Stems Flowers & Cafe

What Stems Flowers & Cafe does

Stems Flowers & Cafe is a locally owned floral and gift boutique operating from a single retail location in Red Deer, Alberta. The business combines fresh floral design with a curated assortment of complementary lifestyle products including candles, soaps, bath products, puzzles, figurines, and specialty food items such as Thai cooking kits, positioning the store as a gifting and home lifestyle destination rather than a pure-play florist.

The company serves individual retail customers, brides, and event organizers in Red Deer and surrounding Central Alberta communities, with fulfillment handled through both walk-in retail and an online storefront built on WooCommerce that supports local delivery. Its service offering extends beyond product sales into wedding and event floral design, in-store and off-site workshops, and seasonal merchandising tied to occasions such as Valentine's Day, Mother's Day, and Christmas. Community-facing programs such as the Chamomile Project donation initiative and collaborations with organizations including the Rotary Sunrise Club of Red Deer, Local Laundry Apparel, and Bo's Bar & Stage anchor its local brand positioning.

Revenue mechanics are transaction-based across gifting, wedding/event floral contracts, and workshop attendance, with no disclosed subscription, retainer, or enterprise pricing model. Operating scope is limited to a single physical location, and there are no disclosed metrics on headcount, funding, or revenue scale in the input data.

Name

Stems Flowers & Cafe

Legal name

Stems Flowers & Cafe

Website

https://stemsfloral.ca

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Stems Flowers & Cafe is a locally owned floral and gift boutique in Red Deer, Alberta, offering fresh flowers, curated lifestyle products, wedding and event floral services, and workshops to individual consumers and brides across Central Alberta.

Ownership category

akta.pro rank

Product category

Floral Retail and Design

NAICS

Florists (45931), Florists (4593)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN)

akta.pro secondary industries

Event Floral Design & Arrangements (HSACAOAA), Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ), Seasonal, Holiday & Party Home Décor Retail (CRAIACAD)

Keywords

• Fresh flower arrangements
• Wedding floral design
• Floral workshops
• Curated gift products
• Local flower delivery

Headquarters

HQ city

Red Deer

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Floral Product Sales: Core revenue from selling fresh cut flowers, bouquets, arrangements, and potted plants through an e-commerce storefront. Products range from everyday handtied flowers to premium bridal bouquets. One-time transaction model with optional delivery.
2. Lifestyle & Gift Products: Sale of complementary lifestyle products including candles (Milk Jar), soaps (Buck Naked Soap Co.), puzzles (Cavilini), figurines (Willow Tree Angels), Thai food curry kits and soups (Thai Manna), bath products (Bathorium, Midnight Paloma), and grow-kit candles (ModSprout). One-time purchase items sold alongside floral products.
3. Workshops and Events: Revenue from ticketed workshops including holiday wreath workshops, pumpkin arrangement workshops, natural tablescape workshops, and the Bo's, Brides & Brunch bridal event ($80 per ticket). Additional upsell through Bloom Bucks pre-purchases and at-event food/beverage.
4. Wedding Floral Services: Custom wedding floral design services including bridal bouquets, ceremony arrangements, and reception centrepieces. Customers submit a wedding intake form and work with the team for bespoke arrangements. Revenue is project-based, typically higher price points ($65-$250+).

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Stems Flowers & Cafe is a Red Deer-based floral retail business that designs and sells fresh cut flower arrangements, bespoke wedding florals, and curated lifestyle gift products through an e-commerce storefront and physical retail location. The company also hosts creative floral workshops and community events, with local delivery to Red Deer and surrounding Central Alberta communities.

Product overview

Stems Flowers & Cafe is a floral and gift shop offering fresh cut flowers, bespoke floral arrangements, wedding services, and creative workshops. The core product is floral design and arrangements, supplemented by curated gift products including third-party bath and beauty items (Buck Naked Soap, Bathorium, Midnight Paloma), candles and diffusers (Milkjar), puzzles (Cavilini), Willow Tree Angels figurines, and Thai food products (Thai Manna curry kits). The shop also offers event experiences including workshops for wreath-making, holiday crafts, and bridal events, as well as wedding floral services. Seasonal collections include Christmas, Mother's Day, and Valentine's Day arrangements.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Flowers & Floral Arrangements

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

14 partnerships are on record, tiered core and minor.

