ZOETMULDER
- Company typePrivate
- Founded-
- HeadquartersDelft, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingServices
ZOETMULDER firmographics
Firmographics- Name
- ZOETMULDER
- Legal name
- ZOETMULDER
- Website
- https://zoetmulder.eu
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
ZOETMULDER industry classification
Industry- Product category
- Architectural and Interior Design Services
- NAICS
- Architectural Services (54131), Interior Design Services (541410)
- akta.pro primary industry
- Interior Design Services (BPAHAKAB)
- akta.pro secondary industries
- Industrial/Product & Furniture Design (BPAHAKAM), Exhibition, Retail & Experiential Design (BPAHAKAL)
Keywords
Where ZOETMULDER is headquartered
LocationHeadquarters
- HQ city
- Delft
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
ZOETMULDER business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Architecture and Design Consultancy Services: Zoetmulder generates primary revenue through commissions for architecture, interior design, urban planning, and landscape design projects. Projects range from private residential commissions and commercial interiors (KKeC retail stores) to large-scale social housing (Westerschans, Merwede Utrecht), public buildings (IKC schools, Schreuder College), and urban planning projects. Revenue is project-based, one-time per commission.
- Proprietary Product Line (Furniture and Objects): Revenue from self-designed product collections: Daily Gems furniture series (display table and wall units), Monday Mugs (porcelain mugs, set of 2 for €25), Monday Vase (glass vase + steel stand for €75), and Porcelain display shelves. Products are sold through Puik Design (e-commerce) and the Monday Collection is a collaboration between Siebring & Zoetmulder for the Puik brand.
- Research Grants and Subsidies: Zoetmulder receives public research funding for design research projects. The 'Beauty as Experience – the Toolbox' research was funded by the 'Vitale steden en dorpen' (Vital Cities and Villages) subsidy from Stimuleringsfonds Creatieve Industrie (Creative Industries Fund NL). This is non-dilutive grant funding.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Monday Mugs — set of two porcelain mugs in soft tones (light blue, grey, or pink) |
| Unit Pricing | Pay-as-you-go | Monday Vase — mouth-blown glass vase with brass or black steel stand |
| Other | Multi-year contract | Architecture, interior, urban, and product design services |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
ZOETMULDER product offering
Product offeringCore offering
ZOETMULDER is a multidisciplinary design agency delivering commissioned architecture, interior, urban, and landscape design services — alongside self-initiated product and furniture design — for Dutch municipalities, housing corporations, real estate developers, hospitality operators, schools, retail clients, and private homeowners. The firm operates from Delft and uses its proprietary "Programma van Beleving™" tool and "Beauty as Experience" methodology to design atmospheric, human-scaled, sustainably materialised spaces and objects.
Product overview
ZOETMULDER is a design agency offering architecture, interior design, urban planning, and product design services. Their product portfolio includes the Monday Collection (porcelain mugs and glass vases designed with 'Plastisch getal' proportions via collaboration with Siebring & Zoetmulder and Puik Design), the Daily Gems furniture collection, the Changing Chair modular furniture, and Porcelain Display Shelves as material research. Their design methodology is grounded in the 'Beauty as Experience' research framework, supported by the Sense & Care research platform and its 'Programma van Beleving' design tool. They also developed the FLOW SENSE sensory housing concept for BAM Wonen and the KKeC retail interior design system. Research outputs are disseminated through publications in architectural journals including de Architect, Bouwwereld, and ArchitectuurNL.
Differentiator
Problem solved
Functional benefit
Brands
- Siebringing & Zoetmulder: Joint brand collaboration for the Monday Collection of porcelain mugs and vases, produced for Puik Design brand
- Sense & Care
- FLOW SENSE
- Programma van Beleving
Products and services
- Architecture Design Services Project-based architecture commissions for residential, public, educational and hospitality buildings across the Netherlands.
- Interior Design Services Project-based interior design commissions using the proprietary Programme of Experience tool, delivered for hospitality, retail, education, and private residential clients.
- Urban Design and Planning Services Urban planning, master planning and neighbourhood densification commissions anchored in the Beauty as Experience framework, delivered to municipalities and developer clients.
- Product and Furniture Design Services Custom furniture and product design commissions, plus self-initiated designs distributed through retail partners. Applies the Plastisch getal proportions to everyday objects.
- Daily Gems Furniture Collection Design furniture series consisting of a display table and wall units, recognisable by careful composition of geometric shapes forming a poetic whole. Designed by Elise Zoetmulder and Lianne Siebring (Siebring & Zoetmulder) and sold through Puik Design.
- Monday Mugs Uniquely shaped stackable porcelain mugs in soft tones (light blue, grey, or pink), designed using architectural proportions derived from the Plastisch getal. Sold as sets of two via Puik Design.
- Monday Vase Mouth-blown glass vase lifted above ground on an elegant brass or black steel stand, designed using Plastisch getal proportions. Available via Puik Design for €75 (glass vase + stand).
