Onda Works
Onda Works is a privately held DTC performance marketing agency offering an integrated Paid Performance Marketing framework that unifies paid media, Amazon ads, email/SMS retention, creator content, and analytics into a single managed engagement for growth-stage consumer brands scaling past $20K monthly ad spend.
- Company typePrivate
- Founded2020
- HeadquartersDraper, United States
- Headcount—
- GTM typeB2B
- OfferingServices
What Onda Works does
Onda Works (legal entity: Onda, LLC) is a privately held performance marketing agency founded in 2020 and headquartered in Draper, Utah. The company operates a single integrated service — Paid Performance Marketing (PPM) — designed to replace the typical fragmented agency stack for direct-to-consumer e-commerce brands. Its ICP is growth-stage consumer brands spending $20K or more per month on paid media and seeking to scale to $100K+ monthly without performance collapse, particularly across the $40K-to-$100K transition zone where most growth systems break down.
The PPM framework is structured around five proprietary-sounding sub-disciplines: Signal Architecture (tracking infrastructure, campaign hierarchy, objective sequencing), Funnel Engineering (distinct top/mid/bottom-funnel systems), Lifecycle Compounding (email/SMS retention and lifecycle automation), Amazon Integration (Amazon ad buying managed within the same model as Meta, Google, and TikTok), and the Onda Creator Collective (an internal creator network for performance-focused creative sourcing and testing). The unified framework claims to consolidate paid media buying, retention marketing, creator content strategy, copywriting, campaign planning, attribution/analytics, and tracking infrastructure into one accountable team rather than separate vendor relationships.
Onda's business model is managed services on a quote-based engagement, with pricing tied to client ad spend levels and creator production billed separately. The firm uses a consultative, relationship-driven go-to-market motion with a free Marketing Growth Audit as its primary lead qualification mechanism, followed by what is described as multi-year contract engagements. The company has no disclosed external funding, no named clients, no management team disclosure, no awards, no patents, and no partnerships — it operates as a bootstrapped, founder-led LLC. Its primary marketing channel is its own website (ondaworks.com), supplemented by organic presence on Facebook and LinkedIn.
Onda Works firmographics
Firmographics- Name
- Onda Works
- Legal name
- Onda, LLC
- Website
- https://ondaworks.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Short description
- Onda Works is a privately held DTC performance marketing agency offering an integrated Paid Performance Marketing framework that unifies paid media, Amazon ads, email/SMS retention, creator content, and analytics into a single managed engagement for growth-stage consumer brands scaling past $20K monthly ad spend.
- Ownership category
- akta.pro rank
Onda Works industry classification
Industry- Product category
- Performance Marketing Services
- NAICS
- Media Buying Agencies (54183), Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Feed Management & Shopping Ads (PLA/Product Ads) (MPAAACAL)
- akta.pro secondary industry
- Affiliate & Performance Creator Programs (BPAFAHAG)
Keywords
Where Onda Works is headquartered
LocationHeadquarters
- HQ city
- Draper
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Onda Works business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Paid Performance Marketing Services: Onda provides managed marketing services through their Paid Performance Marketing framework, integrating paid media buying, Amazon advertising, retention marketing (email/SMS), creator content strategy, and analytics under one consolidated system. Revenue appears to be derived from management fees tied to client ad spend levels, with creator production billed separately. The service is positioned as an all-in-one alternative to managing multiple vendor relationships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Paid Performance Marketing (custom engagement) |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Onda Works product offering
Product offeringCore offering
Onda Works provides a unified Paid Performance Marketing (PPM) service for growth-stage consumer brands that integrates paid media buying on Meta, Google, TikTok, and Amazon, retention marketing (email/SMS), creator content strategy and sourcing, copywriting, campaign planning, attribution and analytics, and tracking infrastructure into one coordinated performance system. The offering is delivered as a managed engagement with one accountable team, and is positioned to replace fragmented multi-vendor growth stacks. Pricing is quote-based and tailored to each client's ad spend level, with creator production billed separately.
