Robotize

What Robotize does

Robotize is the robotics division of I.E. Mittwoch & Sons Ltd. (יא. מיטווך ובניו בע"מ), an established Israeli IT company, and operates as an exclusive Israeli channel partner and systems integrator for nine global robotics manufacturers. The company resells, deploys, integrates, and maintains autonomous robots across four functional categories: commercial floor care (Gausium Phantas, Omnie, Scrubber 75, Vacuum 40; Kemaro K900; SoftBank Whiz-i), materials handling and logistics (BALYO autonomous forklifts, Karter AMRs, OPPENT EVO, Innok INDUROS), delivery and disinfection (Gausium Delivery X1, UVD UV-C robot), and telepresence (GoBe Robots).

The technology stack is multi-vendor rather than proprietary. Robotize provides site assessment, hardware deployment, software integration with customer WMS/ERP systems, staff training, and ongoing service — essentially acting as the local expert layer between global OEMs and Israeli enterprise customers. AI and autonomous navigation capabilities (SLAM, 3D LiDAR, multimodal perception, autonomous path planning) reside in the represented brands' products, not in Robotize's own IP.

The business model is enterprise B2B sales-led: consultative, project-based engagements with custom quotes per deployment, no public pricing, and 'Request a Demo' as the primary call-to-action. Revenue is generated from hardware resale plus professional services (integration, training, maintenance). Target customers are mid-to-large Israeli organizations in healthcare, logistics, manufacturing, retail, hospitality, education, and public infrastructure. Geographic scope is exclusively Israel; the parent company serves over 1,200 customers across IT broadly, but Robotize's robotics division is a sub-segment. The company is privately held with no external funding rounds disclosed.

Name

Robotize

Legal name

I.E. Mittwoch & Sons Ltd. (י.א. מיטווך ובניו בע״מ)

Website

https://robotize.co.il

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Robotize is the Israeli channel partner and systems integrator for nine global robotics brands, deploying autonomous cleaning, logistics, delivery, disinfection, and telepresence robots to enterprise customers in healthcare, industry, retail, hospitality, and education across Israel.

Ownership category

akta.pro rank

Product category

Commercial Robotics Integration

NAICS

Computer Systems Design and Related Services (5415)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Industrial & Warehouse Robotics (HDAAAIAA)

akta.pro secondary industries

Healthcare & Assistive Robotics (HDAAAIAC), Robotic Vacuum & Floor Care Robots (CRACARAA), Service & Hospitality Robots (HDAAAIAB)

Keywords

• Autonomous robotics integration
• Commercial cleaning robots
• Autonomous forklifts
• Telepresence robots
• UV-C disinfection robots

Headquarters

HQ city

Givat Haim

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Robotics Hardware Sales: Robotize resells and deploys autonomous robots from global manufacturers including Gausium, BALYO, Kemaro, SoftBank Robotics (Whiz-i), Karter, OPPENT (EVO), Innok (Induros), UVD Robots, and GoBe Robots. Revenue is generated through the sale of robotic hardware units to enterprise customers.
2. Implementation, Integration & Project Services: Robotize performs site assessments, robotic solution selection, system integration, installation, staff training, and ongoing maintenance. Each project is tailored to the customer's facility layout and operational needs, suggesting a services component alongside hardware sales.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Robotize is the Israeli-exclusive channel partner and systems integrator for multiple global robotics manufacturers, reselling, deploying, and maintaining autonomous robots for commercial floor cleaning, industrial sweeping, collaborative vacuuming, autonomous forklifts and AMRs, indoor/outdoor transport, food delivery, UV-C disinfection, and telepresence. Each project is scoped via a site-specific feasibility study, followed by hardware supply, software integration with customer WMS/ERP, staff training, and ongoing maintenance, serving enterprise customers across healthcare, logistics, manufacturing, retail, hospitality, education, and public infrastructure sectors in Israel.

