What Home Halo does

Home Halo is a US-based franchise company that licenses non-medical in-home senior and veteran care businesses to operators across all 50 states. The company sells territories to franchisees for a $49,000 initial fee plus an ongoing 5% royalty on weekly gross sales and a 2% contribution to a Brand Development Fund. End services delivered at the franchisee level include daily living support, home management assistance, medication reminders, companionship, personal care, respite care, and specialized care for veterans funded through Veterans Affairs (VA) contracts. The company targets three primary end-user segments: seniors aged 65+ seeking to age in place, veterans eligible for VA benefits, and family members of seniors seeking reliable care providers.

The operating platform supporting franchisees is built around a set of proprietary methodologies rather than a sophisticated technology stack. The 160-step launch process codifies the sequence for opening a new location, the Frank Method coaching system provides ongoing mentorship, and a nurse-led assessment model reportedly converts approximately 90% of assessments into clients. Operational tooling consists of standard scheduling software, caregiver management tools, and client communication platforms. The company emphasizes caregiver recruitment and retention through block scheduling and community engagement as a structural advantage in a labor-constrained industry.

Home Halo is founder-led by Dan Deak, who established the company in 2017 after personal experience caring for his mother following a serious injury. Two company-owned reference offices operate in Urbandale, Iowa and Albuquerque, New Mexico, reporting average gross sales of $1,360,483 and average gross profit of $555,266 in the 2025 FDD. The company is privately held with no disclosed institutional investors, funding rounds, or M&A activity, and is in an active franchise sales and system build-out phase.

Name

Home Halo

Legal name

Home Halo

Website

https://homehalofranchising.com

Company type

Private

Operating status

Operating

Short description

Home Halo is a US franchise company licensing non-medical in-home senior and veteran care businesses, offering franchisees a 160-step launch process, ongoing coaching, and VA contract access to serve aging adults.

Ownership category

akta.pro rank

Product category

Senior Care Franchise Services

NAICS

Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Home Care Franchise Network Staffing & Placement (HSABAMAJ)

Keywords

• Senior care franchise
• In-home care services
• Non-medical home care
• Veteran care services
• Home care franchise

Headquarters

HQ city

Urbandale

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Operations, Technology or R&D, Others

Revenue model

1. Franchise Fees: One-time franchise fee of $49,000 for the first territory. This is an initial fee paid by franchisees to join the Home Halo network.
2. Royalty Fees: Ongoing royalty fees of 5% of weekly gross sales, with an additional 2% contribution to the Brand Development Fund. Franchisees pay ongoing royalties based on their revenue performance.
3. Home Care Services Revenue: Franchisees generate revenue by providing in-home care services including daily living support, home management assistance, respite care, and specialized services for veterans. Average gross sales per location were reported at $1,360,483 with average gross profit of $555,266.
4. VA Contract Revenue: Franchisees can contract with Veterans Affairs (VA) as a payer source, providing steady revenue stream by serving veterans who qualify for VA benefits.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Home Halo franchises non-medical in-home senior and veteran care services. Franchisees deliver daily living support, home management assistance, medication reminders, companionship, personal care, respite care, and VA-contracted care to seniors aging in place. The company supports franchisees with a 160-step launch process, the Frank Method coaching system, caregiver recruitment and retention tools, marketing support, and VA credentialing expertise.

Product overview

Home Halo is a senior care franchise offering non-medical in-home care services focused on seniors and veterans. The portfolio consists of core in-home senior care services including daily living support, medication reminders, companionship, personal care, and respite care, combined with specialized Veterans Affairs (VA) care services that leverage VA credentialing for revenue diversification. Supporting the core services are several modules: The Frank Method coaching system provides personalized franchisee mentorship; the 160-Step Launch Process ensures structured business setup; Scheduling and Caregiver Management Tools enable operational efficiency; and the Caregiver Recruitment & Retention Program supports workforce management. Together, these products form a comprehensive franchise system for delivering compassionate in-home care.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Halo Franchise Opportunity Franchise system sold to entrepreneurs seeking to own senior care businesses; includes a one-time franchise fee of $49,000, comprehensive training, the 160-step launch process, the Frank Method coaching system, marketing support, caregiver recruitment tools, and ongoing operational guidance. Available in all 50 US states with preferred owner-operator model and home-based office option subject to approval.
• In-Home Senior Care Services Non-medical in-home care services provided to seniors aged 65 and older seeking to age in place, including daily living support, home management assistance, medication reminders, companionship, personal care, and respite care. Delivered through Home Halo's franchise network with nurse-led assessments yielding approximately 90% conversion.
• Veterans Affairs (VA) Care Services Specialized in-home care services for veterans who qualify for VA benefits, leveraging VA credentialing expertise to provide a steady revenue stream for franchisees and serve an underserved veteran community with care that honors their service.

Quantifiable outcome

• Average gross sales of $1,360,483 per location (2025)
• +3 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Right at Home: Right at Home is a senior home care franchise offering non-medical personal care, companionship, and specialized support services — operationally and structurally similar to Home Halo.
• Visiting Angels: Visiting Angels is a national non-medical home care franchise providing personal care, Alzheimer's/dementia support, and companionship to seniors, competing with Home Halo for both franchisees and clients.
• Griswold Home Care: Griswold is a non-medical home care franchise providing personal care, homemaking, and companionship services for seniors and individuals with disabilities — directly overlapping with Home Halo's service portfolio.
• BrightStar Care: BrightStar Care is a franchise combining both medical and non-medical home care services, including personal care and skilled nursing — a direct peer for franchisees evaluating senior-care franchise opportunities against Home Halo.
• Senior Helpers: Senior Helpers is a senior care franchise offering in-home personal care, companionship, and specialized dementia and chronic disease support — directly comparable in service mix and franchise model.
• HomeWell Care Services: HomeWell is a non-medical in-home care franchise serving seniors and adults with disabilities, with a comparable franchise model and personal care/companionship service mix that directly overlaps Home Halo's offering.
• Comfort Keepers: Comfort Keepers is a global senior home care franchise offering non-medical in-home services such as personal care, companionship, and respite — closely mirroring Home Halo's core service portfolio and franchise GTM.
• Home Instead: Home Instead is the largest non-medical in-home senior care franchise network globally, providing personal care, companionship, and aging-in-place support — directly comparable to Home Halo's franchise model and service categories.
• FirstLight Home Care: FirstLight Home Care is a non-medical senior home care franchise offering personal care, companion care, and dementia support — closely comparable to Home Halo's in-home care offering and franchise profile.

Broad incumbents

• Bayada Home Health Care: Bayada is a large, established home health provider offering both skilled and non-medical in-home services across many states — a broad incumbent overlap with Home Halo's non-medical personal care service line, though not franchise-based.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/in/dan-deak-homehalo

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Home Halo