SportsEngine Play

What SportsEngine Play does

SportsEngine Play is a mobile-first livestreaming platform purpose-built for youth and amateur sports, enabling families, athletes, coaches, and fans to broadcast, watch, and share games in real time. It operates as a product within the broader SportsEngine suite and is owned by SportsEngine, LLC, which sits under Versant Media, LLC. The platform is built around a freemium product-led growth model with two consumer paid tiers, Premier at $9.99 per month and All-Access at $19.99 per month, and extends into a B2B tier, SportsEngine Play for Business, that includes fixed camera installations and multi-screen venue viewing.

The product surface covers live streaming, automated scoring overlays via Scorebird integration, Creator Studio tools for layout customization, graphics, sponsor placements, and chat moderation, and a Weekly Roundup email that drives re-engagement. Critically, SportsEngine Play is not a standalone offering: it integrates with SportsEngine HQ (registration and league management), SportsEngine Tourney (tournament operations, GA as of June 2025), SportsEngine AES, and Motion, anchoring distribution within a youth-sports operating system already used by thousands of organizations. A Film integration entered beta in August 2025, adding automated highlight capture and editing capabilities. The platform reports 20,000+ registered users and is currently restricted to U.S. and Canadian users under its terms of service.

Commercially, the company monetizes through consumer subscriptions, B2B contracts with venues and organizations, and licensed content partnerships with professional leagues (NHL, NFL, NBA, PGA, Lacrosse) and amateur bodies (Pop Warner, NCAA, NAHL, NISO). No revenue, ARR, or headcount figures are publicly disclosed. Distribution leverage comes from the parent company's existing customer base in youth sports administration, while selling propositions emphasize broadcast quality, ease of use (no equipment required for the consumer tier), and integration with workflows that clubs and tournament operators already use.

Name

SportsEngine Play

Legal name

SportsEngine, LLC

Website

https://sportsengineplay.com

Company type

Private

Operating status

Operating

Headcount range

501–1,000 employees

Short description

SportsEngine Play is a mobile-first livestreaming platform for youth and amateur sports, serving families, athletes, coaches, and fans with freemium subscriptions and B2B venue installations, integrated into the broader SportsEngine suite owned by Versant Media.

Ownership category

akta.pro rank

Product category

Youth Sports Streaming Platform

NAICS

Spectator Sports (71121), Other Spectator Sports (711219)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sports Streaming Distribution & App Platforms (CTV, Mobile, Web) (MPAKAOAL)

akta.pro secondary industries

Sports Data-Driven/Interactive Streams (Stats Overlays, Alternate Feeds) (MPAKAOAH), B2B Sports Digital Syndication & White-Label Streaming Services (MPAKAOAJ)

Keywords

• Youth sports streaming
• Live game broadcasting
• Sports video platform
• Livestream subscription
• Athlete highlight clips

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Infrastructure, Operations, Personnel

Revenue model

1. Freemium Subscription - Free Tier: Free tier provides basic streaming access with ability to stream to anyone, watch livestreams, clip and share highlights (limit of five), and unlimited video storage. This tier drives user acquisition and product-led growth.
2. Premier Subscription: Monthly subscription at $9.99 or annual at $99.99 (save 16%). Includes clip and share highlights, athlete training videos, watch replays, limited ads, and ability to download Free and Premier games.
3. All-Access Subscription: Premium tier at $19.99/month or $199.99/year. Includes all features plus download capability for All-Access games, featured event livestreams and replays, and exclusive shows.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

SportsEngine Play is a mobile-first livestreaming platform for youth and amateur sports that lets families, coaches, and organizations stream, watch live, replay, clip, and share games and events from any device. It operates alongside the broader SportsEngine suite (HQ, Tourney, AES, Motion) with auto-synced schedules, rosters, and teams, and offers consumer subscription tiers (Free, Premier, All-Access) plus a B2B SportsEngine Play for Business tier that includes fixed camera hardware and exclusive streaming rights for facilities, leagues, and tournament operators.

Product overview

SportsEngine Play is a consumer-facing livestreaming platform for youth and amateur sports, available as a web application, mobile app (iOS/Android), and Creator Studio web tool. The product operates within the broader SportsEngine suite alongside SportsEngine HQ (organization/season management), SportsEngine Motion (facilities/classes), SportsEngine AES (events), and SportsEngine Tourney (tournaments). SportsEngine Play offers three subscription tiers (Free, Premier at $9.99/month, All-Access at $19.99/month) and a B2B 'SportsEngine Play for Business' offering that includes fixed camera hardware and exclusive streaming arrangements for organizations. Creator Studio is the companion web tool for content creators to manage channels, schedule streams, upload videos, clip highlights, and manage team permissions.