Product overview

Robotize is a robotics channel operated by I.E. Mittwoch & Sons, an Israeli IT company, representing world-leading robotics and automation brands. The portfolio consists of multiple distinct product lines: Gausium (Phantas V1.3 Pro, Omnie, Scrubber 75, Vacuum 40) for autonomous floor cleaning; Kemaro K900 Gen II for industrial sweeping; Whiz-i for collaborative vacuuming; Karter AMR for low-level transport; EVO (roller, cabinet, pallet, cart variants) for healthcare and logistics transport; INDUROS for indoor/outdoor towing; Delivery Robot X1 for food delivery; UVD for UV-C disinfection; GoBe for telepresence; and BALYO (VEENY, REACHY, LOWY, TUGGY, STACKY) for autonomous forklifts. The offering is a multi-brand portfolio platform approach, with each brand addressing specific robotics applications across healthcare, industry, logistics, retail, and hospitality sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Gausium Phantas V1.3 Pro AI-powered all-in-one autonomous floor cleaning robot combining vacuum, sweep, scrub, and wash functions for diverse floor types in medium commercial spaces such as offices, hotels, and healthcare facilities.
• Gausium Omnie AI-powered autonomous floor cleaning robot with multimodal SLAM, 3D LiDAR, and 360° camera for complex dynamic environments including airports, warehouses, and hotels, featuring Auto Spot Cleaning for up to 4x efficiency improvement.
• Gausium Scrubber 75 Autonomous industrial cleaning robot for scrubbing and washing large indoor and outdoor areas including parking lots, parks, malls, factories, and airports, with up to 6 hours continuous operation and corner-cleaning capability.
• Gausium Vacuum 40 Autonomous vacuum robot for carpets and hard floors in hotels, restaurants, hospitals, and educational institutions, with powerful suction, intensive brushes, and side brushes for corner cleaning.
• Kemaro K900 Gen II Swiss-made autonomous industrial sweeping robot powered by AI for efficient cleaning of large warehouse and industrial areas, featuring dustproof/waterproof design, low 35cm height for cleaning under conveyor belts and shelves, and average 1-year ROI.
• Whiz-i Collaborative Vacuum Sweeper Cobot Collaborative vacuum sweeper cobot powered by BrainOS, capable of cleaning large diverse floor spaces simultaneously (carpets, hard floors, parquet) with sensors for safe human-robot collaboration in offices, hotels, healthcare facilities, and educational institutions.
• OPPENT EVO Robot Family Autonomous transport and logistics robot family for healthcare, logistics, and industrial applications, including EVO roller (conveyor connection), EVO cabinet (specimen/medication transport), EVO pallet, and EVO cart variants with high maneuverability.
• Innok INDUROS Autonomous Transport Robot Autonomous indoor/outdoor transport robot with rugged wheels and tires for all-terrain operation, featuring 800W motor, up to 700 kg towing capacity, 12% incline capability, and Innok COCKPIT navigation software.
• Gausium Delivery Robot X1 Autonomous delivery robot for restaurants, cafes, catering, and hotels, featuring Gausium SLAM technology, up to 40 kg carrying capacity, 3 delivery destinations per trip, and 8 hours runtime on lithium iron phosphate battery with 2,000 charge cycles.
• Karter Autonomous Mobile Robots (AMRs) Autonomous Mobile Robots for intralogistics transporting pallets, carts, and containers, featuring laser safety scanners, 8 hours continuous work after only 10 minutes charging, plug-and-play deployment without infrastructure changes, and Bluebotics platform integration.
• UVD UV-C Disinfection Robot Autonomous UV-C disinfection robot for healthcare facilities, airports, and public buildings, operating on predefined routes using 254nm wavelength proven effective for pathogen destruction, with safety sensors and automatic reporting.

Quantifiable outcome

• Floor cleaning coverage: 98% with autonomous robots vs 52% with manual vacuuming (Whiz-i)
• +11 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability8 records

Feature14 records

Partnerships

Nine partnerships are on record, tiered core.

