Oralbox.com.br
OralBox is a privately held Brazilian e-commerce retailer in São Paulo that sells 172+ specialty oral care SKUs — including imported dry-mouth, orthodontic, implant, and pediatric products from brands such as Xylimelts, Bioxtra, and Waterpik — direct to consumers across Brazil via its TrayCommerce site, WhatsApp sales, and a Dentistas Afiliados referral program.
- Company typePrivate
- Founded2012
- HeadquartersSão Paulo, Brazil
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
Oralbox.com.br firmographics
Firmographics- Name
- Oralbox.com.br
- Legal name
- OralBox
- Website
- https://oralbox.com.br
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- OralBox is a privately held Brazilian e-commerce retailer in São Paulo that sells 172+ specialty oral care SKUs — including imported dry-mouth, orthodontic, implant, and pediatric products from brands such as Xylimelts, Bioxtra, and Waterpik — direct to consumers across Brazil via its TrayCommerce site, WhatsApp sales, and a Dentistas Afiliados referral program.
- Ownership category
- akta.pro rank
Oralbox.com.br industry classification
Industry- Product category
- Specialty Online Oral Care Retail
- NAICS
- Health and Personal Care Retailers (456)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro industry
- Oral Care Products (Toothpaste, Mouthwash, Dental Floss, Whitening)Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Health & Hygiene OTC Consumer Goods (First Aid, Oral Care, Personal Health)Toothbrushes (Manual)Toothpaste & ToothpowderDental Floss, Picks & Interdental CleanersTongue Cleaners & Breath FreshenersKids Oral Care
Keywords
Where Oralbox.com.br is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Oralbox.com.br business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Retail Product Sales: One-time purchase of oral care products through the e-commerce website. Customers can buy individual products or bundled kits. Products include dental brushes, mouthwashes, toothpaste, oral irrigators, and specialized products for dry mouth, orthodontics, and implants.
- Subscription (Assinatura OralBox): Annual subscription model offering regular deliveries of products. Subscribers receive free shipping on all orders. Options include BOX BOCA SECA BIOXTRA, BOX INFANTIL, BOX CASAL, and BOX INDIVIDUAL. Customers can also build custom subscription plans by contacting [email protected].
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product pricing with free shipping threshold |
| Subscription | Multi-year contract | Annual subscription plans with 4 deliveries per year |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Oralbox.com.br product offering
Product offeringCore offering
OralBox is a Brazilian 100% online retailer specializing in oral care and dental products, offering more than 172 SKUs across categories such as dry mouth/halitosis, oral irrigators, manual and electric toothbrushes, bamboo and interdental brushes, toothpastes, mouthwashes, dental floss, children's oral care, orthodontic products, and natural/vegan oral care from brands including Xylimelts, Curaprox, Oral-B, Colgate, Waterpik, TePe and Carvomid. The company complements transactional sales with a recurring "Assine OralBox" subscription service, dentist-affiliated kits, and a professional segment for dental offices.
Product overview
OralBox is a Brazilian e-commerce platform specializing in oral care products with a focus on specialized dental hygiene items. The company operates as a multi-brand online store offering its own subscription service (Assine OralBox) with pre-configured boxes (BOCA SECA BIOXTRA, INFANTIL, CASAL, INDIVIDUAL) and custom subscription options, complemented by dentist-affiliated product kits and a loyalty program (Oral Pontos). The product portfolio spans multiple categories including dry mouth/mouthwash products (with brands like Xylimelts, Bioxtra, Kin Hidrat), oral irrigators (Waterpik, Multilaser), comprehensive dental brushes (interdental, electric/sonic, eco-friendly bamboo, orthodontic, post-surgical, implant/prosthesis), toothpastes (including natural/vegan options), mouthwashes, dental floss/accessories, children's products, and orthodontic care. The company carries major international brands (Waterpik, Bioxtra, Edel-White, Curaprox, GUM, Dentek, blue®m, ADDS, Multilaser, Xylimelts) alongside its private-label bamboo toothbrushes and subscription boxes.
