Tivly formerly CommercialInsurance.net

What Tivly formerly CommercialInsurance.net does

Tivly (legal entity Commercial Insurance.Net, LLC, DBA Tivly; operating as Norman Commercial Insurance.Net, LLC, DBA Tivly in California and New York) is a U.S. licensed insurance agency headquartered in Oklahoma City that operates a business-to-business lead-generation and brokerage platform. The company connects small and medium-sized business owners with commercial insurance providers through an online quote intake form and a scheduled phone-callback channel, then routes qualified leads to one of 350+ carrier partners. Founded in 2009 as CommercialInsurance.net and rebranded to Tivly, the platform spans eleven-plus lines of business including General Liability, Commercial Auto, Workers' Compensation, Property, Professional Liability/E&O, Business Owners Policy, Cyber Liability, Cargo, Umbrella/Excess Liability, Group Health, and Inland Marine.

No proprietary technology platform, AI models, or APIs are disclosed in the available material; the operating stack is a web-based quote form, callback scheduling, and carrier routing. The company also runs a parallel Commercial Insurance Leads product that sells qualified prospects to carriers and agents, and publishes educational content (Business Insurance Definitions, industry and solutions pages) to support organic search acquisition.

Tivly generates revenue on an affiliate-referral and commission basis: insurance carriers and agents pay referral fees or commissions for matched and bound leads, with no disclosed direct charge to the end SMB customer. Pricing is not publicly disclosed and headcount, funding, and revenue are not reported. The company is privately held with no disclosed institutional investors or parent company, and operates nationwide as a licensed agency in all 50 U.S. states.

Name

Tivly formerly CommercialInsurance.net

Legal name

Commercial Insurance.Net, LLC

Website

https://commercialinsurance.net

Company type

Private

Founded year

2009

Operating status

Operating

Short description

Tivly is an Oklahoma City-based licensed insurance agency that operates a lead-generation and brokerage platform connecting small and medium-sized U.S. businesses with 350+ commercial insurance carriers across eleven-plus lines of coverage.

Ownership category

akta.pro rank

Headquarters

HQ city

Oklahoma City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Marketing or Sales, Technology or R&D, Personnel, Operations

Revenue model

1. Insurance Lead Generation / Commission Revenue: Tivly generates revenue by connecting business owners with insurance providers and earning referral fees or commissions from those carriers. The company serves as an intermediary, matching customer needs with appropriate insurance products from its network of 350+ providers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Tivly (formerly CommercialInsurance.net) is a licensed insurance agency and online marketplace that matches small and mid-sized business owners with commercial insurance coverage from 350+ carriers across lines including general liability, commercial auto, workers' compensation, commercial property, professional liability/E&O, business owners policies, cyber liability, cargo, umbrella, group health, and inland marine. Founded in 2009 and headquartered in Oklahoma City, OK, it also sells Commercial Insurance Leads to participating carriers and producers.

Product overview

Tivly (formerly CommercialInsurance.net) is a business insurance comparison and matching platform that connects business owners with insurance providers. The core platform matches businesses with one of 350+ top-rated insurance providers based on their unique coverage needs. The company offers a portfolio of insurance products including General Liability, Commercial Auto, Workers' Compensation, Property Insurance, Professional Liability/E&O, Business Owners Policy (BOP), Cyber Liability, Cargo, Umbrella/Excess Liability, Group Health, and Inland Marine coverage. Additional services include Commercial Insurance Leads for providers and a Business Insurance Definitions resource. The platform operates as a licensed agency in all states, with same-day proof of coverage available.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial insurance matching service Online matching service that connects small and mid-sized business owners with licensed commercial insurance providers across general liability, commercial auto, workers' compensation, commercial property, professional liability/E&O, BOP, cyber liability, cargo, umbrella, group health, and inland marine coverage lines.
• Commercial Insurance Leads Provider-side product that distributes qualified SMB commercial insurance leads to carriers, MGAs, and producers in the company's network of 350+ providers.

Quantifiable outcome

• Same-day proof of coverage available
• +2 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• The HartfordcoreChannel Partner/ Reseller/ DistributorMajor national insurance carrier partner providing commercial insurance products to Tivly customers. Featured prominently in the partner logo display.
• Progressive CommercialcoreChannel Partner/ Reseller/ DistributorInsurance carrier partner offering commercial auto and business insurance products through the Tivly platform.
• Liberty MutualcoreChannel Partner/ Reseller/ DistributorNational insurance provider partner featured in Tivly's network of 350+ insurance carriers.
• MylominorChannel Partner/ Reseller/ DistributorInsurance technology platform partner integrated into Tivly's carrier network.
• AcuityminorChannel Partner/ Reseller/ DistributorRegional insurance carrier partner providing commercial insurance products through Tivly's platform.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Insureon: Digital commercial insurance marketplace that matches SMBs with carrier partners across multiple lines including general liability, BOP, and professional liability — directly comparable lead-gen/agency model serving the same SMB customer segment.
• Simply Business: Online small business insurance marketplace that compares policies from multiple carriers — highly comparable marketplace/brokerage model targeting UK and US SMBs across many commercial lines.
• Next Insurance: Digital-native SMB commercial insurance carrier offering bindable policies online across multiple lines — comparable SMB focus and product breadth, though operates as a carrier rather than pure lead-gen/agency.
• CoverWallet (an Aon company): Online commercial insurance broker providing SMB quotes across multiple lines via carrier partnerships — closely aligned brokerage model and customer base, now backed by global broker Aon.

Broad incumbents

• The Hartford (Small Business): Major national carrier partner of Tivly with a dedicated small business insurance division — comparable SMB commercial insurance products (workers' comp, BOP, auto) and serves the same end customer.
• Progressive Commercial: Large national commercial insurance carrier (also a Tivly carrier partner) offering commercial auto, BOP, and other SMB coverage direct and through agents — comparable SMB commercial coverage portfolio and channel overlap.
• Hiscox (Small Business): Established specialty insurer with a dedicated small business division offering direct online quotes for BOP, professional liability, and other commercial lines — comparable SMB focus but operates as a carrier rather than broker.

Emerging players

• Thimble: On-demand small business insurance provider offering flexible short-term commercial policies — overlapping SMB commercial insurance focus with a digital, simplified experience similar to Tivly's value proposition.
• Embroker: Digital commercial insurance broker focused on specialty and SMB risks — comparable digital brokerage model, though with stronger orientation toward mid-market and specialty lines.
• Bold Penguin: Commercial insurance marketplace platform enabling agents and brokers to quote SMB risks across multiple carriers — comparable multi-carrier SMB matching infrastructure with a B2B2C distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/tivlyofficial
• LinkedInlinkedin.com/company/tivlyofficial

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tivly formerly CommercialInsurance.net