vehicle solutions, fleet management and asset tracking - particularly comparable as a hardware-forward telematics peer to Directed's AVN/unit business.
• Fleet Complete: Fleet and asset telematics provider combining hardware, software and IoT services for fleets of all sizes. Direct comparable to Directed Technologies' enterprise fleet offering in scale and scope.
• Geotab: Global leader in fleet telematics and GPS fleet tracking, providing connected vehicle analytics and hardware to commercial fleets. Closest functional peer to Directed Technologies' enterprise fleet tracking and video telemetry solution, though at significantly larger global scale.
• Webfleet (Bridgestone): Bridgestone-owned fleet telematics and vehicle management platform serving commercial fleets in Europe and globally. Comparable offering to Directed Technologies' GPS fleet tracking and telematics services.
• Lytx: Video telematics and dashcam-based driver safety specialist. Direct competitor to the video telemetry component of Directed Technologies' enterprise offering, with strong presence in commercial vehicle fleets.
• MiX Telematics: South African-headquartered global fleet telematics provider with strong presence in Africa, APAC and the Americas. Closest geographic/structural peer to Directed Technologies given similar emerging-market orientation.
• EROAD: New Zealand-based fleet telematics, GPS tracking and in-vehicle hardware provider targeting commercial fleets. Closest Western-headquartered regional comp by size, geography (APAC) and product mix.

Broad incumbents

• Verizon Connect: Major incumbent fleet telematics platform serving enterprise customers globally with GPS tracking, dashcams and fleet management software. Overlap with Directed Technologies' enterprise fleet solution but operates at much larger scale as part of Verizon.
• Trimble Transportation: Large incumbent in transportation and logistics technology, offering fleet management, telematics and mobility solutions as part of a broader industrial technology portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/directed-group

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Directed Technologies