Differentiator
Problem solved
Functional benefit
Products and services
- Dry Mouth and Halitosis Product Line
Companies that use Oralbox.com.br
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles2 records
Oralbox.com.br technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Oralbox.com.br partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Dentistas Afiliados (Affiliated Dentists)coreFormal partnership program with dentists who recommend OralBox products to their patients. Dentists participate by suggesting specific products and kits to patients who can then purchase through OralBox. The program includes special dentist-recommended bundles such as 'Kits Dentistas Afiliados' and 'Recomendações Periódicas'. Dentists can indicate their name during customer registration, creating a referral tracking system.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Oralbox.com.br competitors and assessment
Company assessmentBroad incumbents
- Drogasil: Largest pharmacy chain in Brazil with extensive oral care assortment online and in-store. Competes on breadth and convenience; OralBox competes on specialty curation and dentist endorsement.
- Drogaria São Paulo (DPSP): Leading São Paulo-based pharmacy chain (merged with Drogaria Pacheco). Competes with OralBox in the São Paulo metro for oral care purchases, particularly higher-end SKUs.
- Mercado Livre: Leading Latin American marketplace with deep Brazilian penetration and Mercado Pago payments stack. Competes with OralBox for the same imported-brand oral care purchases.
- Pague Menos: Major Brazilian pharmacy retailer with nationwide footprint and growing e-commerce operation. Adjacent competitor for oral care shoppers, particularly in the mass-market segment.
- Amazon Brasil: Brazil's largest e-commerce marketplace. Stock most of OralBox's distributed brands; poses structural threat on price, logistics, and selection breadth rather than specialty curation.
Others
- Curaprox Brasil: Swiss premium oral care brand that OralBox distributes. Functions as both a supplier and a partial competitor via its own Brazilian D2C site; comparable brand positioning in the same specialty segment.
Direct peers
- Dental Speed: Brazilian dental e-commerce retailer focused on specialty oral care and clinical supplies. Directly comparable in product mix (specialty brushes, orthodontics, implants) and DTC channel.
- Netfarma: Brazilian online pharmacy specializing in health and personal care products with home delivery. Comparable e-commerce-first model with overlap in oral care, hygiene, and wellness categories.
- Dental Cremer: Major Brazilian dental products retailer selling professional and consumer oral care supplies online. Most direct comparator — same category, same geography, similar multi-brand curation strategy.
Regional players
- Época Cosméticos: Brazilian beauty and personal care e-commerce retailer carrying imported oral care brands. Comparable in importing/specialty curation within the Brazilian personal-care e-commerce category.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Oralbox.com.br social profiles
Digital presenceOralbox.com.br compliance and trust
Trust signalCompliance1 record
Oralbox.com.br financial estimates
Financial estimateRevenue estimate
Valuation estimate
Oralbox.com.br leadership team
Management profileNumber of profiles
Profiles1 record
Oralbox.com.br funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Oralbox.com.br M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Oralbox.com.br
What does Oralbox.com.br do?
OralBox is a Brazilian 100% online retailer specializing in oral care and dental products, offering more than 172 SKUs across categories such as dry mouth/halitosis, oral irrigators, manual and electric toothbrushes, bamboo and interdental brushes, toothpastes, mouthwashes, dental floss, children's oral care, orthodontic products, and natural/vegan oral care from brands including Xylimelts, Curaprox, Oral-B, Colgate, Waterpik, TePe and Carvomid. The company complements transactional sales with a recurring "Assine OralBox" subscription service, dentist-affiliated kits, and a professional segment for dental offices.
Is Oralbox.com.br a public or private company?
Oralbox.com.br is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Oralbox.com.br founded?
Oralbox.com.br was founded in 2012. It employs 1 to 10 people.
Where is Oralbox.com.br based?
Oralbox.com.br is headquartered in São Paulo, Brazil, in the Latin America region.
How does Oralbox.com.br make money?
Two revenue lines are on record. Retail Product Sales are the primary driver. The others are subscription (Assinatura OralBox).
Who are Oralbox.com.br's main competitors?
Broad incumbents on record are Drogasil, Drogaria São Paulo (DPSP), Mercado Livre, Pague Menos and Amazon Brasil. Curaprox Brasil is listed as an others. Direct peers are Dental Speed, Netfarma and Dental Cremer. Época Cosméticos is listed as a regional player.
Does Oralbox.com.br have an API?
No public API is recorded for Oralbox.com.br.
What industry is Oralbox.com.br in?
Oralbox.com.br's product category is Specialty Online Oral Care Retail. Its primary akta.pro industry code is CRADAMAA, Oral Care Products (Toothpaste, Mouthwash, Dental Floss, Whitening), with a secondary code of CRABAFAB, Toothbrushes (Manual). Its NAICS code is 456 and its SIC code is 2844.