SmartUp

Name

SmartUp

Legal name

SmartUp AI SpA

Website

https://getsmartup.ai

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Enterprise AI Operations Platform

NAICS

Software Publishers (51321), Custom Computer Programming Services (541511), Computer Systems Design and Related Services (5415)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent) (HDAAACAF)

akta.pro secondary industries

AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ), Intelligent Document Processing (IDP) & OCR Automation (HDAEAHAC), AI & Automation in Customer Service (Chatbots, Agent Assist) (EDABACAO), Audit, Explainability & Accountability Tooling (traceability, reporting) (HDAAAKAL)

Keywords

• Enterprise AI agents
• ERP automation
• B2B order processing
• Compliance monitoring
• Voice analytics

Headquarters

HQ city

Santiago

HQ country

Chile

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. AI Operations Execution — Modular Agent Solutions: SmartUp deploys pre-built agent modules (SmartOrders, SmartVOC, SmartDocs, SmartLogistics, SmartAudits, SmartSupply) that automate specific business operations. Revenue appears to derive from deploying and running AI agent teams that execute operations inside client ERP/WMS/CMS systems. Deployment includes co-building phase, with revenue tied to operational outcomes (transactions processed, coverage achieved, GMV managed). The model is enterprise-focused with 20+ companies in production, processing $100M+ GMV per year. PoC in days, production in 2–4 weeks, payback in under one month suggests outcome/performance-based dynamics, though exact pricing mechanics are not publicly disclosed.
2. Deployment and Co-Building Services: Three-phase deployment model (Discover & Design, Co-build & Implement, Production & Scale) suggests professional services or structured implementation fees embedded in the commercial engagement. The co-building approach — building alongside client teams with measurable advancement criteria — implies engagement-based revenue components alongside recurring platform/subscription fees.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

SmartUp deploys pre-built AI agent teams that execute enterprise operations directly inside client ERP, WMS, and CRM systems. The platform comprises six production modules — SmartOrders (B2B order ingestion to ERP), SmartVOC (100% call auditing), SmartDocs (multimodal document processing), SmartLogistics (BOL-to-WMS with voice driver coordination), SmartAudits (continuous compliance monitoring), and SmartSupply (autonomous procurement into SAP MM). Agents ingest any channel (WhatsApp, email, voice, PDF, photo, Excel), validate against master data and business rules, decide with autonomous routing, and execute with a full audit trail.

Product overview

SmartUp is an AI-powered operations execution platform that positions itself as the execution layer between chaotic operational inputs (WhatsApp, email, voice, PDF, photo, Excel) and enterprise back-office systems (SAP, Oracle, Salesforce, Datex WMS). The platform comprises six production-proven agent modules: SmartOrders (B2B order processing, 98.5% E2E precision), SmartVOC (100% call center auditing with compliance/revenue leak detection), SmartDocs (1M+ documents/month multimodal processing), SmartLogistics (BOL-to-WMS automation with voice agents, $50M+ goods managed), SmartAudits (continuous compliance monitoring at 100K+ reports/month), and SmartSupply (24/7 autonomous procurement into SAP MM). These modules share a unified execution architecture: ingest → validate → decide → execute. The platform is built on proprietary internal infrastructure (ShapeUp for human-agent workspaces, Protocols for orchestration, Nexus for client visibility) and uses Anthropic Claude models for NLP under the hood. The company operates its own business on the same agent infrastructure it sells.

Differentiator

Problem solved

Functional benefit

Brands

• SmartOrders: B2B order processing module that ingests orders from any channel (WhatsApp, email, voice, PDF, photo, Excel) and executes clean transactions in ERP systems with 99.4% accuracy.
• SmartVOC
• SmartDocs
• SmartLogistics
• SmartAudits
• SmartSupply
• ShapeUp
• Protocols
• Nexus

Products and services

• SmartOrders B2B order processing module that ingests orders from any channel (WhatsApp voice/photo, email, PDF, phone, Excel, web portal/API) and executes clean, validated transactions directly into the client's ERP. Achieves 98.5% end-to-end precision with 6 layers of deterministic validation.
• SmartVOC
• SmartDocs
• SmartLogistics
• SmartAudits
• SmartSupply

Quantifiable outcome

• $100M+ GMV processed per year by SmartUp agents
• +12 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability12 records

Feature13 records

Partnerships

One partnership is on record.

• Meta / WhatsAppcoreTechnology or IntegrationSmartUp is integrated with WhatsApp Business Platform as a Tech Provider. The company is currently in Meta's review process to formally operate as a WhatsApp Business Platform Tech Provider. SmartUp connects to client WhatsApp Business Accounts (WABA) to send and receive messages on their behalf, process conversations via AI agents, and integrate results into client systems. The integration processes messages, attachments, voice notes, and webhook events. Client opt-in consent is required per Meta's business messaging policy. SmartUp is not yet formally approved as a WhatsApp Business Solution Provider.

Scale indicators17 records

Recent moves2 records

Expansion highlights6 records

Direct peers

• Aisera: AI agent platform for enterprise service operations, with autonomous agents that resolve tickets, take actions inside CRMs/ERPs, and audit interactions. Competes head-to-head with SmartUp's execution layer narrative for enterprise AI agent spend.
• Salesforce Agentforce: Salesforce's agentic AI platform for autonomous CRM and ERP execution. SmartUp explicitly displaced Salesforce Agentforce at Gili Sports via SmartOrders inside Salesforce CRM, making it the most direct competitive comparable for the SmartOrders/SmartSupply modules.
• Workato: Enterprise automation and integration platform (iPaaS) that orchestrates workflows across SAP, Salesforce, Workday, and other systems. Comparable to SmartUp's protocol-driven orchestration across ERP/WMS/CRM and similar mid-to-large enterprise buyer profile.
• Yellow.ai: Enterprise AI agent platform for customer service automation across voice, chat, and email with enterprise integrations. Comparable to SmartUp's SmartVOC and SmartOrders capabilities and similar enterprise CX operations buyer.
• Kore.ai: Enterprise conversational AI and agent platform for customer service, HR, and operations automation. Directly comparable to SmartUp's SmartVOC (call auditing) and SmartOrders (agent-led transactions) capabilities on the same enterprise buyer persona.
• Cognigy: Enterprise conversational and agentic AI platform focused on customer service automation across voice and chat. Directly comparable to SmartUp's SmartVOC module for 100% call auditing, compliance scoring, and revenue leak detection.
• UiPath: Enterprise RPA and AI automation platform used for end-to-end process automation including ERP, document processing, and contact center workflows. Competes with SmartUp's full stack, particularly SmartOrders and SmartDocs, on the same enterprise automation budget.
• Celonis: Process mining and execution platform that identifies and automates operational workflows inside enterprise systems. Closely comparable to SmartUp's "execution layer" positioning, with similar deep ERP integration and outcome-based deployments.

Broad incumbents

• Microsoft Copilot Studio: Microsoft's enterprise agent and copilot platform integrated with the broader Microsoft Cloud, Dynamics, and Azure stack. A broad incumbent that competes for the same enterprise AI agent budget with bundled distribution advantages SmartUp lacks.
• Automation Anywhere: Larger incumbent in RPA and AI-driven process automation with broader platform footprint and larger enterprise sales organization. Overlaps with SmartUp's automation narrative but does not specialize in the multimodal ingestion + deterministic validation niche.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/smartup-scale

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SmartUp