What Coca-Cola does

The Coca-Cola Company (NYSE: KO) is a publicly traded global nonalcoholic beverage conglomerate headquartered at One Coca-Cola Plaza in Atlanta, Georgia. Founded in 1886, the company produces and markets more than 200 beverage brands spanning carbonated soft drinks (Coca-Cola, Diet Coke, Sprite, Fanta), juices (Minute Maid, Hi-C), water (Dasani, smartwater, Topo Chico), sports drinks (Powerade, BODYARMOR), tea (Gold Peak), coffee (Costa Coffee), functional water (Vitaminwater), and ultra-filtered dairy (Fairlife), with products distributed across more than 200 countries. Core proprietary technology includes the Coca-Cola Freestyle touchscreen dispensing platform — installed across foodservice venues and offering hundreds of drink combinations including exclusive venue-only flavors — and the Coke&GO smart cooler platform that integrates mobile app-based purchasing with loyalty rewards. The company also operates the +one consumer engagement app, the World of Coca-Cola retail attraction in Atlanta, and an e-commerce storefront network.

Coca-Cola makes money primarily through one-time beverage unit sales priced at mass-market points (typically under $5 per serving in retail), distributed via a global franchise bottler model — company-owned bottling in North America and franchise bottlers (Coca-Cola HBC, Hindustan Coca-Cola Beverages, Coca-Cola Beverages Africa) across international markets — and sold through retail/grocery, foodservice/QSR (McDonald's, Marriott International, Whataburger, Smalls Sliders), vending and smart coolers, and direct-to-consumer e-commerce channels. FY2025 revenue was approximately $47.94 billion; Q1 2026 revenue grew 12.1% year-over-year to $12.472 billion with 10% organic growth and operating margin expansion to 35.0%.

Strategic positioning is anchored by 64-65 consecutive years of dividend increases (Dividend King status), a roughly $365 billion market capitalization as of July 2026, a ~$33 billion Berkshire Hathaway stake of approximately 400 million shares, and active portfolio reshaping including a $7 billion Fairlife acquisition (2020), a 16.7% Monster Beverage strategic stake (2014), a $650 million Fairlife production expansion in Michigan, the recommended approval for Coca-Cola HBC's 75% acquisition of Coca-Cola Beverages Africa, divestiture of 40% of Hindustan Coca-Cola Beverages to Jubilant Bhartia Group with a potential India IPO, and the closure of the Northampton, UK bottling plant by December 2026. Near-term disruption is driven by a July 2026 ransomware attack that suspended Fairlife's U.S. production operations.

Name

Coca-Cola

Legal name

The Coca-Cola Company

Website

https://coca-cola.com

Company type

Public

Founded year

1886

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

The Coca-Cola Company (NYSE: KO) is a global nonalcoholic beverage conglomerate producing 200+ brands including Coca-Cola, Sprite, Fanta, smartwater, and Fairlife, distributed across 200+ countries via a franchise bottler model serving mass-market consumers, foodservice, and retail channels.

Ownership category

akta.pro rank

Product category

Non-Alcoholic Beverages

NAICS

Soft Drink Manufacturing (312111), Beverage Manufacturing (3121)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086), Beverages (2080)

akta.pro primary industry

Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)

akta.pro secondary industries

Sports Drinks & Hydration Beverages (CRADAHAK), Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL), Non-Alcoholic Beverage Wholesale (Soft Drinks, Water, Juice, RTD Coffee/Tea) (AFAIAGAB)

Keywords

• Non-alcoholic beverages
• Soft drinks
• Sparkling water
• Sports drinks
• Dairy beverages

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales

Revenue model

1. Beverage Sales: Coca-Cola generates revenue primarily through the sale of beverages including soft drinks, water, sports drinks, coffee, tea, juice, and dairy products. The company operates through a franchise bottler model with company-owned operations in North America and franchise bottlers globally.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

The Coca-Cola Company manufactures, markets, and sells non-alcoholic beverage concentrates, syrups, and finished products across sparkling soft drinks, juices, water, sports drinks, coffee, and dairy. Its portfolio includes more than 200 brands such as Coca-Cola, Sprite, Fanta, smartwater, Powerade, Minute Maid, Dasani, Gold Peak, Fairlife, BODYARMOR, and Costa Coffee, distributed globally through a franchised bottling partner system and direct retail/foodservice sales.