• Gausium (Gaussian Robotics)coreChannel Partner/ Reseller/ DistributorRobotize is the Israeli channel partner for Gausium, a leading AI-powered autonomous cleaning and delivery robotics company based in Shanghai with branches in Singapore, Hong Kong, and the Netherlands. Gausium products distributed by Robotize include Phantas V1.3 Pro (4-in-1 cleaning), Omnie (AI-powered scrubbing), Scrubber 75 (industrial cleaning), Vacuum 40 (vacuuming), and Delivery X1 (food delivery). Gausium reports 4,000+ customers in 70+ countries and 2,000+ successful deployments.
• BALYOcoreChannel Partner/ Reseller/ DistributorRobotize is the Israeli channel partner for BALYO, a French company founded in 2005 that transforms standard forklifts into autonomous robots using Driven by BALYO technology. BALYO has nearly 20 years of experience, offices on three continents, and has deployed over 1,000 autonomous forklifts globally. Products include VEENY (VNA forklift up to 17m), REACHY (reach forklift up to 11m), LOWY (low-lift pallet conveyor), TUGGY (robotic tugger up to 5 tonnes), and STACKY (counterweight forklift).
• KemarocoreChannel Partner/ Reseller/ DistributorRobotize is the Israeli channel partner for Kemaro, a Swiss company founded in 2016 by three engineers with over 40 employees. Kemaro develops the K900 Gen II autonomous industrial sweeping robot — Swiss-made, AI-powered, waterproof, dustproof, requiring no pre-installation. Average ROI of 1 year.
• SoftBank Robotics (Whiz i)coreChannel Partner/ Reseller/ DistributorRobotize is the Israeli channel partner for Whiz-i, a collaborative vacuum sweeping cobot from SoftBank Robotics powered by BrainOS operating system. Whiz-i achieves 98% floor coverage vs 52% manual, frees 2hrs 22min of cleaner time per 500m², and offers a short-term ROI through a service-driven licensing model.
• Karter (Weighpack subsidiary)coreChannel Partner/ Reseller/ DistributorRobotize is the Israeli channel partner for Karter, an innovative AMR company (subsidiary of Weighpack with 40+ years of experience) developing autonomous mobile robots for intralogistics. Karter AMRs feature 8 hours continuous work after 10 minutes charging, laser safety scanners, plug-and-play deployment without infrastructure changes, and Bluebotics platform integration.
• OPPENT (EVO Robots)coreChannel Partner/ Reseller/ DistributorRobotize is the Israeli channel partner for OPPENT, an Italian company founded in 1960 specializing in service and logistics automation. OPPENT develops the EVO Family of autonomous transport and service robots including EVO roller (conveyor connection), EVO cabinet 1 (medications/specimens), EVO cabinet 2 (industrial components), and EVO cart (flexible payload transport). Sectors include medical centers, urban complexes, retail, industry, and banking.
• Innok Robotics (Induros)coreChannel Partner/ Reseller/ DistributorRobotize is the Israeli channel partner for Innok, a German company with 10+ years of experience in industry and logistics robotics. Innok manufactures the INDUROS autonomous transport robot capable of indoor and outdoor operation with 800W motor, 700kg towing capacity, 12-degree incline capability, and COCKPIT navigation software.
• UVD Robots (Blue Ocean Robotics)coreChannel Partner/ Reseller/ DistributorRobotize is the Israeli channel partner for UVD Robots, a subsidiary of Blue Ocean Robotics specializing in autonomous UV-C disinfection robots. UVD Robots are self-driving germicidal disinfection robots trusted for breaking infection cycles through autonomous movement along predefined routes, performing scientifically proven 254nm UV-C wavelength disinfection. Sectors include healthcare, airports, government offices, and factories.
• GoBe Robots (Blue Ocean Robotics)coreChannel Partner/ Reseller/ DistributorRobotize is the Israeli channel partner for GoBe Robots, a subsidiary of Blue Ocean Robotics based in Denmark. GoBe Robots is a global leader in telepresence robotics with representation in 50+ countries. GoBe robots enable virtual presence and remote navigation for multi-branch companies, factories, healthcare centers, and educational institutions.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• RobotLAB: US-based robotics integrator and channel partner that resells, deploys, and services multiple commercial robotics brands (cleaning, hospitality, education). Operates a near-identical business model to Robotize with multi-brand exclusive distribution and enterprise sales focus, differing primarily by geography (US vs Israel).
• Bastian Solutions: US-based material handling and warehouse automation integrator offering multi-brand solutions including robotics, conveyors, and software. Comparable to Robotize in acting as the systems integrator layer between global OEMs and enterprise customers in logistics and manufacturing.
• KNAPP: Austrian logistics automation specialist delivering integrated warehouse and distribution solutions combining shuttles, AMRs, and software. Comparable to Robotize in providing end-to-end intralogistics solutions combining third-party and proprietary technology.
• TGW Logistics Group: Austrian integrator of highly automated warehouse and distribution centers, including robotics and shuttle-based systems. Comparable to Robotize in serving as a value-added integrator delivering turnkey automation to enterprise logistics customers.
• Swisslog: Global warehouse automation integrator combining its own technology (e.g., AutoStore partnership) with third-party robotics and software. Comparable to Robotize as an integrator addressing intralogistics and warehouse robotics, though at substantially larger scale.
• Vanderlande: Netherlands-based material handling and warehouse automation integrator (owned by Toyota Industries). Comparable to Robotize in integrating third-party and proprietary robotics into enterprise logistics environments, particularly for warehousing and distribution customers.

Broad incumbents

• KION Group: Global material handling giant (parent of Linde and STILL) and partner of BALYO, one of Robotize's principal suppliers. KION operates across forklift manufacturing, automation, and supply chain solutions, competing broadly in the warehouse automation space rather than specializing as a small-country integrator.
• SoftBank Robotics: Global manufacturer and distributor of Whiz-i (one of Robotize's core represented brands) and other service robots. Acts as both supplier to Robotize and as a broad incumbent with its own distribution channels in major markets, representing both partnership and competitive overlap.

Emerging players

• Geek+: China-based manufacturer of warehouse AMRs and mobile robots. Comparable as a technology provider in the warehouse robotics space where Robotize integrates (via Karter, BALYO, INDUROS), representing emerging competition to Robotize's principal suppliers and indirect threat to its portfolio.
• HAI Robotics: China-based warehouse automation robotics manufacturer specializing in autonomous case-handling and goods-to-person systems. Comparable as a manufacturer in the warehouse robotics category that competes with Robotize's represented brands (BALYO, Karter, INDUROS) for the same Israeli enterprise customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Robotize.Mitt
• LinkedInlinkedin.com/company/robotize-by-mittwoch

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Robotize