HomeWell Franchising

What HomeWell Franchising does

HomeWell Franchising LLC is a U.S. franchisor of non-medical home care agencies, headquartered in Burkburnett, Texas, and operating under the HomeWell Care Services brand across more than 170 U.S. territories with over 100 franchise owners. The company generates revenue by selling new franchise locations and collecting ongoing royalties from its franchisees, who in turn deliver in-home personal care, companionship, and support services to seniors and homebound individuals aging in place or recovering after hospitalization. Its franchise value proposition centers on proprietary Signature Programs (structured, personalized care frameworks differentiated by domain specialization), a structured multi-step owner recruitment process that includes reference calls with existing franchisees and Executive Leadership Team approval, and a dedicated Independent Agency Conversion Program that brings non-franchised home care operators into the network.

The underlying franchise technology platform is described in general terms as supporting care scheduling, Signature Program delivery, and franchisee operations, with no specific proprietary technology details, patents, or AI components publicly disclosed. Pricing and franchise fee structures are gated behind a Franchise Disclosure Document rather than published publicly, and the franchise is currently registered or offered in 14 U.S. states (CA, HI, IL, IN, MD, MI, MN, NY, ND, RI, SD, VA, WA, WI), leaving the balance of U.S. states as potential geographic expansion headroom. The company reported record expansion in 2025, selling 41 new locations and opening 37 agencies while growing system revenue to $164 million (+19% year-over-year), building on 113% revenue growth from 2022 to 2024 and a fifth consecutive Inc. 5000 placement.

In January 2026, HomeWell was acquired by Main Post Partners (a San Francisco-based private equity firm) in partnership with the existing senior leadership team, with Boxwood Partners serving as exclusive sell-side advisor. The recapitalization is explicitly positioned to accelerate franchise growth, with management targeting system revenue above $200 million in 2026. Customer-facing GTM is multi-channel: a franchise website and free downloadable franchise kit serve top- and mid-funnel prospects, franchisee testimonials and referrals handle mid-funnel qualification, the conversion program operates bottom-of-funnel, and earned media/PR supports brand awareness.

Name

HomeWell Franchising

Legal name

HomeWell Franchising LLC

Website

https://homewellfranchising.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

HomeWell Franchising LLC is a U.S. franchisor of non-medical home care agencies, operating 100+ franchise owners across 170+ U.S. territories that deliver in-home personal care and companionship services to seniors aging in place. The Burkburnett, Texas-based company generates revenue through initial franchise fees and royalties, and is expanding under new Main Post Partners ownership.

Ownership category

akta.pro rank

Product category

Senior Home Care Franchising

NAICS

Home Health Care Services (621610), Other Residential Care Facilities (6239)

SIC

Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Home Care Franchise Network Staffing & Placement (HSABAMAJ)

akta.pro secondary industries

Personal Care / Non-Medical Home Care (Private Duty) (HLAFAEAB), Light Housekeeping & Home Upkeep (Non-Medical) (HSABAAAD), Homemaking & Light Housekeeping Services (HLADAGAC)

Keywords

• Home care franchise
• Senior care services
• In-home care
• Franchise ownership
• Non-medical care

Headquarters

HQ city

Burkburnett

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Franchise Fees and Royalty Revenue: HomeWell Franchising generates revenue as a franchisor by selling new franchise locations to franchise owners and collecting ongoing royalties based on franchisee revenues. In 2025, the company sold 41 new locations and opened 37 agencies, growing system revenue to $164 million. The company targets surpassing $200 million in system revenue in 2026.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

HomeWell Franchising sells and supports franchise opportunities for entrepreneurs to operate non-medical in-home care agencies under the HomeWell brand. The company licenses its brand, Signature Programs (proprietary personalized care frameworks), operational infrastructure, and training/support systems to franchise owners who deliver personal care, companionship, and daily living assistance to seniors and homebound individuals across 170+ U.S. territories.

Product overview

HomeWell Franchising operates a single unified franchise model offering home care services through independently owned franchise agencies. The core offering is HomeWell Care Services, a non-medical in-home care franchise for seniors. The franchise package includes Signature Programs (personalized care approaches) and comprehensive support infrastructure for franchisees. Franchise owners operate under the HomeWell brand, delivering care services to seniors and homebound individuals within their assigned territories.

Differentiator

Problem solved

Functional benefit

Products and services

• HomeWell Care Services Franchise National franchise opportunity for entrepreneurs to operate non-medical in-home care agencies under the HomeWell brand, delivering personal care, companionship, post-hospitalization recovery support, and daily living assistance to seniors and homebound individuals across assigned territories.
• Franchise Ownership Program End-to-end franchise package enabling entrepreneurs to start and operate a HomeWell home care agency, including the Franchise Disclosure Document (FDD), territory selection, investment options, training, and ongoing operational support.
• Independent Agency Conversion Program

Quantifiable outcome

• 113% revenue growth from 2022 to 2024
• +2 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators10 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Home Instead: Home Instead (owned by Honor Technology) is one of the largest non-medical home care franchise networks in the U.S., directly competing with HomeWell for franchisees, territories, and senior clients. It is the most analogous peer given overlap in services, franchise model, and target customer.
• Comfort Keepers: Comfort Keepers (owned by Sodexo) operates a global franchise network delivering non-medical in-home care and companion care services to seniors. It competes with HomeWell across nearly identical service lines, customer segments, and franchise economics.
• Visiting Angels: Visiting Angels is a leading U.S. non-medical home care franchise network with hundreds of locally owned agencies. It directly competes with HomeWell for franchisees, territories, and senior clients in nearly every market.
• BrightStar Care: BrightStar Care is a franchise network offering both medical and non-medical home care services. It competes with HomeWell for franchisees and end clients, with broader clinical service capability as a differentiator.
• Senior Helpers: Senior Helpers is a national franchise system providing in-home senior care, including personal care, companionship, and specialized dementia and Parkinson's care programs. It is a direct franchise model competitor to HomeWell with similar GTM and care programs.
• Right at Home: Right at Home is an international franchise system providing in-home care and assistance for seniors and adults with disabilities. It competes with HomeWell on franchise sales, services, and target demographics across U.S. markets.
• Griswold Home Care: Griswold Home Care is a non-medical home care franchise with four decades of operating history. It is one of the most established direct competitors to HomeWell in the companion and personal care franchise category.
• Synergy HomeCare: Synergy HomeCare is a privately held franchise network offering non-medical home care, personal assistance, and companionship services to seniors. It competes with HomeWell for franchisees and end clients in similar geographies.
• Amada Senior Care: Amada Senior Care is a franchise system providing in-home care, assisted living placement, and hospice coordination services for seniors. It overlaps directly with HomeWell's personal care and companion offerings.
• FirstLight Home Care: FirstLight Home Care is a non-medical home care franchise serving seniors, veterans, and adults with disabilities. It is a close competitor to HomeWell given comparable service offerings, franchise model, and target customer profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/HomeWell_Cares
• Facebookfacebook.com/homewellfranchise
• LinkedInlinkedin.com/company/homewell-care-services-franchising

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HomeWell Franchising