Product overview

The Coca-Cola Company operates as a global beverage conglomerate offering an extensive portfolio of drink brands across multiple categories including carbonated soft drinks (Coca-Cola, Diet Coke, Sprite, Fanta), juices (Minute Maid, Hi-C), water (smartwater, Dasani), sports drinks (Powerade, BODYARMOR), energy drinks (acquired through Monster partnership), tea (Gold Peak), coffee (Costa Coffee, acquired), functional water (Vitaminwater), dairy/protein (Fairlife), and mixers (Topo Chico). The company distributes through multiple channels including retail, restaurants, vending machines, and the Coca-Cola Freestyle soda fountain platform. Digital offerings include the Coke&GO app for Smart Cooler purchases with loyalty rewards, the +one app for brand engagement, and the Freestyle platform for personalized beverage dispensing. Coca-Cola operates through a bottling franchise system and sells products in over 200 countries worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• Fanta: Fruit-flavored carbonated soft drink
• Sprite
• Diet Coke
• Minute Maid
• Dasani
• Powerade
• Topo Chico
• smartwater
• Vitaminwater
• Gold Peak
• Fairlife
• Hi-C
• Barq's

Products and services

• Coca-Cola Classic The flagship sparkling cola beverage sold in more than 200 countries in a range of package sizes from 7.5 oz mini-cans to 2L bottles and multi-pack configurations for at-home consumption, foodservice, and on-the-go occasions.
• Coca-Cola Zero Sugar Zero-calorie cola positioned for consumers who want the Coca-Cola taste without sugar; sold in original and flavored extensions including Cherry and Vanilla.
• Diet Coke No-calorie cola with a distinct lighter taste profile, marketed primarily to adult consumers and sold across multiple flavors and package sizes.
• Sprite Crisp, caffeine-free lemon-lime soda sold globally in cans, bottles, and fountain format; targeted at consumers seeking a clear, refreshing citrus-flavored soft drink.
• Fanta Fruit-flavored carbonated soda with flavors including Orange, Grape, and Pineapple, with regional variants tailored to local taste preferences in more than 190 countries.
• smartwater Premium bottled water positioned for active and health-conscious consumers; sold in single-serve and multi-pack formats.
• Dasani Purified bottled water with added minerals, sold in still and sparkling varieties in retail and foodservice channels.
• Powerade Isotonic sports drink with electrolytes and vitamins, marketed to athletes and active consumers for hydration and performance.
• Minute Maid Fruit juice and juice drink portfolio including orange juice, fruit punches, and juice blends sold globally in ready-to-drink and frozen formats.
• Fairlife Premium high-protein, low-sugar dairy beverages including Core Power, Protein Shakes, and lactose-free milks marketed to health-conscious and athletic consumers.
• BODYARMOR Premium sports drink and hydration beverage with coconut water and electrolytes; marketed as a natural alternative to traditional sports drinks.
• Costa Coffee Retail coffee shop chain and packaged ready-to-drink coffee products offered across more than 3,800 stores globally, competing in the branded coffee market.
• Topo Chico Premium sparkling mineral water with a distinctive lime variant marketed to mixology and adult consumers in retail and on-premise channels.
• Gold Peak Premium bottled iced tea marketed for a real-brewed taste profile, sold in multiple flavors and sold in retail and foodservice channels.
• Coca-Cola Freestyle Self-serve fountain dispenser installed in restaurants, cinemas, and convenience locations that allows consumers to select and customize beverages through a touchscreen interface.

Quantifiable outcome

• 12.1% YoY revenue growth to $12.47 billion in Q1 2026
• +4 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

13 partnerships are on record, tiered core, flagship, regional and minor.

• Jubilant Bhartia GroupcoreChannel Partner/ Reseller/ Distributor · 19 July 2026Coca-Cola divesting a 40% stake in Hindustan Coca-Cola Beverages (HCCB) to Jubilant Bhartia Group, with potential public listing of HCCB in India being explored.
• Marriott InternationalcoreStrategic or Co-development Partner · 15 July 2026Coca-Cola announced a global beverage partnership with Marriott International, expanding its hospitality distribution reach.
• Coca-Cola HBCcoreChannel Partner/ Reseller/ Distributor · 15 July 2026Coca-Cola HBC received recommended approval from South Africa's Competition Commission to acquire a 75% stake in Coca-Cola Beverages Africa, advancing Coca-Cola's strategy to deepen control over African bottling operations.
• AdidasflagshipGTM or Marketing Partner · 14 July 2026Adidas launched a limited-edition sneaker and apparel collection in partnership with Coca-Cola featuring eight shoe designs across classic styles including Samba OG and Superstar II, priced at $130 per pair, coinciding with the 2026 FIFA World Cup.
• McDonald's IndiaflagshipGTM or Marketing Partner · 13 July 2026McDonald's partnered with Coca-Cola to launch limited-edition FIFA World Cup meals at outlets across North and East India, featuring McVeggie Dragon and McChicken Dragon burgers with Honey Chilli Fries and exclusive football collectibles priced between Rs 209 and Rs 289.
• WaitroseregionalGTM or Marketing Partner · 10 July 2026Waitrose launched co-branded promotional bays featuring Heineken and Coca-Cola products across 63 stores timed to capitalize on World Cup demand.
• Panini AmericaflagshipGTM or Marketing Partner · 10 July 2026Panini partnered with Coca-Cola for the 2026 FIFA World Cup sticker collection, hiding stickers on 400 million Coke bottles nationwide and over 1 billion globally. This marked the first time Panini's World Cup stickers were available in the U.S.
• PepsiCominorOthers · 10 July 2026Coca-Cola and PepsiCo executives joined supermarket bosses in a joint appeal to the Welsh government to save Wales' deposit return scheme, warning it faces collapse without urgent action.
• WhataburgerregionalGTM or Marketing Partner · 9 July 2026Coca-Cola and Whataburger launched a joint sweepstakes for the 2026 MLS All-Star Game presented by Chime, with customers who purchase Whatameals with Coca-Cola beverages entered to win prize packages.
• Smalls SlidersregionalGTM or Marketing Partner · 7 July 2026Smalls Sliders introduced limited-time Soda Shake flavors made with Fanta Orange and Bar's Root Beer concentrated syrups, working directly with Coca-Cola on the concentrate flavors.
• Casio (G-SHOCK)flagshipGTM or Marketing Partner · 6 July 2026Casio's G-SHOCK released a limited-edition GA-2100CC watch collaboration with Coca-Cola commemorating the beverage company's 140th anniversary, incorporating design elements inspired by Coca-Cola's iconic contour bottle.
• AdidasflagshipGTM or Marketing Partner · 1 January 2026Global FIFA World Cup sponsors with joint promotional activities. Adidas sponsors finalists Argentina and Spain. Coca-Cola sponsors the tournament as a global partner.
• Monster Beverage CorporationcoreStrategic or Co-development Partner · 1 January 2014Coca-Cola took a 16.7% stake in Monster Beverage in 2014, transferring its energy drink operations to Monster in exchange for Monster's non-energy operations and access to Coca-Cola's global distribution network. Net sales jumped 11% in 2025, representing Monster's 33rd consecutive year of positive net sales growth. Monster has surged approximately 457,000% since its IPO.