Differentiator

Problem solved

Functional benefit

Brands

• Creator Studio: Platform for organization and team leaders to create livestreams, schedule streams, watch replays, upload videos, and clip highlights
• SportsEngine Play Mobile App

Products and services

• SportsEngine Play Streaming Platform Livestreaming platform for youth and amateur sports that allows users to stream live games from any device, watch live and on-demand content, clip and share highlights, and access exclusive shows and instructional videos. Targeted at families, coaches, sports organizations, leagues, clubs, and tournament operators.
• Creator Studio Web-based companion tool for organization and team leaders to set up channels, schedule and start livestreams, upload videos, clip highlights, manage permissions, and export viewership data within the SportsEngine Play ecosystem.
• SportsEngine Play Mobile App Mobile application available on iOS and Android that enables users to livestream games from any location, share viewing links, clip highlights, and access live and on-demand sports content from any team.
• SportsEngine Play for Business B2B streaming solution for sports facilities, governing bodies, federations, leagues, clubs, and tournament operators that includes fixed camera hardware installation, exclusive streaming rights, and organizational subscription management with dedicated account support.

Quantifiable outcome

• 20,000+ families and fans using the platform
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature9 records

Partnerships

Four partnerships are on record, tiered core.

• ScorebirdcoreTechnology or IntegrationScorebird provides hardware devices that connect to facility scoreboards and automatically track game scores and periods. The device consists of a Nest (placed in scoreboard) and digital widget. SportsEngine Play integrates with Scorebird to provide automatic broadcast overlays similar to professional sports broadcasts, eliminating the need for manual scorekeeping during streams.
• SportsEngine TourneycoreTechnology or IntegrationBeta integration connecting schedules between SportsEngine Play and SportsEngine Tourney platforms. Automatically creates livestreams on SportsEngine Play for all games created through SportsEngine Tourney. Available for customers with both products who have fixed cameras installed and are using both for upcoming tournaments.
• SportsEngine AEScoreTechnology or IntegrationIntegration linking SportsEngine Play streams to SportsEngine AES tournament pages. Makes livestreams visible on AES tournament pages, enhancing event coverage for tournament operators and participants.
• SportsEngine HQcoreTechnology or IntegrationDeep integration with SportsEngine HQ season management. Schedules, teams, and rosters automatically sync to SportsEngine Play channels. Teams in Active Seasons on Season Management automatically get channels including team logo, schedule, rosters, fans, and stream links. Athletes and staff are automatically added as Followers.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Pixellot: Pixellot provides automated, fixed-camera sports video production and livestreaming for schools, federations, and clubs. It directly competes with the B2B / fixed-camera arm of SportsEngine Play, often winning facility-level contracts based on automated production quality.
• GameChanger: GameChanger (owned by DICK'S Sporting Goods) provides live streaming, scorekeeping, and team management for youth and amateur sports. It directly competes with SportsEngine Play in mobile livestreaming and family-facing viewing experiences, with deeper baseball/softball penetration.
• BallerTV: BallerTV streams youth and amateur basketball and volleyball tournaments at scale, monetizing via subscriptions and sponsorships. It is a direct streaming competitor in the same family-pay-to-watch-youth-games model that SportsEngine Play Premier and All-Access pursue.
• Hudl: Hudl is the dominant video and analytics platform for youth, high-school, and collegiate sports teams. It is the closest direct competitor in providing game film, livestreaming, and highlight tooling to the same youth-sports organization and family audience that SportsEngine Play targets.
• Veo Technologies: Veo offers AI-powered, automated two-camera capture and livestreaming for amateur and youth sports clubs. It competes with SportsEngine Play for Business on the facility and federation side, particularly in soccer and field sports, and pushes AI editing as a differentiator.

Emerging players

• TeamSnap: TeamSnap is a leading youth-sports team management platform with limited but growing video and streaming features. It overlaps with SportsEngine HQ at the management layer and increasingly competes with Play on family-facing live content.
• Trace: Trace (formerly Trace Sports) provides AI-edited highlight videos and live streaming for youth and amateur sports. It overlaps with SportsEngine Play's highlight-clipping and family-sharing use cases, though it leans more heavily on automated highlight generation.

Broad incumbents

• Twitch: Twitch provides live and on-demand streaming infrastructure and is occasionally used by youth-sports creators and leagues. It is a broad incumbent that competes for general-purpose live-streaming mindshare, though it is not purpose-built for sports families.
• YouTube: YouTube (and YouTube TV) serve as the default free livestreaming destination for many youth-sports families and organizations. It is a broad incumbent competing primarily on the free tier by offering free, ad-funded mobile streaming with massive reach.
• ESPN+: ESPN+ is a large sports subscription streaming service increasingly investing in amateur, collegiate, and youth-level rights. It is a broad incumbent competitor for paid sports-streaming wallet share, even if its core catalog is professional.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@sportsengineplay
• Facebookfacebook.com/nbcsportsengineplay
• Instagraminstagram.com/sportsengine.play
• TikToktiktok.com/@nbcsportsengine.play
• LinkedInlinkedin.com/company/stream-sportsengine-play

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SportsEngine Play