- Changing Chair Modular chair consisting of three L-shaped elements inspired by the ever-changing city of Rotterdam, configurable into 7 arrangements (six chair types or a coffee/speaking table).
- Porcelain Display Shelves Material research-driven porcelain display shelves exploring the most elemental shape for liquid porcelain through poetic balance of ratio and intuition.
- FLOW SENSE Sensory Housing Concept Sensory housing concept developed for BAM Wonen featuring bio-based, damp-open timber construction with home types designed around sensory themes — to be heard, seen, smelled and felt. Unveiled at PROVADA 2022.
- KKeC Retail Interior Concept Specialty retail interior design system for KKeC gift shops, using a playful colour palette on a neutral basis, three themed worlds (luxury-red, fun-yellow, frame-green) connected by sight lines, and the hexagonal KKeC-diamond shape throughout.
Quantifiable outcome
- Grant received from Stimuleringsfonds Creatieve Industrie 'Vital Cities and Villages' programme for 'Beauty as Experience – the Toolbox' research
- +3 more outcomes
Companies that use ZOETMULDER
Customer profileNamed customers12 records
Segments7 records
Ideal customer profiles6 records
ZOETMULDER technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
ZOETMULDER partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered core, flagship and minor.
- BAM WonencoreCollaborated on the FLOW SENSE sensory housing concept — a bio-based, damp-open timber construction housing project for BAM Wonen, developed over 1.5 years. Unveiled at PROVADA 2022. Focus on physical, mental, and social health through sensory design themes.
- Jeanne Dekkers ArchitectuurflagshipLongstanding family collaboration (Jeanne Dekkers is mother of Anton and Elise Zoetmulder). Multiple joint projects including Grubbehoeve Banholt farmhouse transformation, Westerschans Goes housing (1A and 1B), Open Club Klimmen, and IKC Meeroevers. Deep co-development relationship across architecture, interior, and urban design.
- Gemeente DelftcoreCollaborating municipality on the 'Beauty as Experience – the Toolbox' research project, providing case study information and feasibility advice for the Tanthof-Oost neighbourhood densification case.
- Stichting Dorp, Stad en LandcoreAdvisory partner in the 'Beauty as Experience – the Toolbox' research project. Provides feasibility advice for neighbourhood densification interventions. Collaborating with Gemeente Delft on the Tanthof-Oost case study.
- GROUP AcorePrimary design partner for the Merwede Utrecht urban district project (12,615 m², 4 buildings) and Stronk Merwede residential tower (5,513 m²). Zoetmulder contributes building diversity within Group A's urban plan for the car-free green Merwede district.
- GreystarcoreInternational real estate developer commissioning four residential buildings within the Merwede auto-free green urban district in Utrecht, in collaboration with Group A and Bura Urbanism.
- Beveland WonencoreHousing corporation commissioning Westerschans 1A Goes (83 social rental homes, 12,500 m², completed 2020) in joint design with Jeanne Dekkers Architectuur.
- Joannes Bosco StichtingcoreFoundation commissioning Hotel de Botanica (39 rooms, 1,500 m²) on Landgoed Huize Bergen in Vught. Zoetmulder delivered total concept from architecture to interior based on the Programme of Experience.
- Gemeente NieuwkoopcoreMunicipality commissioning IKC De Sluis (1,350 m²) in Woerdens Verlaat — a multifunctional children's centre combining school, nursery, sports hall, and community functions. Won competitive vision tender.
- StaatsbosbeheerminorGovernment nature management body commissioning the NatuurTribune — a movable information pavilion design for forest rangers. Awarded third prize at Jonge Architecten Award 2017.
- Siebring & ZoetmuldercoreProduct design joint venture creating the Monday Collection (Mugs, Vase) and contributing to Daily Gems furniture series. Products sold through Puik Design.
- Puik DesigncoreRetail partner distributing the Monday Collection (porcelain mugs, glass vases) and Daily Gems furniture. Products available via puikdesign.com with global shipping.
- MarsakiminorNamed consulting partner for Westerschans Goes housing project (1A), providing specialist advice on the development.
- Tekton Bouwmanagement & AdviesminorConstruction management and advisory firm for Hotel de Botanica Vught project, collaborating alongside Promator, Bouwnext, and Ingenieurs Bureau Ulehake BV.
- IMd Raadgevende IngenieurscoreEngineering consultancy providing structural engineering for multiple Zoetmulder projects including Merwede Utrecht, Stronk Merwede, and Open Club Klimmen.
- Gemeente AlmereminorMunicipality commissioning the Tiny House Boulderhome/Klimhuis design (7.2 m²) and winning entry for the Building Expo Tiny Housing competition.
- Roza SchousminorPhotography partner credited for photography on multiple projects including KKeC Rotterdam, KKeC Leidschendam, and Folly Zicht Zag Rotterdam.
- Jeroen VerrechtminorArchitectural photographer credited for Westerschans 1A photography and listed as a partner on the Team page.