Scale indicators14 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• PepsiCo: PepsiCo is Coca-Cola's primary global competitor across carbonated soft drinks, sports drinks, water, and juice (Tropicana). The head-to-head rivalry is direct across QSR partnerships, retail shelf, vending, and global emerging markets, making PepsiCo the most directly comparable peer.
• Keurig Dr Pepper: Keurig Dr Pepper is a direct competitor in North American non-alcoholic beverages, with overlapping portfolios in CSDs (Dr Pepper, Canada Dry), water, juices (Motts, Snapple), and coffee. The merger of Keurig Green Mountain and Dr Pepper Snapple created a comparable multi-category beverage platform competing for similar shelf and foodservice space.
• Red Bull: Red Bull is the global leader in energy drinks, the category Coca-Cola exited via the Monster partnership. While Coca-Cola does not directly own an energy drink brand, Red Bull competes for the same occasion and consumer occasions that drive Coca-Cola's broader portfolio, and is a comparable premium global beverage brand.
• Primo Brands Corporation: Primo Brands (formed by Cott Corporation's water business combination) is a North American leader in bottled water and beverage services, competing directly with Dasani and smartwater in retail and direct-to-consumer channels. Comparable as a focused beverage player competing for water and DSD distribution share.
• Monster Beverage Corporation: Monster Beverage is Coca-Cola's long-term strategic distribution partner and energy drink partner (Coca-Cola holds 16.7% stake since 2014, transferring its energy drink operations in exchange for Monster's non-energy business). Monster is a direct peer in energy drinks globally and represents Coca-Cola's stake-and-distribution equity model in adjacent categories.

Emerging players

• National Beverage Corp. National Beverage (LaCroix, Shasta) competes with Coca-Cola in sparkling water and value CSDs. While much smaller in scale, LaCroix is a relevant disruptor in the better-for-you sparkling water segment that overlaps with Coca-Cola's smartwater, AHA, and Topo Chico positioning.
• Fever-Tree Drinks plc: Fever-Tree is the global leader in premium carbonated mixers, competing with Coca-Cola's Topo Chico mixer positioning and Q Mixers. Comparable as a premium mixer brand operator that targets the same at-home and on-premise cocktail occasion that Coca-Cola is pursuing with Topo Chico expansion.

Broad incumbents

• Suntory Beverage & Food: Suntory Beverage & Food is a Japanese-owned global beverage incumbent owning Orangina Schweppes, Lucozade Ribena Suntory, and various other brands, competing with Coca-Cola in Europe, Asia, and other markets. Comparable as a multi-category global beverage player with similar brand portfolio diversification.
• Nestlé S.A. Nestlé is a global CPG incumbent with broad beverage exposure including bottled water (Perrier, S. Pellegrino, Pure Life), coffee (Nescafé, Starbucks at-home), and dairy. While not a direct CSD competitor, Nestlé competes with Coca-Cola in water, coffee (Costa acquisition), and functional nutrition, and is comparable as a global CPG scale player.

Regional players

• Britvic plc: Britvic is a UK-listed soft drinks manufacturer (Pepsi, 7UP, J2O, Robinsons) that is the exclusive Pepsi bottler in Great Britain and Ireland. It competes with Coca-Cola across UK and Irish foodservice and retail, and is highly relevant as a regional peer with comparable product mix and route-to-market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CocaCola
• YouTubeyoutube.com/user/cocacola
• Facebookfacebook.com/Coca-Cola
• Instagraminstagram.com/cocacola

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coca-Cola