• Bo's Bar & StagecoreStrategic or Co-development Partner · 22 February 2026Co-host of multiple events and workshops including Bo's, Brides & Brunch bridal expo, Wreathinking and Drinking, Winterlust Market Workshops, and Soulful Mornings Bloom Bar. Bo's is a bar/restaurant venue in Red Deer that provides food, beverages, and space for Stems' workshop events. The partnership creates a cross-promotional dynamic where Bo's gains floral decor and event attendees while Stems gains a premium venue and access to Bo's customer base.
• Red Deer Polytechnic Alumni AssociationminorGTM or Marketing PartnerSupported through The Chamomile Project community donation program. The company's logo appears on the Chamomile Project page as a proud community supporter.
• Aspire Special NeedsminorGTM or Marketing PartnerSupported through The Chamomile Project community donation program. Supported as part of Stems' commitment to community giving.
• Dress for SuccessminorGTM or Marketing PartnerSupported through The Chamomile Project community donation program. Logo appears on the Chamomile Project page as a supported organization.
• The ForumcoreStrategic or Co-development PartnerCo-presenter of Bo's, Brides & Brunch event alongside Stems and Bo's Bar & Stage. The Forum is a local organization contributing to the bridal event experience.
• Rotary Sunrise Club of Red DeerminorStrategic or Co-development PartnerIn partnership with the Rotary Sunrise Club of Red Deer for the Rotary Centrepiece arrangement. 20% of proceeds from Rotary Centrepiece sales go to Team Alex (teamalex.ca). The collaboration supports a charitable cause while co-creating a product.
• Local Laundry ApparelminorStrategic or Co-development PartnerCollaboration on the 'Sweater Weather' Milk Jar candle, a cozy maple butter-scented candle featuring Local Laundry Apparel imagery. Both companies share values of being Made in Canada and giving back to the community.
• Milk JarcoreChannel Partner/ Reseller/ DistributorMilk Jar is a Canadian candle brand whose products (essential oil candles, reed diffusers) are carried as a key product line at Stems. Products include Woodland ($40), Aurora ($34), Citrus ($40), and seasonal scents.
• ModSproutminorChannel Partner/ Reseller/ DistributorModSprout's Glow Grow Candle line (Wildflower Fields, Desert Oasis, Herb Garden) is carried at Stems. These 12oz soy blend candles transform into ceramic planters with grow kit components, priced at $48 each.
• Buck Naked Soap Co.coreChannel Partner/ Reseller/ DistributorBuck Naked Soap Co. is a natural soap brand whose products are carried at Stems. Varieties include Vanilla Chai, Charcoal & Anise, Avocado, Drunken, Oatmeal + Almond Milk, and others. All-natural vegan soaps priced at $9.90 per bar.
• CaviliniminorChannel Partner/ Reseller/ DistributorCavilini puzzle brand is carried at Stems. Puzzle themes include Wildflowers, Canada, Travel, Audubon Birds, Arboretum, Botanic Garden, Cacti & Succulents, Herbarium, House Plants, Victory Garden, Cocktails, Camping, Celestial, and more. Priced at $32.50 each.
• Thai MannacoreChannel Partner/ Reseller/ DistributorThai Manna is a Thai food product line sold at Stems, including curry kits (Green, Red, Yellow, Massaman, Panang at $15-$25) and soups (Tom Kha Gai at $11, Lemongrass Soup). Stems packages and retails these Thai food products.
• Willow Tree AngelsminorChannel Partner/ Reseller/ DistributorWillow Tree Angels figurines (3-6 inch) are sold at Stems. Products include Angel of Prayer ($60), Remember ($36), Warm Embrace ($36), Prayer of Peace ($62), Friendship ($28), Courage, Love You ($28), Lots of Love ($28), Abundance, and Quietly ($62).
• BathoriumminorChannel Partner/ Reseller/ DistributorBathorium bath products (bath soaks, bath bombs) are carried at Stems. Products include Snooze Bomb ($13.50), Little Charlie Bath Soak ($23-$35), Northern Sage Recovery Crush ($9.95-$35), and Eucalyptus Apothecary Crush.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• ProFlowers / FTD Marketplace brands: National online flower and gifting brand within the larger FTD portfolio. Comparable as a broad, mass-market floral brand serving occasional gifting.
• Teleflora: Floral delivery network connecting local florists with national customers. Comparable as an incumbent channel partner / aggregator in the same retail florist category.
• 1-800-Flowers.com: National multi-brand gifting platform including 1-800-Flowers, Harry & David, and Shari's Berries. Broad incumbent serving everyday gifting with broader infrastructure than Stems.
• FTD / BloomNet: Heritage floral delivery marketplace and network serving North American consumers. Broad incumbent at the same everyday and event florist category.

Direct peers

• UrbanStems: Premium D2C online florist partnering with high-profile designers (Prabal Gurung, Christian Siriano). Direct peer in positioning curated, design-forward arrangements through a modern digital storefront.
• From You Flowers: Mass-market online floral marketplace with same-day delivery and broad assortment. Comparable as a transactional, multi-category florist / gift platform.
• The Bouqs Co. Direct-to-consumer online florist with farm-sourced arrangements and subscription programs. Comparable as a digitally native floral brand targeting everyday gifting and event occasions.
• Bloomex: Canadian online florist and gift marketplace delivering flowers, plants, and gift baskets nationally. Directly comparable as a same-country florist/gift hybrid competing on everyday gifting and event florals.

Emerging players

• BloomNation: Online marketplace connecting local boutique florists with consumers. Comparable as a technology layer adjacent to local florists (Stems' category), with similar target customers.
• The Sill: D2C plant and home decor brand with curated lifestyle positioning. Comparable as a boutique hybrid of botanical category and lifestyle gift products — adjacent to Stems' floral + curated lifestyle model.

Market position

Strengths5 records

Weaknesses6 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/stemsflowersandcafe
• Instagraminstagram.com/stems_reddeer
• LinkedInlinkedin.com/company/stems-flowers-and-cafe

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stems Flowers & Cafe