- Titia HahneminorPhotographer credited for KKeC Leidschendam photography and listed as a partner on the Team page.
- BNI (Beroepsvereniging Nederlandse Interieurarchitecten)minorProfessional association for Dutch interior architects. Elise Zoetmulder serves as a board member, contributing to the professional community.
- IMdcoreStructural engineering partner for Open Club Klimmen (multifunctional community centre in Limburg), in collaboration with Jeanne Dekkers Architectuur, Bureau Verbeek, and Nelissen.
Scale indicators4 records
Recent moves4 records
Expansion highlights5 records
ZOETMULDER competitors and assessment
Company assessmentDirect peers
- cepezed: Dutch architecture and interior design firm known for integrated architecture, interior, and product design with a strong emphasis on materiality and sustainability — directly parallel to Zoetmulder's cross-disciplinary, material-led methodology.
- Concrete Architectural Associates: Amsterdam-based multidisciplinary design firm working across architecture, interior, and urbanism with a strong brand identity in hospitality and retail — directly parallel to Zoetmulder's cross-disciplinary, atmospherically-driven design approach.
- Mei architects: Rotterdam-based Dutch architecture firm with comparable portfolio scale spanning residential, public, and educational buildings — overlapping with Zoetmulder's housing and education typologies.
- Group A: Established Dutch architecture and urban design firm based in Rotterdam. Joint design partner with Zoetmulder on the Merwede Utrecht car-free urban district (12,615 m²) and Stronk Merwede residential tower, operating in a similar scale and typology range.
- Studio MAKS: Dutch architecture and urban design practice with comparable scale and a strong focus on residential, public, and educational typologies — directly overlapping with Zoetmulder's housing and IKC project portfolio.
- DUS Architects: Amsterdam-based Dutch architecture firm with a strong social housing and innovative construction focus — directly comparable to Zoetmulder's Westerschans Goes and FLOW SENSE housing concept work, with similar experimental and research-driven positioning.
- Rijnboutt: Dutch architecture and urban development firm listed as a Zoetmulder partner, working on large-scale Dutch residential, mixed-use, and public projects of comparable typology and scale to Zoetmulder's commissions.
- Bureau Verbeek: Dutch architecture and interior design practice listed as a longstanding Zoetmulder collaboration partner on large-scale public and residential commissions (e.g., Open Club Klimmen). Comparable in scale and approach to integrated architecture and interior work.
- Jeanne Dekkers Architectuur: Family-led Dutch architecture and interior design firm led by Jeanne Dekkers (mother of co-founders Anton and Elise Zoetmulder). Frequent joint-venture partner on Zoetmulder's largest projects (Westerschans Goes, Grubbehoeve Banholt, IKC Meeroevers) with a comparable multidisciplinary, research-driven design philosophy.
Broad incumbents
- Powerhouse Company: Larger Dutch architecture and design firm with a design-led, multidisciplinary philosophy spanning architecture, interior, and product design. Comparable design DNA to Zoetmulder but operating at significantly greater scale and with international reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ZOETMULDER social profiles
Digital presenceZOETMULDER compliance and trust
Trust signalCompliance2 records
ZOETMULDER financial estimates
Financial estimateRevenue estimate
Valuation estimate
ZOETMULDER leadership team
Management profileNumber of profiles
Profiles4 records
ZOETMULDER funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ZOETMULDER M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ZOETMULDER
What does ZOETMULDER do?
ZOETMULDER is a multidisciplinary design agency delivering commissioned architecture, interior, urban, and landscape design services — alongside self-initiated product and furniture design — for Dutch municipalities, housing corporations, real estate developers, hospitality operators, schools, retail clients, and private homeowners. The firm operates from Delft and uses its proprietary "Programma van Beleving™" tool and "Beauty as Experience" methodology to design atmospheric, human-scaled, sustainably materialised spaces and objects.
Is ZOETMULDER a public or private company?
ZOETMULDER is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ZOETMULDER founded?
ZOETMULDER was founded in -1. It employs 1 to 10 people.
Where is ZOETMULDER based?
ZOETMULDER is headquartered in Delft, Netherlands, in the Europe region.
How does ZOETMULDER make money?
Three revenue lines are on record. Architecture and Design Consultancy Services are the primary driver. The others are proprietary Product Line (Furniture and Objects) and research Grants and Subsidies.
Who are ZOETMULDER's main competitors?
Direct peers on record are cepezed, Concrete Architectural Associates, Mei architects, Group A, Studio MAKS, DUS Architects, Rijnboutt, Bureau Verbeek and Jeanne Dekkers Architectuur. Powerhouse Company is listed as a broad incumbent.
Does ZOETMULDER have an API?
No public API is recorded for ZOETMULDER.
What industry is ZOETMULDER in?
ZOETMULDER's product category is Architectural and Interior Design Services. Its primary akta.pro industry code is BPAHAKAB, Interior Design Services, with a secondary code of BPAHAKAM, Industrial/Product & Furniture Design. Its NAICS code is 54131.