Product overview
Onda Works offers a single, unified core product called Paid Performance Marketing — an all-in-one performance system rather than a platform-with-modules architecture. Paid Performance Marketing integrates every performance-driving discipline under one structure: paid media ad buying across Meta, Google, TikTok, and Amazon; retention marketing via email and SMS; creator content strategy and sourcing; copywriting; campaign planning; attribution and analytics; and tracking infrastructure. The framework is built around sub-disciplines (Signal Architecture, Funnel Engineering, Creator Content, Lifecycle Compounding, and Amazon Integration) that together form one cohesive engine designed to scale brands past $100,000 per month in ad spend toward 7-figure run rate increases.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Majority of Paid Performance Marketing clients achieve 7-figure run rate increase within 6 months
Companies that use Onda Works
Customer profileSegments1 record
Ideal customer profiles1 record
Onda Works technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Onda Works partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights3 records
Onda Works competitors and assessment
Company assessmentEmerging players
- Northbeam: Multi-touch attribution and analytics platform purpose-built for DTC and e-commerce brands. Comparable to Onda because it powers the unified cross-channel contribution-margin decisioning that Onda sells as a differentiator, and increasingly competes for the same DTC growth-stage budget.
- Triple Whale: DTC-focused analytics and attribution platform aggregating ad platform, Shopify, and email data into a single dashboard. Adjacent to Onda as the technology layer that DTC agencies and brands adopt, and a partial substitute for the unified-data value prop agencies like Onda sell.
Direct peers
- Hawke Media: DTC and e-commerce growth agency offering paid media, email/SMS, Amazon, and creative services under a fractional outsourced CMO model. Closely comparable in target customer (DTC brands), bundled-service approach, and multi-channel integration pitch.
- Directive Consulting: B2B-focused performance marketing agency with paid media, SEO, and creative services targeting SaaS and growth-stage tech brands. Comparable to Onda in consultative, methodology-led GTM and focus on the mid-market scaling phase, though primarily B2B rather than DTC.
- Power Digital Marketing: Full-service performance marketing agency serving DTC, e-commerce, and B2B brands with paid media, creative, content, and analytics. Comparable to Onda in offering a unified, accountability-driven performance team for growth-stage consumer brands.
- Disruptive Advertising: Performance marketing agency focused on paid media buying, creative, and lifecycle marketing for mid-market and e-commerce brands. Directly comparable to Onda in client profile, channel mix (Meta, Google, Amazon), and the 'one accountable team' positioning.
- KlientBoost: Performance marketing agency combining paid media (Google, Meta, LinkedIn) with conversion-rate optimization and creative for mid-market and growth-stage brands. Directly comparable to Onda in paid-media-led, multi-channel DTC/e-commerce engagements.
- SmartSites: Digital marketing agency offering paid media, SEO, web design, and creative for SMB and mid-market brands. Comparable to Onda in the bundled paid-performance offering for growth-stage clients, though with broader SMB reach and less DTC specialization.
Broad incumbents
- Wpromote: Large independent digital marketing agency covering paid media, SEO, creative, and analytics for mid-market and enterprise clients. Comparable to Onda in cross-channel performance positioning but at materially larger scale and broader industry coverage.
- Tinuiti: Largest independent performance marketing agency in the US, offering paid media, Amazon, email, and creative across the full funnel. Comparable to Onda in service mix and category, but operates at significantly greater scale and serves enterprise clients as well.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Onda Works social profiles
Digital presenceOnda Works financial estimates
Financial estimateRevenue estimate
Valuation estimate
Onda Works leadership team
Management profileNumber of profiles
Onda Works funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Onda Works M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Onda Works
What does Onda Works do?
Onda Works provides a unified Paid Performance Marketing (PPM) service for growth-stage consumer brands that integrates paid media buying on Meta, Google, TikTok, and Amazon, retention marketing (email/SMS), creator content strategy and sourcing, copywriting, campaign planning, attribution and analytics, and tracking infrastructure into one coordinated performance system. The offering is delivered as a managed engagement with one accountable team, and is positioned to replace fragmented multi-vendor growth stacks. Pricing is quote-based and tailored to each client's ad spend level, with creator production billed separately.
Is Onda Works a public or private company?
Onda Works is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Onda Works founded?
Onda Works was founded in 2020.
Where is Onda Works based?
Onda Works is headquartered in Draper, United States, in the North America region.
How does Onda Works make money?
One revenue line is on record: paid Performance Marketing Services.
Who are Onda Works's main competitors?
Emerging players on record are Northbeam and Triple Whale. Direct peers are Hawke Media, Directive Consulting, Power Digital Marketing, Disruptive Advertising, KlientBoost and SmartSites. Broad incumbents are Wpromote and Tinuiti.
Does Onda Works have an API?
No public API is recorded for Onda Works.
What industry is Onda Works in?
Onda Works's product category is Performance Marketing Services. Its primary akta.pro industry code is MPAAACAL, Feed Management & Shopping Ads (PLA/Product Ads), with a secondary code of BPAFAHAG, Affiliate & Performance Creator Programs. Its NAICS code is 54183 and its SIC code is 7311.